Watsons is an international retail and food manufacturing organization under Changjiang Hutchison Co., Ltd., with businesses in 24 countries/regions and more than 16000 businessesRetail Stores, employing 117000 employees.The Group's products include health care products, beauty products, perfumes, cosmetics, daily necessities, food, drinks, electronic productsimported wineAnd airportRetail business。Watsons has more than 4100 stores and more than 64 million members in 438 cities in China.[2]
In January 2022, many consumers are participating in Watsons' one penny rushfacial maskDuring the activity, when offline delivery was impossible, Watsons China's official microblog issued a statement late on January 14 apologizing for the promotional mask activity.[8]
Ruizhida Enterprise Service Center, II, Yuhang District, Luther Town, Tortola, British Virgin Islands VG1110[1]（VISTRA CORPORATE SERVICES CENTRE，WICKHAMS CAY II，R）
Trademark application/registration number
one hundred and sixty-six thousand one hundred and nine[1]
two thousand and nineteenSmart retailWatsons ranked 72nd in the Top 100 list of potential.[3]
In June 2020, the list of China's top 100 chain stores in 2019 was released, ranking 30th.[4]
In 2020, it was ratedAi Media Gold List(iiMedia Ranking) released the Top 15 List of Online Development of Chinese Hand Cream Brands in December 2020, Top 9[5]
Group history
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Watsons Group, originated in 1841, has become an international retail and manufacturing organization with business in 24 countries/regions around the world.Every week, more than 28 million customers shop in 12000 physical stores and electronic stores opened by 13 retail brands around the world.
Watsons
The Group operates more than 12000 companiesRetail Stores, including health care and beauty products, advanced perfume and cosmetics, food, electronics, and advancedimported wine, and airportRetail business。In addition, the Group is also a time-honored beverage manufacturer, manufacturing a series ofBottled Water, fruit juiceSodaAnd tea drinks, and through its international wine wholesalers and agents, it sells high-quality products in the worldwell-known wineAt the same time, promote the promotion of drinks.The Group currently employs 98000 employees and is an international company based in Hong KongComprehensive enterprise。Changjiang Hutchison Co., Ltd. operates in 55 countries, including ports and related services, telecommunications, real estate and hotels, retail, energy, infrastructure, investment and other businesses.Watsons GroupEurasianThe two continents have established a retail business with a collection of famous brands, which are internationally renowned and highly respected, representing the best quality products and bringing customers a higher quality of life.
Watsons
Global of the GroupRetail network, which combines local experience and international expertise to provide products and services that meet customers' needs at the most appropriate price.In addition, we also attach great importance to the characteristics of the regional market and design variousProduct mix。Therefore, while developing global business, the Group can also take into account the unique needs of local customs and cultures.
Watsons products inAsiaThe group has many famous brands and retail chains, including Watsons Personal Care StoreBaijia SupermarketTASTE Food Shopping Plaza, Great Food Shopping Plaza, GourmetFashionable foodShopping Mall, FengzeWatsons CellarAnd airport retail businessNuance-Watson。The Group is also a major producer of bottled water and other beverages in the regionWatsons Water The sales volume of bottled water in Hong Kong is the highest, reflecting the market's recognition of the Group's products.
In Europe, the Group's retail business covers 26 countries, and its brands include KruidvatSuperdrug、Trekpleister、Rossmann、ICIPARISXL、Savers、Drogas、Marionnaud、ThePerfumeShop、Spektr、Watsons Personal Care Store and DC.
staySwitzerlandBadaracco, the group's foreign wine wholesale and agent, has brought valuable synergies to the group's retail business.
The Group has always taken expanding its business as a long-term development strategy. Although we are proud of our excellent performance, we also look forward to the future and actively improve the customer'sQuality of life。
management strategy
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Enterprise acquisition
M&A
In 2005, it invested nearly 5.5 billion Hong Kong dollars to acquire Marionnaud, the largest perfume retailer in FranceControlling interestThis is Watsons' first large-scale expansion in Europe, making Watsons focus on Europedevelopment strategy Effective implementation.Due to the developed economy and the concentration of the middle class in Europe, the scale of consumers is just in line with Watsons' consumerstarget locationSuch a large-scale M&A not only increased Watsons' business outlets by 1300, but also exceeded HK $10 billion in business scale.
In the same year, Watsons' acquisition headquarters was located inSt.PetersburgSpektrGroup, a chain of health and beauty products.This acquisition extends Watsons Group's global business toRussia, further consolidating its role as the world's largest personal care product, beauty, skin carecommercial activities The position of retailers.Watsons has carried out multiple mergers and acquisitions in the world. In 2000, it acquired the British Savers chain store, extending its business to Europe.Acquired in 2002NetherlandsAfter Kruidvat Group, it has greatly expanded its Europescope of businessAnd fields.Acquired in 2003the PhilippinesA well-known personDrug retail enterprises, expanded inSoutheast AsiaBusiness.Successful acquisition in 2004LatviaDROGAS, a large retail chain under the famous Rota Company.Drogas is in Latvia andLithuaniaNational furnitureLeadershipPersonal care products, beauty, skin careSeries of productsZero chain enterprises.Watsons Group's successful acquisition of Drogas marks Watsons' entrythe BalticThe national market won the first battle, which will further strengthen Watsons'European marketBusiness expansion and competitiveness to enhance its international strength.In 2005, it also acquired the British MerchantRetail perfume chain storeMalaysiaApexPharmacySdnBhd DrugstoreThe above acquisitions are only part of Watsons' global acquisitions. The Li team has rapidly expanded the scale of the enterprise in key development regions in Asia and Europe through capital mergers and acquisitions. The magic wand of capital is an important password for Watsons' success.
Brand strategy
Watsons ownsShower Gel、shampooThe sales of more than 1200 private brands have reached 15%.When the sales volume and types of the controllable product system of retail stores reach a certain proportiondiscourse powerWill be enhanced.
So, how does Watsons develop its own brand steadily?Originally ownedproduct development It has carried out in-depthmarket researchTo ensure thatMarketableProducts.In particular, a "simulation store" has been established to understand the sales trend andCustomer needsAnd determine the product categories to be developed.This includes counting the most popular agency brand goods in the store every month, and then copying the own products similar to the popular agency goods.It also includes meeting the specific needs of consumers and launching unique products.
For example, Watsons is targeting many female consumershigh-heeled shoesTroubled by the problem of foot grinding, we developed foot padsHeelPosting, although these small items are insignificant in the eyes of many people, they have become famous in the industry.
Watsons' own products are not only well positioned, but also equipped with good promotions and preferential prices.Compared with other brands in the market, Watsons' own products attract customers with prices of less than 20% to 40% and fashionable packaging. Before they are launched into the market, employees should try them out, and then let them publicize to consumers. In this way, employees become the best spokesmen, who can carry out effective marketing andWord of mouth。
Market strategy
The domestic retail industry can be said to be in full swing,Local brandsTo develop,Foreign brandsCome in and share a piece of the cake.Effective procurement, low-cost logistics and strong terminal are the key to success in the retail industryThree magic weapons。In the face of fierce competition, Watsons bypassedprice warAccording to the observation and analysis of Asian markets for many years, and based on the marketing experience of a hundred years, it is found that the rapid economic growth in AsiaQuality of lifeThe requirements of are getting higher and higher.Traditional sales only stay at the stage of making consumers buy, and focus only on the goods.But in the increasingly maturecommodity economyUnder these conditions, consumers not only purchase goods, but also demand to enjoy the pleasure of shopping and pursue the intangible value of goods, such as brands, services, etc., to finally reach the highest level of consumption, that is, through thecorporate cultureThe recognition of the brand produces loyalty to the brand.
Undoubtedly, Watsons pursued the latter.With the theme of "exploration", its personal care store puts forward three major concepts of "health, good, fun" to helplove your lifePeople who pay attention to quality shape themselvesImmanent beautyUnity with external beauty.In China, Watsons is the first store to operate with the concept of "personal care", and its unique and accuratemarket positioningIt is refreshing.Objectives of the storeCustomer lock-inWomen between 18 and 35 years old pay attention to personality and have strong consumption ability, but they don't like shopping in supermarkets when they are short of time, and they pursue comfortable shopping environment."This is very consistent with our positioning," said Tan Lixian, director of Watsons Group and general manager of China.
Watsons Water
Watsonsdistilled waterWater began to distill water in 1903.Watsons Distilled Water was invested and built by Hong Kong Watsons Industrial Company under Hutchison Whampoa Group in June 1993. It is engaged in the production, sales and agency of drinking waterinternational brand Packaging beverage sales professional company.Hutchison Whampoa Group is a member company of Li Ka shing Group.
Watsons
advancedProduction processAnd systemOperation management, ensureProduct qualityThe service meets the standard of Watsons brand, providing perfect quality products and professional services for consumers.Watsons distilled water has developed into a young, enterprising and professional team composed of more than 300 employees;As a market leader, the company attaches great importance to research and product development, technical improvement andTalent trainingAnd strive to improve the company's business.Shenzhen Watsons Distilled Water Co., Ltd. inherits the century old fine tradition of Watsons Industrial Co., Ltd. and will make unremitting efforts to make it continue to carry forward in the new century to improve the peopleQuality of lifeMake a contribution.
Watsons distilled water began to produce soda water in 1900
Watsons Distilled Water is the first company/factory producing soda water in China
Development overview
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Professional team
Watsons Store
Watsons has a strong team of health consultants, including full-time pharmacists and "health and vitality ambassadors": professional teams have received professional training to provide customers with free advice and suggestions to maintain a healthy life.
Watsons displays various personal care information manuals such as the information express "Skin Care Easy" in the store, and provides various skin care consultations for free;The "Health Friend" information display at the drug counter provides various health nutrition distribution and disease prevention and treatment methods.Watsons knows“PR Marketing”The Way.Through a series of love activities, Watsons' sense of social responsibility was fully reflected, which caused a huge social response.At the same time, the business volume of the store has gained considerable growth, and more importantly, it has established a good social image for the enterprise.At the beginning of the 19th century, Watsons won a good social image through free clinic and drug delivery. What's more surprising is that Watsons once provided scholarships for Sun Yat sen to study in Hong Kong. There is no reason for such marketing strategyUnsuccessful。
Distribution Center
1993 - Watsons Personal Products Store Shanghai Distribution Center
1994 - Beijing Distribution Center of Watsons Personal Products Store
1996 - Wuhan Distribution Center of Watsons Personal Products Store
1998 - Watsons Personal Products Store Nanhai (Guangzhou) Distribution Center
2001 - Shenyang Distribution Center of Watsons Personal Products Store
2012 - Watsons Personal Products Store Chengdu Distribution Center
Watsons Cellar is a foreign wine retail chain established by Watsons Group, a subsidiary of Hutchison Whampoa, in Hong Kongmiddle classAnd sell foreign wine all over the world.At present, there are 13 branches in Hong Kong.The first branch was opened in June 1998CentralInternational Financial CenterThe first phase of the shopping mall opened.
In June 1998, it was opened in the Central International Financial Center Phase I Shopping Mall.
In the autumn of 2000, the cellar launched a wholesale business, supplying restaurants, clubs and hotels throughout Hong Kong with food and wineBeerAnd spirits.
In 2007, Watsons Cellar and its wholesale business units were awarded the "Best Retailer" and "Best Wholesaler" awards respectively by the world-famous wine publication Wine Business International.
In August 2007, Watsons Cellar and Nuance Watson became partners, bringing the concept of store within store toVenetian of MacaoResort Hotel.
Watsons' cellar will hold wine tasting activities every weekend.Watsons Cellar requires every employeeAll mustTake an internationally recognized wine&spirit education trust.
Sell products
Watsons Cellar sells foreign wines from all over the world, including:
From more than 20National procurementMore than 2000 kinds of foreign wine are available, and more than 400 kinds are exclusively available.
StoredBordeauxAnd more than 300 kinds of fine wines in the emerging wine making area.
Stanley Ma Hang Jiamei RoadStanley Plaza Shop 202A on the second floor (business hours: 11:00-21:00)
Kowloon
Tsim Sha TsuiGuangdong RoadShop 313A, Floor 3, Ocean Center, Harbour City, No. 3-27 (business hours: 11:00-21:00)
New Territories
SaigonFumin RoadNo. 22-40saigon Shop 51, underground of the center (business hours: 10:30-21:00)
Outlying islands
Discovery BayShop G11A2, underground of the Commercial Center (business hours: 11:00-22:00 (one to five)/10:00-22:00 (six and day))
Mainland stores
Watsons took more than two years to increase the number of stores expanded in previous years.On December 9, 2012, the company announced that the number of stores in the mainland has reached 1000, completing the "One Hundred Cities and One Thousand Stores" plan made before 2009.Watsons plans to increase the number of stores in the mainland to 3000 by 2016, covering 300 cities.
Enterprise financial report
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On March 16, 2023, Watsons' parent company released its 2022 financial report.The financial report shows that Watsons' total global revenue in 2022 will decline by 2% year-on-year to HK $169.645 billion, and its EBITDA (profit before tax, interest, depreciation and amortization) will be HK $14.309 billion, down 11% year-on-year to the level in 2020.Among them, Watsons' revenue in the Chinese market fell 23% year on year to HK $17.579 billion, and its EBITDA was HK $1.09 billion, down 59%.[9]
Watsons' personal care shop operates a wide range of products from more than 20 countries, including cosmetics, drugs, personal care products, fashion accessoriescandyThere are 25000 kinds of heart cards and gifts, which are mainly divided into two parts: First, Watsons' own brand, including cosmetics and personal care products;Second, other brands of care products,P&GNot only in the minority, but alsoMaybelline、Avon There is also a counter in the store.Of course, the products are not only for women, but also for male diners to enjoy all kinds of foreign origin food.
The biggest feature of Watsons' products is that they convey three majormanagement idea。Drugs and health care products retain the characteristics of the store since its establishment and advocate "health";Beauty salonAnd nursing supplies account for the largest proportion and are the most diverse, expressing the concept of "beauty";The unique interesting dolls and candy boutiques convey an optimistic attitude towards life.In order to match these three conceptsCashierandShopping bagThere will be some cute signs on the city, such as "heart", "lips" and "smiling face", giving people a warm, happy and interesting feeling.
Watsons improves through differentiation and personalizationBrand valueThe price is generally relatively high.Ni Wenling, general manager of public relations of Watsons Group, explained that "we hope that the price andmarket demandConsistent "rather than" competitive price ".Even so, according to the survey of more than 600 female customers conducted by personal care stores, more than 85% of people believe that the richness and delicacy of Watsons' products are the primary factor attracting them to shop here.It can be seen thatHomogenizationIn our retail industry, price is no longer the primary factor to attract customers.
Watsons has a powerfulHealth ConsultantThe team includes 80 full-time pharmacists and 150 "health and vitality ambassadors".They have received professional training and provided free advice and suggestions for customers to maintain a healthy life.
2. Featured service
Each Watsons personal care store is clearly divided into different sales areas, and the goods are classified and placed neatly for customers to select;Display various personal care information manuals such as information express "Skincare Easy" in the store, and provide free skin care consultation;The "Health Friend" information display shelf at the drug counter provides a variety ofHealth nutritionDistribution anddisease prevention Treatment;Actively implement computerization plan and adopt advanced retail industrymanagement system, which improves the efficiency of ordering and delivery.What we can see from all this is that Watsons is not only concerned with the sales of goods, but also pays more attention to the considerate care of customers, fully demonstrating its "personal care"Featured services。
Enterprises are social enterprises“Take it from the people, use it from the people”Watsons knew his way well.In 2002, Watsons Personal Care Store andHong Kong Cancer FoundationLaunch the "pink revolution" to convey prevention to the citizensbreast cancerAnd raise money for breast cancer research.At the end of 2003, it successfully supportedChina Children's FundImplementation“Spring Bud Plan”Through the charity shopping campaign, the donation reached 235800 yuan, and 500 out of school girls returned to school.These activities fully reflect Watsons'Social responsibility, which has achieved great social repercussions.The shop'sturnoverIt has achieved 80% growth, and more importantly, it has established a good social image for the enterprise.
4. Extensive development of e-commerce
On December 16, 2011, Watsons China announced its official presenceTaobao Mall, open the officialFlagship store。Since its establishment in 1989, Watsons has been retailing offline in Chinaphysical storeIt has reached 1000, covering more than 100 cities nationwide.The flagship store of Watsons Taobao Mall will be the 1001st store of Watsons in mainland China.Watsons' flagship store on Taobao Mall is not only an extension of Watsons' offline success model, but also regarded by Watsons as a place to interact with consumersNetwork eraA new point of contact for closer communication.
Targeting consumer groups
IncreasinglyHomogeneous competitionOnly by providing consumers with appropriate product choices and high-quality shopping experience can we win the market.The primary basis for achieving all this is to accurately target the target consumer groups.Watsons has targeted consumers in mainland China at the age of 18-35, with a monthly income of 2500 yuanRMBAboveFemale fashion。Why does it prefer this group?Most of the older women have already had their own fixed brand and lifestyle, and it is difficult to make changes.
The people under 40 are full of challenge spirit, pay more attention to personality, and like to experience high-quality and novel products.At the same time, it is also a group with the fastest income growth among womenConsumption capacity, but usually time is tight and I don't like to goHypermarketOr shopping in large supermarkets, pursuing comfortShopping environment。These consumer characteristics are consistent with Watsons'Commodity positioningVery consistent.
Create the image of experts
When you walk into Watsons, you will find that it is not a supermarket, but a professional personal care store. Why do you feel this way?
This is because after accurately targeting the target consumer group, Watsons further proposed professional services andMarketingConcept.The store not only provides a complete product line for personal care, but also displays products according to cosmetics - skin care products - beauty products - hair care products -Fashion products- The drugs shall be placed in order to facilitate customer selection.
At the same time, Watsons has established a strong team of health consultants, including full-time pharmacists and suppliersIn storePromotional representative, providing free skin care, etcProfessional consultation。In addition, a data display shelf is set up in the store to display various information manuals such as personal care, health care nutrition distribution, disease prevention and treatment methods, etc.In this way, consumers are easily moved by a series of professional purchasing and marketing means, such as the atmosphere in the store, the quality of business personnel, the display of goods, and the distribution of materialsbrand imageIt is also popular.
Systematic promotion
According to Chinese people's "material benefits"Hard truth”OfConsumption habits。Watsons implemented preferential policies such as adding more than 1 yuan, "20% discount on all lines", "buy one get one free" and other promotional efforts to attract customers' attention.In addition, Watsons pays more attention toConsumer psychologyResearch, for example, new and exciting activities“Petty bourgeoisie sentiment”Ofwhite collarThe family is more attractive. Watsons launched the "60 second panic buying". The lottery winners can "sweep" the designated goods on the shelves in the store. The goods they get in 60 seconds belong to the winners, which makes consumers enjoy the experience of fresh excitement.
In short, relying on accurate consumer group positioning, professional services, high-quality and inexpensivePrivate brandWatsons firmly grasped a large number ofLoyal customersAnd effectively avoided homogeneous competition with shopping malls, large supermarkets, convenience stores, specialty stores, online stores and other retail forms, and effectively realized their ownBusiness characteristics。
Watsons cooperates with marketing app "i Butterfly" to release the first mobile phone andMobile DevicesThe game Watsons i ButterflycouponElectronic and entertainment make the shopping process more vivid and interesting, thus creating a more pleasant shopping experience for consumers.
Marketing positioning
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network marketing
It is reported that "using more different media for moreBrand promotion”It will be one of the key points of Watsons in the future.The relevant person in charge said, "As a personal care expert, Watsons' service also leads customers'consumer demandAs for the increasingly popular trend of Internet consumption, Watsons will try a new way of communication to interact with consumers online to provide consumers with more accurate services. "
With Watsons“RenrenFor example, in the first half of 2010, RenrenRegistered userWith more than 120 million people, Watsons chose to cooperate with Renren to establish interactionnetwork marketing, which is equivalent to directly connecting the 120 millionFashion consumptionEthnic groups.In terms of communication content, Watsons also adopts products with high consumer concernFree trialTo attract users, which can directly reflect the feedback of netizens on Watsons brand and products.The relevant person in charge pointed out that although the "Renren Beautiful Journey" had just been launched, each trial sharing report has been able to maintain a certain amount of attention and response from netizens. Watsons is confident in this theme activity with timely online promotion.
Mobile Marketing
In sharp contrast to advertising on TV, more and more enterprises have begun to pay attention to the domain names used by various exclusive mobile phonesWireless website, the industry is quietly starting for a whileMobile MarketingThe frenzy of.It is reported that Watsons has launched its own mobile phone in addition to SNS social networking websitePlatform software, such as the APP of IPHONE, which can be described as "the first taste of soup" in China.
data displayIn 2010, the number of mobile phone users in China reached 277 million.obviously,As you moveWith the advent of the commercial era, enterprise marketing through mobile networks is a major trend.It is understood that the launch of Watsons APP is equivalent to the promotion of allowing download users to carry Watsons with themThe brochureSo that consumers can understand the dynamics of Watsons at the first time.industry insidersIt is pointed out that Watsons' move is not only a leap in marketing means, but also a grabconsumer market As an important step, "people who are good at using mobile phone networks to some extent represent active consumption frequency and strengthConsumption power, YesUse your strength to fightOfBest Practices。”
innovation process
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Win in steady development
Watsons Store
Watsons has spent many yearsretail marketThe in-depth research and study ofBrand developmentThe most appropriate positioning and development strategy.For a long time, Watsons has established a solid position as the largest health and beauty personal retailer in the mainland, and has closely followed the market changes, seized the opportunity at the right time, and is ready to go.The development of an enterprise is not measured by the speed of its development, because the development of everything has its own laws and is affected by timing and various factors.Over the years, Watsons has always understood, studied and analyzed market trends with a keen sense of touch.In respectMarket law, understandconsumer demand And the retail industry in the MainlandPolicies and regulationsOn the basis of, constantly improve the internal management and actively adjust the development strategy.
Healthy lifestyle
Watsons' winning mode is: uniquePortfolio(Daily necessities, beauty and health care products, specialty goods)+guaranteed quality+new products every week+constantly surprising shopping environment.The magic weapon to win is "to understand the real needs of the market and customers".As a result of the foundation laid ahead, Watsons will be in the mainland in 2005marketing managementIncrease investment in order to achieve the goal of doubling the number of stores in 12 to 18 months.On andLocal enterprisesandEurope and AmericaIn the competition of giants, WatsonsMarketing modeBecome a magic weapon to win.As a mature international retail brand, Watsons not only has the brand advantage of market pioneer, but also has a strong combination of global layout and local procurement.Watsons has been developing in the mainland of China for 15 years, and its success lies in its grasp of consumer fashion andhealthy lifeAdvocacy of methods.Watsons not only understands the market and local consumers, but also uses powerfulMarketingStrategies to establish a stable and win-win cooperation model with partners and suppliers.
Develop own brand
Watsons products
Watsons' market positioning is to be a "personal care expert".At the same time, the development of its own brand also reflects Watsons' professionalism and innovation in personal care products.Watsons plans to launch morePrivate brandTo meet the growing demand of consumers.Private brand is not only "important" to retailers, but also "essential".When consumers patronize Watsons, they not only buy products of other brands, but also buy new products of Watsons' own brands.Its growth will help the company to increase and balance profits, whilesole agencyOur products complement each other and bring more choices to customers.In the Chinese market, Watsons has more than 700 private brands, which is equivalent to the total salesQuantity of goods20%;In terms of sales price, it is about 20%~40% cheaper than other similar brands.As a worldwide chain group, Watsons launched a variety of hair washing, skin care, bath products, as well as some food and daily necessities.On the one hand, these commodities cater to urban young people in terms of product development and design.
Some stores also have counter brands:Freeplus（freeplus），Weizi(VICHY), etc.
Watsons Store
In November 2018, WatsonsWeChatendApplet"Watsons store".It is understood that Watsons' store is a new social e-commerce platform, and consumers canSocial mediaFriends on the website recommend and sell Watsons products, and can also share the experience of shopping in stores.The Watsons store focuses on beauty, skin care and daily necessities. Consumers can directly place orders on WeChat. According to the official prompt, the goods purchased in the store are shipped from three warehouses. The platform will select the nearest warehouse to ship according to the receiving address.[6]
Disputed events
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In January 2022, many consumers are participating in Watsons' one penny rushfacial maskDuring the activity, Watsons asked for a refund after encountering the problem of offline delivery failure.On January 13, many consumers went to Watsons' live broadcast room to express their dissatisfaction, but they were abused by the anchor and also by the backstage staffPull black。In this regard,MeituanThe customer service said on the 14th that,commodity priceIt is set by the merchant, but Meituan will give a solution to this problem.Watsons customer service said that the only solution was to cancel the order.So far, Watsons has not responded to the news that the anchor abused consumers.[7]
Late at night on January 14, 2022, Watsons China's official microblog issued a statement, commenting on MeituanSpring FestivalI apologize for the "one cent promotion mask" activity.Watsons said that due to systematic reasons, this activity generated a large number of abnormal orders that far exceeded the inventory in a short period of time. Watsons had cashed some orders when the inventory could support it. Later, due to insufficient inventory, Watsons suspended cashing. Watsons decided to fulfill the remaining orders by means of replenishment.in the light ofDitheringWatsons said that the host wasThird party institutionsWatsons will deeply reflect on and strengthen the training and supervision of the company's staff and third-party cooperation personnel.[8]
