The policy of home appliances going to the countryside is an important measure to actively expand domestic demandtrade policyInnovation breakthrough.The main content is: adaptationa farmerThe new trend of consumption upgrading, using fiscal and trade policies, guiding and organizing industry and commerce to jointly develop and produce products that are suitable for rural consumption characteristics, reliable in performance, guaranteed in quality, and inexpensive in qualityhousehold electrical appliancesProducts, and provide circulation and after-sales services to meet the needs of farmers;Give farmers a certain proportion (13%) of household appliances included in the subsidy scopeFinancial subsidiesTo activate farmers' purchasing power, expand rural consumption, and promote the coordinated development of domestic and external demand.[1]
Chinese name
Home appliances to the countryside
Subsidy proportion
13%
Role
Promote the coordinated development of domestic and external demand
Special signs for home appliances going to the countryside
Home appliances to the countryside is the financial policy rescue plan announced by the government of the People's Republic of China in December 2008. In order to fight against the rapid decline of export demand for consumer electronic products caused by the global financial tsunami that began in the United States, and to expand the domestic demand market, all non urban residents of the People's Republic of China purchase four types of products, including color TV, refrigerator, mobile phone and washing machine,A subsidy of 13% of the product price will be given, with the maximum subsidy of 2000 yuan (RMB, the same below) for TV, 2500 yuan for refrigerator, 2000 yuan for mobile phone and 1000 yuan for washing machine.
In order to implement the policy of the State Council on promoting home appliances to the countryside, the Ministry of Finance and the Ministry of Commerce put forward the policy idea of financial subsidies to promote home appliances to the countryside on the basis of repeated investigations and studies.In order to steadily promote, since December 2007, a pilot project of home appliances going to the countryside has been carried out in Shandong, Henan, Sichuan and Qingdao, and 13% of the sales price of color TV sets, refrigerators (including freezers) and mobile phones has been directly subsidized by financial funds.The pilot program has achieved remarkable results, with farmers benefiting, enterprises benefiting from the market, and the government winning the hearts and minds of the people.
Three provinces and one city carry out the pilot project of home appliances going to the countryside
On the basis of summing up the pilot experience, the Ministry of Finance and the Ministry of Commerce believed that it was necessary to accelerate the promotion of home appliances to the countryside, so as to further play the role of financial subsidies for home appliances to the countryside in expanding domestic demand, improving people's livelihood, and promoting the construction of a new socialist countryside.With the approval of the State Council, while continuing the implementation of the pilot project in three provinces and one city, Inner Mongolia, Liaoning, Dalian, Heilongjiang, Anhui, Hubei, Hunan, Guangxi, Chongqing and Shaanxi, which have relatively complete household appliance sales and after-sales service networks and high local enthusiasm, will be included in the promotion area, with a total of 14 provinces, autonomous regions, municipalities directly under the Central Government and cities specifically designated in the state plan.In order to maintain policy fairness, the implementation time (including the pilot time of three provinces and one city) of home appliances to the countryside in all regions is tentatively set as four years.
According to the spirit of the 36th executive meeting of the State Council, in order to further play the role of the policy of home appliances going to the countryside in expanding domestic demand, especially rural consumption, the State Council decided to promote the work of home appliances going to the countryside as soon as possible.The Ministry of Finance, the Ministry of Commerce and the Ministry of Industry and Information Technology issued the Notice on the National Promotion of Home Appliances in the Countryside (CJ [2008] No. 862).
The Ministry of Commerce and the Ministry of Finance predict that in 2008, the financial subsidy for home appliances to the countryside will reach 10.4 billion yuan, and the cumulative consumption will be 920 billion yuan.
Since February 1, 2009, home appliances to the countryside have been promoted nationwide on the basis of the original 14 provinces and cities, and the number of products has also increased from the past four to eight. In addition to the previously launched "color TV, refrigerator, mobile phone, washing machine", this time home appliances to the countryside have added motorcycles, computers, water heaters and air conditioners.They enjoy the same 13% national subsidy as color TV sets and other products.Each province or city can choose two of the four products to promote according to the different needs of each region.
On March 29, 2010, the Ministry of Finance and the Ministry of Commerce recently issued the Implementation Plan for Subsidized Varieties of New Household Appliances in the Countryside. Among these new varieties, electric bicycles are the most popular among consumers and will become the tenth largest variety of household appliances in the countryside.
Home Appliances to the Countryside Sales Point
The sales volume of household appliances stimulated by the policy in 2010 was nearly 300 billion yuan, and it is expected to be 420 billion yuan in 2011.The huge market explosive force enables domestic household appliance enterprises to enjoy an unprecedented sales feast, including Haier, Gree, Hisense, Midea, Skyworth and other household appliance enterprises.Taking Haier as an example, in 2010, it achieved a total sales of more than 50 billion yuan with the help of the policy of home appliances going to the countryside. Not only that, it also successfully expanded its sales network with the help of the policy of home appliances going to the countryside.According to the monitoring, by the end of 2010, Haier had built more than 6000 county level stores, more than 20000 township level stores and 120000 village level bases nationwide. At the same time, it had also built 91 primary logistics distribution centers and 2000 secondary distribution stations of county level stores nationwide.
Let's look at the old for new data.According to the data, in 2010Trade in old appliances for new onesThe cumulative sales of household appliances reached 32 million, with a total sales of more than 120 billion yuan.It is estimated that the total sales volume will exceed 50 million units, and the total sales volume will exceed 170 billion yuan.
Home appliance stocks began to weaken in the second half of 2011, and the trend was significantly weaker than the overall market. In this case, the voice of home appliance enterprises to continue the policy stimulus was very high, and the above statement of the Minister of Commerce can be said to be a positive response to the voice of home appliance enterprises.
Therefore, the household appliance enterprises must keep a clear head when facing the stimulus policy, do something and do nothing, and maintain the orderly development of enterprises is the king's way.
Under the new situation, the nationwide promotion of home appliances to the countryside is of great significance for expanding domestic demand and maintaining steady and rapid economic growth. It is an important measure to implement the CPC Central Committee and the State Council to strengthen and improve the decision-making and deployment of macro-control and implement positive fiscal policies.
It is conducive to stimulating rural consumption, promoting industry development, improving people's livelihood, implementing energy conservation and emission reduction, and improving rural production and circulation service system.
According to the List of Subsidy Varieties for New Household Appliances to the Countryside issued by two ministries and commissions, a total of 10 provinces and cities chose to add electric bicycles as the variety of household appliances to the countryside, 6 provinces and cities chose to add electric cookers, and 5 provinces and cities chose to add electric cookersSmoke lampblack machine5 provinces and cities will add gas stoves, 3 provinces and cities will choose electric pressure cookers and 2 provinces and cities will choose DVD players.
In other words, the electric bicycle has successfully become the tenth largest variety of home appliances to go to the countryside after TV, washing machine, refrigerator (freezer), mobile phone, air conditioner, computer, water heater, microwave oven and induction cooker.
As for the subsidy limit, the Ministry of Finance has specified that the subsidy limit for electric bicycles is 260 yuan, 445 yuan for television sets, 338 yuan for range hoods, 65 yuan for rice cookers, 338 yuan for range hoods, 195 yuan for gas stoves, 78 yuan for electric pressure cookers, and 65 yuan for DVD players.
The plan specifies that farmers, state-owned farmers and forest farm employees will be given 13% of the sales price as financial subsidies for purchasing new varieties in the province (district, city) where their household registration is located.
Pilot arrangements
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Financial subsidies for home appliances to the countryside
In order to make household appliances to the countryside meet the characteristics of rural consumption, earnestly safeguard the interests of farmers, and prevent the simple introduction of urban commodities to the countryside or even the transfer of unsalable commodities to the countryside, the Ministry of Commerce and the Ministry of Finance have specially formulated the standards for household appliances to the countryside after full research, and put forward clear requirements in terms of energy conservation, environmental protection, durability, safety, etc.For example, color TV sets with wide voltage and strong signal, refrigerators with low power consumption, large refrigeration capacity and environmental protection, mobile phones with strong signal and long standby time, which are convenient for receiving and sending agricultural technology and market information, and washing machines with wide voltage, wide water pressure, large washing capacity and convenient drainage.At the same time, guide enterprises to reduce production costs by simplifying functions and packaging that are not suitable for rural consumption, so as to ensure reliable quality, practical functions, low price and good quality of home appliances in the countryside.From the perspective of bidding, many manufacturing enterprises have developed targeted new products suitable for rural areas. On the basis of ensuring product quality, they have also added many new functions suitable for the rural consumption environment, such as the mouse guard of refrigerators, the refrigerator balance device, the rural information function of mobile phones, and the multiple bending performance of the water inlet and outlet pipes of washing machines.In addition, according to the consumption level of farmers in the promotion and implementation areas, the two departments have made clear limits on the sales prices of four types of rural products, so that more low-income farmers can enjoy the subsidy policy.
Since December 2007, Shandong, Henan, and Sichuan provinces have carried out the pilot work of financial subsidies for household appliances to the countrysideexport rebate rateFinancial subsidies of 13% of the sales price will be given to stimulate rural consumption, help farmers improve their quality of life, reduce trade surplus and promote the healthy development of the household appliance industry.
From December 1, 2008, 14 provinces, autonomous regions, municipalities directly under the Central Government and cities specifically designated in the state plan, including Shandong, Qinghai, Henan, Sichuan, Inner Mongolia, Liaoning, Dalian, Heilongjiang, Anhui, Hubei, Hunan, Guangxi, Chongqing and Shaanxi, began to promote home appliances to the countryside.The pilot project will be implemented by the end of November 2011 in three provinces and one city, and by the end of November 2012 in other provinces, autonomous regions, municipalities directly under the Central Government and cities specifically designated in the state plan.
From February 1, 2009, other provinces, autonomous regions, municipalities directly under the Central Government, cities specifically designated in the state plan and the Xinjiang Production and Construction Corps will carry out the work of home appliances going to the countryside.
The policy of home appliances going to the countryside is an important measure to promote the construction of a new socialist countryside, improve the quality of life of farmers, expand rural consumption, and coordinate the domestic and foreign markets. It mainly provides subsidies for farmers to purchase home appliances to the countryside.However, according to the Notice of the Ministry of Finance, the Ministry of Commerce and the Ministry of Industry and Information Technology of the People's Republic of China on Stopping the Implementation of Home Appliances in the Countryside after the Expiration of the Policy, the policy of home appliances in the countryside will end on January 31, 2013, which means that the policy of "home appliances in the countryside" that has lasted for more than five years will completely withdraw from the air conditioning market.This word, which often haunts the ears of household appliances people, will gradually fade away and become unfamiliar.[2]
Preferential treatment for home appliances going to the countryside
After a year of practice, the pilot project has achieved remarkable results.Enterprise data shows that 3.5 million sets (units) of pilot products have been sold, with a sales volume of 5 billion yuan.Compared with the same period in 2012, the sales volume of household appliances in the pilot three provinces and one city increased by 40%, and the growth rate increased by 30 percentage points.The pilot products of home appliances in the countryside have become the first choice for farmers to purchase home appliances, improving people's livelihood and being welcomed by farmers.Home appliances to the countryside have opened up new market space for enterprises. In order to do a good job in sales and services, pilot enterprises have actively shifted their focus to the countryside, actively researched and developed marketable products, and developed and integrated rural household appliances distribution network.Many enterprises reported that through the pilot project of home appliances going to the countryside, the market environment of home appliances in rural areas was purified, counterfeiting and shoddy goods were effectively hit, the original loose marketing channels became closer, and the traditional home appliance mom and pop stores began to transform into chain stores.
According to the survey of the rural market, the washing machines that farmers are willing to buy are also included on the basis of color TV sets, refrigerators (including freezers) and mobile phones during the pilot periodSubsidy for home appliances going to the countrysideRange.
In order to better adapt household appliances to rural areas and meet the diverse needs of farmers, the ceiling prices of color TV sets and refrigerators (including freezers) were increased by 500 yuan, and the number of models of each type of product was significantly increased.
Energy saving standards have been improved. For example, refrigerators and freezers are the second level of the new standard, equivalent to EU A+and A level;The automatic energy efficiency level of the washing machine is above Level 2, and the double barrel level is above Level 3, 2-3 levels higher than the market average.
The condition that the bidding products must be national inspection free products has been cancelled, so that large, medium and small enterprises can compete on the same platform.
Innovation
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Subsidies will be given to farmers for purchasing household appliances to go to the countryside
The policy of financial subsidies for home appliances to the countryside is to subsidize farmers to purchase home appliances to the countryside.It is crucial to design policies such as the types and models of subsidies, the proportion of subsidies, and the burden of subsidies. It is scientific, reasonable, and easy to design subsidy processes. It is crucial to ensure that subsidies are allocated to farmers in a timely manner.However, the policy of home appliances going to the countryside is different from other subsidy policies for farmers:
In the past, subsidies to farmers mainly focused on production, while home appliances to the countryside were subsidies for consumption. Only when farmers bought home appliances would they be compensated, directly stimulating consumption.
Using the financial policy lever, household appliances go to the countryside to guide production enterprises to design, develop and produce products suitable for rural consumption, improve after-sales services, and guide dealers to improve the distribution network of rural household appliances, improve the rural consumption environment, realizing the combination of financial policies with production and trade policies, benefiting the people, enterprises, and the country, and benefiting farmers and enterprisesThe government is popular with the people.This is the innovation of this policy.
Policy content
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Product determination
The varieties of home appliances to the countryside include color TV sets, refrigerators (including freezers), washing machines, mobile phones, computers, water heaters, microwave ovens, air conditioners, and induction cookers.These nine categories of products are determined on the basis of the survey of farmers' consumption demand, taking into account the following factors:
Most low-income farmers consume large consumer goods needed for upgrading.
The unit price of products is high, and subsidies can effectively mobilize the purchase enthusiasm of low-income farmers.
The technology and performance of the products are relatively mature, the manufacturers are relatively concentrated, and the after-sales service system is relatively complete, so there will be no disputes about the quality and service of subsidized products after purchase.
Farmers have strong willingness to consume, and the sales growth potential of products is great.
According to the consumption level and demand of farmers, the maximum price limit of household appliances in the countryside is: the unit price of color TV does not exceed 2000 yuan;The unit price of refrigerator (including freezer) shall not exceed 2500 yuan;The unit price of mobile phone shall not exceed 1000 yuan;The unit price of washing machine shall not exceed 2000 yuan.The maximum terminal retail price of each model of product shall not be higher than the bid winning price of the product.
According to the latest news of Home Appliances to the Countryside (January 24, 2009), air conditioners, water heaters, computers and motorcycles have become the products of home appliances to the countryside.From now on to February 18, 2009, bids can be purchased and opened on February 19.According to insiders' estimates, the ceiling price of air conditioners is 3000 yuan, and other products will be announced after bidding.
On the afternoon of December 25, 2009, it was reported that the Vice Minister of Finance, in an exclusive interview with the Chinese government website, confirmed for the first time that the maximum price limit for home appliances to go to the countryside would be significantly increased. Among them, the maximum price limit for color TV sets and mobile phones would be doubled, the maximum price limit for color TV sets would be raised from 3500 yuan to 7000 yuan, mobile phones from 1000 yuan to 2000 yuan, air conditioners, water heatersThe ceiling price of computers and other home appliances in the countryside has also increased by 25% - 75%.
Identification of household appliances going to the countryside
Farmers can purchase household appliances in the countryside at the sales outlets designated by the provinces, autonomous regions, municipalities and cities specifically designated in the state plan.In order to facilitate the identification of farmers, the Ministry of Commerce and the Ministry of Finance specially formulated the identification of household appliances in the countryside.The front of the outer package of home appliances to the countryside should be printed with the logo of the winning product of home appliances to the countryside and the words "the winning product of home appliances to the countryside by the Ministry of Finance and the Ministry of Commerce". The packaging of mobile phones should be on the top, that is, the top;Instructions for home appliances going to the countryside should be printed on the upper right corner of the left side of the outer packaging of washing machines, color televisions, refrigerators (freezers);The outer package of mobile phones should be printed with instructions on home appliances going to the countryside on the front;On the upper left corner of the cover of the instruction manual for home appliances to the countryside, the special logo for home appliances to the countryside and the words "the Ministry of Finance and the Ministry of Commerce of the People's Republic of China has won the bid for home appliances to the countryside" should be added, and "the identification card for home appliances to the countryside products" should be pasted on the lower right corner.
About Identification Cards
The bar code paper shall have both the bar code for scanning by the bar code scanner and the identifiable digital information entered manually;
The code system of CODE 128 is adopted for bar code.
Prerequisites
Enterprise must
The enterprise undertaking the sales task should have strong strength, good reputation and sound rural market network. It can be either a household appliance retail enterprise, or a distribution company or a provincial agent established by the production enterprise.The basic conditions are:
Enterprises under household appliances
The annual sales volume of household appliances of enterprises is in the forefront of the province, which should generally be more than 500 million yuan;
Good credit standing;
The distribution capacity covers all counties (cities) in the province;
In principle, sales and service outlets cover all counties (cities) in the province, and the scale and service level of outlets are among the top in the local market.
Certificate required by the buyer
After purchasing the pilot products, farmers shall, within the specified time, hold the original and copy of the invoice for the purchased products, the original and copy of the identity certificate (including the resident identity card, the household register or the certificate issued by the public security household registration management department), the special identification card for subsidized household appliances, the buyer's savings passbook and other materials required by the management department,Apply for subsidies to the township financial department where the household registration is located.After the initial verification by the township level financial department, it shall be reported to the county financial department. After the review and confirmation by the county financial department, the subsidy funds shall be distributed to the farmers' savings accounts through the bank.
Receive subsidies
The sales outlets shall enter the sales information into the information management system of home appliances going to the countryside within three days after the farmers purchase the products going to the countryside.Within the specified time, farmers should report subsidies to the township financial department where their household registration is located.After the initial verification by the township level financial department, it shall be reported to the county financial department. After the review and confirmation by the county financial department, the subsidy funds shall be directly allocated to the farmers' savings accounts through the bank.
Sales data
In 2012, 79.913 million sets of home appliances were sold in the countryside nationwide (excluding Shandong, Henan, Sichuan and Qingdao), with a sales volume of 214.52 billion yuan, up 22.6% and 18.8% year on year respectively on a comparable basis.Among them, 4.986 million sets of household appliances were sold in the countryside nationwide in December, realizing a sales volume of 13.28 billion yuan, up 28.3% and 28.3% year on year.By the end of December 2012, the country had sold 298 million sets of home appliances to the countryside, with a sales volume of 720.4 billion yuan.
In 2012, in terms of sales regions, Anhui, Hebei and Jiangsu provinces ranked among the top three in China in terms of sales, accounting for 33% of the total sales of home appliances to the countryside;In terms of product categories, the sales of color TV sets, refrigerators, air conditioners and water heaters all exceeded 30 billion yuan, accounting for 83.3% of the total sales of household appliances in the countryside;From the perspective of enterprises, Haier Group, Gree Group and Hisense Group ranked the top three in terms of sales, with 25.05 billion yuan, 18.98 billion yuan and 17.21 billion yuan respectively, accounting for 28.5% of the total sales of home appliances in the countryside.
According to the latest data released by the Ministry of Commerce, from January to November 2012, 74.927 million sets of home appliances were sold in the countryside in China, excluding Shandong, Henan, Sichuan and Qingdao, with a sales volume of 2012.5 billion yuan, up 22.2% and 18.1% year on year respectively on a comparable basis.
The data shows that in November 2012, 9.707 million sets of household appliances were sold in the countryside nationwide, with a sales volume of 26 billion yuan, up 12.9% and 12.8% year on year respectively.By the end of November 2012, the country had sold 293 million sets of home appliances to the countryside, with a sales volume of 707.1 billion yuan.
In terms of sales regions, Anhui, Hebei and Jiangsu ranked the top three in terms of sales from January to November, accounting for 33% of the total sales of home appliances to the countryside;In terms of product categories, the sales of color TV sets, refrigerators, air conditioners and water heaters all exceeded 20 billion yuan, accounting for 80.4% of the total sales of household appliances in the countryside.
after-sale service
Home appliances to the countryside
Farmers can purchase pilot products at the designated sales outlets for home appliances to the countryside.The production enterprises and circulation enterprises are required to fulfill their bid winning commitments, strengthen communication and cooperation with the competent departments at the county level and the grass-roots governments and organizations, jointly do a good job in the investigation and research before the production of pilot products, determine the production scale of different models of products according to different pilot locations and different income levels of farmers, and take effective measures to ensure the delivery time and quantity,Ensure that the pilot products are kept on file and not out of stock, and adopt a variety of sales methods, such as caravan mobile sales, to facilitate farmers to buy nearby.All production enterprises and circulation enterprises have prepared relevant work plans and emergency plans to ensure that farmers can buy pilot products in time.
In order to ensure the supply, sales and maintenance services of products to the countryside, the production and circulation enterprises participating in the work of home appliances to the countryside have put forward clear requirements in production, distribution, sales, maintenance and other aspects, such as strengthening the production of winning products;Actively contact rural grass-roots organizations to carry out surveys on farmers' willingness to purchase, organize good sources of goods, and ensure that they are not out of stock and kept on file;Organize group buying in remote areas, deliver goods to the door, do a good job in installation, debugging and use guidance;Strictly implement the national three guarantees regulations, strengthen the maintenance service network, and carry out patrol maintenance services.These requirements have been specified in the bid winning agreement of the enterprise and must be fulfilled by the bid winning enterprise.The local commerce and finance departments have also formulated detailed implementation plans according to their own actual conditions to ensure that farmers can buy safely, use satisfactorily and enjoy the same services as urban people.
Policy impact
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The consumption promotion policy has indeed promoted the rapid growth of social consumption. The policy of going to the countryside for automobiles and household appliances has significantly narrowed the gap between urban and rural durable consumer goods, and accelerated the upgrading of urban consumption structure.
The last round of "automobile to the countryside" policy was implemented from March 1, 2009 to December 31, 2010, which stimulated China to surpass the United States and become the world's largest automobile market.
In terms of home appliances to the countryside, according to the data of the Ministry of Commerce, as of the end of October 2012, 283 million sets of home appliances to the countryside products had been sold nationwide, with a sales volume of 681.1 billion yuan.Haier Group, Gree Group and Hisense Group ranked the top three in the sales of home appliances to the countryside, with 21.11 billion yuan, 15.04 billion yuan and 14.65 billion yuan respectively, accounting for 29% of the total sales of home appliances to the countryside in the first 10 months.
However, Zhao Ping also mentioned that the consumption promotion policy also causes domestic consumption to rely too much on durable consumer goods such as automobiles.For example, due to the strong support for automobile, household appliances and other products, the consumption of automobile and household appliances has increased significantly. The proportion of automobile in the total consumption is up to a quarter, and the proportion of automobile and petroleum products in the total consumption structure is up to 40%.As the proportion is too high, once car sales decline month by month, the drag on consumption growth is quite obvious.
In 2011, after the cancellation of relevant automobile consumption stimulus policies such as "automobile to the countryside", the growth rate of China's automobile market sales declined, with a year-on-year growth of only 2.5%, the lowest growth rate in 13 years.
Subsequent supervision
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Home appliances to the countryside products
The Ministry of Commerce, the Ministry of Finance and the Ministry of Industry and Information Technology will, in accordance with relevant regulations, strictly assess the manufacturers and distribution enterprises of household appliances to the countryside.Enterprises must conscientiously implement the bidding standards and strictly implement the relevant regulations. Those who fail to meet the specified requirements and standards will be eliminated.In case of violation of policies and regulations, failure to fulfill the bidding commitment and the winning agreement, defrauding subsidies, harming farmers and disrupting market order, the security deposit will be withheld or even the qualification of home appliances to the countryside and the winning enterprise will be revoked.
On December 25, 2008, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) announced that the two festivals are coming. In the name of "home appliances going to the countryside" and "low price treatment", some illegal businesses are selling refurbished waste household appliances, inferior food, fake agricultural materials and other products to the countryside. The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) issued an emergency notice, requiring the whole quality inspection system to strengthen supervision and punishment,We will crack down on and punish the illegal behaviors of key products in the countryside, and safeguard the interests of farmers.
In the process of law enforcement inspection, all localities should highlight key products, key enterprises and key regions.Focus on the inspection of sugar, alcohol, non-staple food, bagged small food, waste household appliances, agricultural materials, building materials, flocculent fiber products and other products that have been strongly reflected by farmers;Focus on the inspection of food processing enterprises, fertilizer processing enterprises, fuel appliance processing enterprises, flocculent fiber products processing enterprises, and household appliance renovation enterprises with many problems reported by the masses;Focus on the inspection of the county seat and the urban and rural junction, as well as areas with outstanding problems in production and operation without license.
The supervision and inspection will strictly investigate and deal with the illegal processing and assembly of used TV sets. The use of abandoned picture tube glass shells for processing, assembly and sales of TV sets will be investigated and dealt with in accordance with the law in cooperation with industry and commerce departments.We will severely crack down on illegal practices that harm farmers by producing fake and inferior products, and strengthenComplaints Report Acceptance work, unblock complaint and reporting channels, timely accept complaints and reports from farmers, launch a quick response mechanism, and strictly and severely investigate and deal with illegal acts once verified.
Strictly investigate and deal with illegal acts of production without production license and sales without 3C certification;Strictly investigate and deal with illegal acts of short weight of quantitatively packaged goods;Strictly investigate the illegal acts of adulteration, adulteration, shoddy products, fake products, and substandard products passing off as qualified products;Strictly investigate the use of signs for quality fraud violations.
Strengthening product quality supervision for rural market is an important responsibility of quality and technical supervision departments to serve the "three rural" center.The quality inspection departments at all levels should fully realize the extreme importance of this work. The main leaders should pay attention to it in person, and the leaders in charge should pay attention to it specifically.It is necessary to formulate action plans, take effective measures and carry out work quickly in combination with local actual conditions.
In the process of supervision and inspection, all localities should strengthen cooperation and integration of law enforcement resources.First, strengthen the inter regional coordination within the system. For the cases of fake and substandard products manufacturing enterprises found in law enforcement in other places, it is necessary to timely notify the relevant provincial quality and technology supervision bureaus, implement joint inspection and joint office, establish a regional linkage mechanism, and combat fake and substandard products from the source;The second is to strengthen the cooperation with industry and commerce, agriculture and commerce departments to form a situation of joint supervision.
Traditional marketing strategy
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The purpose of home appliances going to the countryside is to meet the consumption needs of farmers. The state should use fiscal and trade promotion policies to guide industrial and commercial enterprises to develop and manufacture special products that meet the needs of farmers.These products are characterized by excellent performance, reliable quality and good quality.The state encourages this kind of consumption, and gives farmers 13% subsidy for each product they buy.In order to stimulate farmers' consumption and improve farmers' lives, it also promotes the simultaneous development of domestic and external demand.This is a new national policy that is beneficial to the country, the people and enterprises.But it is different from the government procurement mentioned above.The first batch of home appliance brands approved by the government are almost all computer brands, domestic and foreign.Lenovo, HP, Dell, Shenzhou, etc.This is not a one-off purchase by the government and then sold to farmers.This is a huge market provided by the government to these enterprises.China has 1.2 billion people and 1.1 billion farmers.More importantly, the demand for computer products in cities has been saturated, but the rural market is almost zero.With the development of economy and the promotion of the government, this market will be the largest piece of computer brands in the Chinese market in the future.For domestic IT enterprises.Of course, the marketing strategy of home appliances to the countryside is also a very important part.This marketing strategy focuses on building public praise.Therefore, you can almost see that on the market day of every rural market, various computer and home appliance brands are engaged in promotional activities.Spreading leaflets and posting banners, the most traditional product marketing method in China, are all over the countryside.In 2008, the national financial subsidy for the project of home appliances going to the countryside was 10.4 billion yuan, and the cumulative consumption was 920 billion yuan.And this is increasing year by year.In 2010, for example, 3.5 million sets of products (including televisions, refrigerators, color TV sets, etc.) were sold, with a total sales of 5 billion yuan.40% growth over the same period.It can be seen that the marketing strategy of home appliances to the countryside has achieved initial results, but the whole market has just opened up.
Attention
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Farmers need to pay special attention to the following issues:
Identification card of household appliances to the countryside
Understand the policy of home appliances going to the countryside, and confirm the model, ceiling price and the list of sales outlets of home appliances going to the countryside.
Ask for a formal tax invoice.
Pay attention to verification and preservation when unpacking household appliances to the countrysideProduct identification cardNamely, it shall be pasted on the cover of the instruction manual. After confirming that the identification card is correct and intact, the identification card can be removed from the instruction manual and used as an important voucher for claiming subsidies.Products without identification cards shall be rejected.
After purchasing household appliances to the countryside, it is necessary to inform the sales staff of the outlet of the card number on the identification card, the barcode of the product code and the personal information of the buyer, and carry out sales registration for subsidies.
On the one hand, a special product identification card, namely product identity card, is designed for household appliances to go to the countryside, which serves as the basis for farmers to receive subsidies.On the other hand, the traceability system of products is established through the information management system of home appliances going to the countryside, and the whole process of dynamic tracking from production to sales is followed. The flow direction of each product and every penny is well documented, so as to prevent fake and low-quality products and non home appliances going to the countryside from entering the circulation system of home appliances going to the countryside, and eliminate the occurrence of fraud.The Ministry of Commerce and the Ministry of Finance have adjusted the system used in the pilot, improved its functions, and added security guarantees such as client and key to improve the security, stability and reliability of the system.
The central finance bears 80% of the subsidy funds for home appliances to the countryside, and the provincial finance bears 20%. The central and local governments are linked to bind responsibilities and jointly promote.In order to ensure the timely distribution of subsidy funds, the following two measures are mainly taken: first, the subsidy funds for home appliances to the countryside are allocated at the beginning of the year and cleared next year.That is, according to the estimated amount of subsidy funds in each province, 80% of the subsidy funds that should be borne by the central government should be allocated to the provincial financial department in advance, and the provincial financial department should implement the part that should be borne by the local government and allocate it to the county in a timely manner.Second, in the process of implementation, if the actual subsidy fund exceeds the budget, the provincial financial department is required to advance the gap of the central financial subsidy fund first, and then the provincial financial department will return the gap after the central financial subsidy fund is in place.By doing so, we can avoid the surplus of funds caused by over allocation and affect the effectiveness of financial funds.In case of unexpected sales, the provincial finance will advance the payment in advance, which can also ensure that the policy is in place in time.
Purchase conditions: Must be an agricultural household registration, must purchase household appliances to the countryside designated products, not cross provincial purchase!
Policy interpretation
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Q: What specific work has the Ministry of Industry and Information Technology done since the implementation of the policy of home appliances going to the countryside?
Answer: In accordance with the relevant work requirements of the State Council for "Home Appliances to the Countryside", the Ministry of Industry and Information Technology has taken active action to urge and guide the winning manufacturers to carry out practical work around strengthening production management, strengthening quality control and inspection, and improving after-sales service system.
First, deploy the competent departments of industry and information industry at all levels to actively implement the work of "home appliances to the countryside".On February 25, 2009, the Ministry of Industry and Information Technology issued the Notice on Doing a Good Job in Household Appliances Going to the Countryside, guiding local industrial and information industry authorities to strengthen supervision and management of household appliances manufacturing enterprises in the countryside.
The second is to urge the winning manufacturer to strictly control the production process to ensure product quality and adequate supply.The competent departments and bureaus of the Ministry of Industry and Information Technology and the local competent departments of industry and information industry respectively inspected and investigated 24 production enterprises in Beijing, Guangdong, Zhejiang, Sichuan and other places from February to March 2009. The key contents of supervision and inspection are the product development design and production of the winning enterprises of home appliances going to the countryside, product quality assurance capability, and the construction of after-sales maintenance service system.
The third is to urge the bid winning sales and production enterprises to strengthen and improve the after-sales service level.In order to further implement the policy of home appliances going to the countryside, effectively build maintenance outlets, improve their after-sales service level, and ensure the working ability of the after-sales maintenance outlets of the winning products, the Ministry of Industry and Information Technology organized and published a series of books on after-sales service of home appliances going to the countryside, providing timely maintenance information for the maintenance outlets of home appliances going to the countryside.
Q: What measures will the competent department take to ensure the quality of home appliances in the countryside?
A: The Ministry of Industry and Information Technology has always attached importance to product quality, especially the quality of household appliances sold to rural areas.In order to ensure that the "home appliances to the countryside" products meet the requirements of national standards and industry standards, and provide farmers with reliable quality, advanced performance, and perfect services of home appliances, in combination with the relevant tasks of "implementing quality assurance measures for home appliances to the countryside" specially deployed at the inter ministerial joint meeting of home appliances to the countryside,The Ministry of Industry and Information Technology plans to jointly carry out spot checks on the quality of home appliances in the countryside with the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ), promote the quality supervision of home appliances in the countryside, urge the winning enterprises to organize production in strict accordance with the quality requirements of home appliances in the countryside, standardize and comprehensively improve product performance.
In addition, the Ministry of Industry and Information Technology also launched a commitment campaign to improve the quality of flat screen TV products.In order to ensure that farmers can buy and use the "home appliances to the countryside" products with confidence and satisfaction, improve the after-sales service level of flat screen TVs, and earnestly safeguard the legitimate rights and interests of consumers, the Ministry of Industry and Information Technology plans to promote relevant enterprises to improve the after-sales service standards of flat screen TVs, and color TV enterprises will promise the society to implement the whole machine for one year,Plasma display screen、LCD3 years of quality service for key components.
Q: How to ensure the after-sales service quality of rural household appliances?
Answer: Due to the inconvenience of transportation in many rural areas in China, the maintenance service of household appliances is a great challenge for household appliances enterprises.Because of the high cost of technical support and maintenance services, it is difficult for a single enterprise to achieve full coverage of the after-sales service network.
In order to improve the after-sale service level of rural household appliances, the Ministry of Industry and Information Technology, on the one hand, plans to urge the winning enterprises to further improve the construction of after-sale service system, guide the winning enterprises to do a good job in product technical support and maintenance services, earnestly provide farmers with product installation, commissioning, fault maintenance and other services, and conduct spot checks on some enterprises and key sales areas at an appropriate time to timely improveImprove products and services to safeguard the interests of farmers;On the other hand, we will give full play to and mobilize the enthusiasm of enterprises, plan the construction of rural after-sales service system for household appliances as a whole, and form a perfect rural after-sales service network that complements the existing after-sales service system of production and circulation enterprises and the third-party public after-sales service system.
The Ministry of Industry and Information Technology will strengthen the supervision and management of household appliances production enterprises, and work with the Ministry of Finance, the Ministry of Commerce and other departments to do a good job in the national promotion of household appliances to the countryside, so as to ensure that household appliances to the countryside can achieve the good results of "the government wins the hearts of the people, farmers get benefits, enterprises get the market, and economic development".[3]
