Collection

zero Useful+1

zero

General Electric Company

transnational corporations

synonym GE (General Electric) generally refers to General Electric Company

General Electric Company (GE for short, founded in 1892, also known as Strange Company, NYSE: GE) ， It is the world's largest multinational company providing technology and service business, with its headquarters located in Boston, USA 。 since Thomas Alva Edison Since the founding of GE, GE Company diversification During its development, it has gradually grown into an outstanding multinational company with business in more than 100 countries around the world and 315000 employees.

In October 2016, General Electric ranked 10th among the world's 100 most valuable brands in 2016.^[1] It was announced on June 1, 2017 that Tianjin Airport Economic Zone Enable its first service outside the United States Business Department Of Intelligent manufacturing Technology Center. Published on July 22, 2019, 2019《 wealth 》Ranked 48th in the world's top 500.^[2] In June 2017《 2017 BrandZ Top 100 Most Valuable Global Brands 》It was announced that GE ranked 19th. On December 18, 2018, World Brand Lab Prepared《 2018 World Top 500 Brands 》It was announced that GE ranked 14th.^[3] No. 48 of the Fortune Global 500 in 2019.^[4] In October 2019, Interbrand Published Global brand Ranked 19 on the Top 100 list.^[5]

In July 2020, Forbes 2020 Global Brand value General Electric ranked 20th in the Top 100 list.

corporate name: General Electric Company
Foreign name: General Electric Company （GE）
Industry: Industry
Date of establishment: 1892
Headquarters location: U.S.A Massachusetts boston

Business scope: Equipment, aeroengine, commercial
Company type: transnational corporations
World Top 500: 48th (2019)
chairman: Lawrence Culp
founder: Thomas Alva Edison
Annual revenue: US $76555 million^[60] (2022)

catalog

▪ Re centralization
▪ Establish network system
▪ Scientific research organization system
▪ R&D Center
five portal site
▪ GE Leading Column
▪ Website positioning

China Business

Announce

edit

As early as 1906, GE began to develop trade with China, which was the most active and influential foreign firms one of. In 1908, GE Shenyang The first bulb factory was established. In 1934, GE bought Shenchang Yanghang And began to provide China with installation and maintenance services for imported electrical equipment. In 1979, GE and The People's Republic of China Rebuilding trade relations. In 1991, the first joint venture GE Avionics Medical System Co., Ltd. was established in Beijing.

All businesses of GE operate in China, covering aviation, energy, medical and other industries Vertical fields , and has financial Intelligent manufacturing R&D and digital departments support the development of business groups.^[37-38] GE Services Greater China More than 60 airlines, with more than 300000 Medical equipment Installed capacity, good cooperation with five major power groups and local energy leading enterprises, more than 200 sets in service Gas turbine generator set 。^[39]

In addition to business investment, GE is also committed to Corporate Citizen And actively participate in various public welfare activities, such as establishing scholarships in Chinese educational institutions. In addition, the volunteer organizations of GE employees are also in Beijing, Shanghai, Guangzhou Dalian and Hong Kong Established a branch to actively carry out community service 、 protect the environment And other volunteer activities.

Rooted in China for more than 20 years, GE China Enterprise Strategy It has gone from building an industrial chain to localization of the industrial chain, and has kept pace with the times market demand Constantly change, explore customers and Market potential 。

So far, the GE Healthcare Beijing imaging equipment manufacturing base where GE Avionics Factory is located has developed into the largest equipment manufacturing base of GE in the world, supplying more than 100 products worldwide countries and regions 。 The supply chain of GE Healthcare Beijing base is all over the world, and the components of mainstream products Localization rate It has reached 85%.^[9-11]

In the medical field, GE Wuxi Factory is the largest ultrasonic equipment production base of GE in the world, providing more than 40% of the ultrasonic products sold by GE in the world; GE in Tianjin Magnetic resonance imaging system Production base, more than 50% of GE's global sales magnetic resonance Product supply control system; 60% of GE's global sales, 64 rows and below CT , all from GE Healthcare's Beijing factory. In addition, it is located in Shanghai Zhangjiang The GE diagnostic drug production base was registered in 1994, which is the largest Contrast agent The production base accounts for 60% of the global output, and the products are exported to nearly 30 countries around the world.^[29-30]

At present, GE has nearly 2500 R&D and Engineering technicians , in Shanghai, Beijing, Tianjin, Wuhan, and Wuxi Eight cities have set up laboratories and R&D team , Focus Intelligent medical treatment 、 Wind power generation Localization of gas turbine, aircraft engine Of conserve energy ,reduce emissions And other technologies, covering intelligent manufacturing Additive manufacturing , robotics and digital technology.^[31]

As the world's leading Aviation power The supplier, GE Aviation, has been providing engines for a variety of aircraft ordered by Chinese airlines.^[44]

In China, CFM International (a joint venture between GE and Safran Engine) CFM56 Engines are widely used in commercial narrow body aircraft. The newly developed LEAP-1A engine will be delivered to Chinese customers in 2018, and is currently providing Greater China 289 A320neo series airliners from 10 airlines provide power.^[42]

In China, GE Gas Power provides services for more than 200 gas turbine units of more than 100 customers, Installed capacity Up to 46 GW. With more than 125 years of historical heritage and leading technology, GE Gas Power is the first international gas turbine manufacturer and service provider to enter China.^[43] GE's 9HA.01, 9HA.02 and 7HA.03 gas turbine units now have 50% mixed Hydrogen combustion For further development Carbon reduction And provide a practical path to deal with climate change.^[43]

GE developed variable speed Pumped storage Unit, improved Water resource utilization efficiency 。 At present, GE has sufficient Manufacturing capacity , on Brazil And Tianjin, China. Among them, Tianjin is GE's largest hydropower production base in the world. GE's hydropower production base in Tianjin can produce about 26 sets per year Turbine generator unit 。 With the scale of Tianjin plant, the annual output can reach 6 power stations.^[45]

Historical evolution

Announce

edit

The history of GE can be traced back to thomas edison , founded Edison Electric Light Company in 1878. In 1892, Edison Electric Light Company and Thomson -Houston Electric Corporate merger , established General Electric Company (GE).

General Electric Company was founded by John Pierpoint Morgan In 1892, he invested in the merger of Edison General Electric Company and Thomson Houston International Electric Company. After twice World War , the company has developed rapidly.

the First World War Later, the company was in a dominant position in the emerging electrical technology sector - radio. the Second World War It also made the output and profit of General Electric Company increase sharply.

In the more than 80 years since its establishment, General Electric Company has annexed many domestic and foreign enterprises in various ways and captured the shares of many enterprises. In 1939, there were only more than 30 factories under its jurisdiction in China, which increased to 125 by 1947. By the end of 1976, there were 224 factories in 35 states in China manufacturer 。 Abroad, it gradually merged Italy , France, Germany Belgium 、 Switzerland , UK Spain And other countries. In 1972, the company's overseas subsidiaries were 33 in Europe Canada 10 Latin America 24 Asia 11 Australia 3 Africa 1. By the end of 1976, it had 113 manufacturing plants in 24 countries, becoming a huge multinational company.

GE is Morgan Consortium A large industrial company under its control. It has been operating for several decades and has earned huge profits. It has abundant assets and a large scale. In 1976 and 1977, it ranked ninth among the major American companies. According to the statistics of Happiness magazine on May 8, 1978 total assets Up to US $13.696 billion, Total sales Reached 17.515 billion dollars Net profit It is 1.088 billion US dollars, ranking fifth among major US companies, with 384000 employees in total. The company began to build a new factory to produce missiles in 1956 and provide them to foreign countries nuclear weapon 。 For example, in Japan atomic energy , atomic fuel and naval torpedoes. 1976 vs France Cooperate to develop turbine aircraft and equipment Torpedo submarine or Carrier rocket Engine. Accepted the United States in 1973 armament orders A total of 1.42 billion US dollars, ranking second among major companies.

In 2015, GE announced that it would shrink its financial business and return to an industrial company with "manufacturing as the main business"^[6] , it is planned to Financial industry To 10%.

On June 26, 2018, GE announced that it would divest its medical and health sector within 12 to 18 months and sell all its 62.5% shares in Baker Hughes Oil Company within 2 to 3 years. GE will focus on Aviation, medical and energy business^[7]^[35]

In November 2021, General Electric announced that its aviation manufacturing, medical and energy businesses would be split into three listed companies.^[36]

In October 2022, in order to turn losses into profits, GE plans to make a profit on land Wind power Department layoffs.^[57]

On January 23, 2024, General Electric (GE) released the fourth quarter and full year results of 2023. In the fourth quarter of 2023, the company's total revenue will be 19.4 billion US dollars, up 15% year on year; The total revenue in 2023 will be 68 billion US dollars, increasing year on year 17% long.^[63]

In March 2024, General Electric (GE), an old American industrial giant, announced that from April 2, GE Aviation business will be officially split into an independent company focusing on engine and related system manufacturing.^[65]

Company Profile

Announce

edit

General Electric Company (GE) is the largest diversified service company in the world airplane engine , power generation equipment to financial service From medical imaging, TV programs to plastics, GE is committed to creating a better life through a variety of technologies and services. GE operates in more than 100 countries around the world, and has 170000 employees^[35] 。

GE is committed to continuous innovation, invention and re creation, transforming ideas into leading products and services. GE by aviation , medical and energy business groups^[46-48] Each group includes multiple departments that grow together. GE's business is driving global economic development and improving people's living conditions. GE's four global R&D centers attract the world's best Technical talents More than 3000 researchers are working hard to create a new generation of technological innovation.

On January 15, 2016, Haier Group Signed cooperation with GE in the United States Memorandum of Understanding 。

management system

Announce

edit

Reform the system

Due to GE Diversification , variety and specification are complicated, market competition Fierce, it's Enterprise organization management They are also actively engaged in reform. In the early 1950s, the company completely adopted the "decentralized Division system ”。 At that time, the whole company was divided into 20 business divisions. Each business unit operates independently, Separate accounting 。 As time goes by, enterprise operation The company constantly adjusts its organizational structure to meet the needs of. In 1963, when Boych took over as chairman, the company's organizational structure was divided into 5 groups, 25 divisions and 110 departments. At that time, the company's sales were in the Stagnant period In five years, the sales volume is only about 5 billion dollars. After 1967, the company's business grew rapidly, and the sales of almost every group reached 1.6 billion dollars. Bocci believed that the original organization could not adapt to the expansion of business. So we expanded 5 groups to 10, 25 divisions to 50, and 110 departments to 170. He also reorganized Leading organization And appointed 8 new group general managers, 33 branch managers and 100 new department leaders. At the same time, a board of directors composed of five people has been set up, whose responsibility is to supervise the whole company and formulate long-term basic strategies for the company.

Strategic institutions

At the end of the 1960s, General Electric Company encountered fierce competition from Westinghouse Electric Company in the market, and the company's finance has been deficit Swing up. The company's top leaders, in 1971 Enterprise management system A new strategic measure has been taken, namely, the establishment of "strategic institutions" within the Division. This kind of "strategic business unit" is an independent organizational department, which can selectively manage certain products within the business unit, so that the business unit can flexibly and effectively distribute and use human and material resources in a centralized manner, and formulate strict and predictable plans for various products, sales, equipment and organizations strategic plan 。 Such "strategic public institutions" can be equal to the group; It can also be equivalent to the level of the segment, for example Medical system , plant components, chemistry and metallurgy, etc; Some are equivalent to the level of the department, such as Tungsten carbide Tools and engineering plastics. The leading group of General Electric Company attaches great importance to the establishment of "strategic business unit", which is considered as a "very meaningful step" and an "important way" for the development of the company. In 1971, the company set records in terms of sales and profit. According to the rapid development of the company from 1960s to 1970s, this measure Indeed It has also played a lot of roles. In the 11 years from 1966 to 1976, the sales of General Electric Company doubled from 7.177 billion dollars to 15.697 billion dollars; Net profit From 339 million dollars to 931 million dollars. Contemporaneous fixed assets The total increased from 2.757 billion dollars to 6.955 billion dollars.

In 2015, the current CEO of GE Jeff Immelt (Jeff Immelt) Announces the Establishment of GE Digital^[8] , integrate all digital functions within the company into one department, and better integrate software and analysis technology into industrial product Go to the middle. GE expects that the company will realize software and analysis receivables of US $6 billion this year, and plans to become one of the top 10 software companies in the world by 2020.

Re centralization

In the mid-1970s, American economy There was stagnation again. Jones, who took over as chairman of General Electric Company in 1972, feared that there might be a long-term economic depression in the 1980s. By the end of 1977, he had further reorganized the company management system Since January 1978, the "executive department system" has been implemented, that is“ Super business division system ”。 This system is to establish some "super business divisions" on each business division to govern and coordinate the activities of each business division, which means that there is another level of management above the business division. In this way, on the one hand, the top leadership can reduce the daily work, so as to concentrate on mastering the relevant Enterprise development Strategic decision-making plan; On the one hand, it also enhances the flexibility of enterprises. In the restructured system, Chairman Jones and two vice chairmen form the executive board of the highest leading body, which is responsible for long-term strategic plans, dealing with the government, and studying tax system and other issues. The Executive Board has five "executive departments" (i.e. "super business departments"), including consumer Product service Executive Department, Industrial Product Parts Executive Department power equipment Executive Department, International Executive Department, Technical Equipment and Materials Executive Department), each executive department is in the charge of a deputy general manager. The Executive Department has 9 headquarters (groups), 50 business divisions and 49 strategic business units. Daily affairs of each business unit, as well as market, product, technology, customer and other aspects strategic decision Previously, they had to report to the company's top leadership, which was led by two vice chairmen. In addition, the three staff departments of finance, personnel and law are directly led by the chairman of the board.

Establish network system

General Electric Company business management Widely used in electronics computer After that, a Network system , greatly accelerated work efficiency 。 This network system includes 65 sales departments distributed in 49 states, 18 product warehouses distributed in 11 states, and 40 manufacturing departments distributed in 21 states (53 in total manufacturer ）All connected. When the customer calls to place an order, the salesperson will data input This network system will automatically carry out the next series of work: such as querying the customer's credit status and whether there is any inventory of this product in the nearest warehouse. After the two points are answered in the affirmative, the network system will simultaneously handle the acceptance of orders draw a bill Register warehouse accounts and, if necessary, issue production to the factory to replenish warehouse inventory Dispatching order And then inform the sales staff that the goods required by the customer have been delivered. The whole process can be completed in less than 15 seconds. It is also worth noting that in addition to the fast speed of handling affairs, this network system has actually integrated sales inventory management 、 production scheduling And so on.

Scientific research organization system

Similarly, GE also attaches great importance to scientific research and has a long history. In the second year after the establishment of the company, there was a young German mathematician Stein MAZE Engaging in scientific research, the laboratory was established in 1900. In 1970, the American Industrial Research Institute reported that the company had 207 research departments, including one research and development 206 centers Product research Department. share Scientific researchers More than 17200 people, accounting for 4% of the total number of employees of the company.

In 1973, General Electric Company had 31000 professionals with technical degrees, more than half of whom were engaged in research and development. In 1972, the company's total scientific research expenses exceeded 800 million dollars, of which 300 million dollars were borne by the company, and 500 million dollars were mainly used for U.S. government On the research and development of concluding contracts.

GE's scientific research work is divided into basic theory and application research. Its research and development center is engaged in these two aspects, focusing on basic theoretical research, serving the whole company, and conducting joint research on some common topics in various industries. The predecessor of this research and development center is a laboratory established by the company in 1900, which is also engaged in fundamental research First of Industrial laboratory 。 Its founder is the United States Massachusetts Institute of Technology Whitener, a young chemist, and two technicians from General Electric Company. The early research work of this laboratory mainly focused on bulb 、 X-ray tube 、 Thyratron And related chemistry metallurgy Basic research. Twice World War This study Laboratory research Communication and radar devices used in war. the Second World War At the end of the period, the number of researchers in the research laboratory expanded to more than 600. In 1968, this research laboratory Officially named As a research and development center, it had 17000 staff by 1973, 325 of whom were doctors of physics. A deputy general manager of the company is also the director of the Research and Development Center. The research and development center has two research departments: Materials Science With the Engineering Department (divided into four research rooms) and Physical Science And Engineering Department (divided into 5 research rooms). In addition, there are 3 administrative management Ministry namely

(1) Research and Application Department consists of external liaison, plan analysis, personnel research Information research And other four departments are responsible for rapidly extending the research results to all departments of the company Production department , and establish extensive technical contacts outside of GE;

(2) The Research Management Department is responsible for managing the experimental factory and service station, leading the Finance and Accounting Department, the Equipment Department and the Foliko;

(3) The Legal Advisory Department, composed of 11 people, is responsible for the review of patents, the evaluation of inventions and the legal affairs of patent applications. In addition, the company's 206 product research departments are generally located near the product manufacturing plant, with researchers ranging from dozens to hundreds, focusing on applied research.

R&D Center

In 1900, GE established the first R&D center in the garage.

GE has Four first-class Laboratories located in the United States New York Niskayuna（ New York ）(opened in 1900), India Bangalore (opened in September 2000), Shanghai China (opened in October 2003) and Germany Munich (Open in June 2004).

GE R&D Center once had two Nobel Prize Winner. They were in 1932 Nobel Prize in Chemistry Winner Owen Lamore and 1973 Nobel Prize in Physics winner Ivar Giaever 。

portal site

Announce

edit

General Electric Company launched its website in 1996. The marketing purpose adopted in the design of the website is based on B2C operation pattern 6~8 kinds of leading electrical appliances are targeted for promotion; It aims to win over about 25% of new customers, while taking into account other customers who want to replace or purchase individual products. After several times of overall Structural adjustment Later, it has become a large-scale e-commerce website for online sales, online design, online consultation and service. For GE Network marketing strategy Carry out specific analysis.

GE website is composed of many independent websites, which is one of its structural features. The main station has many columns, including "leading column area", "online shopping area", "offline shopping area", "advertising area"“ service area ”"Business News Area", "Technical News Area", "Stock Market Market Area", "Key Promotion Area"“ sports news And several information retrieval entry windows.

GE Leading Column

one GE Home Page

two GE Business

（1） aircraft engine (2) Electrical equipment (3) aviation service

(4) Capital services (5) Investment in commercial facilities (6) Commercial credit

(7) Employees Reinsurance company (8) GE Equity (9) Financial insurance

(10) Global Consumer Finance (11) Global Information Hub Services (12) Industrial system

(13) Lighting (14) Medical system (15) Mortgage insurance company

（16） NBC （ NBC (17) plastics industry （18） energy system

three Small business service plan

(1) Small business solutions (2) acquiring business (3) purchasing/leasing vehicles

(4) Purchase/ Rental equipment (5) Purchase New IT Equipment (6) Corporate credit

（7） employee welfare (8) Expand/add equipment (9) reduce transportation expenses

(10) Re apply for loans (11) Short term working capital

four Industrial solutions

(1) Vehicle (2) Building and engineering structure （3） Telecommunication

(4) Transportation (5) Equipment

five Home Solutions

(1) Lighting (2) Household electricity (3) Household electricity safety (4) Adhesive and sealant

six Personal financial consultation

(1) Annuity income (2) automobile insurance (3) Bank deposits and loans

(4) GE Credit (5) Direct stock investment (6) GE Automotive Warranty Procedure

(7) GE payment management (8) GE payment plus interest (9) Housing mortgage loan

（10） Life Insurance (11) Long term medical insurance （12） Mutual fund

seven Company Information

(1) Information Room (2) Annual Report (3) Investor

(4) GE in the community (5) Talent recruitment (6) Contact us

eight Global Connections

GE also takes the lead Service Items It has set up a number of websites, such as (the main website of General Electric Company), (financial investment consulting service website)（ Home appliance network ）, (supply service business website), (women's health consulting website), (national professional basketball and Olympic basketball game website), (GE small business service website), etc.

This structure is adopted by many large enterprises, such as P&G Website. The difference is that P&G's output is only concentrated in beauty, health care, skin care, personal cleaning and other major categories, and it is marketed according to the "brand oriented strategy", that is, it is designed according to the principle of "one brand, one website"; General Electric generally only uses the brand "GE", and its product and service categories span too much. Therefore, the idea of "domain name by function" rather than "domain name by brand" is adopted for its subsites. There is no difference between the two schemes, but the brand website Keyword retrieval Additional comments are required.

Website positioning

For any website, the first is the information layer, the second is the channel layer, and the third is the service layer. Most domestic electronic websites are still competing at the information level, not because they don't want to build stable customer channels to provide Substantive Because most of them do not have the basis of industrial practice, it is difficult to build a novel online from the reality of consumers or enterprises Business model Come on. Or, in other words, they have a good understanding of the product, the customer, and the actual business model Lack of deep understanding is the main reason for the lack of vitality of these websites.

GE website Information Delivery 、 Channel construction , or Service mode Shangdu can be rated as first-class. First of all, the website is not simply positioned on external forms such as "B2B", "B2C", "B2G", but on customer groups. Therefore, the website is designed according to the guidelines of "individuals", "families", "small businesses", "companies", "industrial solutions", "GE business" and "global services".

Based on this concept, GE website "captures" customers with information and expands channels with services. In terms of job form, it includes "B2C", "B2B", "B2G" and "ASP" Isomode 。（ B2C ——Lighting, household appliances Bonding With sealant, home appliance security, personal finance, GE credit card lease of houses , credit, etc.)

B2B ——General network service Small business services, purchase/lease of equipment, purchase of new IT equipment, reduction Vehicle cost Expenses, business development, employee welfare, automation, communication, transportation, GE investment, commercial equipment, etc;

ASP - Global Information Exchange Service Enterprise procurement Solutions, GE Website Solution 、 EDI Solution Etc.

Secondly, from the so-called portal form, it is difficult to say which GE website belongs to. As Enterprise website In terms of product marketing, it is very professional and exclusive. For example, in the column of household appliances and electric light source products Marketing creativity And virtual effects B2C website A model in.

Company related

Announce

edit

General Electric (GE) announced in Beijing on the 7th that it will cooperate with CSR Corporation Sign a Cooperation Framework Agreement , established in the United States Joint Venture To jointly promote high-speed railway And others rail transit The promotion and development of technology in the US market.

In July 2011, General Electric Company, a Fortune Global 500 company, low-key acquired NightlyNews.com, the domain name of evening news. The domain name information has been changed to the name, and the specific amount of domain name acquisition is not clear.

Query the domain name Whois to learn that the domain name NightlyNews.com was registered in 2002, and the domain name has been Privacy protection Status, the industry guessed that the earliest acquisition time of this domain name should be around May.

In January 2011 Wikipedia According to the data, GE owns NBC National Radio Universal 49% equity, NBC holds 51% equity, and just NBC News Taichung There's another gear“ Evening News ”Its host is very popular with the American people. Based on this, netizens speculated that GM's acquisition of the NightlyNews.com domain name might be to prepare for the upgrade of the news platform.

GM has a strong awareness of domain name protection, which has been repeated before Register domain name To protect the brand.

according to Kyodo News Agency It is reported that GE will cooperate with Alstom Establish a joint venture to integrate Alstom's renewable energy nuclear power plant The business and the transmission business of the two companies are transferred to the new company. France Industrial electricity tycoon Alstom At the recent board meeting, it was decided to sell its energy sector to General Electric Company (GE). General Electric Company issued a statement to strive to complete the acquisition procedures in 2015

Recently, the American industrial giant General Electric has taken another big step towards completing the largest acquisition in its history. According to the United States《 Wall Street Journal 》According to the insider, the EU will approve the transaction of GE's acquisition of Alstom's power business on Tuesday (8th), with a transaction price of 17 billion US dollars.

During the Third China International Fair, Harbin Electric Group Co., Ltd Work with GE on Dongguan Ningzhou 3 × 700MW gas steam project combined cycle Cogeneration of heat, power and cooling The project is contracted, and GE will provide Guangdong Energy Group Co., Ltd Dongguan Ningzhou Combined Cycle gas power plant (hereinafter referred to as "Ningzhou Power Plant") provides three 9HA.02 gas turbines.^[12-13]

The completion of 9HA.02 gas power plant will be Great Bay Area Bring economic and environmental benefit Double lift: 9HA.02 gas turbine has large output (838MW), high combined cycle efficiency (64%), low emissions (NOx emissions can reach 15PPM), and small floor area, which can greatly reduce construction construction cost ； At the same time, its rapid load lifting capacity (88MW/min) can complement renewable energy.

GE's HA class gas turbines have received more than 100 orders worldwide. By November 2020, a total of 44 HA class units have been put into commercial operation worldwide, and the operating hours of units have exceeded 700000 hours.^[14]

80 year based Gas Turbine Technology Inheritance, GE has rich gas turbines Portfolio 。 GE HA class gas turbine has achieved several industry firsts and created two world record 。 At the same time, GE also Low calorific value fuel Provide gas turbines with rich experience in the industry in operation Series of products Among them, more than 75 gas turbines have accumulated more than 6 million operating hours in decades of application. Through close cooperation with GE's global R&D center, GE will continue to focus on hydrogen and Carbon capture technology Invest in R&D to further promote the low cost of natural gas power generation Carbon footprint Or close to zero carbon footprint.^[32]

Brand achievements

Announce

edit

In the global brand value ranking in 2000, "GE" ranked the fourth with a brand value of 33.502 billion yuan, and the top 20 brands were all world-renowned brands. Among the owners of these brands, 19 are professional enterprises, and only one is a diversified enterprise, which is General Electric.

1999《 wealth 》"World Manager" Jack Welch Mr. Liu described the company he led: General Electric Company is the largest diversified service company in the world, and also a provider of high-quality, high-tech industrial and consumer products.

Make a brand with heart

General Electric Company is the world's largest diversified multinational company integrating manufacturing, technology and service. Therefore, GE's brand has a broad meaning. It represents diversified business Financial strength , business scale technological innovation , values and people. GE headquarters regularly passes the professional Research Collect the information of business practitioners and ordinary consumers on GE's North America South America has the highest brand and popularity, followed by Europe and Asia. GE's brand is mainly reflected in its good reputation in professional fields, and end user The relationship between them is more indirect.

people oriented

In the 108 year history of GE's development, there are countless exciting things, and everything has led GE to more success. At the beginning of the 1980s, GE Business Department Streamline it into 10 core business departments to make it the leader in the industry; This is a diversified company, with 11 business groups ranking separately, and 9 of them can enter the Fortune 500. GE's culture has the concepts and methods of "brainstorming", "speed", "boundaryless", "horizontal learning" and so on that people like to talk about.

How the brand is reflected in people, Harvard University Professor Dennis Encarnation has done a survey and found that 173 CEOs of Fortune 500 companies in the United States are from GE. If we have a good understanding of GE's operating system and personnel system Would not be sensational. GE has a complete set of methods for assessing and motivating personnel, and the requirements for employees are "red and expert", which means that they have both GE values and performance. Employees can participate in a "360 degree" evaluation, allowing your boss, colleagues, subordinates and customers to evaluate you from different perspectives and perspectives, so that you know how to improve yourself. Company requirements Managers The employees are divided into several grades, including the best 100%, the second best 75%, the middle 50% and the worst 10%. The top 10% of companies reward and train them, while the bottom 10% get nothing. Managers should sit calmly with their subordinates, tell them where they are in the company, tell the truth to employees as soon as possible, and let them know, so that employees can keep forging ahead and make progress every day.

Focus on customer needs

GE has never done anything for pure brand. For example, GE has almost no advertising in China. What GE is more willing to do is to introduce itself to professional fields, existing and potential customers, so that they can understand that "GE" is a good company. If it is cooperation, "GE" is the best and most trustworthy company.

It takes a long time to sort out a well-known brand, and GE has a history of 100 years. But building a famous brand is not just a Time issues 。 What is the most important thing to establish a well-known brand?

Each business group of GE is the first or second in its industry, because GE pays the greatest attention to“ customer demand ”。 Never like now, customers are demanding more and more services, and GE has officially gained unlimited business opportunities from "customer needs". For example, GE Capital service system From credit card issuance to insurance Structured financing reach Container leasing , up to 40% of the profits come from this. When most people still associate GE with manufacturers, GE has gone deep into customers, providing high-quality products as well as high added value Services for. For another example, GE's aircraft engine maintenance free is to provide customers with maximum service, and such business also makes GE supplier Become a partner and expand Profit space 。

Company Honors

Announce

edit

Liu Jingmin Meets with Vice Chairman Lloyd Zhuode

It ranked second in the 2006 ranking of the world's top 100 companies in terms of the degree of respect published by Barron Weekly.

In the Fortune 500, GE ranked sixth. In the Fortune Global 500, GE ranked 12th.

Among the most admired companies in the world, GE ranks No. 2. Among the most admired companies in Fortune America, GE ranks No. 3.

Among the most responsible companies in the world, GE ranked 13th.

In the United States《 Forbes 》Magazine 2012 Global enterprises GE ranked 3rd in the list of top 2000 companies.

GE Forbes Global 2000 Ranked fourth.

In October 2016, General Electric ranked 10th among the world's 100 most valuable brands in 2016.^[1]

On July 19, 2018, Fortune World Top 500 General Electric ranked 41st on the list.^[15]

On December 18, 2018, World Brand Lab Prepared《 2018 World Top 500 Brands 》It was announced that GE ranked 14th.^[3]

In July 2019, the Fortune Global 500 list was released, and GE ranked 48.^[4]

In August 2019, US intellectual property rights owner The Association (IPO) announced the 2018 US Utility model patent In the list of top 300 awarding organizations, General Electric Company ranked fourth.^[16]

In October 2019, Interbrand Published Global brand Top 100 ranking 19^[5] 。

In January 2020, the list of the world's most valuable 500 brands in 2020 was released, and GE ranked 65th.^[17]

February 20, 2020, selected by Forbes Blockchain Top 50 list (Issue 2).^[18]

On May 13, 2020, GE ranked 53rd in the 2020 Forbes Global 2000.^[19-20]

On May 18, 2020, General Electric Company was listed in 2020《 wealth 》No. 33 on the US 500 list.^[21]

In July 2020, Forbes 2020 Global Brand value General Electric ranked 20th in the Top 100 list.^[22]

On August 10, 2020, General Electric was listed Fortune Global 500 in 2020 77th.^[23]

In May 2021, GE ranked No. 1 in the "2021 Forbes Global 2000" 45 digits.^[33]

On June 2, 2021, ranked 38th in the Fortune 500 list in 2021^[34] Bit.

On March 23, 2022, Bloomberg New Finance released the global Wind power Complete machine manufacturer market share General Electric ranked fifth.^[40]

May 23, 2022, ranked Ranking of Fortune 500 in 2022 48th.^[41]

Selected on August 3, 2022 Ranking of Fortune Global 500 in 2022 , No. 1 65 bits.^[56]

On December 9, 2022, GE RMB Rank《 2022 Hurun Global 500 》Bit 144.^[58]

In June 2023, with a revenue of 76555 (million dollars), he was listed in the 2023 Fortune 500, ranking 52nd 。^[60]

In June 2023, it was selected into the 2023 Forbes Global Enterprise 2000 List released by Forbes, ranking 64th.^[61]

In August 2023, with a revenue of 76555 (million dollars), he was listed in the Fortune Global 500 list in 2023, ranking 167.^[62]

Chronicle of Events

Announce

edit

In 2007, GE introduced plastic Business Department Sold to SABIC 。

In 2009, NBC（ NBC ) Sale of equity For the largest in the United States Cable TV Operator Comcast (Comcast)。

On March 24, 2016, the CEO of GE Boston College CEO Club Forum announced that GE headquarters will move to boston^[24] 。

November 18, 2016 36 krypton Media: According to foreign media, GE has acquired Industrial Internet of Things Bit Stew, a start-up company in IIoT, with a transaction amount of US $153 million.^[25]

On July 16, 2018, Microsoft And GE announced that they will expand cooperation between the two companies Operation technology And information technology to eliminate industrial enterprises from promoting Digital transformation Obstacles faced by the project.^[26]

On October 1, 2018, General Electric Company announced the appointment of Mr Lawrence Karp (H. Lawrence Culp, Jr.) is the new CEO of the company, succeeding John Flannery 。 Thomas W. Horton succeeded Flannery as Lead Director of the company.^[27]

In November 2021, General Electric announced that its aviation manufacturing, medical and energy businesses would be split into three listed companies.^[36]

On March 11, 2024, GE Vernova announced that the 50% joint venture with Montana Technologies had been completed, and the joint venture would apply GE Energy's proprietary adsorbent materials to Montana's patented technology AirJoule ® In the system. The newly established joint venture, AirJoule, will exclusively produce and supply air conditioning and atmospheric water collection products in the Americas, Africa and Australia.^[64]

What's New

Announce

edit

On January 29, 2020, the revenue of General Electric (GE. US) in 2019 fell by more than 20% year on year Earnings per share The guidance was not as expected.^[28]

On July 18, 2022, General Electric (GE) announced its plans to form three globally leading investment grade listed companies through spin off Brand identity 。 GE Healthcare will be named GE HealthCare; GE Energy business will be named GE Vernova, which covers: GE can Renewable energy , GE Power, GE Digital and GE Energy Financial service business ； The GE Aviation business will be named GE Aerospace.^[49-50]

GE will complete the split of medical business at the beginning of 2023. After the split, GE will take "GEHC" as Stock code stay NASDAQ Listed in selected markets around the world,^[49] GE HealthCare will benefit from the market image of listed companies dominated by innovation and technology of NASDAQ, especially in Medical field 。^[51] GE HealthCare has 4 million installed units worldwide, and it conducts more than 2 billion examinations for patients every year^[54] 。 Future development of GE Healthcare will also be committed to promoting Precision medicine Innovation in the field, focusing on key diseases and clinical diagnosis and treatment challenges.^[52-53]

GE will split GE Vernova, or GE Energy, at the beginning of 2024^[49] 。 GE's energy business and users provide one-third of the world's electricity, and will continue to work to improve energy reliability Accessibility and Sustainability^[51] 。 At present, GE Vernova has more than 7000 sets in the world gas turbine Installed capacity of 400 GW renewable energy equipment^[51] 。

After the above business split, GE will become an aviation oriented company core business , a company called GE Aerospace^[49] 。 At present, GE Aerospace has 39400 commercial units in service worldwide airplane engine And 26200 units in service Military aircraft engine. After the completion of the business split, GE Aerospace will own the GE brand trademark and grant two other companies a long-term license to use this trademark^[55] 。

Visit Taiwan

On May 2, 2023, 25 US arms dealers will visit Taiwan, including GE^[59] 。

Enterprise Events

Announce

edit

Chinese sanctions

On May 22, 2024, the Ministry of Foreign Affairs of the People's Republic of China issued Order No. 7. According to the provisions of Article 3, Article 4, Article 5, Article 6, Article 9 and Article 15 of the Law of the People's Republic of China on Anti Foreign Sanctions, the Chinese side decided to, from May 22, 2024 The movable property, real property and other kinds of property frozen in China by General Dynamics Mission System Co., Ltd. To Feilat Gezen (Vice President of General Dynamics, President of General Dynamics Armament and Tactical Systems), Jason Aiken (Executive Vice President of General Dynamics in charge of technical department), Amy Giglan (Senior Vice President of General Dynamics, President of General Dynamics Information Technology) Christopher Brady (Vice President of General Dynamics and President of General Dynamics Mission Systems), senior managers of the enterprise, are not allowed to issue visas or enter (including Hong Kong and Macao).^[66]

Novice on the road

Growth task Getting Started with Editing Edit Rule Edit by myself

I have questions

Content query Online Service Official post bar Feedback

Complaints and suggestions

Report bad information Failed to appeal through entries Complaint of infringement information Blocking query and unblocking

Jinggong Network Anbei No. 1100000200001