synonymIntegrated channel(CCTV integrated channel) generally refers to CCTV integrated channel
CCTV integrated channel (channel call sign: CCTV-1，Abbreviation: CCTV Comprehensive Channel or CCTV One)CCTVIts comprehensive news based TV channel was launched on May 1, 1978[1]。
On May 1, 1958, Beijing Television began to pilot broadcast[2]。On May 1, 1978, "Beijing Television" was officially renamed asCCTV[3]。On April 3, 1995, the first program was positioned as "news oriented comprehensive channel"[4]。On July 3, 2000, it was named "News · Integrated Channel"[140]。On May 8, 2003, "News · Integrated Channel" was changed to "Integrated Channel"[5]。On September 28, 2009, high-definition signals were broadcast to achieve simultaneous high-definition and standard definition broadcasting.In 2011, the Hong Kong version of the channel was broadcast on Channel 15 of Asia Television.In 2016, the channel (domestic version) was broadcast in Macao.In 2017, the Hong Kong version (HD version) was launched on Radio Hong Kong.
May 1, 1958, Beijing Television（CCTVPredecessor)Start trial broadcast.TV News, Classic Film Theater, TV Drama, Animation Theater and other columns were launched.On September 2, BTV began broadcasting black-and-white TV programs in Beijing every Tuesday, Thursday, Saturday and Sunday[8]。
On January 1, 1960, BTV changed its fixed schedule of programs and increased the number of broadcasts per week from six in the previous year to eight (one on Sunday morning)[8]。
On January 6, 1967, affected by the "Cultural Revolution", BTV suspended broadcasting, but it continued to broadcast important activities. On February 4, it resumed broadcasting, only once a week, and then gradually increased to once a day[3]。
On July 25, 1977, BTV changed to a color TV channel[3]。
On January 1, 1978, BTV launched the evening news program "News Broadcast".
At the beginning of broadcasting
May 1, 1978Central Committee of the Communist Party of ChinaApproved, Beijing Television officially changed its name toCCTV, abbreviated as CCTV[3]；From the same day, we will keep such columns as News Broadcast, Science and Education Film Window, Around the World, Between Cities, Classic Film Theater, TV Drama, Animation Theater, and so on. The channel opening time will be advanced from 19:00 to 9:00.At the same time, the platform will be closed at 14:30-17:00 every day, and at 23:30 at night(Except for Spring Festival Gala and special conditions)。
Since July 7, 1980, CCTV-1《CCTV News》After that, the "Weather Forecast" released by the Central Meteorological Station will be broadcast[192]。
On February 12, 1983, CCTV launched the first Spring Festival Gala.
On January 2, 1984, the news and information program Noon News(The predecessor of News 30)Launch on CCTV-1[9]。
On August 1, 1985, China began to rent an eastern hemisphere beam repeater of the international communication satellite IS-V at 57 ° east longitude to relay CCTV programs. In 1986, it changed to 66 ° east longitude international communication satellite relay[10]。In the same year,Zhang HuilanAnd her TV program Yoga was officially broadcast.On December 31, the legal program "Rules and the Square" (later renamed as《Social longitude and latitude》）Launch on CCTV-1[95]。
On February 1, 1987, CCTV-1 began to broadcast nationwide[3]。
In 1988, the "Dongfanghong 2A" satellite located at 87.5 ° E was used to transmit CCTV-1 programs[11]。
On July 1, 1991, CCTV-1 launched a Russian geostationary satellite at 96 ° 5 ′ E, covering a large area of countries and regions[12]。On December 26《military world 》Start broadcasting on CCTV-1.[148]
In 1992, CCTV-1 began to broadcast on Taiwan's cable television, and then terminated in 1998 due to cross-strait relations.On October 1, due to the launch of CCTV-4, the "off channel period" in the afternoon of each day is no longer scheduled(except Tuesday afternoon), the opening time was advanced from 9:00 to 8:30, and the program began to broadcast continuously throughout the day.The night off time is slightly changed, generally around 0:10.
On March 1, 1993, CCTV-1 was changed to start broadcasting at 7:00, and the number of news programs increased from 4 to 12, realizing rolling broadcasting[4], the night off time is postponed to 1:00.On May 1, magazine news program《Oriental Space Time》Start broadcasting at 7:00 every day[4]。
On April 1, 1994, CCTV-1 was changed to open at 6:00, and the night off time was postponed to 1:58(Closed at 1:12 on Wednesday), news review program《Focus interview》The broadcast starts at 19:38 every day[4]。
The period of comprehensive channel dominated by news
On April 3, 1995, CCTV-1 positioned itself as a "comprehensive channel focusing on news", and the news program "Noon News" was changed to《News 30 points》, broadcast at 12:00 every day[4][139]。
On March 16, 1996, China's first talk show《Tell the truth》Launch on CCTV-1[13]As of April 28 of that year《Oriental Space Time》The Sunday edition of is broadcast every Sunday at 7:20(Until November 26, 2000)[151]。May 17, news review program《News survey》Launch on CCTV-1[14]。
On May 5, 1997, the platform of CCTV-1 was opened at 5:50 in advance, and the platform suspension on Tuesday afternoon was canceled. The platform suspension time at night was slightly changed, generally around 2:00.Launched from June 30 to July 3 of the same yearThe return of Hong Kong72 hour special report[12]。Until September 1, 2004, before the official realization of 24-hour broadcast, the channel did not significantly extend the broadcast time of all day programs.
On June 1, 1998, China Central Television (CCTV) introduced a channel packaging scheme, and began to launch a package focusing on CCTV-1 and giving consideration to CCTV-2, with the call sign of "China Central Television"[15]。On the same day, large-scale popular science programs《approaching science 》Launch on CCTV-1[116]。
On January 2, 1999, legal program《Today's statement》Launch on CCTV-1[16]。On July 5《Now broadcast》Start broadcasting at 21:00 every day on CCTV-1 (until April 29, 2003)[5]。On March 1 of the same year, CCTV-1 was broadcast 24 hours a day, but the channel was closed in the early morning of Wednesday.On June 18 of the same year, foreign language teaching programs《Hope English Magazine》Launch on CCTV-1[115]。On August 9 of the same year, the channel said goodbye to the semi-automatic analog broadcasting system that has been in operation for 12 years and switched to the full digital broadcasting system to implement the robot full-automatic broadcasting[5]。On October 1, CCTV-1 participated in the live broadcast of activities celebrating the 50th anniversary of the founding of the People's Republic of China[201]。December 19-21, launchMacao's return48 hour special report[5]。From 17:30 on December 31 to 17:30 on January 1, 2000, CCTV launchedbbc(BBC) and 78 television institutions from 62 countries and regions in the world completed the 24-hour live coverage of Meet 2000[5][117-118]。
From 8:00-22:00 on June 1, 2000, CCTV-1 broadcast "Our Century - 12 Hour Special Production for International Children's Day", which is the first in the history of Chinese television[5][132]。
News · Integrated Channel Period
On July 3, 2000, due to the naming of the second program of CCTV as "Economy, Life and Service Channel", CCTV introduced a channel packaging plan, and began to launch a package focusing on CCTV-2 and giving consideration to CCTV-1 and other channels. The first program of CCTV was named "News and Comprehensive Channel"[140]。On July 16, quiz shows《Samsung Intelligence Express》Launch on CCTV-1[131]。From September 15 to October 3, CCTV-1, CCTV-2, CCTV Olympic Channel and other channels participated2000 Sydney Olympic GamesEvent broadcast[141]。On November 27 of the same year, the channel was adjusted《Oriental Space Time》It was broadcasted on CCTV-1, and launched this week, international news and other columns[143]。On December 15 of the same year, digital broadcasting was realized.[5]From 16:00 on December 31 to 2:00 on January 1, 2001, CCTV-1 and CCTV-4 broadcast the 10 hour special program "New Century" in parallel[17]。
On May 1, 2001, CCTV-1 took the lead in advocating the implementation of a special arrangement system for long holiday programs[4]。On June 1 of the same year, the channel launched the 8-hour special production Happy Takeoff on Children's Day 2001 from 14:00-22:00[135]On July 1, the channel launched an 18 hour special program from 6:00 to 0:00 on July 2 to celebrate the 80th anniversary of the founding of the Communist Party of China - The Flag[133-134], July 13, CCTV-1 andCCTV-4、CCTV-5The special program "New Olympics" of Beijing's bid for the Olympic Games was broadcast live in parallel by other channels[18]。On November 5, at 6:00 and 7:00, Morning News and 8 am News were broadcast on CCTV-1.
New Year's Eve Special Report, February 11, 2002《Year after year》Launch on CCTV-1[150]。From May 31 to June 30, CCTV-1, CCTV-2 and CCTV-5 jointly participated2002 Korea Japan World CupEvent broadcast[19]On June 1, CCTV-1 launched the "Mining the Future", an 8-hour special production on the Children's Day of June 1, 2002, from 14:00 to 22:00. The program consists of two parts: the documentary part "Mining the Future - June 1 Action" and the party part "Mining the Future - Evening Party"[20]。On August 5《Midnight News》It is broadcast on CCTV-1 every Monday to Saturday at 0:00[21], "Midnight International Observation" is broadcast at 0:00 every Sunday[22]。From September 29 to October 14, CCTV-1, CCTV-2, CCTV-5 and other channels jointly participated2002 Busan Asian GamesEvent broadcast[23]。
On January 11, 2003, the interview column《facing each other》Launch on CCTV-1[24], February 14《Moved China》Launch on CCTV-1[25]。From March 20 to April 19, along withIraq WarCCTV-1 launched the "Iraq War Live Report".
Integrated channel period
On May 1, 2003,CCTV News Channel(CCTV News)Trial broadcast: on May 8, CCTV-1 was changed from News · Integrated Channel to Integrated Channel[5][26]。From May 11 to 17, CCTV-1 and CCTV-4, CCTV-5, CCTV-10, as well as the newly piloted CCTV-News Channel will be broadcast in parallel《“2003, standing at the third pole”-- Large live broadcast program to commemorate the 50th anniversary of human climbing Mount Everest[27]。On June 1, the special program of "June 1" - "June 1 Story" was launched[129]。On July 5《Moral observation》Launch on CCTV-1[28]。On July 6, the youth puzzle competition experience program《Golden apple》Launch on CCTV-1[96-97]。
January 4, 2004, formerly《Oriental Space Time》The weekend edition of World was renamed《High end access》Launched on CCTV-1 as《Oriental Space Time》The weekend version is broadcast every Sunday[29]。On April 3, the story telling program behind the film《Film legend》Launched on CCTV-1 and broadcasted every Saturday as the weekend version of Oriental Space Time[30]。From August 14-30, CCTV-1, CCTV-2, CCTV-5 and other channels participated2004 Athens Olympic GamesEvent broadcast[31]。On September 1, the channel was revised and highlighted the positioning of "comprehensive+boutique"[32]And broadcast 24 hours a day from October 1 of that year.
On March 18, 2005, CCTV-1 launched two programs at 21:40 after the prime time TV series every evening, namely, Documentary Ten (broadcast from Monday to Thursday) and Easy Ten (broadcast from Friday to Sunday)[33]From July 11 to September 11, CCTV-1 launched a special summer vacation arrangement lasting for two months[5]。
In the first half of 2006, CCTV carried out a systematic study on the selection of key program resources such as CCTV-1 non prime time film and television plays, feature programs, variety shows, etc. during the long holiday, formulated the Management Measures for CCTV-1 Brand Maintenance Objectives, and established the introduction and exit mechanism of column broadcasting;Further standardize the process of arranging non prime time TV dramas for long holidays, and provide special funds[26]。On June 5《Chaowen World》Launched on CCTV-1 and CCTV-News[34]From June 9 to July 9, CCTV-1 and CCTV-5 participated in the broadcastGermany World Cup 2006football game[5][125]。On June 30, CCTV-1 and other channels participated in the live broadcast of a series of activities celebrating the 85th anniversary of the founding of the Communist Party of China.[204]On July 1, CCTV-1, CCTV-4, CCTV-9 and CCTV News Channel participated in live broadcastqinghai-tibet railwaySpecial program for opening the whole line to traffic[137-138]。July 16, 33 episodes of large-scale documentary《Talking about the Yangtze River》First broadcast on CCTV-1[128]。From December 1-15, CCTV-1 and CCTV-5 jointly participated in broadcasting the Doha Asian Games[35]。
Since January 1, 20072008 Beijing Olympic GamesCCTV-1 will launch special programs on Olympic characters at 21:40 every Monday to Friday《My Olympics》[36], May 1-7《People New Weekly》The May Day special program Best Collection was broadcast on CCTV-1[37], June 22-29, celebrationThe return of Hong KongLarge scale TV documentary on the tenth anniversary of the motherland《Hong Kong Ten Years》Broadcast on CCTV-1[156]。On July 16《Today's Stories》Start broadcasting on CCTV-1.On December 1, China's first large-scale natural documentary《Song of the Forest》First broadcast on CCTV-1.[206]
On January 1, 2008, the Olympic news program《Olympic Games》Launch on CCTV-1[38]。On the same day, 20 episodes of large-scale TV documentary《Drink the same river》First broadcast on CCTV-1.[205]On January 6, the large-scale cultural talk show "We" opened on CCTV-1[39]。From January 31 to February 5, CCTV-1 and CCTV News Channel jointly broadcast the special program "Fighting the Snowstorm" in parallel because of the rare low-temperature, snow and freezing disaster in southern China[40-41]。On May 12,5.12 Wenchuan EarthquakeAfter the event, CCTV-1 and CCTV-News channel jointly broadcast the special program of "Uniting for earthquake relief"[136]。From July 8 to August 7, CCTV-1 and CCTV-News channel broadcast live in parallel at 20:00-21:00 every day《The Olympics are coming》Special programs[130]。From August 8 to 24, CCTV-1 and CCTV-2 will participate in the rebroadcast2008 Beijing Olympic Games, during which the logo moves to the far right of the screen, so as not to affect the display of the scoreboard[5][119-120]。In December, in order to commemorate the 30th anniversary of reform and opening up, CCTV-1 successively broadcast 20 episodes of large-scale livelihood series "Fanhua"[152]And seven major TV documentaries《Great journey》[153]Wait for a series of programs.
From May 1, 2009, CCTV-1 will be launched after the 21:40 prime time TV series《Grand View of the World》(broadcast from Monday to Friday)And《Magic miracle》(broadcast on Saturday and Sunday)Two programs[42]。On May 12, CCTV-1 and other channels participated in the live broadcast of "May 12"Wenchuan EarthquakeOne Year Anniversary[198]。From August 1, the broadcast of Oriental Space Time on CCTV-1 will be canceled(However, under special circumstances such as the national mourning day, it is still connected with CCTV-13)[43]。On August 17, the news and information program "News 20 Minutes" was broadcast on CCTV-1 at 15:00 every day.On September 23, the large-scale documentary "Splendid 60 Years" was broadcast on CCTV-1 to celebrate the 60th anniversary of the founding of New China[155]。On September 28, the version was revised and high-definition signals were broadcast to achieve simultaneous high-definition and standard definition broadcasting[183]。On October 1, CCTV-1 and other channels participated in the live broadcast of activities celebrating the 60th anniversary of the founding of the People's Republic of China[199]。December 11-18, CelebrationMacao's returnLarge scale documentary on the tenth anniversary of the motherland《Ten years of Macao》Broadcast on CCTV-1[157]。
On January 1, 2011, the logo of all channels of CCTV was changed, and the logo of CCTV-1 was optimized to "CCTV-1 Integrated", and the night time“Green advertising signs”[47]。On March 1, the channel started in Hong KongAsian TVIt will be broadcast 24 hours a day through digital channel 15, replacing the CCTV 4 (Asian version) which stops broadcasting at the same time, and will be officially broadcast on June 1.From June 19 to 28, a large-scale documentary film celebrating the 90th anniversary of the founding of the Communist Party of China《flag》Broadcast on CCTV-1[158]。On June 30, CCTV-1 and other channels jointly broadcast a large-scale gala to celebrate the 90th anniversary of the founding of the Communist Party of China《Our flag》[194-195]。On July 1, CCTV-1 and other channels participated in the live broadcastCelebrating the 90th Anniversary of the Founding of the Communist Party of China[182]。From October 4 to 9, a large-scale documentary film commemorating the 100th anniversary of the Revolution of 1911《Revolution of 1911》Broadcast on CCTV-1[196-197]。
June 1, 2012, news service program《Life tips》Start broadcasting on CCTV-1.From July 27 to August 12, CCTV-1 (domestic version) and CCTV-5 and other channels participated in the live broadcastLondon 2012 Olympic Games[185], without affecting the scoring, the logo temporarily moves to the upper right corner, cancels the half hour timer, and the high-definition version logo position remains unchanged.On August 27, China's first youth TV open class《Let's start》Start broadcasting on CCTV-1.[217]
Since 2013, CCTV has strengthened the review of public service advertisements. When public service advertisements are broadcast on all Chinese channels of CCTV, such as CCTV-1, the "public service advertisement logo" with color blocks is displayed on the upper right corner(As of July 2016, due to the use of the new logo of CCTV as the copyright page)。On June 17, the program signals of CCTV-1 and other public channels of CCTV officially began to broadcast in the headquarters building of CCTV(The news program is still at the old site)。
In 2014, CCTV-1 launched a talk show《Hi!two thousand and fourteen》And impromptu comedy shows《Xile Street》[48]。In the same year, it launched a full media humorous video interactive program《Mr. Bole's micro funny show》[49]。From February 7 to 23, 2014, CCTV Integrated Channel participated inSochi 2014 Winter Olympics[222]The broadcast of the event.On May 26, a large-scale political comment feature film《Centennial Tide, Chinese Dream》Broadcast on CCTV-1[162]。From June 13 to July 14, CCTV-1 (domestic version) and CCTV-5 and other channels participated2014 Brazil World CupEvent broadcast[163]。
On February 1, 2015, CCTV-1 Hong Kong Edition added Cantonese Theatre《Evening News》The last two episodes are CCTV series with Cantonese dubbing.From May 1, the standard definition version of CCTV-1 on Zhongxing 6B satellite will be broadcast in encryption[149]。On August 17, the channel realized standard definition broadcasting at 16:9(News columns are broadcast in a 4:3 stretch)。From August 25, a large-scale documentary film commemorating the 70th anniversary of the victory of the Chinese People's War of Resistance against Japanese Aggression and the World Anti Fascist War《Eastern Main Battlefield》Broadcast on CCTV-1[164]。On August 31, the Hong Kong version was broadcasted at 16:9, and the ATV logo was moved to the upper right corner, while the news columns and some classic TV dramas were arranged at 4:3, with black mailbox mode around.In late September, the channel management was upgraded to facilitate the overall coordination of the channel's high-quality resources and promote the implementation of the "one set of all Taiwan offices" mechanism[50]。On October 12, the standard definition channel was packaged in 16:9 format(Except for some public service promotional videos)。In October, ATV adjusted its TV channel and changed it to digital channel 16.From December 8, the channelPCCW Hong KongNow TV platform is officially launched.From 0:00 on December 26, the transmission of the CCTV-1 standard definition program clearing signal on the 10A transponder of Zhongxing 6A satellite stopped.
On January 1, 2016, CCTV-1 was revised again, including《Daily diet》And《Life Morning Reference》Merge into《Life circle》，《Treasure hunt》Renamed《I have a family heirloom》。On January 18, the domestic version of The First Selection Theatre was rebroadcast temporarily. The first TV play broadcast after rebroadcast was《Journey to the West》The broadcast was officially resumed in March.On February 12, large-scale studio cultural quiz show《Chinese Poetry Conference》Launch on CCTV-1[104]。On April 2, due to the expiry of ATV's free TV license, Hong Kong version(ATV version)Off air[51]。From June 14 to 29, 32 documentary films celebrating the 95th anniversary of the founding of the Communist Party of China《Dream Building Road》Broadcast on CCTV-1[167]。July 1, andVariety ChannelThe 95th anniversary of the founding of the Communist Party of China was broadcast live on military and agricultural channels.July 3, Science Experiment Program《come on.To the future》First broadcast and launch at the same time《Challenge is impossible Season 2》《Happy Chinese》《Amazing Chinese Season 3》《wait for meSpecial Programs.From August 5 to 21, CCTV-1 (domestic version) and CCTV-5 and other channels participated in the live broadcast2016 Rio de Janeiro Olympic Games[184]During the live broadcast of the event, the platform logo is temporarily moved to the upper right corner.From October 13, a large-scale documentary to commemorate the 80th anniversary of the victory of the Red Army's Long March《long march》Broadcast on CCTV-1[181]。October 30《Challenge is impossible Season 2》Start broadcasting.On November 4, the Zhuhai Airshow screen was broadcast, usingnews channel Special packaging in 2013.On December 20, on the occasion of celebrating the 17th anniversary of Macao's return to the motherland, CCTV-1(Domestic version)It was officially landed in Macao.
On January 15, 2017, the family comedy reality show《Happy Chinese》Launch[52]。On February 18, cultural and emotional programs《Reader》Launch[53]。In late April, CCTV also negotiated with the Central Government Liaison Office in Hong Kong, Radio Hong Kong, etc. on integrated channels(Hong Kong version)Preparations for landing at RTHK.At 6:00 on May 29, CCTV-1(Hong Kong version)Channel 33 of RTHK digital terrestrial television platform and channel 33A of analog television platform are simultaneously broadcast in Hong Kong, replacingChina International TelevisionRecord high-definition channel, and Macao Broadcasting Television also began to broadcast the originalAsian TV(Now NOWTV) the standard definition version of CCTV-1 in Hong Kong.From July to October, CCTV-1 was broadcast successively in the evening prime time in order to welcome the victory of the 19th National Congress of the Communist Party of China《Carry out the reform to the end》[179]《Rule of law China》[175]《Great Power Diplomacy》[174]《Patrol Sword》[180]《Brilliant China》[177]《A strong army》[176]《Keep moving forward without forgetting the original intention》[178]And many other large political monographs.On October 4, the special program of the Mid Autumn Festival was broadcast live in parallel with the Chinese International Channel of CCTV《Legendary China Festival·Mid Autumn Festival[54]。
On February 16, 2018, CCTV-1 launched poetry, culture and music programs《Classical chanting and spreading》。On March 9, humanities and arts programs were launched《Letter · China》。At 12:35 on April 5, the Tomb Sweeping Day special program was launched《Missing in Spring》[55]。From June 14 to July 15, CCTV-1 (domestic version) and CCTV-5 and other channels participated2018 Russia World CupEvent broadcast[172]。At 20:00 on June 28, a special program jointly produced by the CCTV Variety Channel, the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism and the National Library《Intangible Cultural Heritage Open Class》First broadcast on comprehensive channel[56]。On October 8, jointly created by the Propaganda Department of the CPC Central Committee and China Central Radio and Television《One hundred forums》Special programs《Ping's "language" is close to people -- an allusion used by General Secretary Xi Jinping》Broadcast on CCTV-1[188]。In December, in order to celebrate the 40th anniversary of reform and opening up, CCTV-1 was broadcast successively in the evening prime time《We walked together》[169]And《the only way》[170]Two large political monographs.
On May 16, 2019, organized by the comprehensive channel, the All China Women's Federation andCCTVThe co sponsored special program "The Most Beautiful My Home" premiered.From September 16, large-scale documentary feature film celebrating the 70th anniversary of the founding of New China《We walk on the road》Broadcast on CCTV-1[168]。On October 1, CCTV-1 and other channels participated in the live broadcast of activities celebrating the 70th anniversary of the founding of the People's Republic of China[200]。At 20:00 on October 13, cultural programs were launched《China in the Story》[57]。On October 26《CCTV 2019 Host Competition》Start on channel[58]。On November 5, four feature films jointly produced by China Central Radio and Television and the Ministry of Education《Education power》Start broadcasting on comprehensive channel[59]。
From September 2, 2020, a large-scale documentary on combating COVID-19《Fight "pestilence" with one heart》Launch on CCTV-1[160]。September 9, andVariety Channel, YangguangThe Sound of Music、The Voice of Literature and ArtSynchronize special programs《The cutest person in the new era》[60]。On September 29, the live broadcast satellite platform added "CCTV-1 HD" (channel number 1)[161]。On October 15, "Pursue Dreams First - Celebrating the 40th Anniversary of the Establishment of Shenzhen Special Economic Zone" was broadcast simultaneously with CCTV Variety Channel[61]。From October 18 to 23, in order to commemorate the 70th anniversary of the Chinese People's Volunteers' War to Resist US Aggression and Aid Korea, CCTV-1 was broadcast successively in the evening prime time《For peace》And《Heroic children》Two large-scale documentaries[186-187]。From October 28, a six part series of feature films produced by China Central Radio and Television Station under the guidance and support of the Poverty Alleviation Office of the State Council and other departments《Heroes all over the world setting smoke -- salute the people who fight against poverty》Launch on CCTV-1[190]。On December 25, the TV network interactive youth group talent show《Go online!Colorful Youth》First broadcast on comprehensive channel[62]。
February 12, 2021, cultural program《China in ancient books》First broadcast on the comprehensive channel.Special programs jointly produced by the Propaganda Department of the CPC Central Committee and China Central Radio and Television Station from February 18《Ping's "language" is close to people -- an allusion that Xi Jinping likes》(Season 2) Launched on CCTV-1[189]。From the same day to February 25, a large-scale political monograph on poverty alleviation《Get rid of poverty》Broadcast on CCTV-1[166]。On June 6《National Undergraduate Party History Contest》First broadcast on comprehensive channel[101]。From May 18, one hundred documentary films celebrating the 100th anniversary of the founding of the Communist Party of China《Mountains and rivers》Broadcast on CCTV-1[171]。From June 20, a large-scale documentary feature film celebrating the 100th anniversary of the founding of the Communist Party of China《Dare to teach the sun and moon to change the sky》Broadcast on CCTV-1[159]。On July 1, CCTV-1 and other channels participated in the live broadcastCelebrating the 100th anniversary of the founding of the Communist Party of China[154]。On the same day, CCTV-1 and other channels jointly broadcast a theatrical performance celebrating the 100th anniversary of the founding of the Communist Party of China《great journey 》[193]。From July 23 to August 8, CCTV-1 (domestic version) participated2020 Tokyo Olympic GamesEvent broadcast[103]。On November 20《Chinese Archaeological Conference》First broadcast on comprehensive channel[106]。
On January 31, 2022, China Central Television Integrated Channel will launch the cultural creation program of Chinese Spring Festival customs《Ancient Spring Festival》[108]。From February 4 to 20, CCTV-1 (domestic version) participated2022 Beijing Winter Olympic GamesEvent broadcast[114]。On April 5, the channel broadcast cultural series《Ancient rhyme and new sound - Qingming》[107]。On April 24《Zhengda Program 》The program was revised to focus on the first 100 national key rural tourism towns announced by the Ministry of Culture and Tourism[110]。On August 27, a large-scale cultural tourism visiting program jointly produced by China Central Radio and Television and the Ministry of Culture and Tourism《Home between mountains and rivers》First broadcast on comprehensive channel[121]。On August 28, a large-scale cultural program of China National Radio and Television Corporation《Poetry and Painting in China》First broadcast on comprehensive channel[122]。From October 8-15, in order to welcome the victory of the 20th National Congress of the Communist Party of China, 16 episodes of large-scale TV feature films《Pilotage》Broadcast on CCTV-1[173]。From November 21 to December 18, CCTV-1 (domestic version) and CCTV-5 and other channels participatedQatar World Cup 2022Event broadcast[165]。On December 30, CCTV and the Ministry of Culture and Tourism jointly launched a large-scale cultural program《China in Intangible Cultural Heritage》First broadcast on comprehensive channel[126]。
On June 2, 2023, a large-scale cultural program of China National Radio and Television Corporation《Chinese Calligraphy Conference》First broadcast on comprehensive channel[147]。From September 23 to October 8, CCTV-1 (domestic version) participated in the broadcast of the Hangzhou Asian Games[203]。On October 5, a large-scale international cultural exchange program jointly produced by China Central Radio and Television and the Ministry of Culture and Tourism《Beauty and common》First broadcast on comprehensive channel[202]。On November 5《The First Youth Peking Opera Actors Conference of China Central Radio and Television》Broadcast[211]。On November 10, large-scale cultural programs《Grand Master Lie Chuan, Eight Masters of Tang and Song Dynasties》First broadcast on comprehensive channel[209]。On November 25, large-scale cultural programs《Bamboo slips exploring China》First broadcast on comprehensive channel[212]。December 23, large-scale cultural program《Chinese Traditional Medicine Conference》First broadcast on comprehensive channel[215]。On December 30, large-scale food, culture and tourism programs《Three Meals and Four Seasons》First broadcast on comprehensive channel[216]。
On June 5, 2024, the original national style music program《Guofeng Super Drama》First broadcast on comprehensive channel[223]。On June 6, the Social Education Program Center of China Central Radio and Television Station made great efforts to build《National Health Conference》Broadcast[224]。
Logo evolution
September 2, 1958~April 30, 1978: no channel logo, only at the end of the programMao ZedongHandwritten "Beijing TV Station"[63]。
May 1, 1978~January 31, 1987: the logo of "CCTV" in the form of words appears in the lower left corner of the television picture, only at the half hour and at the beginning of the program[64]。
From February 1, 1987 to July 7, 1991, due to the launch of CCTV-2, CCTV-1 used the word "CCTV - 1", which appeared in the lower left corner of the television picture, only at the half hour hour and at the beginning of the program.
July 8~September 30, 1991: As CCTV programs were changed to be produced in the Central Color TV Center, the font of "CCTV - 1" and the time indicator on the upper right corner became thinner and narrower.
From October 1, 1991 to June 30, 1992: text "CCTV" appeared in the upper left corner of the TV picture and hung all day[63]。
From July 1, 1992 to January 1, 1993: using the "butterfly sign", plus the double line "1" sign, it appears in the lower left corner of the television picture, only at the half hour and the beginning of the program.
From January 1, 1993 to June 1, 1998: it appeared in the upper left corner of the TV picture and began to hang around the clock.
From June 1, 1998 to July 9, 2001: silver gray transparent(Double line in the promotional video)"CCTV" in Chinese characters, but only in the TV channel picture. The top right corner is changed to a disc time indicator(The disc time indicator was started at 6:00 on June 1, 1998)。I.e. translucent "CCTV-1"[63]。
July 9-14, 2001: The comprehensive channel uses the silver gray transparent double line "CCTV" logo.When the spoon marker was first used, the number "1" in the spoon was hollow, but it was difficult to identify the serial number of each channel. This version of the station logo took more than a month to stop. The integrated channel logo was fine tuned on July 14, 2001.(Note: the font of serial number is KabelC)[5]。
From July 14, 2001 to January 1, 2011: The spoon label was slightly adjusted, and the CCTV double line font was highlighted, the spoon label was transparent, and the serial number in the middle was also changed to highlight. However, the font of the serial number was still Kabelc, so far the hollow digital spoon label only appeared in the promotional film.On the morning of September 28, 2009, the station logo used after the launch of the high-definition version of CCTV-1 was roughly similar to the standard definition version, but slightly different in texture.
From January 1, 2011 to August 16, 2015, the logo of the integrated channel was modified. The standard clear logo was 4:3, and the transparency was changed. The font of the serial number was changed to Futura Bold, and the word "integrated" in variety style was added below "CCTV 1".The logo of the HD version is also adjusted to be consistent with that of the SD version.
In 2013, the font and channel name in the label were adjusted[63]。
On June 17, 2013, CCTV-1 moved inCCTV Headquarters BuildingThe high and standard definition timers used later are used for fine adjustment.
In the early morning of August 17, 2015, the integrated channel logo was slightly adjusted. The logo was horizontally compressed, and the standard definition logo was changed from 4:3 to 16:9. At the same time, the time indicator font was also slightly adjusted.
On August 31, 2015, CCTV-1 Hong Kong version of the logo was slightly adjusted. The logo was horizontally compressed, and the logo was changed from 4:3 to 16:9. At the same time, the font of the time indicator was also slightly adjusted, and the ATV logo was moved to the upper right corner.
On May 29, 2017, the high-definition signal of CCTV-1 Hong Kong version was launched, and the logo was high-definition for the first time. The word "high-definition" in the upper right corner was covered by the logo of Channel 33 of Hong Kong Television;In mid June 2017, the words "HD" were removed from the Hong Kong version of CCTV-1.
At around 11:30 on April 4, 2018, the Hong Kong version of CCTV-1 restored the words "HD" in the upper right corner, which is located on the left side of the logo of Channel 33 of Hong Kong TV, and the time indicator also moved to the left side of the logo of Channel 33 of Hong Kong TV at around 11:29:30.
From January 1, 2023, the words "HD" will no longer be marked on the HD signal broadcast screen of the channel.[221]
Arrangement scheme
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Time period arrangement
On November 27, 2000, CCTV-1 adjusted the broadcast time of news programs: Oriental Time and Space increased from 40 minutes to 150 minutes, and the broadcast time was 6:00-8:30, 150 minutes every day《Oriental Space Time》Except in the original "Oriental Son"(Face to face), Living Space(People's Stories)Time Space Report(Direct Access to the Site)On the basis of《Morning News》Beyond the "Time and Space Information", "Media Links" and other sections(There is no news link in the replay version)And also launched Live China and World on Sunday《Chronicle》(Later, on January 3, 2004, it was separated from Oriental Space Time and became an independent program and broadcast on CCTV News Channel[65]）Memory;The noon News 30 Minutes was extended from 30 minutes to 33 minutes (including《News 30 points》Of《weather forecast》And Ocean Forecast will be broadcast at 12:30 after the end of the program and only on the first version of CCTV-1, while Weather Forecast and Ocean Forecast will not be broadcast on the replay version of CCTV-2 at 14:30 p.m.);Current Affairs has been expanded to This Week, with the duration increased from 10 minutes to 20 minutes;17: 00 Add a 25 minute international news program《World Express 》(Monday to Saturday), and《Tell the truth》The program was separated from Oriental Space Time and became an independent program, which was broadcast at 21:15 every Sunday.
On November 5, 2001, CCTV-1 adjusted the morning news programs:《Oriental Space Time》The program duration is shortened to 45 minutes and news and information programs are separated. At the same time, Morning News and《8:00 am in the news》Oriental Time and Space was broadcast at 7:15-8:00 after Morning News at 7:00 (7:00-8:00 from Monday to Saturday and Sunday). On the basis of retaining the original sub columns of Oriental Son, People's Stories, World and Chronicle, a new sub column, Time and Space Connection, was launched and returned to the News Review Department[43]。
On February 11, 2002, the New Year's Eve special report "Year after year" was launched.On August 5, CCTV-1 was revised and launched《Midnight News》(0:00 from Monday to Saturday, 0:00 on Sunday is Midnight International Watch)[22]，10:00、14:00(Monday to Saturday)And 16:00(Monday to Saturday)Of《hourly newscast》News expanded from 5 minutes to 15 minutes(The Hour News at 18:00 is still 5 minutes long), and change the title [Only used in daily broadcasting; the title of 1995 edition of "Hourly News" is still used during the live broadcast of major events, holidays, conferences and events (except for "Midnight News")][21]。Since the same day, CCTV-1 has replaced the promotional film, and the sea blue background of the promotional film has been slightly adjusted (only used in daily broadcasting; during the live broadcast of major events, holidays, conferences and events, the 1998 version of the promotional film is still used)[26]。
On January 11, 2003, the interview program Face to face was broadcast on CCTV-1, and on February 14, Moving China was broadcast on CCTV-1.March 20, withIraq WarCCTV-1 interrupted normal program broadcasting at 10:43 Beijing time and launched《Iraq WarLive Report, which broadcast the news of the outbreak of the Iraq war, and broadcast a large number of live reports in the following month(Until April 19, 2003)。On May 1, with the trial broadcast of CCTV News Channel (CCTV News)《8:00 am in the news》（《Chaowen World》Predecessor)、《News 30 points》《CCTV News》《Focus interview》Evening News Report（《Evening News》Predecessor)、《Oriental Space Time》《News survey》《Tell the truth》《facing each other》In addition to other major news programs, all other news programs are moved to news channels or suspended, and some special programs are moved to other professional channels;Consolidate columns with similar themes and styles, and reduce the total number of columns from 58 to 40.Prime time《The First Special Theatre》The number of TV dramas broadcast has increased from 1 episode to 2 episodes per day, and the broadcast time has been advanced to 19:55.In non prime time, Golden Hot is arranged(The First Selection Theatre), Afternoon Feature(The First Emotion Theater), Midnight Collection(The First Starry Night Theater)Three TV play periods, 7 columns《News survey》《Tell the truth》《Artistic life》《Lucky 52》《Quyuan Miscellaneous Altar》《Same song》《Happy Dictionary》The 22:35 time interval is introduced, with a unified time length of 45 minutes, and one broadcast every day, thus forming a collection of high-quality columns from Monday to Sunday, expanding the influence of high-quality columns and enriching the channel program types[66]。On July 3《Today's statement》Parallel operation with CCTV-12.
On January 4, 2004, the large-scale international character interview program "High end Interview" was broadcast every Sunday on CCTV-1 as the weekend version of Oriental Space Time.On April 3, the story telling program behind the film, Film Legend, was broadcast on CCTV-1 every Saturday as the weekend version of Oriental Space Time.On September 1, CCTV-1 adjusted the program arrangement《Oriental Space Time》Moved to CCTV-1, broadcast at 18:14 every day, and broadcast news programs in the morning《Media Square》At 6:52 and 7:52, the News Channel broadcast《Weather · Information》Columns, including Media Square at 6:30, which is broadcast in parallel with the news channel, and CCTV 1 at 7:15(exclusively broadcast on CCTV-1 at 7:30 on September 1-5, 2004)[144-145], Weather News 6:52 is broadcast in parallel with the news channel, and 7:52 is broadcast exclusively on CCTV-1[145]；Broadcast at 11:10 every day《Tongle Five Continents》《All star conjecture》《Appointment of famous generals》《Performance Arena》《Charm 12》《tell about》《Exploration · Discovery》《Music and painting fashion》And 7 excellent columns such as Foreign Literature and Art《Animation City》《Windmill》The broadcast time of is adjusted to 16:55 and 17:27 respectively[32]；《evening news 》The broadcast was postponed to 22:35. The original broadcast was at 22:35《News survey》《Tell the truth》《Artistic life》《Lucky 52》《Quyuan Miscellaneous Altar》《Same song》《Happy Dictionary》Seven programs were broadcast at 21:45 in advance.From October 1, CCTV-1 will broadcast 24 hours a day.On December 28, CCTV-1 and CCTV-12 "Today Statement" were no longer combined《Today's statement》When advertising, CCTV-12'sFuture advertisingFilm.
On March 1, 2005, the program arrangement of CCTV-1 was readjusted《Evening News》Back to 22:00, originally at 21:45《News survey》《Tell the truth》《Artistic life》《Lucky 52》《Quyuan Miscellaneous Altar》《Same song》《Happy Dictionary》Seven columns were restored to 22:35, and the documentary was broadcast at 21:40 every day(broadcast from Monday to Thursday)、《Very relaxed》(broadcast from Friday to Sunday)Two programs.On September 12, the programming of CCTV-1 was adjusted again《Tongle Five Continents》《All star conjecture》《Charm 12》《Appointment of famous generals》Foreign Literature and Art《Performance Arena》《Dream Theatre》《Music and painting fashion》《TV, you, me and him》A total of 10 programs were suspended, and "Tell the truth" was moved to CCTV News Channel.Meanwhile, CCTV-10's《everybody》(broadcasted at 22:35 every Tuesday), CCTV News Channel's 6:00 Hours News and《Rule of Law Online》[67](Replayed on CCTV-1 at 6:33 every day)Wait for 3 programs to be introduced into CCTV-1[68]At 6:30, Media Plaza and 6:52, Weather and Information cancelled the parallel operation on CCTV-1 and CCTV-News[67]；In the morning, the TV series broadcasted in the First Choice Theatre has increased from two episodes a day to three episodes (Saturday and Sunday are still two episodes).[142]
On June 5, 2006, the original broadcast on CCTV-1 and CCTV-News Channel was at 6:00 and 7:00《hourly newscast》《Media Square》And《8:00 am in the news》And in the morning《Weather · Information》Merge into《Chaowen World》It will be broadcast separately on the news channel from 6:00 to 7:00, and it will be synchronized with the news channel from 7:00 to 8:30 on CCTV-1[34]。On July 18, when CCTV-1 and CCTV-News broadcast advertisements in parallel at 19:30-19:38, semi transparent advertisements were displayed in the upper right corner of the screen“Green advertising signs”。On August 16, CCTV took the lead in launching the review of "green advertising logo" in the evening prime time. During the evening prime time advertising, CCTV-1, CCTV News Channel and other channels all displayed "green advertising logo" in the upper right corner of the screen.
Since July 16, 2007, CCTV-1 has adjusted《Oriental Space Time》《Animation City》《Windmill》The broadcast time of Oriental Space Time on CCTV-1 is adjusted to 16:54 from Monday to Friday, and 17:27 on Saturday and Sunday[69]。The broadcast time of Animation City and Windmill was adjusted to 17:48 and 18:18 respectively.At the same time, the daily Evening News will be broadcast at 22:35《Today's Stories》News Survey, Everyone, Artistic Life, Lucky 52, Qu Yuan Zatan, The Same Song, Happy Dictionary and other programs previously broadcast on the comprehensive channel were withdrawn from the comprehensive channel and returned to their respective channels.
Since March 24, 2008, with the minor revision of CCTV News Channel, the duration of Oriental Space Time has been shortened from 45 minutes to 30 minutes, and the broadcast time on CCTV-1 has been adjusted to be rebroadcast every Tuesday to Friday at 17:09 and Saturday at 17:39[70]。Two weekend programs at the same time《High end access》And《Film legend》It has also been separated into independent programs. "High end Interview" was rebroadcast at 16:54 every Monday on CCTV-1, and "Film Legend" was rebroadcast at 17:27 every Sunday on CCTV-1.From June 22, Ocean Forecast, which was originally a sub section of News 30 Minutes, was canceled from broadcasting on CCTV-1 and changed to broadcasting on CCTV News Channel at 13:55 every day (before the 14:00 News Studio).
From May 1, 2009, CCTV-1 will launch two programs, "Grand View of the World" (broadcast from Monday to Friday) and "Magic Miracle" (broadcast on Saturday and Sunday), at 21:40 after the prime time TV play every evening[42], August 1《Oriental Space Time》Cancel broadcasting on comprehensive channel(Except for special circumstances such as national mourning days), starting from August 4《High end access》Off air.From August 17, CCTV-1 news programs were fine tuned.It is broadcast in parallel with CCTV news channel in the morning《Chaowen World》The end time was extended from 8:30 to 9:00 (after the revision of CCTV-1 on September 28, 2009, the parallel time of Chaowen Tianxia on CCTV-1 and CCTV-News was adjusted to 7:00-8:30 again);15:00 files added in the afternoon《News 20 points》Program(Discontinued on July 12, 2010)；At 0:30 midnight, the rebroadcast of News Network was added.At the same time, three news columns《Tell the truth》《Xiao Cui says something》《Common people's stories》The broadcast was transferred from the news channel to the comprehensive channel. At 6:37 in the morning, the reruns of Today's Speech were added《Rule of Law Online》Cancel broadcasting on comprehensive channel[71]。From September 28, with the revision of CCTV-1 and the launch of HD channel[183]CCTV-1 adjusted the program arrangement again《Today's Stories》Tell the truth, Film Legend《Health Road Weekly》《Half the sky》《Moral observation》《approaching science 》《Zhengda Program 》《Jiuzhou Grand Stage》《Windmill》《Samsung Intelligence Express》《We》Wait for 12 programs to withdraw from CCTV-1 and return to their respective channels to broadcast or stop broadcasting, and at the same time《News survey》《Happy Dictionary》《Extremely 6+1》《Artistic life》《Happy Host 》《Between cities》《Wisdom tree》And other programs introduced into CCTV-1[112-113]。
Since July 12, 2010, the program arrangement of CCTV-1 has been adjusted again, and the special arrangement in summer has been started《Science and Technology Expo》《Happy Dictionary》《Extremely 6+1》《Artistic life》《Happy Host 》《Between cities》《Wisdom tree》《Common people's stories》《Xiao Cui says something》When programs withdraw from CCTV-1 and return to their respective channels for broadcasting or stop broadcasting《Animal World》《International Art Park》CCTV-7's "Military Documentary" and other programs were broadcast in CCTV-1's special program "The First Boutique"[72], two programs of "First Wonderful" and "Moment of Wonderful" were launched, and the original program of "Animation City" was renamed as《The First Animation Paradise》And changed to be produced by the integrated channel[73]。On September 1, the summer program of CCTV-1 ended, and no other channel programs were broadcast. Meanwhile, CCTV-3《International Art Park》《Animal World》《Zhengda Program 》And CCTV-2《Treasure hunt》《every minute counts》《First class begins 》It was broadcasted in the comprehensive channel and produced by the comprehensive channel program center, and launched the variety show "We Have a Set"《Today's statement》The replay on CCTV-12 will also be canceled from the same day[124]。On December 6, CCTV-1 was launched《Life Morning Reference》《seeing》We Have a Set of Stone, Scissors and Clothes《the elderly》Stop broadcasting on the integrated channel, and then transfer to CCTV-10 and CCTV-12 respectively.From December 12, CCTV-10《No. 1 Scholar 360》Turn to the integrated channel for broadcasting.
In August 2011, the weekend version of "See" was launched and broadcast on CCTV-1 every Sunday at 22:28(22:36 after adjustment)During the National Day, Zhengda variety show launched special programs《Zhengda Program ·Thank God you're here》Broadcast at 22:30 of CCTV-1(Trial broadcast, officially launched on April 14, 2012)。
On April 16, 2012, the parallel operation time of Chaowen Tianxia on CCTV-1 and CCTV-13 was adjusted to 6:00-8:30.On June 1, the news service program Life Tips was broadcast on CCTV-1.From July 28 to August 13, CCTV-1 (Hong Kong version) was broadcast in parallel with CCTV-4 (Asian version) in some early morning hours and morning hours《China News》。
On January 1, 2013, CCTV1 made adjustments to news programs, and the prime time broadcast pattern started a 5+2 pattern, that is, high-quality TV dramas were broadcast five days from Monday to Friday, and broadcast on Saturday《Avenue of Stars》, broadcast CCTV special activities on Sunday.In the prime time after 10:30, except《Glamour Record》And Thank God You're Coming, and variety shows have also been added.In April, CCTV-1 launched the "anchor time program tape", which was broadcasted at 11:30 every night from Monday to Sunday, including Sabinin, Chai Jing, Li Jiaming, Yi ZhongtianLejiaSeven programs hosted by Wang Gang.They include Chaijing time on Monday《seeing》, Wang Gang Time on Tuesday《Collect legends》, Li Jiaming time on Wednesday《Treasure hunt》, Yi Zhongtian Time on Thursday《Let's talk》, Friday to Saturday in Benin《Sabenin time·Evidence is Speaking "and《Let's start》, Le Galleria time on Sunday《Chief Night Talk》。
On November 1, 2015, CCTV-1 slightly adjusted its layout, cancelled the domestic version of The First Selection Theatre, and continued to broadcast the Hong Kong version;《Popular French Drama》Some programs with CCTV-3 will be arranged on CCTV-1(Domestic version)Replay, which is processed by the integrated channel and some integrated channel clips are added.
In January 2016, in addition to the upgrading of seasonal programs, the normal columns were also revised and adjusted, and the overall channel layout was optimized.The reform of the normal column mainly involves the content expansion and form adjustment of five original programs in the morning, noon and evening.In the morning, life service programs will be launched from January 4《Life circle》。At noon《Today's statement》Expand the scope of topics, enhance the timeliness, and enhance the coverage of social hot spots.Focus on building in the evening《I have a family heirloom》《Let's start》And《Sabenin time》3rd column[74]。From December 5, CCTV-1(Mainland version)《Animal World》The broadcast time of is adjusted to 9:24 from Monday to Friday(Replay in the morning)，《International Art Park》Then return to the mainland version and arrange it to be broadcast late at night《The First Animation Paradise》(afternoon version)Temporarily withdraw from the 18 o'clock position.The Hong Kong NOW version is still the same as the ATV version, broadcasting classic programs or reruns.
On August 1, 2019, with the change of CCTV-7 from "Military and Agricultural Channel" to "National Defense and Military Channel", "News Broadcast" will be broadcast in parallel on CCTV-1, CCTV-7 and CCTV-13 at 19:00 every day.
Image packaging
On June 1, 1998, China Central Television (CCTV) introduced the channel packaging scheme, and began to launch the channel packaging with CCTV-1 as the main channel. It planned and step by step to strengthen the program and time forecast and publicity, standardized the use of station logo and subtitles, launched a new station logo system and copyright page, and produced a channel image promotional film with the call sign of "China Central Television"[15]。
On July 3, 2000, CCTV adjusted the channel packaging scheme, and began to introduce the packaging of CCTV based on CCTV 2 and giving consideration to CCTV 1 and other channels. While designing the second package of programs, the whole nine programs were designed to be composed of CCTV, CCTV and channel positioning[140]。Therefore, the packaging of CCTV-1 channel was adjusted, and the original butterfly logo disappeared in the promotional film.The channel name and double line fine art characters CCTV font have been changed, and the font has also been adjusted. The channel is named "News Comprehensive Channel", and the call sign is "CCTV First Program".
On July 9, 2001, CCTV-1 changed the channel packaging and launched a new logo(spoon mark)And propaganda film with sea blue as background color.Double line fine arts characters are changed from square corners to rounded corners and widened appropriately.However, the 1998 version of the promotional film is still used at the same time.
On May 8, 2003, CCTV-1 was changed to an integrated channel, the channel packaging was adjusted, and the channel name was modified.The new version of "China Central Television" promo was launched.The 1998 version of the promotional film was disabled.In October, the TV Program Guide was revised, and the package background of the channel was changed to orange red (the color was darker when orange red package was used at the beginning). The 2001 version package is still in use.
On September 1, 2004, the package of CCTV - 1 was slightly adjusted, the promotional film was highlighted with orange red background, and the words "CCTV" with transparent double lines and rolling speed of - 0.25% were added[32]。
In February 2009, CCTV-1 changed the channel packaging.The background of the promotional film is the headquarters building of the sky blue CCTV. This version can also be seen at the end of the morning song.On September 28, the packaging was changed again to meet the launch of the high-definition version of CCTV-1. After the revision, the background was grayish white, and the sunshine packaging was used in the morning and noon.At first, when the high-definition version played the 4:3 program, the left and right plus black mailbox mode was used, and then static pictures or animations were used. However, the broadcast of individual public service advertisements was different(All are unified later)。
On February 1, 2010, the packaging of CCTV-1 channel was slightly adjusted, and the nightscape packaging was added. However, it only appeared at night, and the packaging of September 28, 2009 was still used in the daytime.On July 12, during the special arrangement of CCTV-1 summer vacation, the slogan of "Colorful summer vacation, special dedication" was launched, andLi Ruiying、Kang Hui、Dong Qing、Zhu Jun、Ju Ping15 CCTV hosts, the overall color of the promotional film is mainly white[75]。
On August 1, 2011, CCTV-1 was replaced with a blue background package.The program guide appears in the form of a group photo of the host(During the Spring Festival in 2012, the CCTV-1 channel packaging was only replaced with a red background during the guidance period, and the original blue packaging was still used)[76]。
In the evening of December 31, 2012, CCTV-1 was replaced with red, blue and purple background packaging.
On January 1, 2013, the mascot "Mr. C" of the integrated channel appeared.At the same time, the channel also specially planned and shot a number of promotional films, including the host version, audience version, inspirational version, etc.Among them, the elaborate host propaganda film conveys the keynote pursued by CCTV comprehensive channel in the form of frank monologue and sign language[77]。
On January 1, 2014, CCTV-1 added blue background news package and red, blue and purple background entertainment package, and the red, blue and purple background package continued to be used.During the Spring Festival, CCTV-1 will use Spring Festival red packaging, and the main packaging will continue to be used.
On January 1, 2015, the new publicity platform logo of CCTV appeared on the news channel in the early morning of January 6, 2015, and the promotional film of CCTV-1's mascot was disabled on that day.Now, during various traditions and commemorative festivals(e.g. Spring Festival, Dragon Boat Festival)CCTV-1 will have a special corresponding channel package.
Since January 1, 2016, CCTV-1 has replaced the red and white background packaging, but only in the program guide and program preview（Corner marker）The original red, blue and purple main ID package will continue to be used, and the blue news ID will be disabled.At the same time, the integrated channel introduces various site backgrounds(such as forests, over airports, snow fields)packing.During the Spring Festival, only the red style background will be used for the next broadcast, and other parts will be slightly modified. The main package will continue to be used.
On September 1, 2020, CCTV-1 replaced the concentric packing.Strengthen CCTV-1's channel positioning of "comprehensive news and high-quality products", closely focus on the characteristics of "main position, high quality and flexibility", convey the "authoritative and colorful" image of the comprehensive channel as the main position of national propaganda, and accurately improve the distinctive image of the times of the comprehensive channel.Rely on the color standard system of the front desk, take transparent and steady blue as the main color, silver white and national flag red as the finishing touch[78]。
Major programs
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Frequently broadcast programs
News and reports
《Chaowen World》(Live broadcast in parallel with CCTV-13 at 6:00 every day until 8:30)
"China in Intangible Cultural Heritage", "Chinese Poetry Conference", "Chinese Calligraphy Conference", "Bamboo Slips Exploring China", "Beauty and Sharing"[146][212]
Award record
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Award time
Award Name
Winner
August 2020
Excellent broadcasting organization of 2019 domestic animation[6]
CCTV Integrated Channel
Social evaluation
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The position of CCTV comprehensive channel in the TV channel is closely linked to the purpose and measures of CCTV's "all stations run one set". The channel gathers CCTV's news, economy, literature and art, sports, children and other columns, occupies a leading position in public opinion guidance and social influence, and actively seeks change while adhering to the media attribute and character.The channel continued to open, made full use of its platform advantages, cooperated with social forces, and received positive responses in the public praise and market.（CCTV, NetEase News Review[74]）
The comprehensive channel of CCTV sticks to its responsibility and responsibility, deeply explores the rich connotation of socialist core values, and tells Chinese stories with heart and emotion.Not only adhere to the attention to the reality of the times, but also adhere to the echo of real needs.The presentation of Chinese spirit, Chinese emotion and Chinese culture constitute three categories of CCTV's program. Its common attributes and value pursuit are the value presentation and responsibility of CCTV's program.（Xinhua Online Review[94]）
