Community websites of Beijing Douwang Technology Co., Ltd
open4 entries with the same name
synonymWatercress(Name of website) generally refers to Douban.com
Douban is aCommunity website。Website byYang Bo(online name "Abei") was founded on March 6, 2005.The website starts with books, moviesmusicUser generated content,UGC）, YesWeb2.0A website with characteristics in the website.The website also provides a variety of service functions such as book video recommendation, offline activities in the same city, group topic exchange, etc. It is more like a taste collection system (reading, film, music), expression system (I read, I watch, I listen) andAC system(Local, groupfriendly neighbor）Innovation in onenetwork service, has been committed to helping urban people find useful things in life.
In August 2012, Douban announced that its monthly coverage of unique visitors had exceeded 100 million, and its daily average PV was 160 million.[1]In the second and third quarters of 2013, the monthly number of independent users covered by Douban reached 200 million, compared with 2011Growth over the same periodDouble.[2]
Since the end of September 2020, the National Cyberspace Office has deployed and carried out a two month concentrationSpecial rectification。Since the special rectification, 20 key "knowledge community Q&A" platforms such as "Douban" have been urged to carry out self-examination and self correction.[3]
On December 9, 2021, it was reported that Douban was involved in the problem of "collecting personal information beyond the scope" and was listed in the list of application software off the shelves of the Ministry of Industry and Information Technology.[14]
On March 15, 2022, under the guidance of the State Internet Information OfficeBeijing Municipal Internet Information OfficeDispatch workSteering Group, stationed on Douban.com to urge rectification.[16]On March 22, Douban announced the dissolution of 15 problem groups.[20]On April 26, Douban opened its real name registration.[26]
It has been developed for 5 months since October 2004.
On March 6, 2005, Douban was officially launched, and users registered on the first day.
On April 9, 2005, the group collection function was opened.
On April 12, 2005, the group speech modification function was added;Add comments on a book and separate comments and discussions on a book;The search results of the keywords are sorted by the number of people in the site.
On April 14, 2005, the interface of Douban, especially the collection part, was greatly updated, and the URL was also simplified.
On April 19, 2005, "people who are most like you" was added, and "books that members of Douban think are similar" were opened in the introduction pages of some books.
On April 20, 2005, personalization was launched for users and groupsDomain name service。
On April 25, 2005, the first public welfare group appeared in Douban.
On April 27, 2005, the user upload bibliography function was launched (pilot operation).
On May 2, 2005, because of the rapid development of the group's "love to watch movies", douban films were launched separately.
On May 23, 2005, "WISHLIST" was launched to test the speculative list of individuals.
On June 6, 2005, the "tag" disappeared from the main menu of Douban, and the tag list became part of the Douban book and Douban movie pages.
June 14, 2005, addedCode generator The books or movies that users have seen, are watching, or want to see can be automatically displayed on their own BLOG.
On July 18, 2005, Douban Music was launched separately.
By the end of July 2005, there were nearly 10000 registered users on Douban. comVisitsNearly 200000.
On August 23, 2005, Douban was launched in the same city.
By the end of September 2005, the registered users of Douban.com had reached more than 30000, with daily visits exceeding 200000.
On October 7, 2005, second-hand books and CDs were launchedSwitching function。
In November 2005, the website moved from Shanghai to Beijing for operation.
In December 2005, the English version of Douban.com was launched.
In December 2005, Douban.com, a book review, film review and music review website developed by one person and operated by four people, has more than 50000 registered users.
In 2006, Douban completed the first round of financing. The investor was Lianchuang Keyuan, with an amount of 2 million dollars.
In February 2006, the registered users of Douban.com exceeded 100000.
In March 2006, the first anniversary of the launch of Douban, with more than 110000 registered users.4000 groups, 90% of which are under 50.
On November 13, 2007, the membership of Douban reached 1 million.
On August 15, 2008, Douban Square was launched.
On September 22, 2008, the station affairs forum was offline, and the new help center was officially used.
On November 7, 2008, Douban launched the Musician page.
On January 14, 2009, the new version was launched at 9 o'clock.
At about 1:00 to 5:00 on June 3, 2009, Douban closed its release and reply functions.
On June 19, 2009,Douban RadioThe beta version officially started small-scale public beta.
At 18:00 on July 8, 2009, close group reply, diary reply, signature modification, group setting modification, I saidMessage BoardAnd other functions.Some groups are private.
At the end of 2009, Douban obtainedZhixin CapitalThe second round of investment with the total amount of nearly ten million dollars of Lianchuang Ceyuan.
On June 3, 2010, the "I say" and image upload functions were closed and restored two days later.
On December 27, 2010, Xiaodou, the exclusive currency of Douban, went online.
On January 26, 2011,Reading NotesThe function goes online.
On September 13, 2011, it was reported that Douban confirmed that it had completed the third round of US $50 million financing, and all funds had been received earlier.In this round of financing, the investors are Zhixin CapitalSequoia CapitalandBertelsmannAsiainvestment funds, whereZhixin CapitalIt is also the second round investor of Douban.
On January 10, 2012, the home page of the new version of Douban was launched, and the new Douban Guess was re posted on the home page.
On May 7, 2012, the shop of douban reading works was launched, and the works were officially sold.
On May 17, 2012, Douban Movie opened the function of online ticket purchase and seat selection.
In August 2012, the number of independent users covered monthly（UV）It has exceeded 100 million, and the daily average PV is 160 million.
On January 7, 2013, Douban released the upgraded version of its radio products - Douban FM Pro.
On February 1, 2013, Douban film has covered 2500 cinemas in 400 cities across the country, with real-time query of national screeningtimetableSome cinemas have supported direct seat selection.This function is already iniOS&Android dual platforms are open at the same time.
On March 7, 2017, Douban went onlineContent paymentProduct“Douban Time”The first column is an audio program edited by North Island.
On December 1, 2021, the person in charge of the State Internet Information Office interviewed the main person in charge and the chief editor of Douban.com. In view of the serious information that has been prohibited from publishing or transmitting by laws and regulations on Douban.com and its account number for several times recently, according to the Law of the People's Republic of China on Network Security and other laws and regulations, the person in charge was ordered to make immediate rectification and deal with the relevant person in a serious manner.[13]
On March 29, 2022, Douban announced that due to business adjustment, all the private groups will be disabled on April 18, and the private group function will officially stop serving on June 30.[22]
On April 14, 2022, Douban released the Announcement on Penalties for Further Strengthening the Special Action of "Rice Circle" Disorder Control. This time, there were 7 Douban discontinuation problem teams and reincarnation problem teams, includingDouban Goose, Douban Talent Appeal Panel, 18/F Child Care Center, 18/F Sugar Eating-Times Youth League。[24]
On April 26, 2022, Douban updated its personalInformation protectionPolicy, new user registration needs to be providedID card No., face information.TaiwanHong Kong, Macao and TaiwanResidents need to travel to and from the mainlandpass checketc.Valid IDInformation, and the photo of the person holding the certificate.[26]
On April 27, 2022, Douban issued a document saying that in order to better ensure the score of Doubanneutrality To prevent the water army from passing throughShort commentsDistrict "control and evaluation" to guide public opinion and scoring, and the function of waterproof military control and evaluation has been launched[27]。
Website Features
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Douban FM
Douban FMIt is your own personalized music listening tool. You can open it and listen to it. You can tell Douban FM your preferences with "Hearts", "Trash" or "Skip".Douban FM will automatically discover and broadcast songs that meet your music taste from a large number of music libraries according to your operation and feedback, providing three listening modes: public, private and Hearts.You can also listen offline at Hearts MHz.
Douban ReadingSince it was launched in 2005, it has become the most comprehensive informationNumber of usersThe largest and most active reading website.We focus on providing users with comprehensive and refined reading services, while constantly exploring new product models.By 2012, Douban Reading had more than 8 million visitors every month and more than 100 million visits.
Douban Reading
Douban Reading was launched by Douban Reading in 2012Digital ReadingServices, supporting Web, iPhoneiPad、Android, Kindle and other desktopsMobile DevicesSince the works store went online on May 7, 2012, there have been more than 600 works in the store, more than 3000 user reviews, and 500000 users have purchased paid or free works.The existing content of Douban Reading covers a variety of categories such as novels, history, science and technology, art and design, and life, and is positioned as a comprehensive platform for short stories and books.
Douban Movie
Douban Film is the largest film sharing and comment community in China. It has collected millions of films and filmmakers' information. More than 2500 cinemas have joined it, bringing together tens of millions of people who love films.Douban Film launched the online seat selection and ticket purchase function in May 2012. By 2012, 81 cinemas in 33 cities across the country had been opened, and more cinemas were still joining, which greatly facilitated people's movie watching life.
Douban Music
Douban MusicIs the largest in ChinaMusic sharing, reviews, musician promotion community, with the most complete global musicInformation baseThe most authoritative userMusic Review, and the most creative independent musician resources.Collect more than 900000 music items, including Xiaofan Saykindergarten killer 、MC light、DaibaojingMore than 21000 independent musicians settled in, and an original music was born every 5 minutes in 2011, coveringfansMore than ten million.
Douban in the same city
Douban in the same cityIt is the largest offline activity in ChinaInformation DeliveryPlatform, including music/performance, drama, exhibition, film, lecture/salon, drama/quyi, life/party, sports, travel, public welfare... focusing onfirst-tier citiesAmateur lifestyle.
Douban group
The Douban group was launched in 2005 and positioned as a "gathering place for people interested in the same topic". More than 300000 groups have been created by users, with more than 55 million monthly independent users.The content includes entertainment, beauty, fashion, travel and other aspects of life.Users publish content here, and find more interesting content through interaction or browsing.
On March 29, 2022, Douban announced that, due to business adjustment, on March 28, the offline private group created an entrance;On April 18, all the private groups will be disabled, and the group leader can submit an application to turn the private group into a public group;On June 30, the private group function officially stopped service。[21]
Brand advertising
In 2010, Douban launched its own advertising products, mainly including display ads, brand websites and audio ads in Douban FM.By November 2012, Douban had cooperated with nearly 200 brands to provide them with customized advertising programs.These brands span automobile, fashion, IT, home appliances, tourism, luxury goods, cosmeticsFMCGAnd other fields.In the opinion of Douban, whether the cooperative customers areWorld Top 500It's not important. The core principle is that the brand positioning should be highly compatible with the users of Douban.
As a social network, Douban has its own unique temperamentOnline activities, local activities and other productsBrand dealerCarry out interactive marketing.
Channel sharing
Douban's traditional profit comes from Douban Reading.It isDangdang、Amazon.comE-commerce will introduce a certain amount of traffic, which will bring a certain share.
E-book sales
Douban Reading is owned by DoubanE-book readingAnd sales platform. Douban Reading Bookstore was officially launched on May 7, 2012. By the end of 2012, it had covered multiple platforms of PC and mobile terminals.E-books on Douban reading platform include electronic physical books andpersonal worksSubmissionSelf publishingThere are two kinds of works. These e-books are composed of free e-books and paid e-books that sell for 0.99 yuan to tens of yuan.
Online seat selection and ticket purchase
On May 17, 2012, following the launch of the book purchase service, Douban began to expand a new source of income again - online seat selection and ticket purchase service for Douban movies was officially launched.
FM PRO
The paid subscription mode is adopted, with a monthly price of 10 yuan and a semi annual price of 50 yuan.
Douban City Ticketing
Douban in the same cityThere are a lot of plays, concerts, etcCommercial performanceThe information and activity pages provide ticketing links, which can be realized by guiding users to relevant ticketing websitessales revenueSharing;In 2012, the official ticket sales for the online local activities were conducted.
Website culture
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thinking
Douban seems to be a review (book review, film reviewMusic review）Website, but in fact it provides bibliographic recommendations andcommunion of interestsMultiple service functions, such as making friends, are more like a collectionBLOG, make friends, group, collection in oneNew communityNetwork.
Watercress
In Yang Bo's eyes, "people" are the most important.If portal websites still regard "things" as the first element, and some social websites mention "people" as the first element, then Douban is the first website to place "people" and "things" in the same important position.
With the launch of the English version of Douban, Douban is expected to become the first website in China to export to the outside world. In fact, Douban itself is the result of gathering the strengths of many companies.What websites and elements did Douban learn from?According to Yang Bo, there are three aspects.
First, the simple and elegant interface style is derived fromflickr, including its concept of sharing;
Second, in terms of e-commerce, we learned fromAmazon(Amazon), such as user comments and recommendations;
ThirdSocial network（SNS）Some elements of, put people and people's social relations to the real online, but the general social network is no media, and Douban uses the same interests as the media.
Yang Bojiang, the core of doubanThought summaryHe explained that the recommendation of friends is often critical to buying a certain product. Douban has expanded the recommendation group, and you will trust the recommendation of specific strangers. This "can be understood as a kind of network of people with books and other specific objects as the media".
origin
Do you often stare at the endless covers in the bookstore?perhapsdizzyEscape from the dazzling array of audio and video stores?Broadband download andOnline shoppingAfter the arrival, even in the smallest town, your choices are increasing by hundreds every day.There must be something you like, but in nine cases out of ten they will pass you by unconsciously.The media has made the blockbusters suitable for young and old everywhere, but they are powerless to deal with things that only suit a group of people.and,Each has his own loveNo matter how fair and diligent TV entertainment editors and newspaper book reviewers are, their help cannot be equally effective for everyone.
The initiator of Douban found that the most effective help for most people to make choices actually comes from relatives, friends and colleagues.A casual recommendation or two not only conveys their own true feelings, but also includes the judgment of your taste and the subsequent screening.They won'tbachelorRecommend the parenting encyclopedia, and will not bring back naked agents to my mother.Unfortunately, all of our relatives and friends add up, but what we have heard and seen is still limited.Moreover, people with the most similar tastes are often strangers.
Douban.com based on UGC and interest map
If you can not make friends one by one, but know the tastes of thousands of people, you can quickly find the most like-minded, word-of-mouth magic from the middle, which will certainly be magnified a hundred times, and it will help everyone.Douban came into being with this wish.Douban is not aimed at any specific group of people, trying to include Baiwei.Whether tall or short, fat or thin, white snow people, douban helps you find like-minded people through your favorite things, and then find more good things through them.
December 2004, BeijingChaoyang Gate，Douban HutongNearbyStarbucks。Almost every afternoon, Abe (Yang Bo) will carry a painting that has fallen offPowerBookCome here and immerse yourself in programming for a few hours.Most of the original procedures of Douban were completed here.This is the origin of "douban".
Product Principles
In terms of user guidance, Douban emphasizes the principle of user participation. The more users participate, the more they will gain.For example, only after joining a group can users have the right to create a group. After users have more than 9 collections and give comments, Douban will recommend members to them, so that they have the right to publish second-hand exchanges and recommend beans.This is the agreement that Douban needs to make based on the calculation model, but at the same time, it gives users surprises that they are constantly discovering.
On the user route, Douban adopts the principle of decentralization and centralization. On the product line, it is decentralized. The function keys are set on the corresponding product page, which is the embodiment of the process;user management It focuses on the behavior of users in the station and reflects the results.This similarityShopping websiteThe setting of is convenient for users, and the route is clear.
In terms of product settings, Douban adopts the principle of core needs. In order to ensure the focus of users on the website, Douban has no maps or commonCommunity websitePoints and upgrade system designed to increase traffic.On the one hand, this practice ensures the professionalism of the vertical operation of the website and plays a role in creating the atmosphere of the website, but on the other hand, it also consolidates the "niche" of the website and limits the expansion of the user base.Users not only grow slowly, but also lack incentives for old users. Once there are websites with rich resources of the same type in the market, and the user accumulation of the website itself has not reached the scale, the resistance of Douban is very worrying.
founder
Yang Bo(A Bei), graduated fromTsinghua University, afterUniversity of CaliforniaSan Diego received a doctorate in physics.In 1998, he joined IBM as a consultant scientist and engaged in the next generationMagnetic recording equipmentCalculation model work of.Participated in the establishment in Beijing from 2000 to 2004supply chain managementEgistics, a start-up enterprise in the field of solutionsChief Technology Officer。In 2005, Douban.com was established, and one year later, Douban Inc. was established.
As early as in middle school, Yang Bo had begun to write computer programs.I wanted to learn computer when I was in college, but after discussing with my family, I thought that computer was just a tool, so I chose physics.But the attraction of computers to Yang Bo is huge. In college, he often wrote something in his spare timeAppletI was writing when I went abroad to study.Slowly, the proportion of writing programs in Yang Bo's work was increasing.
A Bei Zai Douban (2012)
In 2000, Yang Bo resignedsilicon valleyIBM consultant scientist, sold furniture and cars and returned to Beijing.It was only one month since I began to think about returning to China and then I was in Beijing.Nothing came back.In the last few months of 2004, he decided to leave the supply chain management company that he personally participated in entrepreneurship to do a completely grassroots thing.
Every morning, the former physics student from Tsinghua University and the doctor from the University of California will use it for three years, and the paint will crackApple Notebook, go to BeijingChaoyang DistrictStarbucks near Douban Hutong "go to work".Yang Bo chose the project there by chatting with friends until he talked about traveling one day.
In September 2004, when Yang Bo was chatting with his friends, some friends who like traveling encouraged him to become anon-mainstreamThe website of the tourist spot.So Yang Bo began to make a business plan for the travel website and named it "Lvzong".After a short time, Yang Bo carefully considered the business model and found that there were still too few people for self-help travel, so Yang Bo changed the development direction of his website.
After market research, Yang Bo found that cultural products are more suitable for this form.After paying the domain name fee and server hosting fee, Yang Bo went on his way quietly with the website with the same strange name and content as Douban.
Since October 2004, the early development of Douban.com has been five months, and half of the network programs are written in Starbucks.Since the establishment of the website, there have been no editors, writers, special articles, 600 lines of homepage, jumping latest topics, and almost no advertisements. On March 7, 2005, Yang Bo's "Douban" website opened.Soon, the registered users of Douban exceeded 10000HitsMore than 200000.It is worth mentioning that it was not until the first anniversary of Douban on February 23, 2006 that Yang Bo welcomed his firstregular employee。Two weeks later, programmer 02 was in place.Therefore, the industry also has the saying "one person's watercress".
Website technology
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Site Architecture
Douban.com Logo
Record sharing, discovery recommendation, and friend exchange are the directions of Douban to the user's path in the user's website guide, which can also correspond to the three major components of Douban navigation: taste system (reading, film, music), expression system (I read, I watch, I listen), andAC system(Local, groupfriendly neighbor）。
From the birth of Douban to the development along the way, its technology has always been considered the key to the success of the website. Interestingly, the technical threshold of Douban is not high, so the marketan imitatorHowever, copying Douban does not mean success. Why did no one think of similar ideas before Douban?
All watercress are developed in python.Website backgroundSearch EnginesTwisted based, GUI basedQuixote, cElementTree is also used,MySQLAnd PIL. In addition, Douban is basically developed from scratch (byYang BoFour or five months for one person), which is the basis of douban technology.In addition to the pure technical principles, there are three related douban technologiesCore principles：
Background technology
Conform to the user's habits. A simple foreground interface does not represent the simplicity of the system.In fact, on the contrary, in the Web2.0 system, the background needs to do more work.Some functions that look simple on the surface may need a lot of programs and calculations behind them.
Douban is the bestRepresentativenessExample of.Different from most websites, the earliest developed part is a set ofRecommendation engineThis is a calculation model based on mathematical statistics.After the user clicks and sees something, this model canautomatic analysis"People who are most similar to their tastes", and actively recommend books, music or movies that users are most likely to like.
Douban is 100%Dynamic website, there is no static page.We can regard it as aPersonal managementThe tools of books, music and videos are just put on the Internet.Many people copied the model and resources of Douban, but as Yang Bo said, just copying the surface of a website is worthless.“GoogleThe interface of is simpler, butSystem coreNot here.Douban is one step more than Tagstatistical modelAnd someProgram algorithmIn fact, this is the core of Douban.com. "
The Web is more and more like aComputing platform。Connect computers through various Web applications. For example, you can use Flickr when you need an album, and call Google Map Api when you need a map.As many service providers gradually open their own services, each website can be regarded as a piece of softwareService ProviderThe relationship between them makes the system more and more complex, and the complexity of this system will not lead to cumbersome use of functions.
Powerful functions and simple use are the inevitable trend of WEB2.0 applications.From the application of Douban, it can be seen that the relationship between users can be found, the connection of guiding user functions can be established in the background, and convenient storage and query can be done for data volume. These are the core of website technology.
Rapid development
An incredible fact is that Douban has more than 100000Registered userAlexa's traffic ranked around 1000. For a long time, only one server saved 8000 yuan and a development team of one or two people maintained it.
In order to adapt to this scale, the development model needs to be changed.This is reflected in many Web 2.0 websites, and some people call it the simple philosophy.For rapid development,system designSimplification is also required.Yang Bo said, "There have also been some changes in Douban.com, which was initially influenced by the original enterprise system,Structural designIt is too complicated and even divided into many layers.Later, it was simplified because it was too complicated for rapid development. "
"Web2.0 websites are changing rapidly, and not all functions are fully realized at the beginning." Yang Bo said, "This requiresSystem Architecture OfScalabilityDo a good job.And we must consider the problems that the future scale may bring.From the beginning, the architecture design of Douban can support millions of users. "At the same time, Web based development saves the cost of client distribution and maintenance, so it can achieve "eternal BETA", update and upgrade services at any time.It is said that the learning object of DoubanFlickrThe upgrade of is in hours.
The interaction between Web 2.0 and users is also the driving force for the rapid improvement of websites.After the website runs, listen to the user's feedback and guide the next step of application development."Douban has a website forum, and many people often speak to put forward their own needs." For example, when Douban was just opened, because everyone can freely create or participate in groups, users may participate in dozens of groups at the same time.However, due to the small number of people in many groups, it may take a long time for someone to speak, so everyone asked for a function to gather the latest speeches of all groups together.Yang Bo soon realized this function, which has proved to be very popular.
Yang Bo believes that because it is a small team,Operating modeOne manager can't lead a group of people, but everyone needs to participate in programming.Moreover, the requirements for comprehensive learning ability are relatively high."Because technology changes very quickly, and new technologies may appear in a few months if you are familiar with any technology and have more experience, the most important thing is to be able to track the latest knowledge. Moreover, since the latest Web2.0 models and ideas are initiated from abroad, programmers should have the ability to work in an English environmentDirect communicationAbility to participate directly abroadOpen source projectInstead of looking at documents that have been translated into Chinese. "Yang Bo said that he learned by himselfPythonIt also started with Douban.com."Python is very suitable for agile development, and I tried to use it at the beginningRubyLater, because Douban.com needed a lot of background programs, Python was more suitable for writing some background model programs, and eventually the foreground was unified into one language. "Yang Bo didn't know much about MySQL before, but he quickly made up his knowledge in the process of building Douban.com."We have several databases that can be synchronized, and we also sendOpen source communityFeedback has been given. "
Douban has selected many open source products. Yang Bo believes that "it is very important to make good use of open source products. Douban's platform is based onLinux, the database uses MySQL, exceptdata mining And search, and others are developed on top of open source products.Because there are many very mature products and modules, there is no need to start from scratch. As long as you have the ability to understand and acquire this knowledge, you can quickly develop your own system on the basis of others. "
Website achievements
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Douban.com, InternetWEB2.0Another miracle of the times.Only nine months after its inceptioncommercial websiteRegarded as lifelineAlexaIt has jumped up to the top 4000 and has more than 50 million registered users.Website founderYang BoHe said that every ten clicks on Douban will lead to onepurchasing behavior 。Surprisingly, all this is not the achievement after burning millions of dollars. The initial investment of the website is only 200000 yuan from several friendsRMB。
Is it true that 200000 yuan created Alexa4000 ranking?Take a look:
At the beginning of Yang Bo's website, someone once proposed that the website should face mobile phone users.Yang Bo said that mobile phones only produce dozens of products a year, although they have a large audience, they are more suitable for professional engineers to evaluate, and there are tens of thousands of books every year. Previously, book reviews were mainly produced by experts, while most of the book reviews of publishers were for marketing purposes.Turn book reviews into practical onesbusiness model, so as topurchaserTo play a guiding role is the key to the success of Douban.com.Douban.com through andDangdang、ExcellenceIn addition to cooperation, the two purchasers will share the revenue generated, and there will also be some advertising revenue.Yang Bo said that the sharing of advertising has been able to meet the daily expenses of the website.
Enterprise Events
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Bad comment event
On December 28, 2016, it was reported that the central media criticized Douban Cat's Eye by name, and criticized it badlyFilm industry。
Related information
NationwideNew Year Celebration Stall3 domestic films《the Great Wall》《Ferryman》《Railway Flying Tiger》, are facing a huge storm of public opinion.First, after the release of the Great Wall“Blasphemous film”Trample the bottom line of comments and release“Zhang Yimou"Dead" carries out malicious personal attacks, causing verbal and written criticism;Later, there was an incident that Douban maliciously painted a star for Ferry Man, which caused a great stir again.Although there are still some defects in the artistic quality of these films, it cannot be ignored that some big V's and public accounts are eye-catching, circle fansFlow realizationTo publish malicious and irresponsible remarks,Severe damageChinese filmecological environment。
As of 19:00 on December 27, 43300 people had commented on Ferry Man on Douban.Among them, 40% of netizens gave 1 star, 22% gave 2 stars, 21.8% gave 3 stars, 9.6% gave 4 stars, and 6.6% gave 5 stars.
On Douban, Great Wall scored 5.5 points (101551 people);Ferry Ferry: 4.4 points (43311 people);The Flying Tiger of the Railway scored 5.7 points (12623 people commented).（As of December 28, 2016）
About Douban.comscoreYang Bo, the founder of Douban. com, once explained: "For example, a movie has 420000 users scoring. Our program converts these 420000 one to five stars into 0 to 10 points, and adds up to divide by 420000 to get the Douban score. This score will automatically appear everywhere in Douban. There is no review in the middle, and no editor usually looks at it.Every few minutes, the program will automatically run again to include the opinions of the latest scorer. "[5]
On June 1, 2018, Douban Film released aIndictment, willBi ZhifeiAnd its nameBeijing Shichuanchuang Culture Media Co., LtdTake the case to court.PetitionIt said that the main purpose of the rating of Douban films is to restore the average opinion of the audience, Bi Zhifei and "the pure spirit of films"WeChat official accountPublished many articles (including the recently popular "My Letter to the National Film Bureau"), which slandered the manipulation score of Douban films and seriously violated theRight of reputation, require the defendant to immediately delete the infringing articles, apologize, and bear the plaintiff'sLitigation costs150 yuan.[6]
On August 14, 2019“Eliminate pornography and illegal publications”The Office has learned that since 2019, the "anti pornography and anti illegal" department hasNetwork literatureDevelopment of vulgar pornography and other issues in the fieldSpecial rectificationBy the end of July, 10 criminal cases had been investigated and handledadministrative case67 cases, interviewed more than 70 websites and ordered rectification.Many places have punished a number of enterprises and individuals by investigating and handling cases, closed a number of websites and apps, and cleaned up a number of WeChat public accounts.Continuous investigation and treatment in Beijing“Tea adds fragrance”17K Chinese Website, Douban Website, Sinamicro-blog”“Motie Chinese Network”And many other websites spread obscenityErotic novelCases, all givenAdministrative finesPenalties.[7]
Event evaluation
In the Internet era, websites such as Douban and Maoyan carry the function of seeking peers and bosom friends in film and television entertainment.In theory, this kind of online evaluation community will indeed have an impact on the choice of other people to watch movies, but this impact is far from great to the extent of a huge impact on the box office, and the so-called bad reviews are far from harming the film industry.To sum up, there are three words: not so much.（Tencent）
Violation of Advertising Law
In May 2021, according toCelestial eye examinationAPP shows that Beijing Douwang Technology Co., Ltd. has added an administrative penalty, which includes a fine of 16363.2 yuanConfiscation of illegal income4090.8 yuan;The cause of punishment is violation《Advertisement Law of the People's Republic of China》(2018) Paragraph 1 (3) of Article 24 and (2018) Paragraph 2 of Article 14;Decision No.: JZSJXZ [2021] No. 337;The decision authority isChaoyang District Bureau of Market Supervision and Administration of Beijing Municipality。It is worth noting that Beijing Douwang Technology Co., Ltd. has been subject to administrative penalties for many times before, including providing the public with pictures containing prohibited content published by registered usersNetwork publications, publishing and disseminating online publications that promote obscenity, pornography, gambling, violence or abetting crimes.[9]
"Rice circle" governance
In September 2021, the official announcement of Douban said that according to the“Rice circle”According to the work requirements of the Announcement of Special Actions for Chaos Control, Douban will continue to cooperate with the special work of rectifying the chaos in the "rice circle".
Delete violations andBad information30568;There are 303 prohibited and illegal accounts, including abuseProduct Functions、Malicious complaints297 accounts;Three problem groups were closed and three problem groups were dissolved. Some of the groups closed or dissolved in the remediation work include: douban tea room, douban orange group | YouYouYouYouYouYouYouYouYouYouYouYouDouban Emma Garden, antarctic run fast.[10]
On December 1, 2021, the person in charge of the State Internet Information Office interviewed the main person in charge and the chief editor of Douban. com,Serious circumstances, according to the Cyber Security Law of the People's Republic of China, etclaws and regulationsAnd order them to make immediate rectification and seriously deal with relevant responsible persons.Beijing Municipal Internet Information OfficeThat is to say, the operating entity of Douban.com, Beijing Douban.com Technology Co., Ltd., will be granted a total of 1.5 million yuan according to lawfineAdministrative penalty.From January to November 2021, the State Internet Information Office will instruct the Beijing Municipal Internet Information Office to impose 20 penalties on Douban.com, and repeatedly impose a fine of 500000 yuan, totaling 9 million yuan.[12]
The person in charge of the State Internet Information Office stressed that the website platform should earnestly fulfill its main responsibilities, improve information release reviewPublic informationInformation security management systems such as patrolling and emergency disposal should strengthen the management of information released by users, and should not provide a communication platform for illegal information.The State Internet Information Office will adhere to the rule of the network according to law, further strengthen supervision, management and law enforcement, compact the main responsibility of the website platform to run the network according to law, and ensuremassesLegal rights and interests, maintain a clear and clean cyberspace.[12]
On April 30, 2023, according to the information released by the National Cyberspace Office, in the first quarter of 2023, the national Cyberspace system will further strengthen the network law enforcement, improve the system and mechanism, strengthen the work team, standardize the network law enforcement, and continue to promote the "Qinglang" series of special actions.The National Cyber Information Office made an interview in accordance with the law on the failure of Douban and other online platforms to perform their main responsibilities. The above platforms had outstanding management obligations on the information released by users, which caused problems with the spread of pornographic, feudal superstition, prostitution, gambling diversion, usurious lending and other harmful information on the Internet. The National Cyber Information Office required them to order rectification within a time limit, deal with relevant accounts, and severely deal with the responsible person,And separately impose a fine。[29]
Be taken off the shelf
List of application software off the shelf of the Ministry of Industry and Information Technology[14]
On December 9, 2021, it was reported that Douban application software was involved in the problem of "collecting personal information beyond the scope" and was included in the list of application software off the shelves of the Ministry of Industry and Information Technology. According to the news《Personal Information Protection Law》According to the Cyber Security Law and other relevant legal requirements, the Ministry of Industry and Information Technology has organized a total of 106 APPs to be taken off the shelvesApp StoreThe application software in the list shall be taken off the shelf immediately after the release of this notice.For some APP with serious violations and refusing to rectifyCommunications AuthorityanswerAPP operationThe subject shall be subject to administrative punishment according to law.[14]
Be called and criticized by the central media
December 14, 2021 for《The wind blows in Luoyang》《Who is the killer》Douban Film's official microblog responded to the situation that the two dramas were suspected of being subjected to water army criticism:
In view of the increasingly evolving water army attacks and the behavior of simulating the real user's use mode to try to raise the number and score, the algorithm, recognition program, and the strategy of judging "abnormal scoring" and "abnormal users" in the background of Douban have been updated and evolved in real time to ensure the normal scoring.
Score for attempting to breakfairnessDouban will be held accountable through legal channels for acts that disrupt the normal order of the platform.
Douban Business has never and will never have anything to do with scoringCooperation.[15]
Mobilization of the Steering Group
On March 15, 2022, the reporter learned from the official WeChat of NetEase China that, in view of the current serious network chaos on Douban, the State Internet Information Office instructed the Beijing Internet Information Office to dispatch work on March 15Steering Group, stationed on Douban.com to urge rectification.Subsequently, some media reported that Douban had been taken off the shelves in some app stores.In response, Douban said that the presence of the steering group in Douban had nothing to do with the removal of the application.[17-19]On March 22, Douban announced the dissolution of 15 problem groups.[20]
Suing Weibo
March 30, 2022, douban“Unfair competition”Suing Weibo for allegedly copying the names of several douban groups without authorization.Ask Weibo to stop immediatelyTortious conduct, publicly apologize and compensate RMB 1 for Douban.[23]
Network infringement
In March 2022, major commercial website platforms will mainly accept the disclosure of others' privacy, rumor, slander, insult and abuse, etcNetwork infringementThere were 373000 reports.Among them, Douban has accepted 455 online infringement complaints.[25]
Account IP territory
On July 26, 2022, the official account of Douban announced that the platform would be launched in succession“Personal homepageDisplay account in other locationsIP territory”Function of.After the function is launched online, the IP territory will be displayed on the user's personal home page, long-term rating and other locations, and will be displayed to provinces (autonomous regions, municipalities directly under the Central Government) in China, and countries (regions) overseas. The account IP territory information will be displayed inNetwork operatorThe information provided shall prevail, and the user cannot actively open or close the relevant display for the time being.[28]
