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Erpida

Founded in Japan in 1999
Erpida (ELPIDA) is the only Japanese manufacturer of computers, etc Dynamic random access memory (DRAM) enterprises in the field of DRAM market share Third in the world. Elpida was founded in 1999, and in 2004 Tokyo Stock Exchange Main board listing With the outbreak of autumn 2008 financial crisis corporate performance Rapid deterioration. On February 27, 2012, the company applied bankruptcy protection On July 2, 2012 micron technology buy.
corporate name
Erpida
Foreign name
ELPIDA
Industry
Electronics industry
Date of establishment
1999
Time to market
2004

Company Profile

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Erbida was born in 1999, which actually integrates Hitachi NEC Mitsubishi Electric The establishment of DRAM business has the government's will to protect Japan's DRAM industry. But after the early large-span expansion, Elpida appeared excess production capacity Problem, leading to DRAM since 2007 market price A sharp decline. 2008 financial crisis In China, DRAM global demand continues to decrease significantly, and product prices also further decline, and Elpida is on the verge of death.
In 2009, in Japan Ministry of Economy and Industry Under its leadership, Japan passed the amendment to the Industrial Regeneration Law, authorizing the Japanese government to help private enterprises with internationally advanced technology but facing operating difficulties. In June 2009, Elpida became the first beneficiary of the new law, obtaining 30 billion yen (about 370 million dollars) of public funds and Government Guarantee 100 billion yen (about 1.24 billion dollars) Japanese policy investment bank Financing.
Despite the government's capital injection and policy support, Elpida encountered the appreciation of the yen, the strong rise of its Korean counterparts market demand And the decline of product prices, the business has not improved significantly. Published by Elpida in early February 2012 Financial statements It shows that in the final accounts from April to December 2011, the company lost 98.9 billion yen (about 1.2 billion dollars).
Elpida went bankrupt and sold as Semiconductor industry The focus of attention, and Hony Capital And the United States Private Offering Fund TPG The news that capital entered the second round of bidding for Elpida attracted more attention from domestic media.
According to insiders, Hony Capital The driving force behind the acquisition of Elpida is legend group But the details are unknown. The above person also revealed that in order to fully understand Elpida, Hony Capital Also worked with domestic chip enterprises SMIC International Had communication.
Hony Capital The head of media relations declined to comment on the rumors. Lenovo Group officials also declined to comment. Hony Capital Both the parent company of Lenovo Group Lenovo Holdings
iSuppli Semiconductor Chief analyst Gu Wenjun He said that if Lenovo Group promoted the acquisition of Elpida, it is likely that the company is strengthening the stability of the supply chain.
This is consistent with the views of the Japanese media. According to《 Japan Economic News 》According to the report, Hony Capital The reason for participating in the merger of Elpida is that Lenovo Group does not want Elpida to fall into the hands of others.
According to the report, Lenovo's computers and Intelligent mobile phone DRAM chip suppliers are Elpida and Samsung (Weibo) Electronics, but Lenovo Group is increasing its purchase of Elpida chips due to the dispute with Samsung over the supply price of chips.
[1]

Market share

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January 2012 Memory chip According to the market share, Samsung accounted for 41%, Hyundai 23% and Elpida 13.5%. If Elpida disappears again, Samsung and Hyundai will dominate the market.

Product supply

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Elpida is specially provided for computer manufacturers, China domestic market There is no retail agent. Supplier: Dell Sony Toshiba association Acer HP ASUS Shenzhou Motorola And other well-known PC manufacturers.

Apply for bankruptcy

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Japanese chip giant Elpida applied to Tokyo District Court on February 27, 2012 bankruptcy protection , that is, according to the Company Regeneration Law Reorganization proceedings product price Glide and Japanese yen Appreciation causes the company Capital turnover Difficulties, thus unable to repay a huge amount Corporate debt And loans, finally abandoned Independent operation recombination. As of the end of March 2011, the Company Total liabilities Up to 448 billion yen (about RMB 35 billion yuan), the largest in Japanese manufacturing history bankruptcy case
Yukio Sakamoto, president of the company, is expected to Take the blame and resign Japanese Economy and Industry Minister Edano Yukio stay Press conference "This is a very regrettable thing, and I hope to minimize its impact on the domestic economy and employment," he said.
In 2009, Elpida became the first Japanese enterprise to apply the Law on Special Measures for Industrial Revitalization, and received government capital injection, but its business restructuring failed. Erbida enters Insolvency protection procedure It may bring burden to Japanese people. Tokyo Stock Exchange It was announced on the same day that the company's shares would be delisted on March 28.
Sakamoto is applying bankruptcy protection Later at the press conference, he said that the current management would be the center for restructuring. [2]

Insolvency impact

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apply Bankruptcy reorganization Later, Erpida issued Ordinary corporate bonds Convertible corporate bonds The principal and interest amount of such defaulted debt will reach 138.5 billion yen (about 1.7 billion dollars). The part previously invested by the Japanese government Public funds It will also be unable to recover, so the national burden will increase by up to 28 billion yen (about 350 million dollars). [3-4]

buy

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a situation of tripartite confrontation

micron technology
American semiconductor manufacturers micron technology It announced on Monday that it would acquire Japanese chip manufacturer Elpida for 2.5 billion dollars. Analysts said that once Micron Technology took over the bankrupt Elpida and simplified its operation, DRAM Memory chip The supply and price of will become stable, and the whole industry will benefit from it.
Market research company Sanford Bernstein analyst Mark Newman wrote after Micron announced the transaction: "In the long run, with the merger of DRAM memory chip industry, we expect Market supply It will become more reasonable. For the surviving memory chip manufacturers, their profits will be higher and more stable. "
After the acquisition of Elpida, Meguiar Technology will replace Hynix as the world's second largest DRAM memory chip manufacturer in terms of revenue, second only to Samsung Electronics. DRAM memory chips are widely used in PC and Mobile Devices Medium. Although there are many DRAM memory chip manufacturers in Taiwan, due to their small scale, this market will gradually be Samsung Electronics , Micron Technology and hynix Dominated by.

Price stabilizing

This transaction coincides with the time when many DRAM memory chip manufacturers are trying to get rid of losses. Due to the weak price, many DRAM memory chip manufacturers have suffered losses. As they continue to increase production capacity to improve or maintain market share, this market has become the world of a few highly competitive manufacturers. With the high commercialization of DRAM memory chips for PC, the price is not improving, and many manufacturers are difficult to make profits.
As the only DRAM memory chip manufacturer in Japan, Elpida was forced to file for bankruptcy protection in late February due to the decline in product prices and the appreciation of the yen squeezing its overseas profits. Shortly after Elpida applied for bankruptcy protection, the market generally expected that the global supply of DRAM memory chips might tighten, leading to its price beginning to rise.
market research Mike Howard, an analyst of IHS iSuppli, said in a report: "The merger tide of DRAM memory chip market was ignited by the bankruptcy of Elpida, and the acquisition of Elpida by Micron Technology will accelerate this trend, which will make the price of DRAM memory chips more stable." IHS iSuppli predicted that because the price of chips is more stable, The overall revenue of the global DRAM industry is expected to grow by 3.3% to reach US $30.5 billion, while the revenue will plummet by 25%.

Production transformation

Newman believes that Micron Technology is expected to provide some DRAM memory chips to Elpida Production facilities Carry out transformation and turn it into production NAND Flash Memory At the same time, some of Elpida's most efficient factories will be shut down. He said that this process will further alleviate the oversupply of DRAM memory chips. DRAM and NAND are two different memory chips, which are used by mobile devices such as smart phones.
CEO of Micron Technology Mark Durcan (Mark Durcan) refused to disclose details about how to transform Elpida DRAM factory, but he said that Micron Technology could indeed solve the problem of market demand in this way. Although it is widely expected that after the global market share of Micron Technology increases, it will pose a greater threat to competitors Samsung Electronics and Hynix, analysts believe that these two Korean companies are also ready to benefit from industry mergers and the trend of stabilizing chip prices.
Samsung Electronics and Hynix declined to comment on whether the acquisition of Elpida by Micron Technology would affect their business.

Limited benefits

In contrast, the merger tide in the current market will make Taiwan DRAM memory chip manufacturers such as Huaya Technology, South Asia Technology and Huabang Electronics face greater challenges. Huaya Technology is the foundation of Micron Technology and South Asia Technology Joint Venture Analysts said that since Taiwan's DRAM memory chip manufacturers do not have any advantage in competing with larger Korean competitors, it is estimated that mergers and acquisitions in Taiwan's DRAM memory chip industry will intensify in the next few years.
William Wong, an analyst with Taiwan Fubang Securities Company, said that although DRAM price stability is also a problem for Taiwan manufacturers news that causes a rise in the stock index or in a particular stock , but due to Technology and market Its share is far behind that of competitors such as Samsung Electronics and Hynix, and their ability to benefit from the improvement of the overall environment will be greatly limited.
Huaya Technology and South Asia Technology both reject their Competitive environment Or the possibility of merger, and Huabang Electronics has not commented on this. [5]