Baker beer originated in the 16th centuryBremenThe excellent brewing technology of the ancient city makes "BECK'S"Brand communication。In 1876, in commemoration of the centenary of the founding of the United StatesPhiladelphiaworld 's fairBaker Beer won the gold medal in the first international competition, and countless awards have been won over the past hundred years.
Germany has become a recognized beer kingdom by virtue of its high-quality beer.
Baker Beer
The four hundred year old Baker Beer isGerman beerIt is also the most popular German beer in the world.Especially in the US (about 100 million liters per year)/UK/ItalyBaker BeerImported beerIts annual exports account for more than 35% of Germany's total beer exports.
present situation
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Baker Beer is popular in more than 140 countries around the world, ranking first in German beer exports.It constantly publicizes "BECK'S" and its unique key graphics in newspapers/magazines/news media around the world, so that "BECK'S" trademark and key graphics can be seen all over the world.Beck is also in England/Singapore/Germany, Japan, the United States and many other countries and Hong Kong have registered the trademark "BECK'S".Through long-term and extensive publicity and registration, the 'BECK'S' trademark has become the world'swell-known trademark 。
Baker Beer
Baker's beer products include BECK's LAGER, LIGHT, DARK LAGER, OKTOBERFEST and non-alcoholic beer. LAGER reflects the traditional German taste, and the wine is full and rich.LIGHT is delicious and pleasant, and won the gold medal at the American Appreciation Fair for three consecutive years in 1999/2000/2001.DARK LAGER is a globalstoutAfter a special baking process,PremenstrualBaker beer brewed after saccharification and hydrolysis has mellow taste and rich nutrition. The mild liquor with low irritation is a high-quality beer with a healthy concept.
Since the 18th century, Baker has exported beer from Bremen to cities along the North Sea and the Baltic Sea.Until then, the company has always inherited this tradition.
Baker and Fujian, China in 1992PutianGolden Key Brewery once became one of the most famous foreign beers in China for its license production cooperation.Later, Baker terminated the license for special reasonscooperative contract。In April 1999, he joined the Lion King Group of Australia inSuzhouA wholly-owned beer company signed a license agreement to transfer the right to produce and sell Baker beer in China to Lion King Group.
Related culture
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German Beer Festival
Germany is the world's largestBeerper capitaConsumptionThe largest country.Germans love beer.Therefore, a special beer culture has formed in Germany, that is, a long history, ancient legends and various exquisite brewing methods, as well as world-famous beer festivals and celebrations.Bavaria, the famous beer town in Germany, has 10 million residents, and the annual per capita beer consumption is 230 liters.In other words, every Bavarian, old or young, drinks an average of half a liter of beer every day.Drinking beer has become a favorite of Germansleisure activities。
German beer lovers have set up various beer clubshave a chance toOften get together to drink beer, exchange experience and enjoy.Germans regard drinking beer as a daily necessity.Various bars are scattered everywhere.People drink beer not only at meals, but almost anytime and anywhere.
Germany's Beck is internationally recognized as the beer capital, where the world's largest beer festival is held every year.On the occasion of this grand international beer event, tourists always flock from all over the world to enjoy various kinds ofGerman beerFeel the German culture and experience the festive excitement and happy atmosphere unique to Germans.We are committed to making Chinese people realize that Germany is the birthplace of beer brewing in the world. Germany's beer brewing technology is the most exquisite in the world, with the largest number of beer types and the best beer quality in the world.
