A formal agreement between two or more independent countries or nations to defend each other（treatyorcontract）A group established by an individual or a group of individuals and other people or organizations. When used as a verb, it means alliance.
1. Become a partner.clearYu Yue《Spring in the Hall Essay》Volume VI: "But it is the deepest place of the Five Clouds. The idle gull, Wei and Feng are in alliance."
2. A group formed by two or more countries when they enter into a covenant for joint action.It also refers to the combination of individuals, groups and classes.The second part of Selected Poems of the Heaven and Earth Society - Songs of Three Rivers Joining the Water: "The earth originates from the three basic rivers,become sworn brothers or sistersThere are many alliance brothers. "Kang Youwei《Datong Book》Part BChapter II: "Once a coalition country with the same body and strength is established, it will be followed by an alliance with the same state and education." Zhou Enlai's On the United Front: "In the Wuhan negotiations, we still continue to adhere to the principle ofParty alliance"greatChapter 85 of Sunny Days: "Their ability to pull together is not the result of mutual respect at all, but because they are congenial to each other, which is an alliance of mutual use."
Related words
alliance
Another form of alliance, most of which are combined forces for common interests.
① Enter into an alliance agreement for the common interest: attack and defend the alliance | Everyone in our alliance will make up after the alliance.
② The people who concluded the alliance: the dukes in May, the alliance reached.
1996AmazonIn this new way, tens of thousands of websites are provided with additional sources of income, and become the networkSOHOMain of the familyLifestyle。In our country,Alliance marketingIt is still in the embryonic stage, and some individuals or enterprises have begun to get involved, such as the third-party effect alliance "Yiqifa Alliance"“LinkertAlliance "or Self built Alliance" Camel "Website Alliance”。
Alliance marketing includes three elements:Advertisers, Alliance Members and AlliancesMarketing platform。
Advertisers, according to the actual effect of online advertising (such as displayRich media, click, registration, sales share, etc.) to pay reasonable advertising expenses to alliance members, save marketing expenses, and improve marketing quality.
Alliance members passNetwork AllianceMarketing management platform, select appropriate advertisers and improve revenue by playing advertiser ads, while saving a lot of online advertisingselling expenses, easilyWebsite VisitsTurn into revenue.
Network AllianceThe marketing platform provides advertisers withCommodity sales, member registration, etcEffect advertisementAnd trusted third party user access tracking, real-time reporting system, commission settlement, marketing and other services, in addition tonetwork marketingExtensive consultation, planning, creativity, advertising, effect monitoring, etcValue added services。
The initial network alliance marketing emerged with the development of some large advertisers. For example, Amazon used itself as an advertiser to convene alliance members.Alliance members gain profits by playing Amazon's advertising ideas.The advertiser is responsible for performance tracking and settlement.
But a single advertiser directlyAlliance marketingThere are many negative factors, such as credit problems in performance tracking, confirmation, settlement, etc.In this way, a professional third-party alliance marketing company has emerged, providing an independent, open, fair and transparent management and operation platform for advertisers and alliance members.At the same time, it also greatly reduces the burden of advertisers on manpower, material resources, technology, settlement and management.
CPC: Cost Per Click Every time you click a paid advertisement, many websites are unwilling to do such advertisements. For example, although the viewer does not click, he has seen the advertisement.
Industry Alliance
Announce
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Industry AllianceIt refers to seeking new scale, standard, function or positioning to ensure the market advantages of all partners, and dealing with commoncompetitorOr to push the business into new fields, and the mutual cooperation andResource integrationA mode of cooperation.
Alliance members can be limited to institutions in a certain industry or cross industry institutions in various parts of the same industry chain.Generally, there is no capital connection among the members of the alliance, and all member units are equal and operate independently.
China Creative Industry Alliance(China Creative Industry Alliance, abbreviated as CCIA) is a national famous creative organization, which is supported by the leaders of relevant ministries and commissions of the State Council, guided by relevant committees of the CPPCC National Committee and many national ministries and commissionscreative industryThe Alliance for Cultural Cooperation and Development promotes China's creative industries to become highly cultural andHigh technologyIt is a national creative industry cooperation alliance that is united to promote the development and prosperity of the national creative industry and ultimately achieve the goal of becoming a creative power.
The Alliance has expert committees, several regional committees, industry committees, and creativityIndustrial Research InstituteAnd the Fund Council.The purpose of the Alliance is "innovation, cooperation, development and win-win". In order to realize China's creative industrialization, the Alliance will unite the whole country to engage inCultural creativity、industrial design、Brand planningGroups and individuals in the promotion, film and television, animation and game development, creation, production, technology, operation and other creative industries reached consensus,Forming resultant forceAnd jointly promote the development of creative industries.
