Advertising war Advertising campaign refers to the advertising competition among advertisers, advertising business units and advertising media units. There are three forms: (1) Advertising competition launched by advertisers to sell their products. Usually, it is a sales competition between similar products, and it is tit for tat. Because advertising has special cognitive and psychological functions, and the competition between the two sides is balanced, the result is often "one glory and one glory". Sales of all parties have increased, and the popularity of products in the public has improved. Of course, the defeat of one side is not ruled out. (2) Competition between advertising business units or media units to "pull advertising". It is usually manifested in serving advertisers, advertising survey, creativity, conceptual design, price, etc. (3) Competition between advertisers for advertising space and other advertising rights. Such as paying a high price to "buy out" the broadcasting right of CCTV for a certain period of time, or "buy out" the special broadcasting right of excellent TV dramas, etc. [1]
There are three forms: (1) Advertising competition launched by advertisers to sell their products. Usually, it is a sales competition between similar products, and it is tit for tat. Because advertising has special cognitive and psychological functions, and the competition between the two sides is balanced, the result is often "one glory and one glory". Sales of all parties have increased, and the popularity of products in the public has improved. Of course, the defeat of one side is not ruled out. (2) Competition between advertising business units or media units to "pull advertising". It is usually manifested in serving advertisers, advertising survey, creativity, conceptual design, price, etc. (3) Competition between advertisers for advertising space and other advertising rights. Such as paying a high price to "buy out" the broadcasting right of CCTV for a certain period of time, or "buy out" the special broadcasting right of excellent TV dramas, etc.
