It is between wide and narrow distribution channel 。 It is generally applicable to Options and Special products , as well as strong professionalism, users are relatively fixed after-sale service Industrial products with certain requirements. Other enterprises can also choose this strategy. 1. Can save expenses and improve Marketing Efficiency; 2. The production enterprise has passed the optimization middleman It can also maintain the reputation of enterprises and products and control the market; 3. When the manufacturing enterprise lacks experience in international market operation, it selects several middlemen for exploratory sales at the initial stage of entering the market. After the enterprise has accumulated some experience or other conditions are met, it can adjust the market Sales strategy , to reduce Sales risk 。 ① Whether intermediaries can provide good cooperation
② Number of intermediaries willing to participate in channel collaboration
③ How many best-selling products can the manufacturer provide to the middlemen, how much preference will be given in terms of supply mode and price, and how much support will be given in terms of expenses for measures such as advertising and publicity:
④ manufacturer The contact with the intermediary is maintained by performing the contract. No matter which party's behavior is detrimental to the implementation of the contract, it will inevitably hinder the circulation of products in the channel, thus defeating the intended goal of using the channel [1]
