Non craving goods, also known as non craving goods, non craving products or products that are not sought, refer to products or services that consumers do not know or even if they know they are not interested in buying. For example, some newly developed applications, new products, insurance, encyclopedias, etc. [1]
In view of the characteristics of non craving goods, enterprises should increase advertising efforts and send personnel to promote, especially for expensive consumer goods and insurance, which requires face-to-face communication between salesmen and consumers, so that consumers can understand the characteristics of the product and the benefits it brings to them, so that consumers have an interest in buying, and thus expand product sales.
Characteristics of non craving items
There are two characteristics of non craving goods: the demand is determined by people's interests and non popularity.
1. People's interests determine their needs.
From this point, we realize that the demand for non craving items is determined by people's interests or hobbies. Because the desire of people can be satisfied by non craving objects, not always or never. Only when people understand it can they gradually become interested.
However, people's interests often have great variability, and the variable factors include social development trends, personal life concepts, the degree of cognition of the world, and so on. These kinds of variable factors are the main aspects that cause people's interests to change from time to time. The latter two are personal factors and are often restricted by the former, which is external and key. That is to say, changes in social periods can easily change people's interests. For example, in the past, financial accounting, tabulation, and even transmission in enterprises were all done manually. When various financial software of the enterprise is launched, it is learned from the initial smell, then interested from the understanding, and finally purchased and used. This is a typical representative of people changing their original interests with the development of society.
Therefore, can we be sure that since the demand for non craving goods is determined by people's interest, and the interest is affected by the development trend of society, that is to say, the demand for non craving goods is often affected by the development trend of society. Therefore, as long as we are good at capturing every bit of information about social development, and then develop new products based on it, we will not worry about no market. For example, the sources of electric energy in today's society include nuclear power generation, thermal power generation, light power generation, hydropower generation, wind power generation and tidal power generation. However, is it possible that people have forgotten a kind of material that can be used to generate electricity - sound. Although it sounds strange and childish at first, sound is also an energy release. Since it is released by energy, it can also be reduced to energy - electric energy. If one day, there is a sound generator, then there will be no need to worry about the noise pollution of the city!
2. Not widely known
From this point, we realize that some desires that non craving objects bring to people to satisfy their own functions are not common, or even non-existent, which determines that it is unknown to all, and at the same time it does not arouse people's interest. However, it cannot be said that it has no demand or little demand, because at least among unknown people, there are many people who are interested in some of its functions, and this part of demand is potential demand. The reason why it is potential is that non craving items are not known or understood by potential demanders, which is also the only prerequisite to arouse their interest. Only after knowing and understanding, can we stimulate interest and turn potential demand into real demand.
Therefore, it can be said that in order to have a certain demand for non craving goods, only potential demanders can know and understand them, and then arouse interest. The way for potential demanders to know and understand is nothing but promotion and publicity.
