The consumption process is the process of consumers' individualization. The difference between the psychological characteristics and physiological characteristics of each consumer will lead to the difference in feeling between the consumption experience and the enjoyment of commodity value.[1]
The difference of people's senses results in different sensory experiences of the same goods;Differences in personality will lead to different effects of consumption experience.People's living environment and working environment are different, so are their consumption enjoyment and consumption experience.[1]
definition
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Consumption process:Absorb and utilize various external consumption values (food value, food and clothing value, individual value, social value), and transform them into internal potential (orTransitional value）Process.
Four levels
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1. Metabolic consumption process.Transforming food value intoBiochemical energyProcess.
2. Physiological consumption process.Transforming the value of food and clothing intoPhysiological potentialProcess.
3. Individual consumption process.Transforming safety and health values intoLabor potentialProcess.
4. Social consumption process.Transforming values of respect and self-esteem intoLabor valueProcess.[2]
