synonymManagement concept(Business concept) generally refers to the business concept
The so-called business philosophy is the pursuit of managersEnterprise performanceIs based on customerscompetitorAnd the values and correctness of employeesBusiness behaviorAnd then form the basic vision of the enterprise and its technological advantages, development direction, common belief and pursuit of the enterpriseBusiness objectives。
The business philosophy is systematic and fundamentalManagement thought。All management activities should have a fundamental principle, and all management should be carried out around a fundamental core idea.Business philosophy determines theBusiness direction, the same as mission and visionEnterprise developmentThe cornerstone of, mainstream business management courses such as MBA, 12 CEOs andEMBAThey all introduced the business philosophy in detail.
Chinese name
management idea
Foreign name
management idea
Features
Determine the business direction of the enterprise
A set of business philosophy includes three parts.
The first part is aboutOrganizational environmentThe basic understanding of, including the society and its structure, the market, customers and scientific and technological situation forecast.
The second part is the basic understanding of the special mission of the organization.
The third part is about the completion ofOrganizational missionThe basic understanding of core competitiveness.
In short, the basic understanding of the mission is how tosocial environmentStand out inLeadership。The formation of business philosophy can only be formed and achieved through accumulated thinking, efforts and practice.
Basic Requirements
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Basic requirements for effective business philosophy
1. The basic understanding of the overall environment, mission and core competitiveness of enterprises should be correct and must not be divorced from reality.An idea divorced from reality has no vitality.
2. Let all employees understand the business philosophy.At the initial stage of the establishment of the business philosophy, the employees of the enterprise paid more attention to it and understood it.When the business develops, employees take the business philosophy for granted and gradually forget it. The organization relaxes and stops thinking.Although business philosophy is training in essence, it should be remembered that business philosophy cannot replace training.
3. The business philosophy must be frequently modified and enriched during the inspection.The business philosophy is not permanent.Things are developing, changing and moving, and the business philosophy of the enterprise must change with the changes of the external and internal environment.
Facts have proved that some business concepts have great and lasting effects, which can last for decades.In practice, the implementation of business philosophy is both the most important and the most difficult.
● Seriously implement the requirements of the concept in difficult times
Enterprise growth
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Business philosophy is what enterprises should achieve in businessoverallRealm.Therefore, it can also be said to be the core of the enterprise's pursuit of interests and operational tactics and strategies,Management ideology, awareness, method outline, general goals and guidelines of the chairman, general manager and all front-line personnel.Therefore, it cannot be easily changed.If you take the law as an example of business philosophy, you can use the Constitution as a metaphor.The Constitution is the basic law of a country and the source of all legal orders, so every country has provisions that cannot be easily changed in the Constitution.The business philosophy in the enterprise, just like the Constitution in many laws of a country, occupies an unshakable position, has its transcendental dignity and value, and cannot be changed or amended at will.
content
What are the contents and regulations of the business philosophy?On this issue, it can also be said that there are different manifestations and contents because of different cultures, ideas, history and other different factors.However, no matter what the background, every enterprise has one goalGeneralOur common goal is the pursuit of interests.The pursuit of such interests may be due to different countries and laws,social culture, customstraditional ideasDifferent, but different.But for the pursuit of interests, it is the same for enterprises at all times and in all countries except for the difference in degree.For example, the 18th centuryindustrial revolutionIn the era of labor protection, the content of labor protection is very different from that in the era of labor law protection.That is to say, although the times have been significantly different and the legal provisions are also very different, the purpose of the enterprise's pursuit of interests has not changed at all.Therefore, to place the essence of the enterprise's business philosophy on how to pursue interests or connect the business philosophy with interests is the principle of putting it in all directions.The problem is that the content of the idea must not be in line with the trend of the timessocial consciousnessThe concept is out of line, otherwise it will become a mercenary business philosophy. It is still necessary to focus on the structure of reasonable, reasonable, legal, and in line with the times and societyConsumer needsTo design the architecture and create a good image for the society, the public and customers, we can achieve the real goal of the enterprise and obtainsocial identity Interests.
An enterprise is a group of people, including business people, as well as an organization existing in the society of the times.Therefore, all kinds of business content will naturally involve the intention andvalue judgment The content and scope of the cause and the image requirements of the times.As for how to put the above contents into specific words, the management personnel and relevant CIS personnel of the enterprise or the board of directors of the enterprise, orPlanning DepartmentOur staff deliberated together to make a decision.
method
There is no certain mode or style of expression and wording of business philosophy.Generally speakingEurope and AmericaEnterprises in countries, such as the United States, are more straightforward, with words directly related to business.It can also be said that the specified text is more specific and easy to focus on.For example, the world famousMcDonald'sTheir business philosophy is Q, S, C&V. Q is Quality.S is a service.C is Clean.V is Value.
The business philosophy andthe WestCompared with the business philosophy of the Company, the philosophy itself tends to be more abstract and attach importance to the spiritual aspect.Many Japanese enterprises also have this situation, so they often regard honesty, sincerity, solidarity, patience, gratitude, etc. as social motto or business philosophy.China also has this tendency.Like sustainable management, sustainable service, ambitious, looking around the world, and working with you to create the future, all belong to a larger and more ambitious concept.
What kind of business philosophy is better?Or is it better to have a more abstract, poetic and ambitious business philosophy?It depends on the values of business peopleoutlook on life, cultural ideology, and national conditions.However, one thing worth thinking about is that if the Japanese business philosophy is too specific, I'm afraid there will be a fear of inflexibility due to lack of flexibility, and the restriction will be too general, and I'm afraid that the internal personnel of the enterprise will be out of touch. This is something worth noting.
Establish concept
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In the first itementerprise operation It has been mentioned that the business philosophy of the enterprise is the business constitution of the enterprise, so it cannot be changed at will.However, when enterprises think that they must make overall adjustment, they will revise or change their business philosophy as the starting point of the new system.How to establish thisWhat about the content?
2. Clearly grasp the intention of the operators.(What kind of enterprise do you want to become?)
3. Analyze the trend of the times and compare it with the above 1.2.Respectively conclude whether it is in line with the trend or not.Divided into A. Conforming to the trend.B. Out of fashion.C. Reserved.Discuss them separately and decide whether to accept or reject them.
4. Understand the society,General consumersCustomers, communication circles and manufacturers' understanding, evaluation and expectation of their own companies.
5. Understand the internal requirements and future hopes of the enterprise.(Consciousness penetration)
6. Thoroughly understand the strengths, weaknesses, weaknesses and areas to be strengthened of the enterprise, and introduce technologies, knowledge how or intelligence that the enterprise does not have.
7. Sort, summarize and decide.
8. Concept co ownership.
These are the procedures and methods to establish the business philosophy of the enterprise.As for the scale and specific methods of implementation, relevant personnel may consider the situation at that time.
conclusion
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To make an enterprise grow and prosper forever, the following principles must be carefully followed:
1. Formulate the business philosophy suitable for the enterprise.
2. Adhere to the business philosophy and develop themanagement strategyAnd constantly improve the good image.
3. Correctly apply the promotion principle to achieve the goals set.
