NATURE'S SUNSHINE was founded in Utah in 1972 and listed on NASDAQ in 1978,There are more than 800 innovative and high-quality health and nutrition products,[2]In order to meet the growing health and nutrition needs of people.Nature Sunshine China headquarter is set up in Shanghai。[1-2]
Natural sunlight,Listed on NASDAQ Stock Exchange,[1][7]In 1972, we began to explore the nutrition mystery of herbs by putting herbs into capsules from American chili powder.For more than 50 years, Natural Sunshine has been committed to developing and selling healthy nutrition products, while constantly expanding its global business to meet people's growing demand for healthy nutrition.[11]Natural Sunshine's innovative and high-quality health and nutrition products have spread to more than 40 countries and regions, and maintained a sustained growth trend。[2][5-6]
Natural Sunshine has reached strategic cooperation with Shanghai Fosun Pharmaceutical (Group) Co., Ltd. Since then, it has begun to explore the Chinese market,In May 2017, it obtained the Direct Marketing Business License issued by the Ministry of Commerce.[3]Natural Sunshine has more than 800 different product categories, from target care to daily necessities and weight management solutions, to meet customized needs.[2]
Natural sunlight
development history
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Natural sunlight
Natural Sunshine is a leading natural health nutrition company in the world. It has nearly one million dealers in more than 40 countries and 70 regions around the world, and its products are sold all over the world.[2]
In 1972, the Natural Sunshine Company was officially established in Utah;[12]
In 1996, Natural Sunshine was awarded the "Best Small Enterprise in America" by Forbes
In 2012, Natural Sunshine started the public welfare action "Water Purification Plan for Children in Remote Areas of China";
In 2013, Natural Sunshine was selected as one of the most trusted listed companies of Forbes magazine;
From 2007 to 2018,Natural Sunshine has been rated as one of the healthiest companies in the United States by Health Interactive for 12 consecutive years;[8]
In 2013, Natural Sunshine was certified by the Australian Drug Administration (TGA);[14]
In 2014, the natural sunshine fist product complex arginine nutritional powder was recorded in the American physician's desk reference book PHISICIANS' DESK REFERENCE;
In 2015, Natural Sunshine Hughes Scientific Research and Innovation Center was inaugurated;
In 2016, Natural Sunshine opened up the Chinese market;[13]
In 2017, Natural Sunshine (China) obtained the direct sales business license issued by the Ministry of Commerce of China；[3]
In 2018, the headquarters of Natural Sunshine moved to Longfeng Square, located in the core area between Salt Lake City and Provo City, with a total area of more than 11600 square meters；[2]
In September 2021, the Chinese headquarters will move to Phase 1 of Financial Street Center, Jing'an District, Shanghai, and the office area will be expanded to 1649 square meters。[2]
Brand culture
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VISION Vision
Become the most trusted leading brand of metabolic health[9]
Mission
Create an entrepreneurial platform to please consumers
Provide professional metabolic health solutions[9]
VALUE Values
Quality, professionalism, and pleasing consumers[9]
Management team
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Terrence Moorehead
Merren
Global CEO of Natural Sunshine
Merren joined Natural Sunshine on October 1, 2018, serving as the global CEO and director.He has more than 25 years of experience in the retail consumer goods industry. He served as CEO of Carlisie Etcetara LLC and Dana Beauty,From 1991 to 2013, he served in Avon Group and held several positions, including vice president of corporate strategy and digitalization, president and chairman of Avon Japan, president of Avon Canada, etc,[17]He has rich experience in customer strategy formulation, process management optimization, multi-channel profitability, and is good at leading enterprise transformation, formulating strategies, reshaping brands, and building efficient teams.[2]
Merren graduated from Boston College with a bachelor's degree in economics and marketing, followed by an MBA from Columbia University。[2]
Dan Norman
Norman Dan
Executive Vice President of Nature Sunshine Global and President of Asia Pacific Region[10]
Norman Dan joined Natural Sunshine in 2004,Currently, he serves as the global executive vice president and president of Asia Pacific region,[10]Responsible for business operations in China, Taiwan, South Korea, Japan, Malaysia and other countries and regions.During his 20 years of service in Natural Sunshine, he has been committed to promoting the development and progress of the brand and sales of Natural Sunshine. By constantly introducing new products, he has consolidated the original market and expanded the company and market scale.[16]
Norman Dan has developed business in more than 20 countries in Asia, Europe and Latin America. He has rich experience in network marketing and information technology, as well as rich experience in direct sales business management.[16]
Henry Zhou Luhao
Zhou Luhao
Global Senior Vice President of Natural Sunshine and General Manager of ChinaAdjudication[2]
Zhou Luhao joined Natural Sunshine in October 2014 and was fully responsible for the business development and daily operation of Natural Sunshine Group in China.
Mr. Zhou Luhao has successively served as an executive in Amway, Herbalife, Ouruilian and other foreign direct selling enterprises.[15]He once served as Vice President of Business, Marketing and Operation of Herbalife (China).He was responsible for the business development of Ouruilian in Asia Pacific and served as the vice president of China[15]Its first star product strategy has successfully helped Ouruilian achieve strategic transformation in the Chinese market.[1]
Natural Sunshine has gathered talents in various fields of the industry, built a professional management team with both local operation experience and international vision, and fully promoted the steady development of Natural Sunshine in the Chinese market with the three strategies of "product first, service first, and technology first".[16]
Product concept
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Natural Sunshine's unique health solution is to start with intestinal health, and provide nutrition support for people's healthy metabolism through the "purification, strengthening, and repair" health three-step process。[2][4]
product positioning
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Metabolic management based on intestinal microecology。[2]
High quality products
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Since entering the Chinese market, with its own accumulation and innovation in the field of professional research and development, it has provided personalized health solutions for Chinese consumers of different gender, age, occupation, life and eating habits。[2]
purify
The natural sunlight vitality purification series products provide an innovative purification scheme, "help the body to make SPA", provide the human body with the nutrients needed for purification, pay attention to the balance of intestinal microorganisms in a multi-dimensional way, and lay a solid foundation for reshaping metabolic health.Series of products: net source protein nutrition powder solid beverage, net extract®Compound plant powder solid drink, Jingmai beet root powder solid drink, Bacillus coagulans solid drink.[2]
Vitality purification series
strengthen
Fuli nutrition series products: Fuli nutrition®Fish oil soft capsule, Fuli protein nutrition powder solid beverage, Fuli fruit and vegetable plant powder solid beverage.[2]
Fuli Nutrition Series
Repair
Repair series include gastrointestinal health, cardiovascular health, brain health, basic nutrients and skin health products.[2]
Repair series products
Brand address
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7/F, Building B, Phase I Office Building, Shanghai Financial Street Center, No. 1539, Zhongxing Road, Jing'an District, Shanghai。[2]
