This entry is missing Overview , add relevant content to make the entry more complete, and it can also be upgraded quickly. Hurry up edit Come on! Service value refers to the value generated by various additional services provided by enterprises to customers along with the sale of product entities, including product introduction, delivery, installation, commissioning, maintenance, technical training, product assurance, etc. Service value is one of the important factors that constitute the total customer value. [1]
- Chinese name
- service value
- Definition
- Sales of product entities and various additional services provided by enterprises to customers
Basic concepts
Service value is composition Total customer value Is one of the important factors. stay Modern Marketing In practice, with the improvement of consumer income and Consumption concept When choosing products, consumers not only pay attention to the value of the products themselves, but also pay more attention to the products added value Size of. Especially when the quality and nature of similar products are roughly the same or similar, the more complete the additional services provided by the enterprise to customers, the greater the added value of the products, the greater the actual benefits customers will get from them, and thus the greater the total value of the purchase; On the contrary, it is smaller. Therefore, it has become a new focus of market competition for modern enterprises to provide consumers with perfect services while providing high-quality products. [2] 
