It means that in the management process of modern enterprises, from a strategic perspective, by analyzing the laws of market development and changes, public demand dynamics, demand psychology, etc., and using a series of educational forms and channels such as modern public relations practice and advertising, it spreads information about enterprises, enterprise products, enterprise policies, etc. to the public, The modern management behavior of cultivating a large number of loyal consumers for enterprises and their products.
Classification Introduction
1. Advertising education is a better way of market education. Through a large number of advertising, consumers' consumption concept and behavior are greatly guided, improved and positioned.
2. Market education activities should show the good image of the enterprise and the good quality of the enterprise's products, and conduct brand education to the consumer public in various ways, directions and levels.
3. We should establish our own good image in the public's mind through various effective means to win the trust and support of the general public, such as: carrying out innovative and unique image publicity; Provide friendly shopping guides and product demonstrations;
4. It provides free product trials and services for consumers, and through recognition of service content, service form and service effect, it changes and guides consumers' life concepts, values and aesthetic concepts. So as to expand the consumer market for their own products;
5. Market education should not only conform to the local consumption culture, but also actively guide the public to form a new consumption concept. Producers and consumers of goods should communicate and understand each other. Both sides need to adapt to the profound changes in the buyer's market through good market education.
