Physical stores areOnline shoppingThe nouns that appear after, such as Taobao ebay, areVirtual storeThe relative stores in reality are called physical stores. Generally speaking, shopping is physical stores, including the real marketbusiness zone, schoolNight market, station wharfPlaygroundAnd fixed storefront.
Physical stores areOnline shoppingThe latter term refers to a commercial organization established on the basis of certain hardware facilities (such as business premises), with a relatively fixed location, for the purpose of making profits. Its goods can be either physical objects orVirtual commodity(e.gRechargeable card, translation services, etc.).In terms of form, physical stores also use the Internet to sell, and graduallyVirtual storeChange.
The business license is handled at the industrial and commercial bureau where the shop is located. The handling fee varies from city to city.After handling the business license, go to the tax bureau where the shop is located to handle the tax registration certificate. Generally, small shops pay fixed taxes, which is about 100 yuan a month.
function
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The main function of the physical store is to purchase on behalf and sell on consignment.In other words, consumers go to physical stores to consign goods orPurchase on behalfThe physical store will have someone to help with the specific operation of the goods.
In fact, this is a service for people who do not know how to trade online.The purpose of Taobao's physical stores is to carry out online transactions and literacy. "
It is reported that Taobao has started to try offline physical convenience stores, and by 2012, there were dozens of them in China.These physical stores are positioned as“TaoBaoSpecial service shop ", whose name is" Tao1 Station ".Taobao said: "Sellers who have online stores on Taobao and rich trading experience will give priority to the qualification to open physical stores."
In fact, Taobao itself said: "The number of Internet users in China today is 300 million, which means that there are as many as 1 billion consumers who are not Internet users, and they hope to provide the same services to consumers who are not Internet users through physical stores around consumers." Obviously, Taobao's goal should be literacy.
And online stores
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identical
1. Since both of them have invested capital, they hope to get some return, but there is no fluke in business, so there is a risk of capital investment.
2. Where there is business, there is peer competition. Both physical stores and online stores have a large proportion of duplicate goods sales problems. Physical stores purchase goods in the same city or region;Not to mention the online store, you can sell it to me to see who can win the competition;Therefore, both of them will be tested by the choice of customers to shop around and eliminate the advantages and disadvantages.
3. All of them have to face the problem of seasonal change of goods (especially shoes, hats and clothing), and the problem of the difference between the off season and the peak season, so there is a risk of overstocking.
Different
1. Input cost:
Physical store operation: In terms of operating costs, physical stores are undoubtedly very huge. They not only have to bear the investment pressure of tens of thousands of goods, but also spend a lot of decoration costs. If the area is very prosperous, they may also have to pay a certain amount of shop transfer fees. Other fixed monthly payments are national taxes, local taxes, and cash register software[1], fees for cashier, service personnel, electricity, water, garbage, public security, etc;As long as you sign the contract, whether you open it or not, whether you sell it or not on the opening day, you must first earn out the expenses shared every day (ready to hand in), and the rest is your real work for yourself;Of course, some people who know how to operate and have flexible minds earn money every day, but if they are inexperienced or poorly managed, they may have to worry about whether the business of the day is going on every morning.
Online shop operation: The online shop operation has not yet paid this fee or that tax, which makes people worried, and Taobao has not yet charged for the time being, but it is said that it will be charged later, but even if it is charged, compared with the physical shop, it is also a small thing;I can't remember where I saw the news that Taobao's new stores are growing by an average of 200 every day. Taobao is expanding its influence and accumulating more popularity, so it is still giving sellers lower and looser access conditions, which is the biggest reason why many friends who have no economic conditions but want to start businesses are passionate about online store operation;In the future, there will definitely be more restrictions on entry, such as paying a little tax for a business license?Need to pay rent?Need to pay management fee?Although this is just our guess, in any case, do new and operating sellers need to grasp the current favorable opportunities?
2. Peer competition: the operation of physical stores has become a market due to its success, which has welcomed customers' shopping habits. It can be said that everyone has equal opportunities to get together;But just because it is the operator of a city, the proportion of the same goods sold is relatively large (unless it is a franchise brand with regional control), so the competition between physical stores is obvious. If you lower the price, you will lose money, and the future operation will be difficult to maintain. If you do not lower the price, you will not compete with others;In order to occupy the market, you are lower than me, so everyone has a hard time (so you must follow your own characteristic route, which is another word). The operating expenses of physical stores are rising year by year, but the profits are declining. Because of the cruel competition in the market, small sellers who are not good at operation and have no strength are easy to lose their money and close down;Although the competition among peers is also great, the network operation is driven by the level of credit on the one hand, and on the other hand, there is also luck in it;At the same time, because of the small investment, many online stores will have the flexibility to change their appearance if they do not improve for a period of time, and they can soon try to operate another new product. Such transformation does not have to bear many limitations and pressures like physical stores.
3. Low and high season:
Physical store operation: It can be said that to a large extent, consumption is driven by climate change in the four seasons and holidays, so there is a difference between light and strong. Take clothing as an example, goldbusy seasonJust before and after the season change;Take Guangdong, where I stay, for example, there are nine months in 12 months of the year when I can wear short sleeves. The other three months can only be passed in autumn and winter. There are only two seasons in Guangdong, so it is easy to see the shops that are closed for transfer after the year. Because it is a long off-season, it is impossible to sustain without special economic strength.
Online store management: different from physical stores, although there are seasonal changes, the network extending in all directions is not restricted by the region;It is the Saturday, Sunday and holidays that the physical store operators most like to come, but in the eyes of the online store operators, it is a relatively calm day for transactions, because the people who work and study at ordinary times will go out to relax and play.
operation pattern
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Many large sellers on Taobao provide discounted goods to Taobao through application, and then Taobao prints these goods into a catalog and distributes them to each "Taoyi Station".Consumers who like the products in the catalog“Taoyi Stop”In cash, Taoyizhan promises to deliver goods within 3-5 days and earn some service fees.
In addition, "Taoyizhan" physical stores also have two ways to make profits: selling the goods purchased by themselves;The service fee is charged by selling the idle goods deposited by customers.
advantage
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Physical stores are the support of online stores
Online salesThe biggest defect is that consumers' recognition is relatively low, which is related to consumers' consumption habits.Many consumers have been used to the habit of paying for goods before they see them. They don't feel secure when they pay for goods before they see themE-ShopThe root cause of insecurity.Therefore, it would be much better if online stores were supported by physical stores.New customers, especially netizens who have doubts about the integrity of the network, can go to physical stores to buy products on the spot after they learn about the products online, dispel their doubts, and the possibility of success will be great.[2]
O2OThat is, Online To Offline, which will also combine offline business opportunities with the Internet, making the InternetOffline transactionThe front desk of.In this way, offline services can attract customers online, consumers can use online screening services, and transactions can be settled online, which will soon reach scale.The most important feature of this model is that the promotion effect can be checked and every transaction can be tracked.
Latest news
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The road to physical stores: O2O stores help physical retailers to overtake on curves[3]
