Following enterprises refer to those slightly weaker than leading enterprises in the marketenterprise。
Following enterprises can have two choices in the process of strategy implementation: one is to meet the following status;The second is to strive for greater development and even replace the leading enterprisesmarket position 。In real life, the second type of following enterprises is more common.
That is, take the advantage of the target enterprise as the starting point of competitive strategy design, and take surpassing the target enterprise as the competitivetarget。Once this strategy is successful, it can establish its own image in the other side's market and make it its ownmarket shareandcompetitive powerBoth quantity and quality have been improved.If it fails, it is likely to cause severe counter attack from the opponent, especially ifTarget enterpriseIt is an industry leading enterprise, and this kind of counterattack is even stronger.
The specific realization methods of face-to-face direct competition strategy include targeted promotion warprice war, service form and quality station, etc.Among them, the price war based on cost advantage is in the form of higher frequency.
The attack points of this strategy focus on the weak links of the target enterprises, such as the small and medium-sized customer groupsRegional market, the vacuum area covered by the product, and the demand that the target enterprise has not found.
Comprehensive competitive strategy
Announce
edit
This strategy is only applicable to those enterprises that have more strength than their rivals.Therefore, it is also called the "Whaling Strategy".Under this strategy, the followercompetitorAnd directly kidnap its customers ormergerThe enterprise.In real life, many well-known enterprises quickly achieve their growth goals in this way.
Innovative strategy
Announce
edit
That is, the follower's choice of competition target is neither the advantage of the target competition object nor its weak link, but the development of new markets.
The starting point of this competitive strategy is to try to avoid a war of attrition with rivals, and strive to gain the corresponding leading edge by taking the lead in action.
The specific implementation of this strategy includes taking the lead in entering a new regional market, and better meeting the needs of products with different characteristics and performanceconsumerOfdemand, create newSegments. Replace existing technologies with new generation technologiesproductOr product production process, etc.[1]
