recombination

Economic Terms
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Restructuring refers to those formulated and controlled by enterprises, which will significantly change Enterprise organization form , business scope or Operation mode Of Plan implementation Behavior. The reorganization mainly includes:
① Sell or terminate part of the business of the enterprise;
② For enterprises organization structure Make major adjustments;
③ Close part of the business premises of the enterprise, or move business activities from one country or region to another country or region.
Restructuring also includes Stock Split , Consolidation, Capital Reduction( Partial repayment )And name change.
Chinese name
recombination
Foreign name
Restructuring
Type
A form
Customizer
enterprise

Basic overview

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Asset restructuring refers to Enterprise reorganization When the assets and liabilities of the original enterprise are reasonably divided and Structural adjustment , through merger, division, etc Enterprise assets And organization. The narrow sense of asset restructuring only refers to the division and restructuring of the assets and liabilities of enterprises. The broad sense of asset restructuring also includes the establishment and restructuring of enterprise institutions and personnel, business institutions and management system Adjustment of. The term "asset restructuring" generally refers to asset restructuring in a broad sense.
Asset restructuring is divided into Internal reorganization and External restructuring
Internal reorganization refers to the enterprise (or Asset Owner )The readjustment and allocation of its internal assets according to the principle of optimal combination, with a view to giving full play to the partial and overall benefits of existing assets, so as to bring maximum economic performance In this one Reorganization process Medium, only within the enterprise Management mechanism and Asset allocation In case of any change, the ownership of the assets will not be transferred, which belongs to the internal operation and management of the enterprise. Therefore, it will not have any relationship with others Legal relations Rights and obligations on the.
External restructuring refers to the divestiture of enterprises or enterprises through asset purchase and sale (acquisition, merger), swap, etc Non performing assets . Allocate excellent assets to give full play to the benefits of existing assets, so as to obtain the maximum economic benefits. In this form of asset restructuring, the enterprise buys or sells some assets, or the enterprise loses its independence Subject qualification In fact, the ownership of assets is different Legal subject The transfer occurs between, therefore, this form of Asset transfer Its legal essence is asset trading.

Reorganization method

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Listed companies passed Acquisition of assets Asset replacement , sale of assets, lease or Assets Under Custody , donated assets, and Enterprise liabilities To realize asset restructuring.

concrete work

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Restructuring of enterprise assets and liabilities occurs at the enterprise level. According to the authorization The general meeting of shareholders Reorganization can be realized upon approval;
Reorganization of enterprise equity due to changes in shareholders or Increase in share capital Generally, it is required to go through relevant competent departments (such as the CSRC and stock exchange )Review or approval of, involving State owned equity The national Financial sector Approval of.

Restructuring benefits

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1. Improve Return on capital
3. Decrease Related transactions
4. Separate the assets that are not suitable for entering the listed company.

Suitable for the company

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When Enterprise scale Too large, resulting in low efficiency and poor efficiency. In this case, the enterprise should divest some businesses that suffer losses or do not match costs and benefits; When the scale of the enterprise is too small and the business is too single, leading to greater risks, it should enter into new business fields through acquisition and merger at the right time to carry out Diversification To reduce the overall risk.

matters needing attention

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1. The tax treatment principles of the restructuring parties should be consistent;
2. The equity payment shall be the equity of the directly held enterprise;
3. The date of reorganization and the year of completion of reorganization are specified;
4. 3 kinds generality Tax processing enterprises need to be liquidated;
five Special tax treatment It shall be filed as required;
6. Inheritable income tax Matters are clarified;
7. Cross year step-by-step restructuring processing method Optional;
8. The restructuring conditions shall be adjusted within two months.

Merger and reorganization Brand integration

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Part I: Corporate Values depth analysis
Analyze the post merger enterprise's Core values
Focus and sublimation of enterprise values after M&A;
Research on the clarity of enterprise values after M&A.
Part II: Brand strategic planning
Determine Brand strategy
Brand development Planning and path design;
brand marketing Strategic planning.
Part III: Integration of brand advantages
Determine the external manifestation of the brand;
Integrate the respective value advantages of brands;
Give the brand core connotation.
Part IV: Brand promotion strategy
brand Publicity strategy Research;
brand image Promotion strategy;
Brand value Promotion strategy.