This kindmediumIt is the most common carrier of advertising.Newspapers have the following advantages: timely information transmission, extensive and stable reportersreliabilityRelatively high;The publication date and layout are highly optional, which is convenient for more detailed description of the advertising content;It is easy to store, easy to make and low cost.The limitations of newspapers are: short time limit and few re readers;The printing is simple, so it is not vivid and vivid, and its appeal is different.The advantages of periodicals are that the readers are relatively certain and easy to reach specificAdvertising target；Long time limit, more readers to read, easy to keep;The printing is exquisite and strongappeal。The disadvantages of periodicals are: long lead time of advertising information transmission, poor timeliness of information transmissioncirculationIs invalid.
