classification
The public mainly includes the following six categories:
(I) Financial public 。 It mainly includes banks, investment companies, securities companies, shareholders, etc., which have an important impact on the financing capacity of enterprises. （2） The media public. It mainly includes newspapers, magazines, radio stations, television stations and other media. They hold media tools, have extensive social connections, and can directly affect the public opinion's understanding and evaluation of enterprises.
（3） Government public. It mainly refers to the guidelines, policies, restrictions or opportunities formulated by government agencies at all levels related to enterprise marketing activities.
（4） Community public. It mainly refers to non-governmental organizations related to enterprise marketing activities, such as consumer organizations, environmental protection organizations, and other mass organizations. Enterprise marketing activities involve the interests of all aspects of society. The opinions and suggestions from the public of these associations often have a very important impact on enterprise marketing decisions.
（5） Community public. It mainly refers to residents and community groups near the enterprise location. The community is the neighborhood of the enterprise. The enterprise maintains a good relationship with the community and makes certain contributions to the development of the community, which will be praised by the community residents. Their reputation can help the enterprise establish an image in the society.
（6） Internal public. It refers to the internal management personnel and ordinary employees of the enterprise. The marketing activities of the enterprise cannot be separated from the support of the internal public. We should properly handle the relationship with the staff and mobilize their enthusiasm and creativity to carry out marketing activities. [1]
