Magazine, a printed book with a fixed title, in the order of issue, volume, number or year and month, published regularly or irregularly.It is based on certainEditorial policy, which collects the works of many authors and publishes them in a volume, and is also called a periodical.The formation of "magazine" comes from the brochures in strikes, strikes or wars.This kind of manual is similar to that of a newspaper that pays attention to timeliness and gives consideration to more detailed comments. A new kind of media has also emerged for such special reasons.The first magazine was published in January 1665AmsterdamScholar magazine published by French Sarrow.The earliestJournal of Traditional Chinese Medicine——《Wu Yihui said》, first published in Qianlong, Qing Dynastyfifty-sevenIn 1792 (AD 1792), it was closed in the sixth year of Jiaqing (AD 1801) of the Qing Dynasty, and lasted for 10 years. A total of 11 volumes were published. Each volume was bound into one volume. It is a Chinese medicine magazine similar to an annual.Its manuscripts were provided by famous doctors in the south of the Yangtze River at that time, so it was named "Wu Yi Hui Lecture".Any magazine with its own“ISSN"（International Standard Serial Number）Publication.
Magazines are propaganda pamphlets formed during strikes, strikes or wars, which are similar to the time sensitive manuals of newspapers, giving consideration to more detailed comments.So a new kind of media came into being for such a special reason.
The first magazine was published in January 1665AmsterdamLe Journal des Savants, published by the French Denys de Sallo.
In 1703,LondonThe first periodical publication between newspaper and magazine was published by the author of Robinson CrusoeDaniel Defoe。The journal is called "Comments". It has four small pages and has been issued for nine years.
The earliest magazines published in the United States were Franklin's American Magazine and General Magazine, both of which were monthly copies of British magazines and were published in January 1741.
development history
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The earliest magazine in China is German sinologistGuo ShilaFounded in Guangzhou in July 1833《Monthly Biography of the East West Western Examination》。The issue lasted for more than five years. The format was traditional Chinese book style, and the issue date was the year of the Qing emperor.
magazine
At the beginning, magazines and newspapers were similar in form and easily confused.Later, newspapers gradually tended to publishTimelinessAnd magazines are devoted to novels, travel notes and entertainment articles. The difference in content is becoming more and more obvious. In form, newspapers are becoming larger and largeruse of three organs simultaneouslyFive feet, folded in half, and the magazine was bound, with a cover, into the form of a book.Since then, magazines and newspapers have been specifically separated in people's minds.
Marx in《The New Rhine · Political and Economic Review》PublicationNoticeIt points out that compared with newspapers, magazines have the advantage that "they can study various events more extensively and only talk about the most important issues. Magazines can study in detail and scientifically what is the basis of the whole political movementeconomic relations”。
The 2013 China Digital Magazine Reading Report produced by VIVA Wireless New Media was released in Beijing on February 25.The Report pointed out that more than 150 million Chinese users read magazines through mobile phone based wireless smart terminalsnetwork environment More and more people choose to read online rather than download. Entertainment, fashion, news and digital are the preferred reading content for usersReading magazinesMore and more devoted to reading every magazineaverage timeFrom 63 seconds in 2012 to 230 seconds.
At present, magazines have been integrated into the life of modern people, and people are not limited toNews Kiosketc.physical storeGo and buy.stayDangdang、TaoBao、Magazine shopOn the website, you can order one issue or one year of magazines, eliminating the unnecessary link of intermediate purchase.The magazine is mailed to subscribers on time, saving time and effort, and there are many additional benefits. These advantages determineMagazine subscriptionGoing to e-commerce is a trend.
classification
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PresscontentScore: magazines can be divided intoComprehensive journalAnd specialtySexual journalTwo categories.
By time, magazines can be divided into weekly, ten daySemimonthly, monthly, bimonthly, quarterlySemiannual, annual magazine, etc.
magazine
According to readers, magazines can be divided into children's magazines, youth magazines, college magazines, youth magazinesWomen's magazine, magazines for the elderly, workers, farmers, cadres, intellectuals, soldiers, etc.
By language, magazines can be divided intoChinese magazines, English magazines, Japanese magazinesRussianMagazines, as well as Manchuria, Mongolia, TibetUygurAnd other Chinese minority language magazines.
According to the format, it can be divided into large 16 open, 16 open, large 32 open, small 32 open, etc.
According to the distribution mode, it can be divided into postal magazines and non postal magazines.
According to the nature of journals, they can be divided into academic journals, technical journals, popular journals, educational journals, information journals, enlightenment journals, entertainment journals and so on.
According to the form of expression, there are text based magazines and picture based magazines.
electronic
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early stageE-magazine(Ezine or Zine) is a general term.It was first published in the United States in 1993, and generally refers to various types of utilizationE-mailThe powerful communication function ofinformation contentNew media on the Internet, generally free subscription, the most common of which is the so-called“mailing list”(mailinglist). Compared with marketing email, it is more cyclical, targeted and service-oriented.The so-called e-journal is not such a web journal in the form of special links on the website.Instead, it is a new electronic magazine composed of Flash, video, audio and text. The biggest feature is multimedia and interactivity.
