Order management iscustomer relationship managementThe effective extension of, can better personalizeDifferentiated servicesOrganic integration intocustomer managementGo middle, can promoteeconomic performanceandCustomer satisfactionPromotion of.The purpose of order supply is that the brand can allow customers to choose freely, the source of goods can be arranged openly and transparently, and the products can more adapt to and meet the needs of consumers.hisoperation flow The change ofAccount ManagerWork.Customer managerscustomer demandWhether the forecast and specific orders are accurate is not only related to industrial enterprises and retailers'Satisfaction, which is more related to whether the work of organizing supply according to customer orders can be carried out smoothly.
Chinese name
Order management
Foreign name
Order Management
Requirements
Be familiar with the operating conditions of each operator in the jurisdiction
Order management is a common management problem, including customer orders in the companyProcessing flowMedium.Due to the various ways customers place orders, the ever-changing order execution paths, and the constantly changing products and servicesInvoicingIt is difficult to coordinate, which makes order management very complicated.Order management can be used to identify potential customers and existing customersPotential business opportunities。Orders depend on demand. Order management is to process orders.
requirement
Announce
edit
How to do a good job in order management? The following is an example of basic tobacco companies.
1. Be familiar with theOperationTo master the sales characteristics, dynamic changesBrand structure, quantity, inventory and other information, and understand the information of the suspended and newly added customers in the jurisdiction.For example, Han Wei, a smoker, will stop ordering for two months from December to January;Collect all kinds of information, pay attention to market changes, and file in time.
2. Understand the quantity of the company's supply sources in the month, the company's recent new marketing requirements, especially the arrival time, available quantity and limit of the varieties that are in short supply or often out of stock, and grasp the impact of seasonal changes and holiday factors on cigarette sales, so as to make the orders made by the company targeted,accuracy。
3. Through the CRM software, the historical purchase quantity andAccount ManagerBased on our own experience, we have learned about the market sales dynamics and inventorymarketing strategyBrandDevelopment trendAnd other factors, to realistically predict the cigarettes of each tobacco business within the jurisdictionrequirement, try your best todivision managerProvide accurate orders.
4. The predicted order cannot be completely consistent with the actual situation. Make full use of thecustomer demandThe forecast and analysis function can track the completion of orders at any time, and make adjustments in the next step in combination with the customer's sales dynamics, inventory and the company's supply of goods, so as to ensure the normal operation of tobacco dealers and maintain their interests.In the usual work visit, strengthen the communication and exchange with tobacco dealers, guide them to adjust the brand structure reasonably and arrange them reasonablyOrdering planSo as to lay a good foundation for our prediction work in the future.
promotion of information technology
Announce
edit
Management type
In order to provide efficiency andCollaborationThe informatization of order management has become a trend. ERP and CRM software will involve order management.
The orders to be managed mainly include the following:
In process product ordering, product inquiry and quotation, sales return, etcManagement processThe idea of supply chain management will consider these business contents more comprehensively and solve the price problem between multiple levelsInformation communicationProfitProfit distribution, prediction and evaluation, and establish a good decision-making and negotiation model for cooperation between enterprisesSupply chain systemWe should be able to find a good cooperation model from this information to enhance our competitiveness.
Supply chainmanagement systemMedium, formarket demandThe plan has a more comprehensive data base, which can effectivelydistribution channelOrder status inBalanced managementAdjust the market response.The data base of the market demand plan no longer only exists between adjacent enterprises, but can include the entire supply node to form a comprehensiveForecast analysisPlan.
Overall ordermanagement systemCan also better predict the profit situation, adopt a settlement system conducive to the overall development at an appropriate time, and make timely arrangementsPromotion meansTo balance theSupply relationship, change from passive to active.
Electronic Commerce
With the development of e-commerce, order management software for e-commerce has received more and more attention.E-business onlinePanning、Online shop stewardE-shop is the most widely used e-commerce background system in the industry.These systems are generallyOrder processingAs the main line, purchase, sales and inventory as the core, coveringCRM、WMSSCM, officeOA, after-sales service and other business modules.The system can be seamlessly connectedTaoBao、clapMainstreamE-commerce platformThe daily processing capacity is more than 100000 orders.
