BMW, the full name of which is Bavarian Engine Manufacturing Co., Ltd. in Chinese, is a German automobile brand. The BMW Group's revenue in 2022 is 142.6 billion euros,[52]BMW's car series include four models: i, X, Z, pure digital, 1, 2, 3, 4, 5, 6, 7, 8, etc., as well as the M series (BMW's official high-performance modification department) that has been improved on the basis of each series. BMW was founded in 1916 and headquartered in GermanyFree State of BavariaOfMunichBMW's blue and white logo is the color of the flag of the Free State of Bavaria, where BMW's headquarters is located. Over the past century, BMW has developed from an original aircraft engine manufacturer to a group of enterprises dominated by premium cars and producing world-renowned aircraft engines, off-road vehicles and motorcycles, ranking among the top automotive companies in the world,Its full name is die Bayerischen Motorenwerke (Bavarian Motor Works).
On March 15, 2024,March 15 Evening Party of China Central Radio and Television Station in 2024Exposed the abnormal noise of transmission shaft of many BMW cars.[70]BMW Group issued a statement: in view of the "abnormal noise of the transmission shaft" problem raised by some BMW 530Li users, it was confirmed that this phenomenon would not affect driving safety and could be solved through maintenance, and BMW would bear all the relevant maintenance costs.[70]
BMW was founded on March 7, 1916. BMW's predecessor was an aircraft factory, which was originally used to manufacturestreamlineThe wings ofReconnaissance aircraftIt is famous around the world. Its predecessor was BFW, and its founder was Gustan Otto.
On July 20, 1917, BFW Company began to reorganize, officially named BMW.
In 1923, BMW developed the first motorcycleengineAt the end of 1923, they specially produced motorcycles in Munich, and R32 motorcycles with BMW trademark were sold in the market for the first time.
BMW made a full page advertisement in the morning paper on July 9, 1929, announcing its entry into the automobile manufacturing industry.The legend of BMW's first series production car was born.
The official Chinese name of "BMW" is Bayerische Motoren Werke AG, a world-famous luxury car brand, headquartered in Munich, Bavaria Free State.BMW is often referred to as Bimmer, the brand in mainland China and early ChinaTaiwanThe region is often called BMW.
BMW's history began in 1916, and it was translated into Bayir in the early years in mainland China.The company was originally an aircraft engine manufacturer and was still acompany with limited liabilityIn 1918, it was renamed Bavarian Engine Manufacturing Co., Ltd. and listed.The high achievement of the founder, Gistan Otto, in the aviation field made him have great ambition to manufacture cars. His later decision wrote a glorious page for the history of cars, that is, the German BMW car factory which is loved by thousands of car fans today.
The blue and white logo of BMW symbolizes the rotating propeller, which is a reflection of the company's early history.But the current president of BMW corrected that people always think that the blue and white logo is a propeller. In fact, it should be that BMW's headquarters is in Munich, the free state of Bavaria, Germany, and the state flag of Bavaria is blue and white. BMW's name is also Bavarian Engine Company. BMW represents Bavaria and represents Germany's most exquisite engine technology.
In 1923, the first BMW motorcycle came out.Five years later, in 1928, BMW acquired the Eisenach Automobile Factory and began to produce cars.After that, BMW introduced many masterpieces in the history of automobile manufacturing to the market. These products have constantly aroused strong feelings and people's desire, and built BMW's outstanding reputation as an automobile manufacturer.
BMW is the most successful and cost-effective luxury car brand in the world. In 2002, the company successfully sold more than 1 million BMW andMINIThe sales record of brand cars exceeded 1 million for the first time;In the motorcycle business, the sales volume exceeded 92000, hitting a new high.
Globally,BMW GroupThe total number of employees exceeds 100000.
Always based on high-end brand, it is the foundation of enterprise success.
BMW Group owns BMW, MINI and Rolls Royce（Rolls-Royce）Three brands.These brands occupy the high-end market segments from small cars to top luxury cars, making BMW Group the only manufacturer focusing on luxury cars and motorcycles in the world.
High grade means "added value". As a high-end brand, BMW's products have rich product connotation in terms of design aesthetics, dynamic and dynamic performance, technical content and overall quality. Therefore, these brands can provide users with practical added value.
On this basis, BMW Group expects to obtain a high profit rate for bicycles, so as to continue to maintain profitable growth and ensure the company's independent status in the future.
BMW Group will implement a clear luxury brand strategy for a long time, which will be reflected in a wide range of high-end products and market offensive in the next few years.While focusing on the uniqueness of each brand, BMW Group will launch new products to enter new fields and promote its series of products to more new markets.With this, the company will enter a new realm.
In 2008, BMW Group sold about 1.4 million cars, achieving a 40% growth.In the same year, the Group's annual sales will exceed 50 billion euros.
As a high-end car brand, BMW not only has a high market share and popularity in the domestic new car market, but also has launched a brand used car service in the field of used cars - BMW "Zunzhong". BMW Zunzhong used car is the first globally unified used car certification project among the global luxury brands launched by BMW Group in 2003.In December 2005, BMW launched the certification project of BMW premium used cars in China.
On March 25, 2015, the problem of BMW odor has not been solved for many years, or it is related to the cost saving of the manufacturer.[4]
On March 4, 2020, BMW's new pure electric BMW i4 concept car was released, and BMW Group's new logo continued the classic elements of BMW logo, adopting two-dimensional flat design.[5]
Meaning of vehicle logo
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New BMW logo
B. M.W. is the meaning of the Bavarian engine manufacturer. The color and combination of the logo come from the state emblem of Bavaria, where BMW is located.
BMW started its business by producing aeroengines, so many people think that the logo represents a rotating propeller, but this is not the case. In fact, the meaning of the blue and white logo symmetrical graphics is very simple. The blue and white logo is the state emblem of Bavaria, where the company is located, to remind BMW of its pure blood from Bavaria.
Like Mercedes Benz, BMW pursues the goal of high quality, high performance and high technology of cars. The output of cars is not high, but it enjoys almost the same reputation as Mercedes Benz in the world's automotive industry and users.BMW's acceleration performance and high-speed performance are among the best in the world's automotive industry, so the first choice of police cars in various countries is BMW.
BMW's motorcycles are quite expensive in the international market, even surpassing luxury cars, with a price of about 30000 dollars.BMW products have good sports genes, so they are often in the limelight in the world's racing activities.
Brand series
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BMW's car series include 1, 2, 3, 4, 5, 6, 7, 8, X, M, Z, i and other series.Wherein, Series 1 isSmall carSeries 2 is a small car, Series 3 is a medium car, Series 4 is a medium car (including convertible), and Series 5 is a medium carLarge car6 Series is medium and large car race (including convertible), 7 Series is luxuryClass D vehicle8 Series is a luxury car race, I Series is a BMW electric car andHybridSeries, M is BMW's high-performance and sports car version, and X series is BMW specificSUV(SUV) series,BMW Z SeriesIt is BMW's entry-level sports car.Mass productionBMW 4 SeriesIt is basically transformed from the 4-series Coupe concept car, replacing the original 3-series Coupe.
Ranked in 2020《wealth》No. 32 on the list of the most admired companies in the world.[3]
January 2020
BMW ranked 30th on the list of the world's most valuable 500 brands in 2020.[7]
February 20, 2020
be selectedForbesTop 50 Blockchain List (Issue 2).[8]
July 28, 2020
BMW ranks in Forbes 2020Brand value27th in the Top 100.[9]
October 2021
Ranked 10th in the Forbes 2021 Global Best Employer List.[25]
January 2022
fromChina Economic NetworkAuto Channel was held and was rated as the brand of China's automobile in 2021.[29]
November 2022
Global autonomous drivingInvention patentThe company ranked tenth with 1284 patents.[49]
development history
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comprehensive development
BMW, Bavarian Machinery Manufacturing Co., Ltd（German: Bayerische Motoren Werke AG (BMW).Today, BMW has become one of the most famous luxury car brands in the world.BMWFounded in 1916, headquartered in GermanyMunich。Over the past 80 years, it has developed from an original aircraft engine factory to an enterprise group that is dominated by premium cars and produces world-renowned aircraft engines, off-road vehicles and motorcycles, ranking among the top 20 automobile companies in the world.BMW is also translated as "Bayir".
BMW's predecessor was an aircraft factory, which was founded on March 7, 1916. It was initially famous for manufacturing streamlined biplane reconnaissance aircraft. The company's name was BFW (Bayerische FlugZeug Werke), "Bavarian Aircraft Manufacturing Factory". Its founder, Gustan Otto, was the famous inventor of the four stroke internal combustion engine.
Giestan's high achievement in aviation has made him have great ambition to manufacture cars. His decision has written a glorious page in the history of cars, that is, the BMW car factory in Germany, which is loved by thousands of car fans today.
On July 20, 1917, after Gistan Otto retired,BFW began to reorganize, officially called BMW (Bayerische Motoren Werke). The English language is the familiar Bavarian Motor Works. The car factory has two new owners, the first is Jack Schapiro, and the other is Camilo Castigloni. Both of them are important figures in the future development history of BMW car factory,Ji Ji, a big businessman, was one of the shareholders of Daimler Benz car factory in those days.In November 1918, when the First World War ended, Germany became a defeated country. Their planes were listed as "weapons of war" by the "Versailles Treaty", and production was prohibited. BMW could not produce cars until 1923.
After five years of itch, BMW can finally work hard for the future.They first sold the old factory buildings, then bought the factories and inventories of BFW, registered the trademark of BFW. The original trademark of BFW has been used until now, and finally bought the manufacturing rights of Helios Motorcycle Factory. But later they found that Helios' motorcycles were useless and almost brought BMW down. Fortunately, their outstanding achievements in aircraft engineering and the chief aircraft engineer Max FritzWith the help of, we reversed our disadvantages and led BMW to the beginning of brilliant achievements.
In 1922, BMW developed the first motorcycle engine, and then remanufactured an air-cooled 500ml two cylinder motorcycle engine and R32 motorcycle in the Victoria Work factory in Nuremberg, officially launching their business.At the end of 1923, they specially produced motorcycles in Munich, and R32 motorcycles with BMW trademark were sold in the market for the first time.In 1925, BMW began to develop cars, and the prototype was completed at the same time, which laid the foundation for future entry into the automotive industry.At this time, the boss wanted to make an important decision about BMW's future. He wanted to make an important decision in Thungia, Eisenach Province in northern Germany, where his industrial kingdom was located. In fact, he had produced cars as early as 1899, called the Eisenach Transport Industry. At first, the car they produced was called Wartburg, and later was renamed Dixi,At that time, the car sales of DIS were poor, so it applied to the British Austin car factory for the right to manufacture 7 models in Germany. In 1927, it was officially put into production. The German made Austin 7 model was renamed Dixi 3/15 DAI (DA is the German version). The British German hybrid that was popular with German customers made the car factory transform into a new life. In the eyes of this businessman,The merger of Aixunli and BMW was the best opportunity for brand improvement, and the two companies finally merged in 1928.
In July 1929, BMW launched its first car, which was renamed Dixi 3/15 produced at the beginning of the year. However, experts disagreed that DiXi 3/15 was BMW's first car, and they believed that 303 really belonged to BMW.In any case, BMW's 3/15 production lasted nearly six years until the end of 1932.In March 1932, the 3/2O improved by the manufacturer from DA23/15 was born. It was equipped with a 782ml top steam valve type engine (changed from the L cylinder top). The new car was equipped with a new rear support floating axle suspension system, with a front and rear track width of 2115mm.The new car began to have its own personality and direction, and the brake power increased from 11 to 15kW.In 1933, at the Berlin Auto Show in Germany,BMW showed their latest 303 model, which was completed with the assistance of engineer Fritz Peidler. The model was evolved from 3/20, equipped with a parallel six cylinder, dual carburetor, with a cylinder volume of 1173ml, and a brake power of 22kW. It is a high-performance two door four seat car. The head cover accounts for half of the body. The ventilation partitions on both sides are the same design, separated by the central line,The front and rear track is 2365mm, and the compartment space is sufficient and comfortable.The 303 model was later extended to 315319320 and 3231 models, and BMW's creative source is constantly flowing.In addition, BMW seems to have a special preference for sports cars. After the improvement, the braking power of their 315 model has increased to 29kW. Its appearance is more like a sports car, with a speed of 130km/h. This car is also famous for its low fuel consumption, safety and easy operation.
In 1936, like the old model, the 319 model with an increased cylinder volume of 1911ml was launched, its power was increased to 40kW, its speed was also increased to 140km/h, and its compression ratio was 5.6:1.In 1937, people saw BMW begin to manufacture the touring car market, which is now known as the three box four door saloon car, and it was successful. It was a 4/5 door saloon car, named 326, targeting middle and upper class families. 326 also used dual carburetors, with a power of 37kW. A total of 16000 cars were produced, which was a valuable figure before World War II.Before the war, BMW's production line was in the factory of Aixunli, while Munich was an office building, which was only responsible for design and mechanical research.When it comes to the originator of BMW's passenger cars, it is the 315 and 319 models. The ten digits in the BMW series often reflect the cylinder volume. For example, 315 represents 1.5 liters, and 319 represents 1.9 liters.
In 1936, BMW's 4-cylinder engine design was changed to 6-cylinder engine design, and the 309 model with 4-cylinder engine also stopped production at the same time.The 326 model soon became the main force of the BMW 6 cylinder saloon car, which also included the 320 model (1937-1938) and 321 series (1939-1941) with poor sales.
The last motorhome before World War II was the 325 model and the extended version of the 326 series. The latter was equipped with a 3.5-liter engine, but only 410 were built.During the World War II, the 325 and 326 models were requisitioned by the Nazi Party for military use, while during the World War II, all civilian cars were stopped from production.But before the war, the most memorable ones were the 327 and 328 sports cars. The most historic representative was the 319 with unique sports car style. This car won the race held in Nuremberg, Germany, in June 1936. Even after the war, this car was still produced for a long time.
The success of BMW is attributed to the 327 and 328 sports cars. The body of the two cars is very thin. The two seat design is improved from the 319 model. The weight is only 775kg, the maximum power is as much as 59kW, and the speed is as high as 160km/h. It can be called a pure sports car, and also a BMW that can enter the race at any time.
In the summer of 1939, the 325 sports car was launched on the market, making the "young" BMW even more famous. Unfortunately, the most brutal war in human history is being staged on the European continent. The ambitious BMW set up a science and technology center the year before the war, and is preparing to bring this into the automotive industry by taking advantage of their advantages in aircraft engineering,They are trying to expand their research work on aerodynamics. They have developed a prototype of a very streamlined car according to Professor Kamm's theory. In fact, that prototype is recognized as the first car design that truly conforms to aerodynamics by the world, which makes BMW's car design proud of its peers at that time, but it is a relentless war, and everything has been destroyed.In 1945, at the end of World War II, Germany accepted unconditional surrender. In addition to its status as a defeated country, the land was divided into two countries, the German Democratic Republic and the Federal Republic of Germany. Essence became a part of East Germany, naturally being the jurisdiction;As for the research center in Munich, all facilities were blown to pieces by the Allies. It took several years to recover from this heavy blow. BMW, which had experienced the war for the second time, had to recover for seven years before it could be put into production again. In fact, BMW's vitality still seemed very fragile.
After the war, the extinct West Germany was punished by launching the war, and its citizens struggled to survive with great efforts and silence. At that time, West Germany was in serious shortage of materials and gasoline. The manufacture of motorcycles and tricycles was the top priority of the car factory, which was in line with the low purchasing power of contemporary German citizens.However, people are eager to see BMW's cars again, and all aspects are striving to brighten BMW's life again. First, former BMW engineers revitalize BMW's automobile industry in Baden Baden Reconstruction Plant, and rebuild 328 sports cars.In addition, it is strange that the British also love the 328 sports car. They can't wait for the recovery of BMW to develop it.
In 1945, the UK rebuilt the 328 model, and the 326 model was also revived. Similarly, Americans also loved the 328 model. They bought engines from the UK, redesigned the body, increased the power to 97kW, and then shipped them to the US market for sale.
Before the comprehensive renaissance, BMW worked for an American company for three years in the research and development of aircraft engines between 1945 and 1947.In 1948, they raised enough funds to rebuild the motorcycle factory, and at the same time started to develop and develop R51 motorcycles. With continuous efforts, the factory produced 100000 motorcycles in just five years, so they can start to rush to the dream of cars again.
In October 1952, BMW finally put the car into production again. The car it manufactured was a pre war 501 series four door saloon car. It continued to use the 6-cylinder 2-liter engine, the single carburetor, and the power was 48kW. Other equipment was brand new, and its performance and durability were unanimously praised.
In 1954, BMW launched a 502 four door self-propelled car improved from the 501 model, and continued to use a new V-8 cylinder engine, which was a breakthrough after the war of the car factory. The restored BMW was determined to create a career in luxury passenger cars, coupes and motorcycles.BMW's action to revitalize industry has finally begun to shine again
BMW has subsidiaries and manufacturing plants in 13 countries and 10 subsidiaries in China.The auto products sold include BMW New 3, New 5, New 7 and New 8 series luxury cars.The BMW 850i is the most luxurious car launched recently.
BMW motorcycle
Since the birth of the first BMW R32 in 1923, BMW motorcycles have become synonymous with innovation.The classic dual cylinder opposed engine structure has been used up to now, and the streamlined design, safety and emission technology has set the industry standard.In 2006, the first flagship BMW motorcycle store landed in Beijing, introducing the world's cutting-edge quality and driving passion to China.
On May 29, 2013, Concept Ninety, a BMW retro concept motorcycle, revealed that 40 years ago, BMW launched a landmark motorcycle R 90 S.Until now, BMW Concept Ninety, a retro motorcycle concept car honoring this car, is about to make its world debut at the Pebble Beach Master Auto Show.
On October 11, 2018, BMW Group held the signing ceremony of China's strategic agreement and the opening ceremony of BMW Brilliance Tiexi New Factory.At 10 a.m., the 15th anniversary of BMW Brilliance was held. BMW Group and Brilliance Auto Group jointly announced that the shareholders would extend the joint venture agreement of BMW Brilliance to 2040 (from 2018 to 2040).At the same time, the investment in BMW Brilliance will increase by 3 billion euros for the reconstruction and expansion project of Shenyang production base in the next few years. After the completion of the new plant in Tiexi, the existing capacity of Tiexi Plant will be doubled, and the reconstruction and expansion project in Dadong Plant Area is also in progress. In the next three to five years, the annual capacity of BMW Brilliance will gradually increase to 650000 units per year,It will create 5000 new jobs.By 2020, the BMW iX3, the first pure electric vehicle in the core product series of BMW brand, will be put into production in Shenyang. This product will not only be sold in China, but also be exported to the global market, which means that domestic BMW pure electric vehicles will be sold to the world, and Shenyang factory may face the global market in the future.[10]
In December 2021, BMW R18 Travel Edition will be launched in China, and BMW Motorcycle will announce the domestic pre-sale prices of two new R18 models, namely R18 Bagger at 365000 yuan and R18 Transcontinental at 425000 yuan.[26]
On June 23, 2022, the German Business Daily reported.BMW opened its third factory in Shenyang.This is BMW's largest investment in China so far, more than 2 billion euros.[38]
According to British media on October 15, 2022, BMW Group, a German car company, will stop in the UKOxfordAward winning factory productionMINIElectric vehicles, and will transfer the production line to China before the end of next year.According to the report, this is for the UKGreen energyautomobile industry A "major blow" to ambition.[45]
On October 17, 2022, BMW China's official website announced that in order to meet thedata securityrelevantlaws and regulationsIt is required that BMW will gradually close My BMW from November 14, 2022APPMedium and remote3D ViewFunction.Affected by this, remote in vehicleCamera functionAnd remoteAnti theft alarm systemIt is also unavailable in the current version.In addition, due to business adjustment, from November 14, 2022, BMW will gradually stopCar engineAnd My BMW AppTmall SpiritAnd related functions.[46]
In January 2023, at the world's largest technology exhibitionInternational Consumer Electronics Show （CES）Yes, BMW has broughtBMW iThe global debut of the digital emotional interaction concept car (Dee).[50]
On July 27, 2023, BMW Group announced that it is accelerating the development of L3 automatic driving function, and the global plan is to launch it at the end of 2023 or early 2024.[56]
In August 2023, at the Chengdu Auto Show, BMW Group will release innovative pure electric BMW iX1, innovative pure electric BMW i7 M70L, new BMW M760Le, and innovative BMW XM Label Red limited edition and innovative BMW XM 50eFive new energy vehicles[59]。
On August 28, 2023, BMW Group announced that it would bring the world's first BMW Vision Neue Klasse and the new electric MINI Cooper at the 2023 IAA MOBILITY on September 2, to show the company's latest breakthroughs in the fields of electrification, digitization and cycle sustainability.[60]
On January 19, 2024, according to Reuters, Figure, a California based robot start-up, said that it had signed a cooperation agreement with BMW to deploy its humanoid robot in the automobile manufacturer's factory in the United States.[65]
Chronology of Events
In 1916, the Bavarian aircraft manufacturing plant was established.
In 1917, Rapp Engine Factory was renamed as Bavarian Engine Company.
In 1918, it became a limited company.
In 1922, it changed from a Bavarian aircraft manufacturer to a BMW.
In 1923, the first motorcycle was manufactured.
In 1928, he took over the Eisenach Automobile Company.
In 1929, the first "BMW" was built in Eisenach.
In 1934, BMW Aircraft Engine Company was established.
In 1944, the factory in Munich was severely destroyed in the air raid.
In 1945, he was authorized to repair American aircraft and produce motorcycles.At the same time, the Munich factory was dismantled.
In 1948, the first motorcycle was produced after the war.
In 1959, the general meeting of shareholders organized the takeover plan of Daimler Benz.
In 1960, it had 7000 employees and an annual turnover of 239 million marks.
In 1968, BMW entered the Greater China market.
In 1969, the motorcycle production department was transferred to Berlin.
In 1969, there were 21000 employees and the annual turnover reached 1.5 billion marks.
In 1970, the Herbert Quandt Foundation was founded.
In 1972, the new management building was completed in Munich.
In 1972, a factory was established in South Africa.
In 1973, the Landshut factory opened.
In 1978, the concept of hydrogen energy engine was introduced.
In 1978, it had 30000 employees and an annual turnover of 6 billion marks.
In 1979, the factory in Austria opened.
In 1983, BMW West Kowloon head office and administrative headquarters were opened.
In 1984, the motorcycle factory in Spandau, Berlin was completed.
In 1985, the R&D center building was started.
In 1985, BMW Technologies was established for development.
In 1987, the factory in Regensburg was completed.
In 1990, the R&D center building was officially completed.
In 1990, it had 70900 employees and an annual turnover of 27.1 billion marks.
In 1992, the factory in South Carolina was completed.
In 1994, he bought MG Rover, including the brand Mini.
In 1999, the car was built in Russia.
In 2000, the Eberhard von Kuenheim Foundation was established.
In 2000, CKD factory in Thailand was completed.
In 2000, MG Rover and Land Rover/LandRover were sold.
In 2002, the Leipzig plant began to build Baubaginn f ü r das BMW Werk Leipzig.
In 2003, he applied for the right to use the Rolls Royce name.
In 2003, we cooperated with Brilliance Auto Group Holding Co., Ltd. to prefabricate parts in China.
In 2004, BMW Global Supply Center was built in Munich and completed in 2007.
In 2012, BMW formally submitted a formal filing application to WIPO (World Intellectual Property Organization) for arbitration of domain name ownership in dispute.
On March 7, 2016, the 100th anniversary of the founding of BMW Group, BMW and Baidu are opening an unprecedented interaction on the home page, jointly sending invitations to netizens to witness the driving pleasure of BMW for 100 years.BMW officially launched the BMW VISION NEXT 100 concept car in Munich, which shows the design direction of BMW's future products, and also presents the BMW brand's interpretation of the pure driving pleasure of the future. Of course, the new car is also equipped with many advanced technologies.On December 5, it was reported that BMW 2017 would test driverless cars in Munich, Germany.
On April 19, 2017, at the 2017 Shanghai Auto Show, the new generation of BMW 5-series long axle version made its world debut.[11]
On August 11, 2017, BMW co sponsored the European Felvedek Szepe 2017 beauty contest with French Lydia RELECIGA, Jeep, Peugeot, Fiat and other luxury car brands.[12]
Cooperation between BMW and China Great Wall Motors
On July 10, 2018, under the joint witness of Premier Li Keqiang of the State Council and Chancellor Merkel of Germany, China Great Wall Motor Co., Ltd. and BMW (Netherlands) Holding Co., Ltd. officially signed a joint venture contract to establish the Beam Vehicle Co., Ltd.
On October 11, 2018, BMW Group held the signing ceremony of China's strategic agreement and the opening ceremony of BMW Brilliance Tiexi new factory. BMW invested 3 billion euros in BMW Brilliance, and the joint venture agreement was extended to 2040.
On November 21, 2018, BMW announced that it had obtained the qualification for online car hailing market operation in Chengdu.[13]
On December 18, 2018, the 2018 World Top 500 Brands compiled by the World Brand Lab was announced, and BMW ranked 16th.[1]
In October 2019, Interbrand released the 11th ranking of the top 100 global brands.[2]
On January 22, 2020, it ranked 32nd on the Fortune Global Most Admired Company List in 2020.[3]
On October 26, 2020, BMW and Alibaba signed a memorandum of strategic cooperation.The two sides will carry out cooperation around brand, marketing, channel, cross end operation, service, information technology and other fields, commit to realizing BMW's digital strategy of the whole business process in China, and help dealers jointly provide customers with end-to-end, online and offline seamless digital brand experience.[14]
On March 15, 2021, the March 15 evening party of CCTV revealed that BMW 4S stores were called for collecting customer face information.[21]
In December 2021, BMW Group recently announced the strategic upgrade of China, emphasizing "China first", that is, in the development of new products, BMW will give priority to the needs of the Chinese market, and constantly strengthen the win-win cooperation with Chinese partners.BMW Group will accelerate the promotion of electrification, digitalization and sustainable development in China, and keep pace with China.[27]
In 2022, the WeChat car version was connected to BMW.[30]
In March 2022, BMW announced the recall of 6 domestic and 37 imported vehicles.[32]
In April 2022, the official website of BMW showed that the price of BMW in the Chinese market had risen significantly, involving the price and configuration adjustment of five models of BMW 3 Series, X3, X4, 4 Series and Z4, with prices rising from 1600 to 11000 yuan.[34]
In 2022, according to the European Automotive News, BMW changed its chip supplier, and the new car does not support Apple CarPlay and Android Auto for the time being. The software can be updated for use by the end of June at the latest.[35]
On June 8, 2022, the new BMW 8 series four door coupe, double door coupe and convertible coupe will be launched in China.[37]
On July 14, 2022, according to official news, Real Madrid Football Club announced a cooperation agreement with BMW Group, and BMW will become a sponsor of Real Madrid.[39]
On September 9, 2022, Ningde Times and BMW Group announced that they had reached a long-term agreement. From 2025, Ningde Times will supply cylindrical batteries for the pure electric models of BMW Group's "new generation" model architecture, and the energy density, charging speed and endurance will be improved.[41]
In October 2022, BMW announced that it is cooperating with AirConsole, a game platform, to bring a series of single player and multi player games to new cars, and will officially launch them on the BMW 7-Series in 2023.[44]
On October 17, 2022, BMW China's official website announced that in order to meet the requirements of laws and regulations related to data security, BMW will gradually shut down the remote 3D view function of My BMW APP from November 14, 2022.[47]
In October 2022, BMW Group announced the establishment of a cooperative relationship with AirConsole, a game platform, to introduce leisure games into new BMW cars from next year;The AirConsole game platform perfectly matches the BMW curved display screen, and can provide a variety of games, and these games can be run directly in the vehicle entertainment system.[48]
On February 20, 2023, the pure electric BMW i3 eDrive40L was launched in the Lida plant of BMW Shenyang Tiexi Plant.[51]
On May 18, 2023, BMW Brilliance Automotive Co., Ltd. ushered in its 20th anniversary. BMW Group announced that it would accelerate its investment and production expansion in Shenyang, China, focus on the local R&D, production and power battery iteration of electric vehicles, further implement the group strategy of "electrification, digitalization, and environmental sustainability", and fully integrate into the grand development of new energy industry in China and Liaoning ProvinceBlueprint.[53]
On July 19, 2023, according to BMW's official announcement, BMW Group's new Shanghai R&D center has been opened. BMW Group has established the largest and most complete R&D system outside of its German headquarters in China, and has achieved full process R&D functions and full stack intelligent networked vehicle software development capabilities in China.[54]
On July 27, 2023, according to the official news of BMW Group, BMW is accelerating the development of L3 automatic driving function, and the world plans to launch it at the end of 2023 or early 2024.[55]
In August 2023, BMW Group released the official image of i5, a new generation of domestic pure electric 5-series vehicle[59]。[58]
On September 2, 2023, BMW Group released the BMW new generation concept car.[61]
In December 2023, BMW will obtain an autonomous driving (L3) test license. The cities where the test will be conducted include Beijing and ShanghaiAnd Chongqing.[63-64]
BMW's new generation X concept car debuted, and the prototype of the next two pillar product series appeared[71]
At the end of January 2024, BMW's new BMW 5 series will be officially launched.[66]The new car is equipped with excitation synchronous motor, the 9th generation lateral dynamics management system, the 2nd generation integrated braking system and other configurations developed by BMW to enhance power and control;In terms of intelligence, the new BMW 5 series will be equipped with the third generation BMW intelligent driving system, reaching L2+level.[66]In April, at the 2024 BMW Group's annual financial report meeting, BMW's new generation X concept car made its debut in the world, bringing the concept and technology of future travel into the sports multi-function vehicle (SAV) market segment.So far, the new generation concept car family includes two concept cars. Through BMW's new generation concept car and BMW's new generation X concept car, BMW has demonstrated its vision for two key market segments: sedan and SAV.[71]
Since its inception, BMW Love Fund has always been the first to send practical assistance and care to people in need.
·From 2009 to 2010, the BMW Love Fund's "Light up Hope Teachers" award project invested more than 3.6 million yuan, providing financial support and education training for more than 1300 teachers in Shaanxi Gansu Sichuan earthquake stricken areas and remote areas in Yunnan;
·From 2008 to 2011, the BMW Love Fund lit up the hope student funding project, which allocated a total of 3.85 million yuan for four consecutive years, benefiting more than 2500 students in Shaanxi, Gansu, Sichuan, Tibet and other regions;
·From 2008 to 2011, BMW Love Fund also provided a large amount of in kind donations such as living, learning and education supplies, totaling 3.5 million yuan, according to the actual needs of Sichuan, Yushu and Yingjiang earthquake stricken areas;
·In May 2009, the "Lighten Hope" spirit accompanying action was launched, and nearly 500 volunteers were recruited to form "big and small partners" with students in Sichuan disaster areas and Hebei mountainous areas.Under the long-term and continuous care of volunteers, the mental outlook of pairing "big and small partners" has significantly improved;
·In 2011, BMW Love Fund and dealers nationwide jointly carried out long-term public welfare projects“BMW Children's Joy Home”The Children Care Program was launched nationwide, with a total donation of 4.6 million yuan. A total of 19 BMW Children's Joy Homes were donated in Henan, Anhui, Guangdong, Shandong and other provinces.
Global vehicle delivery figures of 2247485 in 2015 (including BMWMINIandRolls-RoyceAuto brand), BMW Group has won the global championship for the 11th consecutive yearPremium carsMarket.
Among them, the sales volume of BMW brand reached 1905234 in 2015, with a year-on-year growth of 5.2%, which is also a sales record for five consecutive years.
In the first nine months of 2018, BMW GroupNew energy vehicleSales in the Chinese market increased nearly five times year-on-year, and the cumulative sales of two domestic new energy models exceeded 10000 for the first time.[10]
On August 3, 2023, BMW Group released its financial report for the first half of 2023.The financial report shows that in the first half of 2023, BMW Group's revenue will reach 740.7 billion euros (about 583.69 billion yuan), up 12.4% year on year;Net profit was 6.62 billion euros (about 52.17 billion yuan), down 50.0% year on year.[57]
world record
Announce
edit
The largest traffic command gesture class: On September 21, 2018, BMW Children's Traffic Safety Training Camp joined hands with nearly 1400 primary school students, BMW employees, dealers, and car owner volunteers to create the Guinness World Record title of "the largest traffic command gesture class" in Shenyang.Guinness[20]
Due to the defect of the fuel tank, BMW will replace the vehicle within the recall range for freeOil level sensorTo eliminate hidden dangers, the unsold defective vehicles will be delivered after the defects are eliminated.At the same time, BMW authorized dealers will contact relevant owners to arrange free maintenance, and owners can also call the BMW service hotline for consultation.
2012
Recall in May
according toAQSIQWebsite,BMW (China) Automobile Trading Co., LtdandBMW Brilliance Automotive Co., LtdIt is decided to recall some imported and domestic BMW 5-series cars manufactured from 2003 to 2010BMW 6 SeriesTwo door coupe and BMW 6-series convertible coupe involve about 120246 vehicles in total.Among them, the specific vehicles involved in the Chinese marketdate of manufactureThey are: 118256 domestic BMW 5-series cars produced from March 2003 to September 2010;381 imported BMW 5-series cars produced from March 2003 to September 2010;1046 imported BMW 6-series double door coupe produced from September 2003 to July 2010;563 imported BMW 6-series convertible sedans produced from December 2003 to July 2010.
It is reported that for the vehicles within the recall scope, due to the installation problem of the plastic sleeve of the threaded interface of the battery positive wire in the luggage compartment, in very rare cases, it may cause the connection to become loose, resulting in the failure of the vehicle to start;Or causecontact resistanceIt will overheat due to increase, causing local ablation. In extreme cases, it may lead to vehicle fire, with potential safety hazards.BMW will check the installed battery positive pole for relevant customers free of chargeCableReplace the upper plastic sleeve and add sealing to eliminate hidden dangers.
Recall in August
According to the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, BMW (China) Automobile Trading Co., Ltd. and BMW Brilliance Automobile Co., Ltd. will recall some imported and domestic BMW 3 series, X1 and Z4 vehicles manufactured from 2010 to 2012, involving a total of 2907 vehicles, from August 15, 2012.
The reason for recall is: due toSteering gearThe control module is defective, and the electronic power steering system may shut down abnormally.When a fault occurs, the vehicle will be lostPower steering, at this timeDashboardThe warning lamp on the lights up with an information prompt.BMW will replace new steering gear for vehicles within the recall range for free to eliminate hidden dangers.BMW authorized dealers will make an appointment with the customer from August 2 according to the partsMaintenance time。
In November 2019, there were six BMW fire incidents in the Korean capital circle, three of which were recalled because of the BMW fire incident last year.Ministry of Land, Resources and TransportationThe specificAccident causesConduct an investigation.[15]
Vehicles within the scope of this recall are subject to fuel tank ventilationOBDdiagnosisSoftware defectsThe diagnostic system will self lock after generating the pre alarm fault code, so that the MIL lamp cannot be turned on and will be shieldedOxygen sensorandThree way catalytic converterOffault diagnosis。This will make a series of OBD diagnostics invalid, and then it will be impossible to detect faults that can lead to excessive emissions, which may lead to excessive emissions of vehicles without alarm, and do not meet the relevant requirements of the national motor vehicle emission regulations.[16]
2022
In March 2022, BMW (China) Automobile Trading Co., Ltd. will expand the recall of 37 imported BMW 2 series, 3 series, 5 series, 6 series, X3, X5 and X6 vehicles with airbag defects manufactured from November 5, 2013 to August 25, 2017.[31]
On March 9, 2022, according to Reuters, German automaker BMW said on Wednesday that it would recall 1.03 million vehicles worldwide because of the potential fire risk of these vehicles.This is the company's third recall for this problem since 2017.[33]
In May 2022, BMW (China) Automobile Trading Co., Ltd. filed a recall plan with the State Administration of Market Supervision and Administration in accordance with the requirements of the Regulations on the Administration of Defective Automobile Product Recall and the Implementation Measures of the Regulations on the Administration of Defective Automobile Product Recall.A total of 194 BMW IX cars were recalled from August 3, 2021 to February 2, 2022.[36]
In September 2022, BMW (China) Automobile Trading Co., Ltd. filed a recall plan with the State Administration of Market Supervision and Administration in accordance with the requirements of the Regulations on the Administration of Defective Automobile Product Recall and the Implementation Measures of the Regulations on the Administration of Defective Automobile Product Recall.From now on, a total of 569 imported BMW IX vehicles with production dates from August 2, 2021 to May 12, 2022 will be recalled.[42]
In September 2022, BMW (China) Automobile Trading Co., Ltd. filed a recall plan with the State Administration of Market Supervision and Administration in accordance with the requirements of the Regulations on the Administration of Defective Automobile Product Recall and the Implementation Measures of the Regulations on the Administration of Defective Automobile Product Recall.From September 23, 2022, a total of 115 imported X7 vehicles with production dates from December 11, 2018 to December 14, 2021 will be recalled.The pressure spring of the third row seat locking mechanism of the vehicles within the scope of this recall may not be installed or all of them may not be stuck in the groove.In case of vehicle accident or heavy braking, iftrunkThe goods in the middle may slide and push the back of the third row seats down, which may pose a safety hazard.[43]
2023
On December 2, 2023, the website of the National Highway Traffic Safety Administration (NHTSA) disclosed that BMW North America announced the recall of 486 vehicles, involving some 2014 X3 xDrive28i, X3 xDrive35i, X4 xDrive35i, X5 sDrive35i and X5 xDrive35i.Due to manufacturing defects, the driver airbag inflator may explode during deployment, or cause sharp metal fragments to hit the driver or other passengers, resulting in serious injury or death.[62]
2024
On January 27, 2024, the National Highway Traffic Safety Administration disclosed that the grounding connection cable between the front motor and the vehicle chassis may contain adhesive residues, which will increase the resistance and lead to insufficient grounding. BMW North America will recall some 2024 Rolls Royce Spectre electric vehicles, totaling 107 vehicles.[67]
On May 19, 2024, the National Highway Traffic Safety Administration (NHTSA) disclosed that BMW North America Co., Ltd. will recall some 2024 XM, 2025 BMW X5 sDrive40i, X5 xDrive40i, X5 M60i, X5 M, X5 xDrive50e, X6 xDrive40i, X6 M60i, X6 M, X7 xDrive40i, X7 M60i and Alpina XB7 models, totaling 3256 vehicles.The recall reason is that the safety belt system may not be able to accurately detect whether the passenger has fastened the safety belt, which may lead to the failure of the safety belt warning lamp to light up, and may lead to the failure of the auxiliary restraint system to deploy as expected during the collision.The dealer will check and replace the safety belt under the front seat free of charge as required.[72]
Antitrust
Price Bureau of Hubei ProvinceThe composition of BMW PDI charges was officially announced on August 13, 2014Price monopolyPenalty decision.Four BMW cars: Ebao, Zhongda Jiangbao, Handebao and BaozeDistributionThe 4S store was fined a total of 1.6267 million yuan, with a maximum of 937.9 million yuan.[17]
In October 2017, the spokesman of the German automobile manufacturer BMW Group said that BMW's headquarters in Munich, Germany, was raided by EU regulators because of its suspicion of the monopoly of the German automobile industry.[18]
Performance exaggeration
On October 22, 2014, the U.S. Environmental Protection Agency said on Wednesday that it had ordered BMW to downward revise four 2014 mini modelsCool RunModelFuel economyBecause the EPA test results show that the fuel economy of these models is inconsistent with what BMW initially reported to the agency.[19]
EPA said that the 2014 version of the manual transmission mini CoupeexpresswayThe fuel mileage is 40 miles per gallon (64.37 km), not the 42 miles declared by BMW.The manual transmission Mini Coupe S has a highway fuel mileage of 34 miles per gallon (54 kilometers) instead of 38 miles declared by BMW.In addition, the fuel economy figures of the semi-automatic mini Coupe S and the semi-automatic three door mini Coupe must also be lowered.[19]
On December 5, 2016, it was reported that BMW would test driverless cars in Munich, Germany, in 2017 in order to catch upUberAnd other companies in the taxi industry.BMW executives said that the company will have about 40 cars with driverless function tested in the central area of Munich, and then the test project will be extended to other cities.
CCTV exposure
On March 15, 2021,CCTVOn March 15, BMW was exposedAuto 4S shopCalled because of collecting customer face information.[21]
On March 15, 2024,March 15 Evening Party of China Central Radio and Television Station in 2024Exposed the abnormal noise of transmission shaft in some BMW 530Li cars.[70]On the evening of March 15, BMW China issued a statement: For the problem of "abnormal noise of the transmission shaft" raised by some BMW 530Li users, we have conducted technical verification before, and confirmed that this phenomenon will not affect driving safety, and can be solved through maintenance. BMW will bear all the relevant maintenance costs.We will further carry out technical review and in-depth analysis to give satisfactory answers to consumers.We apologize for the inconvenience caused to users![69]
Diesel exhaust
On July 8, 2021, the Associated Press reported in Brussels that the European Commission issued a fine of $1 billion to four German automobile manufacturers, including BMW, because they secretly reached an agreement to restrict the development and promotion of automobile emission control systems;[23]The European Commission found that the German carmaker BMW restricted the use of clean technologies for diesel vehicle emissions, and imposed a fine of 372.8 million euros on enterprises.[24]
On August 15, 2022, IT Home reported that BMW announced some time ago that it would launch a remote paid upgrade service for new cars in the future, including heating, ACC (adaptive cruise) and some in car entertainment. Customers can pay to choose to temporarily or permanently subscribe to a certain function.
BMW has launched some of the above subscription services in markets such as South Korea and the United Kingdom. For example, British car owners spend 15 pounds (about 122.79 yuan) a month to activate devices such as heated seats, or 35 pounds (about 286.51 yuan) a month to activate the adaptive cruise control system.
This has caused quite a number of users' dissatisfaction. They think that they have to pay for some features of the car they bought. If they do not want to use some features, they should not appear in their cars.[40]
Data leakage event
On February 18, 2024, it was reported that the configuration error event occurred in the cloud storage server of BMW, an automobile giant, which led to the exposure of sensitive information such as private keys and internal data.During routine scanning, researcher Can Yoleri found that the Microsoft Azure managed storage server (also known as "bucket") in the BMW development environment was configured as public rather than private.The data exposed this time includes BMW's private key of cloud service in China, Europe and the United States, as well as the login certificate of BMW's production and development database. However, it is unclear how much data has been exposed.[68]
