Such packaging

1995 Spring Festival Gala sketch directed by Erqun
Collection
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This Way of Packaging was created by By two groups Directed, Stone Forest Shen Yongnian a literary creation, Zhao Lirong Gong Hanlin Meng Wei On January 30, 1995《 1995 CCTV Spring Festival Gala 》On the show.
This work tells the story that Zhao Lirong came to a packaging company to shoot the MTV of Pingxi, and finally filmed a rap version of Pingxi, "Flowers as Media - Announcing the Name of Flowers". In the end, Zhao Lirong thought it was a waste of good things, and left dissatisfied [1]
In 1995, the work won the first prize in the sketch category of the "1995 Chunlan Cup - Favorite Spring Festival Gala Program" [2]
Chinese name
Such packaging
Performance duration
12 minutes and 21 seconds
Performance occasions
1995 CCTV Spring Festival Gala
Premiere time
January 30, 1995
Broadcasting platform
CCTV Integrated Channel etc.

Creation background

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In 1995, Gong Hanlin almost acted in a TV play that was shot by Liaoning Radio and Television Station《 thirty years of age 》When he gave up the Spring Festival Gala, he saw that the script of "The Year of Thirty" was very popular, so he told Zhao Lirong that it was not easy to meet a good script, so he would not go to the Spring Festival Gala. Zhao Lirong was very supportive of Gong Hanlin, but as a result, when the TV series started, the director had a serious lumbar protrusion and had to stay in bed. When the director team of the Spring Festival Gala heard the news, they called Gong Hanlin quickly, which was the reason for the performance of "So Packed" [3] From 1994 to 1995, "packaging" was a particularly fashionable word. Shen Yongnian and Shi Lin seized on the theme and created "Such Packaging". Zhao Lirong and Gong Hanlin liked it very much, so they began to create and rehearse [2]
Hi! Uh huh!

Script

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[Lyrics] Post subtitles are arranged according to the simultaneity of the video broadcast of the work at the 1995 CCTV Spring Festival Gala. Please read it from left to right.
Manager: Oh, ha, ha, ha... Oh, I wonder if the old lady can come today? If we really invite the old lady, our star production will
Female secretary: Boss! boss!
Manager: Hey, how is Mr. Zhao doing?
Female secretary: The video of the old lady has come true!
Manager: Ouch, Ouch, Ouch... Our fortune has come! Hey, when will she arrive?
Female secretary: I'll be there in a minute.
Manager: Get ready at once, fast, fast, fast! Just waiting for the old lady to come up
Zhao Lirong: Is there anyone in the room?
Manager: Miss Zhao!
Female secretary: This is our manager and art director.
Manager: Ah ha, hello, hello, hello, ha ha ha
Zhao Lirong: Ouch, this girl is so handsome!
Manager: Oh no, I'm male!
Zhao Lirong: Yo ho ho, I didn't see it
Manager: Hehe
Zhao Lirong: I just look at your braids.
Manager: Ah ha ha!
Zhao Lirong: I'm so sorry, girl, man!
Manager, Zhao Lirong: Ha ha ha
Manager: Ah, good. Don't mention it. Please sit down, Mr. Zhao. Ah... Mr. Zhao, we invite you to make a "MTV" of "Pingxi" for you.
Zhao Lirong: "MTV"?
Manager: Yes. This "MTV" is a modern TV art creation.
Zhao Lirong: Ah, I've seen it.
Manager: Ah ah ah.
Zhao Lirong: On TV, there are singing "TV"
Manager: Yes.
Zhao Lirong: There are also dancing "TV", but also, there is no "TV" of "Pingxi"!
Manager: Therefore, in order to promote national art, our company will shoot this "Pingxi MTV" for you.
Zhao Lirong: That would be great. I won't come for this!
Manager: Good!
Zhao Lirong: I'm so excited!
Manager: Good!
Zhao Lirong: Oh, happy! Then "TV", "T" first?
Manager: First! Ha ha ha, not "T" first. Don't worry. Please sit down. Before this shooting, I'm going to give you a new packaging!
Zhao Lirong: Packaging?
Manager: Yes, this packaging is a trend. It's very complicated. For example, the voice of your speech needs packaging.
Zhao Lirong: How about that?
Manager: Listen to you, "How about that?" No, you must change your tone.
Zhao Lirong: I can't change it. It has been more than 60 years. Even talking in dreams is like this!
Manager: It must be changed. Our company is to promote you to the world and cultivate you into a world-class star. So you should never always say "why, why, why, why?" So I'll pick some fashionable voices to decorate for you. For example, if you have to say hello when meeting someone, you can say, "Hi!"
Zhao Lirong: Hi!
Manager: Uh huh.
Zhao Lirong: Mmhmm.
Manager: Hi!
Zhao Lirong: Hi!
Manager: Uh huh.
Zhao Lirong: Mmhmm.
Manager: Ouch, hehehe, you are really like!
Zhao Lirong: Just talk like that, and I will.
Manager: Oh, would you say? Let me hear about it.
Zhao Lirong: Hi!
Manager: Hi!
Zhao Lirong: Mmhmm.
Manager: Uh huh.
Zhao Lirong: Sir.
Manager: Oh?
Zhao Lirong: Your braids are so beautiful!
Manager: Ah, hey, ha, ha, ha... Old man, are you telling me this is true?
Zhao Lirong: Mmhmm.
Manager: Well said!
Zhao Lirong: Mmhmm.
Manager: This is language packaging.
Zhao Lirong: This is not to talk well. Then let's "TV".
Manager: Hey hey hey, don't worry. This language packaging is not enough. Your name also needs packaging.
Zhao Lirong: Is the name also packaged?
Manager: Yes, our videos are to be released overseas, so your name must be loud! So, I'll choose a stage name for you.
Zhao Lirong: Ah, I know that. Yes! We used to be an old artist. Let's talk about "Xiaobaiyushuang". His artistic name is "Xiaobaiyushuang", and his real name is "Li Zaiwen". Take me for example. My real name is Zhao Lirong, and my artistic name is also Zhao Lirong.
Manager: That's no good. Look at the big international stars. Ouch, their names are very beautiful. What about "Mary Monteith" and "Brooke Shields". All with silk words. Therefore, I decided to address you as "Mary Gies".
Zhao Lirong: Mary Gibbs?
Manager: How about it?
Zhao Lirong: So we are all "silk" generation?
Manager: Oh, yes, yes, you are all "silk" generation.
Zhao Lirong: What's my name?
Manager: Marigais!
Zhao Lirong: Ma "Le" Jisi!
Manager: OK?
Zhao Lirong: Ma "Le" Jisi
Manager: Remember?
Zhao Lirong: Remember, "Spicy Shredded Chicken"!
Manager: Ah no
Zhao Lirong: You are so funny! Then why do you give me a name?
Manager: Well, this is not the name of the dish. Well, anyway, whatever it is, in our company, you just call it this name.
Zhao Lirong: "TV".
Manager: Oh, don't worry. Miss Zhao, please have a look!
Zhao Lirong: What is this? Oh, why is there so much money?
Manager: This is all for you.
Zhao Lirong: Ouch, this is really true, ha ha
Manager: Don't get excited.
Zhao Lirong: Oh, you said you gave me "TV" and you gave me the money back? Isn't that appropriate? And that's too much! Take away two piles quickly.
Manager: Hey, hey, hey, hey, uh
Zhao Lirong: Here's a pile for you
Manager: Oh, Mr. Zhao, this is your "service fee"!
Zhao Lirong: Hey, this money is really good. You can tell us that we need money!
Manager: Good, good.
Zhao Lirong: I really want to thank you?
Female secretary: Director.
Zhao Lirong: Ah, director, director
Manager: You are welcome. Now please sign the contract.
Zhao Lirong: Yes, also sign?
Female secretary: It's OK to press the fingerprint.
Manager: Yes, press the hand print.
Zhao Lirong: Handprint is convenient. No, why did I remember the "Yang Bailao" when I pressed the fingerprint?
Manager: Oh, it's two different things. OK, I think you'd better sign it.
Zhao Lirong: Ah Hit
Manager: Ah, good, good.
Zhao Lirong: "TV".
Manager: No, Mr. Zhao, now I want to explain to you that since I have signed the contract, I will obey the arrangement of our company, otherwise I will deduct a part of your service fee.
Zhao Lirong: So whose money does it belong to?
Manager: Ah, hahaha, that doesn't mean that... Now please try the clothes.
Zhao Lirong: Good.
Manager: This dress is also an important part of our packaging. You must look like you after wearing it. Ah... Ah, Zhao, Mr. Zhao, this is not good. Please see the clothes I designed for you.
Zhao Lirong: Did you make me new clothes? Damn it! What material?
Manager: How about it?
Zhao Lirong: No! no way! The back bone hasn't been sewn up yet!
Manager: Well, we are after this kind of packaging effect.
Zhao Lirong: Well, you didn't wrap it, you missed it!
Manager: Another one This one?
Zhao Lirong: It's not on sleeve yet!
Manager: Another one Is that all right?
Zhao Lirong: Yes, it's a piece of clothes.
Manager: Hey, take a look at it Oh, oh, what a new trend. How did you feel?
Zhao Lirong: How do you feel? Why is it not like our singing and commenting?
Manager: Mr. Zhao, why doesn't it look like singing Pingju?
Zhao Lirong: No, no, big brother
Manager: What?
Zhao Lirong: No, general affairs.
Manager: General affairs?
Zhao Lirong: President!
Manager: General Manager
Female secretary: Director.
Zhao Lirong: Director, listen to me and explain to you slowly
Manager: Don't mention it. Now that you are a contract actor of our company, you should obey my arrangement. Otherwise, I will
Zhao Lirong: Deduct money! Well, then wear it.
Manager: OK, now please get ready for the Pingju "Baohua Name" we want to record.
Zhao Lirong: Do you have to prepare? Just reach out and come.
Manager: Ah, ha ha
Zhao Lirong: (Singing) It blooms in spring. On the 14th, 15th and 6th of June, watch the Valley Show. Ooooooooooooooo... It hits 69 heads in spring
Manager: Stop! I didn't expect you to sing the same old tune after so many decades. In addition, your action is too "stylized". What we need now is a trendy performance. The action should be explosive, not like that! It should be like this: "June 6, June 6, June 6, June 6 ah June 6!" You can be hot only by performing like this!
Zhao Lirong: Fire?
Manager: Yes.
Zhao Lirong: (Singing) You are just like that fire, which burns me
Manager: Hey, that's the feeling! Get ready start
Zhao Lirong: (singing) June 6... (old tune)
Manager: Wrong.
Zhao Lirong: (singing) June 6... (old tune)
Manager: Wrong.
Zhao Lirong
Manager: All right, all right. It seems that we need to package you in an all-round and three-dimensional way. All departments should pay attention to the good coordination of lighting and audio! Wear earphones.
Zhao Lirong: What is a "headset"?
Manager: "Earphone", just wear it. The actors are in place! Really
Zhao Lirong: Ah, I can't hear you.
Manager: Oh, it's not for you to listen, it's for you to speak... in place! Ready, go!
Zhao Lirong: Oh, what's coming?
Manager: What are you running for? Play.
(The youth group is going to dance and say hello to Mr. Zhao.)
Zhao Lirong: Hi! Are these all performers?
Manager: Well, these are all packed for you and dance with you.
Zhao Lirong: Don't you disturb me?
Manager: Don't worry Music, start!
(playing music)
Manager: Yes.
Zhao Lirong: It can't keep up.
Manager: Oh, come on Follow... Yes... up... down... left... right... turn around... oh, sing!
Zhao Lirong: I can't sing.
Manager: If you can't sing it, just say it.
Zhao Lirong: What am I talking about?
Manager: "RAP!"
Zhao Lirong: What is "RAP"?
Manager: This rhythm is "RAP"! Tell me all the words.
Zhao Lirong: "Change to Allegro"
Manager: "Allegro Abroad!"
Zhao Lirong: Ah
Manager: It blooms in spring
Zhao Lirong: It blooms in spring
Manager: Uh huh
Zhao Lirong.
Manager: That's it.
Zhao Lirong: Ah, that's all. In the spring, flowers bloom in the 14th, 15th and 6th seasons. It's so uncomfortable to watch the grain show in the 6th month of June. I can't open my mouth. I can't follow you. Do you think it's uncomfortable, or do you think it's uncomfortable?
Manager: Ouch, hehe... Ouch, hehe... Good, good, good! Good good!
Zhao Lirong: How is it?
Manager: Oh, great!
Zhao Lirong: This is called Pingju?
Manager: Here, this is our packaged Pingju!
Zhao Lirong: Don't talk nonsense. I've figured it out. People like you have spoiled our fun.
Manager: Ah ah, the old brain needs to be changed
Zhao Lirong: I quit. Here you are!
Manager: Miss Zhao! You have to do it today, or not!
Zhao Lirong: Why are you? I sold it to you?
Manager: Hum, sign your name in white and black, or I will go to court.
Zhao Lirong: I said I wouldn't sign it, but you let me sign it, I'll sign it... Let me go!
Manager: Well, let me remind you that you can sign your name here!
Zhao Lirong: What did I sign?
Manager: Hum... Spicy chicken shreds?
Zhao Lirong: I quit.
Manager: How can you sign this name?
Zhao Lirong: Get out of the way.
Manager: No, no, no, Mr. Zhao, you can't do this. Ma Zhao, Grandma!
Zhao Lirong: I'm leaving.
Manager: No, no, no, grandma, grandma, you can't go! Once you leave our company, it will be over!
Zhao Lirong: It's over?
Manager: Ah!
Zhao Lirong: Mmhmm. Hi!
reference material [1]

Role Introduction

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Zhao Lirong
performer Zhao Lirong
dubbing -
Pingju actor, invited by the packaging company to shoot MTV Pingju, was also given the stage name of "Spicy Chicken" (Mari Gice). Later, she cooperated with the company's performers to complete the rap version of the play "Flower as a Medium - Announcing Flower Names", and finally thought it was a waste of good things and left unhappily.
manager
performer Gong Hanlin
dubbing -
The manager and art director of the packaging company, with a small braid, was recognized as a woman by Zhao Lirong. The company is facing crisis, so Zhao Lirong is invited to shoot MTV of Pingju. In order to prevent Zhao Lirong from breaching the contract, Zhao Lirong was also asked to sign a contract. Unexpectedly, Zhao Lirong signed a "spicy chicken shred".
reference material [1]

Behind the Scenes

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  • Since the rehearsal of the 1992 Spring Festival Gala, Zhao Lirong has been tortured by a leg injury he left behind in the theatrical troupe when he was young. At the end of the sketch, Zhao Lirong stumbles and kneels on the ground. In fact, it was not designed intentionally. In fact, it was her leg injury and accidental fall [4]
  • One of the dancers accompanying Zhao Lirong is Tan Mei, the wife of CCTV host Zhu Jun [5]

Award record

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time
prize
Winner
result
1995
Selection of "1995 Chunlan Cup - Favorite Spring Festival Gala Program"
First prize of sketch category
Such Packaging
Award [2]

Work evaluation

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In "So Packaged", Zhao Lirong combined Pingxi with the very fashionable rap at that time. Although it was a joke to some extent, it also inadvertently pointed out the way of future music integration. What is reflected in This Way of Packaging is actually a kind of cultural pain that Chinese people faced between tradition and modernity at the time of historical intersection. Old comrades do not look up to the overall westernization of young people, and young people do not look up to the traditional conservatism of the older generation. The historical wheel of reform and opening up, however, moves forward in this integration of new and old, modern and traditional, and finally creates a variety of new cultural forms that compromise and integrate traditional and modern [6] (Tencent Entertainment Review)
In Zhao Lirong's sketches, "singing" is a very important part. This is especially obvious in "So Wrapped", where she even plays rap. Rap was introduced from the United States to China in the early 1980s, and this sketch also conforms to the trend, integrating rap into it, which has a strong sense of the times and a role in broadening the audience level. In addition, in the sketch, the director wanted to shoot an MTV for Zhao Lirong. Zhao Lirong failed to understand the meaning of MTV, so she asked "where to kick first", confusing "T" with "kick". This shows that the old lady is eager to shoot MTV, want to make the art of Pingju known to more people, and carry forward Pingju. The old lady's spirit of dedication and simplicity is well reflected in this misunderstood sentence [7] (Review of the Case Study of Speech Expression)