Likeness refers to the ratio of consumers' preference for a brand divided by the ratio of using the brand, that is, consumers' preference. The higher this value is, the more consumers who love this brand have really implemented their purchase behavior. [1]
The lower this value is, the fewer consumers who love the brand actually buy the brand, which may be due to problems in the sales channel, or the good image of the product and the property of the product does not meet the needs of consumers. [1]
