Tencent serves global Chinese users and is committed to becoming the mostCommunication powerAnd interactivity, authoritative, mainstream and fashionableInternet mediaPlatform.
In September 2023, the Beijing Municipal Committee of the Communist Party of China Cyberspace Office will adhere to the problem orientation, take practical measures to solve problems in key links, and guide local key website platforms to set a fixed position to refute rumors in the hot search list. Tencent will be the first batch of trialsPoint platform.[6]
On November 21, 2003, Tencent will appear in front of netizens as an entertainment portal.
industry insidersIt is believed that Tencent's launch of the portal website was stimulated to some extent by the "Year of Portal" that year.Since the third quarter of 2002,Sohu、Sina、NeteaseThe four portals of TOM have successively announced profits.Although the degree varies, there is a clear trend for portals to go out of the painful period of burning money and make profits.This keeps you focusedinstant messaging Tencent envy.Although Tencent has made a lot of profits in terms of SMS, it is difficult for Tencent to make great progress because it lacks a rich contentSharing platform。[1]Especially after trying online games and news customization, Tencent's demand for portals is more urgent.At present, it is a mature platform that can provide diversified profit routes.Short messages, online games, news customization and other applications are becoming more and more popular because portal websites, together with advertising, become profitable businesses for websites.These businesses rely on portals.However, Tencent's main business is rather single, and it focuses on instant messaging, which is relatively risky.[2]
Historical evolution
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Tencent was born in China in November 1998Shenzhen。
On November 21, 2003, Tencent will appear in front of netizens as an entertainment portal.
On April 3, 2006, Tencent and Huirong Group launched the“Tencent · Dayu.com”Officially launched.
Since 2012, Tencent aims to meet the needs of users for "portability, personalizationSocial sharing”Has carried out several home page revisions.
Tencent
The revision in 2012 highlighted the attribute of "personalization and socialization";
The second revision in 2013 further emphasized "refined content and concise form".
On May 15, 2014, the new homepage of Tencent was officially launched.The revamped Tencent homepage highlights the concept of "personalization", that is, the content and ranking of key news areas, channel customization and other sections will be based on the browsing habits and interests of different users.This revision marks that the portal has officially entered the era of personalized news customization.After the launch of the new Tencent homepagedata displayCompared with the previous traditional homepage, the new personalized homepageClick rateAnd click user rate increased by 8.9% and 5.7% respectively.This shows the user's periodic recognition of the new Tencent homepage revision.
On September 18, 2014, Tencent recently joined the world famousScience and technology mediaThe Next Web signed a cooperation agreement to become the exclusive content partner of The Next Web in Greater China, and enjoyed the translation copyright and Chinese copyright of its content exclusively.[3]
In September 2023, the Beijing Municipal Committee of the Communist Party of China Cyberspace Office will adhere to the problem orientation, take practical measures to solve problems in key links, and guide local key website platforms to set a fixed position to refute rumors in the hot search list. Tencent will be the first batch of trialsPoint platform.[6]
Main responsibilities
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tencentIt is an Internet based technology and culture company with the mission of "improving the quality of human life through Internet services".Tencent adheres to the principle of "User valueYiguimanagement ideaTo provide Internet access for hundreds of millions of Internet usersComprehensive services。
Tencent'sstrategic targetIt is "connecting everything" and has been committed to social platforms andDigital contentTwocore business : On the one hand, throughWeChatAndQQAnd other social platforms to realize intelligent connection between people, services and devices;On the other hand, it provides hundreds of millions of users with high-quality news, video, games, music, literature, animation, film and other digital content products and related services.Also actively promotefinancial technologyThrough popularizationmobile payment etc.Technical capability, forSmart transportation、Smart retail、smart cityAnd other fields.
Tencent hopes to become a digital assistant in all walks of life, helpingDigital ChinaConstruction.In industries, medical care, retail, education and other fields, Tencent is a traditionalDigital transformationUpgrade to provide "digital interface" and "digitalhold-all”。Stick to numbersCraftsmanship, hoping to improve everyone's quality of life with digital innovation.With“Internet plus”strategy implementation andDigital economyThroughstrategic cooperation AndOpen platform, build a digital ecological community with partners to promotecloud computing, big data, artificial intelligence, etcCutting-edge technologyIntegrated development and innovation with all walks of lifewin-win。Over the years, Tencent's open ecology has led to tens of millions of social entrepreneurial employees, and the valuation of related entrepreneurial enterprises has reached hundreds of billions of yuan.
On April 3, 2006,tencentCompany and《Chongqing Business Daily》(Chongqing Business Daily is affiliated to Huirong Group, which operates several companies in Chongqingprinted media, holding a monopoly position in the flat media communication industry in Chongqing)“Tencent · Dayu.com”Officially launched.In this joint venture project, Chongqing Business Daily invested 5 million yuan, accounting for 49% of the shares, while Tencent invested more resources, holding 51% of the shares.In the planning, Tencent is responsible for the operation of the website, and the website operation is handed over to the Chongqing Business Daily, which has more local experience.
Analysys International It is believed that the development of the Internet is increasingly targeted and personalized.Tencent First has occupied the commanding heights of local portals, and createdLocal cultureAtmosphere, master the living habits of local netizens, so as to provide suitable services and build a high local portalBarriers to entry。
