When we receive an invitation for a new building proposal, the most common headache is that the developer says its building is international.Do you know what international atmosphere is?Can you summarize the international atmosphere in one sentence?It must be a headache.Because buildings with international atmosphere usually have no reducing power.In other words, it is difficult to find the corresponding coordinates in the architectural schools of past dynasties.
So, what kind of buildings would we be more impulsive to receive?The developer said that my property is Spanish style.All right, then you'll come from Spainhistory、CultureGo for gold in art, present the passion, laziness, leisure and romance of Spain, challenge the boundaries of imagination in the thoughts of Dali, Milo, Picasso and Gaudi, and explore the ambiguities of life among men and women in Spain.If you get lost, I hope it's in Spain.If it isHuizhou architectureWall door mansion, then move out the "Chinese complex in the bone";If it is Poly · Dongwan grassland style served by Joy Luck ClubTOWNHOUSE, then use "the fruit of the earth", ha ha.Because the organic architectural concept that grassland style works grow naturally in the earth has its conversion to Master Wright.
Maybe your luck is worse, the developer said, we are modern style.Then you can try to make it very simple, and then you can apply Mies van der Rohe's "LESSISMORE", or wear a Nordic simple style hat, and make a hypocritical advertising slogan: "Only Nordic iron blood fans, you can understand.".Congratulations, you've found another treasure, NordicNOKIA, NordicVOLVO, NordicIKEAThose rich, leisurely and simple lifestyles in Northern Europe.
Reductive force of thought
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Not every real estate advertiser has such good luck, so you often come into contact with some buildings that make you in a dilemma.Our style is neo classical, our style is simple European, and our style is new Jiangnan style. You can't laugh or cry, but you have no choice.How much imagination do you have when a building is called Neoclassical International Residential District
If architecture can't save your creativity, thenGeovein, culturelife styleLet's find another way out.What is the architectural style of Zhongda · Wuzhuang?You haven't remembered it yet, but you must remember that it was "once the home of the emperor". I thinktwenty-first centuryHangzhou real estate advertising, in the context of mining is also unparalleled.
Equivalent number that can be PK withAD MansionOf“Made in Germany”Has.If you had reported to the AD Building at that time, how would you describe its positioning? Is it "the core of Huanglong Noble Business District"·internationalGrade A office building "Yunyun"?Well, the developer said, thank you very much for your proposal. Go back and wait for the notice.
Why Germany?Why is Germany so lethal?I think it stems from the world's awe of the Germanic people.German philosophy, German electrical appliances, German cars, Germany is the spiritual totem of preciseness, precision and quality, which is highly consistent with the inherent concept in the minds of consumers. People are willing to pay for it, and that's all.
Why doesn't the European and American Center work?Do you know what is an efficient business system in Europe and the United States?Does it have a standard?Does it occupy a corner of your cerebral cortex?NoTherefore, you can see that the AD Building has been sold out and put into use in two years, and the billboard of Europe and America Center still stands "confidently" opposite the World Trade Center today.
Lexical reductive power
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In fact, the vocabulary of the Force is similar to the first and second items. The reason why it is mentioned is that it is more interesting.
The Olympic Games is in full swing, so the 6+7 prize winning Q&A will begin now:
NO.1: Excuse me, which is the most special name of the Chinese Stadium?Answer:Bird's Nest。Congratulations, your answer is correct, plus ten points.
NO.2: Excuse me, which is the most original among Chinese natatoriums?Answer:The water cube。Congratulations. You got it right again. Ten points more.The director will inform them to come to the stage next week to receive the prizes.
You remember the Bird's Nest and the Water Cube. You must be too lazy to rememberThe National Stadium、National Swimming Center。Why?Because it is simple and easy to remember.Why is it easy to remember?Because they have restoring power, just like why they won the bid at that time.
When developers ask us to name their buildings, do not lean towards the so-called international, grand and noble directions, and they will be finished.Think about Wuzhuang, because there are four famous villages in Hangzhou;Think of the fifth garden, based on the four famous gardens in Lingnan;thinkQiu MaduBehind it is the life image of the ancient Chinese luxury class of "riding a fat horse and wearing light fur".However, a good name is sometimes a product of natural and historical benefits and human wisdom.
