It has been more than 300 years since the establishment of the South Paper Store, the predecessor of Beijing Rongbaozhai, in 1672.Established in 1894“Songzhuzhai”Serial number "RongbaozhaiWoodblock watermarkThe development of the cause has laid the foundation.
On September 28, 2023,Ministry of CommerceAnd other 5 departmentsChina Time honored BrandThe review results were confirmed in the notice of review results and announced. Rong Baozhai was selected.[6]
"Honesty is the foundation and honor is the treasure" is not only a hundred year old motto, but also the core values that Rongbaozhai needs to adhere to."Honesty, harmony, inheritance and innovation" is the constantly enriched concept of Rongbaozhai in the new era, which is the enterprise spirit and culture condensed through practice, and the source of vitality of Rongbaozhai.More than three hundred years ago, from "Songzhuzhai" to "Rongbaozhai", it has become a driving force for generations of Rongbaozhai people to pursue high standards of enterprises in the continuation of history.In particular, this generation of Rongbaozhai people, in the new era, the best opportunity for cultural prosperity and development in the new era, let the best brand of national culture quickly go to the world, making Beijing Rongbaozhai become the Rongbaozhai of China and the worldIt will be the eternal pursuit of Rongbaozhai in the future.[5]
Business scope
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The business scope of the paper shop mainly includes three parts: firstCalligraphy and painting paper, as well as various fan faces, mounted Xishou screen couplets, etc;Second, various brushes, inkstonesInk cartridge、Water cup、inkpad, ruler, pen holder, etcStationery；ThirdValetOrder painting and calligraphySeal carverA percentage of the commercial works of.
Rongbaozhai
developing process
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Difficult to maintain
After the Opium War, Songzhuzhai was difficult to maintain.The shopkeeper hired a famous scholar from GuangjiaoZhuang HuchenAs a manager, in 1894Store nameChange to Rongbaozhai, take“Make friends with literature, honor the name”And invite the famousGreat calligrapherLu Runxiang(No. 1 Scholar in Tongzhi, Qing Dynasty) inscribed a large plaque with the words "Rongbaozhai".
Public private partnership
1950Public private partnership"New Records of Rongbaozhai" was born.In the past 50 years since the founding of New China, Beijing Rongbaozhai has received extensive support from the government and all sectors of society, creating and accumulating countless spirits andMaterial wealth。Especially in the past three decadesFocus on economic constructionVarious reforms and opening up have been promoted. During this period, Beijing Rongbaozhai has broadened its traditional business baseBusiness fieldAnd business channels in Shandong, Zhejiang, SichuanLiaoning, Shanxi, Shaanxi, HubeiJilinSales offices have been set up in other places to strengthen domestic commercial and cultural activities.
Rongbaozhai
The development of Rongbaozhai has gone through a tortuous road, until the 1970s, especially since the Third Plenary Session of the 11th CPC Central Committee, Rongbaozhai met with development againtraditional cultureIn the spring of 2010, it gradually made clear that we should adhere to the principle of "taking traditional business as the core, developing diversified businesses of traditional culture, and steadily expanding business scale"Enterprise Strategy 。The tradition of Rongbaozhai in the past 20 yearsMain businessIn the development,economic performanceIn the process of continuous growth, it has successively opened a number of branches or sales offices in Waifu, and has successively established RongbaoArt Auctioncompany with limited liabilityAnd other affiliated companies.During this period, Rongbaozhai broadened its business fields and channels, and enhanced cultural exchanges and business exchanges at home and abroad.
Several vicissitudes
Over the past decades, with the reform of national governanceeconomic situationRongbaozhai has undergone several changes. As the country's destiny has experienced prosperity, it has also encountered difficulties and misfortunes.But no matter what kind of hard environment, we will continue to promotenational cultureFor the purpose, wholeheartedly serve the calligraphers and paintersCustomer service, the old and the young are not deceived, and become a prosperousTraditional Chinese Painting and CalligraphyThe art garden ofChinese traditional cultureArt is a window to the world.During this period, Rongbaozhai received the cordial care of national leaders and all sectors of society.Zhu De, Zhou Enlai, Chen Yi, Song Qingling, Guo Moruo, Peng Dehuai and other leading comrades and celebrities have visited Rongbaozhai for many times and wrote inscriptions for a glorious nation in an old shopCultural undertakingsThey gave specific guidance and great help.Bo Yibo, an older revolutionary, encouraged Rongbaozhai to "be more modest under the fame" and keep forging ahead.Zheng BijianPraise Rong Baozhai for“Cultural hero”。
Exhibition and communication
Over the years, Rongbaozhai has also held various types of exhibitions and internationalArt exchangeActivities, received successivelyDenmarkQueen Margaret and Prince, former Prime Minister of JapanYasuhiro Nakasone 、Singaporehigh counselor to a head of stateLee Kuan YewAnd Mao Lei, the former French ambassador to China, and other international friends and guests have enhanced international friendship and business exchanges and become a window for Chinese traditional culture and art to the world.
RongbaozhaiStudyThere are many treasures in the collection:Cheng JunfangThe hundred painting ink of the Qing Dynasty, the gold paint with five colors, the palace pen, the palace paper, and the crystalInkpad cartridgeWait, especially the 4275glarderite ，堪称The most in the world。
April 2022, by the artistHan MeilinThe 350th anniversary badge of Rongbaozhai designed by us was released recently.The design designed by Han Meilin is based on the Chinese characters "three", "five" and "zero"Visual symbol。The word "three" takes books as the form, representing the long historical tradition of Rongbaozhai in the field of the four treasures of the study;Pictographic characters"Five" represents the combination of yin and yang, which shows Rongbaozhai's mission of inheriting the spirit of Chinese art;"〇" means completeness and eternity, and we hope Rongbaozhai will continue to thrive in the future.[3]
2022 is the 350th anniversary of Rongbaozhai, the 99 year oldHuang YongyuHe once again created a huge painting for Rongbaozhai - "Long History".[4]
In November 2023, the Ministry of Commerce website published the Notice of the Ministry of Commerce and other five departments on publishing the review results of China time-honored brands, and the review results of China time-honored brands were summarized as passed.[6]
The calligraphy, painting, artworks and four treasures of the study operated by Rongbaozhai are of middle and high grade, and they are a collection of famous masterpieces. They adhere to the principle of "honesty and authenticity", thus gaining the trust and care of the society.
New Collection of Rongbaozhai
Since the last century, the collection scope of Rongbaozhai has increased, expanding from the collection of famous scholars in past dynasties to more famous scholars in modern times.
Recommend Chen Zhao of the Central Academy of Fine Arts
New Record of Rongbaozhai
(1950) created a traditionwoodblock printing And has made remarkable contributions.Inheriting the traditional woodblock printing and giving play to the woodblock watermark cause has become the core business and mission of RongbaozhaiGenerationsInherited, it can be called a "living cultural relic", continuing the ancient Chinese cultureTraditional skillsAnd new eraSpiritual civilizationHas made outstanding contributions.
The world praises it
Rongbaozhai's exquisite mounting, binding and restoration techniques of ancient and damaged calligraphy and paintings are praised by the world.Over the years, Rongbaozhai's mounting artists have mounted and restored a large number of ancient and modern calligraphy and painting works of art andCelebrity ink, they use traditional technology and experiencemodern scienceThere are many new achievements in combination, which makes this traditional skill new brilliance.
Rongbaozhai is a folk museum, which collects paintings and calligraphy of celebrities and the four treasures of the study.Since the 1950s, it has collected Xu Duoyuan, Ming, Qing and modern art treasures, including famousMi Fu《Tiaoxi Poetry》The remnant and other countriesFirst Grade Cultural RelicIt is one of the units with the richest collection of such cultural relics in Beijing.
longRongbaozhai, a 300 year old cultural shopChinese traditional cultureArt is closely linked, which contains profoundTraditional cultural spiritAnd modern civilization, which is the wealth of the whole society and is admirableNew China was foundedIn the following decades, it was shining with new brilliance."Rongbaozhai" is closely linked with Chinese traditional culture and art, which contains profound traditional cultural spirit and modern civilization, condenses everyone's love, and is the wealth of the whole society.
Rongbaozhai will abide by“Honesty”The creed of“Be honored as a treasure”Serve all sectors of society wholeheartedly and strive to promoteChinese nationAdvanced cultureTo promote domestic and foreign cultureArt exchange。
Woodblock watermark is an ancient handicraft unique to ChinaPrinting technology, printed in this wayChinese PaintingLike the original, it can reach the level of "unreality",Lu Xun、Zheng ZhenduoAfter seeing it, you once called it the "white eyebrow" in the various paper shops of Liulichang
According to Wang Xinjia, an old employee of Rongbaozhai, all woodblock watermarks are made byManual operation，ProcessIt is extremely complicated, delicate and hard, and roughly needs to go through five processes: manuscript selection, sketching, stereotype, printing, and framing. Experts or employees in each process take it as their responsibility to fully reflect the original ink and form.Complete a woodblock watermark painting, ranging from months to years.
Among them, engraving and sketching are very difficult, especially engraving. In short, the production process of woodblock watermark is similar to that of New Year pictures, but much more refined than that of New Year pictures. The woodblock watermark made by Rongbaozhai is the highest level of woodblock watermark in ChinaA great masterPeople who don't know much about painting can't tell the truth.Hang one at home, it can be true.The cheapest woodblock watermark in Rongbaozhai costs more than 500 yuan, and the slightly larger one costs more than 1000 yuan
Woodcut watermark calligraphy and painting is a reproduction process.It integrates painting, sculpture and printing, and displays the charm of brush strokes and ink according to the principle of ink penetration. It can be used to create works of art that reflect their own characteristics, and can also reproduce various types of works realisticallyChinese calligraphy and painting。
Rongbaozhai woodblock watermark
woodblockWatermark calligraphy and painting dates back to the Tang Dynasty, and monochrome woodblock printing has reached a high level.Appear in the late Ming Dynasty“Woodblock edition”, "arch flower", etcChromaticityOverprinting indicates that the technology has made greater progress.Since this process is always based on manual work, China is purely acultural heritageTo inherit and develop.From an economic point of view, this is cost free, but the results are huge.
Rong Baozhai said that in 1896, Rong Baozhai set up a "Rong Baozhai Posting" organization to start the woodblock watermark business.At first, just print some forLiteratiLetter for writing letters and poetrypaper for writing poems。The most famous work is Peiping, which was printed by Lu Xun and Zheng Zhenduo in the 1930sScratchpad》、《Shizhuzhai Script》The former only printed 200 copies, while the latter reproduced 300 copies.Rongbaozhai's woodblock watermarking technology had reached a high level by 1954, from printing small works to printing large works;From paper to silk.The biggest problem at that time was the source of contributions.So the work of copying ancient paintings naturally took shape.After the liberation, Rongbaozhai was able to copy large paintings instead of only printing large poems and notes.Well known works include《Galloping horse》, The Painting of Hairpin Maiden, The Painting of Stepping Song, The Hundred Flowers Bloom, etc.In theseReplicaThe most famous is five generationsGu HongzhongOf《Han Xizai's Night Banquet》It was planned by Rongbaozhai in 1959 and completed in 1979. It took eight years to make 1667 woodblocks, overprinted more than 6000 times, and used the same materials and precious pigments as the original paintingwoodblock printing It has reached its peak.It only printed 30 copies.Therefore, the woodblock watermark has the reputation of "first class authentic works".
The authentic works of Chinese calligraphy and painting passed down from generation to generation, bright and moving, are invaluable treasures of our people.How to collect, protect and use these rare treasures is an urgent and important task before us. Rongbaozhai was the first to wake up to this.It has been more than half a century since Rongbaozhai copied the first batch of ancient paintings in 1954Ancient calligraphy and paintingTreasures have been copied and published in succession, which can be called 'unprecedented' brilliant achievements.
In 2006, Rongbaozhai's woodblock watermark entered the first batch of national levelIntangible cultural heritage
Legendary treasure: Han Xizai's Night Banquet
Among the numerous works copied by Rong Baozhai, the highest level is the pinnacle of woodblock watermark recognized by later generations -《Han XizaiThe Night Banquet.《Han Xizai's Night Banquet》Ancient ChinaFine brushwork and heavy colorIn figure paintingClassic, also five generationsthe Southern Tang dynastypainterGu HongzhongThe only masterpiece handed down from generation to generation, it depicts the unrestrainednight life。The whole painting is divided into five parts: "listening to music, watching dance, resting, blowing and partying".
In order to print this picture, Rongbaozhai specially made the best picture silk, and used Shi QingLime green, cinnabarRed goldetc.Mineral pigmentAnd metallic color. The printing content of this work is complex and of high levelWoodblockIt is unique in the history of printing.Han Xizai's beard is thinHairspringIt is also powerful and vigorous. It requires four or five pieces of patterns to show the complicated, simple, virtual, and thick and thin lines of beards.The lady dress alone needs 56 pieces of suites to be printed.There are 46 such figures on its more than three meter long scroll.Clothes, layout and demeanor are all required to be extremely precise.The replication started in 1959 and was completed in 1979. It lasted 20 years. Apart from the time lost in the "Cultural Revolution", it actually took 8 years.There are 1667 sets of sketching and engraving, and only 35 copies!Each piece needs to be printed more than 8000 times, with a total of nearly 300000 times.These works were rated as "sub authentic works" by the Palace Museum.
historical background
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According to relevant historical data, Rongbaozhai's predecessor wasSongzhuzhaiIt was founded in the 11th year of Kangxi's reign in the Qing Dynasty (1672 A.D.) and renamed Rongbaozhai in the 20th year of Guangxu's reign in the Qing Dynasty (1894 A.D.). It has a long history of more than 300 years.
The founder was a native of Zhejiang Province, surnamed Zhang. He started a small paper shop with his official salary in Beijing.At first, calligraphy, painting and seal cutting artists hung up a pen list (the so-called pen list is that the calligraphy, painting and seal cutting artists ordered their works for sale after being recommended by famous artistsPrice standard）, Songzhuzhai orders on behalf of customers, and you can get a commission from it.At the same time, calligraphers, painters and seal carvers who hang pen lists also buy paper in the shopBrush and inkstoneAll kinds of supplies will help Songzhuzhai earn a considerable and stable income.At that time, the most famous Nanzhi shop in Liulichang was Songzhuzhai, which was named after its official roll and official folding.DespotismChengping eraIn the imperial court, all the officials have nothing to do but read the report from the officials in other provincesMemorialBe critical of one of its componentsBroken typefaceAnd those who do not conform to various styles think they are dedicated to national affairs.Great officials present the folded piece with wordsneat regular scriptHong Wu ZhengyunIn particular, we should remember the taboos of the emperors in the past dynasties in the temple, the emperor in the sky, the imperial edict bearer, and the official in the ground.Slightly negligent, that is to say, the minister pointed out that the salary would be fined and the demotion would be severe, soFrontier sealed officialsWe should all take a warning.Therefore, for the selection of memorials, those who must be pure and flawless are the top grade.Songzhuzhai of Liulichang knows that memorials have a great future and is very careful about this matter. Every white folding must be selected by more than ten people. A little ink can be found in the scrap cart, so its price is half as expensive as his assistant's.The seller has no fault at all, and the owner can be sure to buy it.As a result, the officials in all provinces knew that the goods in Songzhuzhai were reliable, and the business was more developed.
Rongbaozhai
But,SongzhuzhaiAfter all, our shopkeeper is a family of officials and does not know how to do business.In particular, the descendants of the Zhang family were not competitive enough, and their management was poor. In addition, after the Opium War in 1840, China's societyEconomic situationIt also went from bad to worse. At this time, the Songzhuzhai, which was originally crowded with customers, was also on the verge of collapse, and it was difficult to maintain.At that time, the owner of the shop, in order to maintain this prestigious old shop, specially hired the famous Beijing scholar of Guangjiao at that timeZhuang HuchenFor the manager, he is determined to change his appearance.In the 20th year of the reign of Emperor Guangxu of the Qing Dynasty (1894 AD)Store nameIt was renamed Rongbaozhai, which means to make friends through literature and honor the name of treasure, and invited the famousGreat calligrapherLu Runxiang(No. 1 Scholar of Tongzhi in Qing Dynasty, once served asSacrificial Wine of the Imperial College）It inscribed the plaque of Rongbaozhai.
With the passage of time and the continuous expansion of the business field, Rongbaozhai will be famous at home and abroad for its unique woodblock watermark.
Woodblock watermark is an ancient handicraft unique to ChinaPrinting technologyThe Chinese paintings printed by this method look like the original works, and can reach the level of unreality, which is unmatched by any printing method today.Rong Baozhai made 72 Hou Shi Jian and 24 Jie Ling Envelope with woodblock watermark, Lu XunZheng ZhenduoAfter seeing it, he once called it the white eyebrow of all the paper shops in the Liulichang (that is, one of the outstanding among the same kindEditor's Note）。
In those days, evenQi BaishiIn the face of Rong Baozhai's own copied works, it is also difficult to distinguish the true from the false.
The new plaque of Rongbaozhai is written by Guo Moruo, a famous calligrapher in China.
limited company
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Rongbaozhai Zibo Co., LtdIt is the first of Beijing Rongbaozhai in mainland ChinaBranch, founded in August 2003,fixed assets200 million yuan;RongbaozhaiZiboThe company is located in ZiboZhangdian DistrictGongqingtuan West RoadNo. 62.Rongbaozhai Zibo Co., Ltd. has Rongbaozhai Zibo Branch (Antique Department, Traditional Chinese Painting Department, Oil Painting Department), Rongbaozhai Calligraphy and Painting DepartmentAntique CityRongbaoReal estateLtd., Rongxing Property Management Co., Ltd.
Rongbaozhai ZiboBranchhaveOperation managementHe has more than 100 professional talents and employees in calligraphy, painting and antiques. "Prospering business with culture and supporting culture with commerce" is a branch of Rongbaozhai Zibo Branchdevelopment strategy ；"Studious, refined, pioneering and cooperative" is the spirit of the enterprise;The development goal of Rongbaozhai is to carry forward the brand advantage of "Rongbaozhai" and rely on the rich history of ZiboCultural detailsAnd uniqueHuman resourcesAdvantages, make it biggerculture industry, forge a first-class team in the industry, and build Rongbaozhai Zibo Branch into a domestic first-class brand store.
Rongbaozhai Painting and Calligraphy Antique City is located in ZiboIconic buildingsRongbaozhai Building1-6 floors, adjacentZibo People's Park，Total building areaNearly 20000 square meters, it is the largest, highest grade, well-equipped and first-class specialty in the provinceArt market, which brings togetherFuzhou、Suzhou、Weifang、Qingzhou、doy And more than 160 shops in the surrounding cities of Zibo, collecting antiques, jade articles, rare stones, calligraphy and painting, and various handicraftsDachengWith tens of thousands of art treasures from Beijing Rongbaozhai as the backing, it has condensed the essence of various professional art markets, which is dazzling and colorful.The first to second floors of Rongbaozhai Painting and Calligraphy Antique City are mainly engaged in jewelry, jade, high-grade ceramicsMahogany furnitureCeramic sulfur handicrafts;From the third floor to the fourth floor, we mainly sell calligraphy, painting, antiques and other artistic treasures that highlight charm;The fifth floor is Rongbaozhai Zibo Branch Calligraphy, Painting and Antique Exhibitionplace of business；The sixth floor is the auction hall and multi-function hall.
ZiboRongbaozhai Building is the first project developed and constructed by Rongbao Real Estate Co., Ltd., and it is also a perfect combination of Chinese traditional culture and modern real estateExemplary project。The building covers an area of 15 mu, with a total construction area of 45000 square meters. It has two floors underground and 25 floors above the ground. The main body is 80 meters highZibo CityOne of the landmarks of.Rongxing Real Estate will always adhere toCultural real estateDevelopment ofmanagement model , rooted in China's five thousand years of civilization, inherits the century old quality of Rongbaozhai, and strives to do a good job withReal estate developmentCombine the article, improve the cultural taste of the product, and work hard to develop a new real estate model!
