Consumers will carefully compare their applicability, quality, price, style, color, special brand, and consumer goods with low purchase frequency
Shopping Products refer to consumer goods that consumers will carefully compare their applicability, quality, price, style, color, characteristics, brand and purchase less frequently. Optional products are products that consumers do not often buy. Consumers should carefully compare the applicability, quality, price and style of these products. When shopping, consumers will spend a lot of time trying to find information to make comparisons. Such products include furniture, clothing, second-hand cars and large household appliances. [1]
- Chinese name
- Options
- Occupy
- Most of the products
Before purchasing, consumer Repeated comparison should be carried out and more attention should be paid to product Of brand And product features. Purchases accounted for product Most of, Price Generally higher than Convenience ， consumer They often lack specialized knowledge of shopping items, so they spend a long time on purchasing. clothing , leather shoes, farm tools, household appliances product It is a typical choice. [2] Homogenous product , means consumer It is believed that in the relevant Product attributes Up, such as quality There is no difference in appearance product 。 This kind of product is good for consumer The reason why it is necessary to purchase is that consumers believe that through their "market purchase efforts", they can Price The lowest product. So, for this kind of product Is actually consumer Proceed“ Price rent-seeking ”Activities. For homogeneous products, marketers often can use Price As an effective marketing tool, to maximize the satisfaction of consumer Realize the requirement of "most cost-effective" purchase. Heterogeneous product , i.e consumer It is believed that in the relevant Product attributes On, there are different products. such as clothing , different consumer Will have their own preferences for different styles. Heterogeneous products for consumer For example, product The difference of Price It is more important. Made of the same material clothing ， consumer Maybe I bought it Price The expensive one and the cheap one are often chosen because he or she likes the style of the dress. Operating heterogeneous products Marketers , which generally needs more attention product And pay more attention to product features and quality , to meet consumer The key concern or attention factors when purchasing products. Marketers To select and purchase product More after-sales services should be provided than convenience products. according to Consumer buying behavior , dealing in optional goods enterprise It is necessary to endow its own products with characteristics and constantly convey relevant information to consumers commodity To help consumers understand the product expertise. For shopping items, it is not required that the more sales outlets, the better, and it is not necessary to set up outlets near residential areas. In some famous commercial centre Or the establishment of a sales point in a reputable store to sell selected goods can achieve relatively ideal sales results, because consumers are willing to spend time looking for these goods. [3] 
