Fu Chenguang, Deputy Secretary of the Party Committee of Beijing Union University, read out the notice on the establishment of the School of Arts of Beijing Union University and the decision on the appointment and removal of cadres of the School of Arts.According to the notice and decision, the Academy of Arts has set up two offices: the General Office (including the functions of Party affairs, administration, teaching, scientific research, trade union, etc.) and the Student Affairs Office (including the Youth League Committee);5 teaching institutions (no grade);1 non teaching institution (no level): Art Experiment Center;3 scientific research institutions: Handicraft Research Institute (Cultural Creativity Innovation Research Center), Art Design Research Institute, and Digital Media Research Center.Zhang ZumingSecretary of the Party Committee of the Academy of Arts, and Zhang Qi Executive Dean of the Academy of Arts.Beijing Union UniversityZhou Zhi, Deputy Secretary of the Party Committee, became a member of the leading group of the Academy of Arts and issued a letter of appointment.
The largest municipal comprehensive university in Beijing[4]
competent department
Beijing Union University[3]
Current leaders
Wang He (Secretary of the Party Committee)、Zhang Qi (President, Deputy Secretary of the Party Committee)、Cao Haijuan (Deputy Secretary of the Party Committee)、Pei Chaojun (Vice President, Trade Union Chairman)、Liu Rui (Vice President)、Dai Wenjun (Vice President)、Sun Qiong (Vice President)
Master's degree
three[14]
School setting
Creative Design Department, Digital Media System, Fine Arts Department, Performance Department, Arts and Crafts Department, Arts Teaching and Research Section, and Arts Experiment Center[15]
The School of Art of Beijing Union University is composed of the former Normal School of Beijing Union University and the teachers of 7 design, art and performance majors in the Advertising School. The whole school has 121 teaching staff, 94 full-time teachers, including 9 professors and 28 associate professorsdoctorateTeachers with senior professional titles account for 56%, all of whom come from top universities and research institutes at home and abroad.Since 2015, the college teachers have undertakenNational Arts FundThere are 8 provincial and ministerial level or above projects, including the National Social Science Fund, the Humanities and Social Sciences Project of the Ministry of Education, and the Major Project of Beijing Social Science Fund.[1]
Discipline and specialty
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subject
The School of Art of Beijing Union University currently has a master's degree in "design" and a master's degree in vocational and technical education (culture and art).[5]
The master's degree authorization point of the first level discipline "Design" of the School of Arts of Beijing Union University consists of four disciplines: cultural creativity and handicraft design, environmental design, visual communication and media design, design theory and creative management.The College of Arts aims to cultivate high-level creative design talents with multi-disciplinary knowledge background, international vision, innovation and entrepreneurship ability, and relying on traditional culture for design innovation and planning management.The "Design" of the School of Arts of Beijing Union University ranks in the top 50% of the "Soft Science China's Best Discipline Ranking" in 2018.[5]
In 2015, Beijing Union University was approved as a master's degree program in vocational and technical education, which is one of the only two universities in Beijing that have the qualification to award professional degrees in vocational and technical education.This field aims to comprehensively improve the educational level and level of the teaching staff of vocational colleges, and improve the quality of education and teaching in the field of vocational education and social, enterprise training, and consulting institutions. It focuses on training professional teachers for secondary and higher vocational schools across the country.The research direction of vocational and technical education (culture and art) of the Art College focuses on training art professionals in the field of vocational and technical education.[5]
major
1、 Performances[6]
Based on creative practice, the performance major aims to cultivate application-oriented talents who meet the needs of Beijing's political, cultural and economic development, have professional basic theoretical literacy and master the basic skills of performing arts, can complete the creation of typical characters in drama, film and television, and new media works, and can undertake important work in the development of drama, film and television, culture, education and other industries.[6]
Students of this major mainly study the basic knowledge, basic theory and basic skills of the performing arts in drama, drama, film and television, dance, music and other aspects, receive systematic education in relevant theories, development history, research status, and basic training in professional skills required for professional work.[6]
Main coursesIt includes such courses as stage repertoire creation, film and television works creation, variety show hosting, basic drama education, as well as featured courses such as dubbing art and makeup modeling.[6]
Cultivate advantages：[6]
(1) In the 2020 Evaluation Report of Chinese Universities and Disciplines released by the China Science Evaluation Research Center, it ranked 29th among the 146 colleges and universities offering this major in China, and won the 4-star professional evaluation;[6]
(2) The education mode of famous teacher teaching+workshop: teachers in the school, national first-class actors, directors, inheritors of intangible cultural heritage of traditional performing arts, etc. jointly form a teaching team.Design professional courses according to the characteristics of students, test the teaching effect through work creation practice, and set up various types of famous teacher workshops for a long time, with equal emphasis on inheritance, exploration and innovation;[6]
(3) Closely connect with the industry: enterprises connect, truly apply what they have learned, and improve the performance level and professional quality of students.Relying on professional internship courses, students have the opportunity to participate in the performance practice of the National Grand Theater, Beijing People's Art Theatre, Beijing Children's Art Theatre, Quju Troupe and other performance units during their school years.And the drama teaching practice in primary and secondary schools in Beijing.[6]
Employment prospects: Professional actors in drama, film and television;Hosting, planning and post production personnel of literary and artistic programs;Basic education of drama art, teaching and teaching management, campus culture construction, etc. in primary and secondary schools and training institutions;Literary and artistic backbones with creative ability to meet the needs of grass-roots cultural units.[6]
2、 Painting[7]
The School of Arts of Beijing Union University has first-class education and teaching resources in painting. The teaching team includes seven professors, associate professors and five doctors, including the main lecturer of Beijing's high-quality courses and the winner of the Beijing Young and Middle aged Teaching Contest.At the same time, it has three high-quality courses in Beijing, three MOOC courses in Chinese universities, professional studios and studios, and is a core major in the fine arts discipline with fine traditions and heritage.[7]
The major of painting is positioned in Beijing's culture and education industry, aiming to cultivate application-oriented talents with solid artistic modeling and humanistic qualities who can be competent in art teaching, art creation and management, commercial painting, illustration and picture book design in the culture and education industry.[7]
Main coursesThe curriculum of painting specialty adopts the guideline of thick foundation and wide caliber, and divides the curriculum into three sections: basic modeling section, professional curriculum group section, and comprehensive practice section.The core courses of basic modeling section include: fine sketch, character combination, still life combination, illustration sketch, etc.[7]
The professional course group includes：[7]
Chinese painting course group (meticulous painting techniques, Chinese painting landscape copying, mural copying and restoration, calligraphy, abstract ink painting)[7]
Illustration and picture book course group (picture book, comic book techniques, book binding, graphic creativity)[7]
Digital painting course group (digital concept illustration, AI digital application, two-dimensional animation)[7]
The module of comprehensive creation course group includes: traditional culture investigation and creation collection, oil painting landscape sketch and creation, etc.[7]
Cultivate advantages：[7]
Tutor studio system: based on traditional Chinese painting, oil painting and comprehensive materials studio, the tutor group system is implemented.The tutor group will be responsible for the learning and employment planning of students in their respective studios, formulating learning objectives for students, tracking guidance and management, designing graduation creation topics, etc.[7]
This major also provides students with a variety of international art workshops, such as Spanish International Art Workshop, Belarusian International Art Workshop, etc., which ensures the improvement of students' international vision and painting language skills.[7]
Employment prospectsThe tracking data of the past five years shows that the graduates of painting major have greater competitiveness and advantages in the fields of art and aesthetic education, illustration and picture book design, art management and exhibition planning in primary and secondary schools. Among them, the new development needs of Beijing's aesthetic education cause usher in new development opportunities for the cultivation of painting professionals.Taking Beijing's primary and secondary schools as an example, there is an annual shortage of more than 2000 art teachers, and the job demand clearly requires professional graduates with a solid foundation in traditional Chinese painting and traditional art knowledge.Art graduates have advantages in this field.The 30% annual entrance examination rate for painting majors also reflects the strong educational foundation and quality assurance of teaching in this major.[7]
3、 Arts and Crafts[8]
The arts and crafts major of Beijing Union University was selected as the first-class undergraduate major construction site in Beijing in 2020.The major of arts and crafts studies and masters the methods and processes of handicrafts;Research the frontier trends and fields of contemporary handicraft development at home and abroad;Research innovative thinking methods and promotion modes of arts and crafts design, and complete the output of innovative arts and crafts design works.[8]
Main courses: Set up five curriculum groups: platform foundation, theoretical research, professional design, master workshop and practical innovation.The core courses include basic metal technology, history of Chinese and foreign arts and crafts, creativity and design of arts and crafts, jewelry design, etc., as well as master boutique courses such as enamel, carved lacquer, wood carving, etc.[8]
Cultivate advantages：[8]
(1) Three teacher teaching+three industry co construction education mode: the school instructors, industry art masters, and enterprise designers form a three teacher teaching team to closely connect with the industry, implant the design frontier as an advantage, enrich the teaching content, enable students to fully connect with the industry and enterprises during school, truly apply what they learn, and improve the design level and professional quality of students;[8]
(2) Master studio+international workshop teaching mode: the professional process practice courses are held by industrial arts and crafts masters for a long time, and use the practice bases inside and outside the school to form a master studio teaching mode, and consolidate the research and practical learning of craft skills;The major has established a long-term international workshop teaching system with first-class universities and research institutions at home and abroad, such as Tokyo University of Arts, Taipei Arts and Crafts Center, Tsinghua Academy of Fine Arts, etc., to introduce high-quality teaching resources and expand students' international vision;[8]
(3) Traditional+information-based double first-class practice environment: the specialty has established high standard experimental environment such as metalworking laboratory, filigree inlay laboratory, modeling laboratory, 3D printing laboratory, which provides effective guarantee for teaching;The only traditional process virtual simulation laboratory in municipal colleges and universities has been established, and the virtual simulation design platform course has been created. The teaching methods and means have been constantly innovated, giving students more space in interdisciplinary learning;[8]
(4) Advantages of high-level events+achievements incubation: teaching achievements are connected to the industry competition, focusing on the field of industrial beauty innovation, leading students to participate in the industry high-level events, producing fruitful results and being incubated by enterprises, so that teaching achievements can be truly implemented.In the past three years, students have won many awards in the industry competition, and received 150000 yuan of enterprise funding, which is highly recognized by the industry.[8]
Employment prospects: Culture and art department, arts and crafts education department, cultural and creative design company;Intangible cultural heritage.You can choose enterprises and institutions for employment or well-known design colleges at home and abroad for further study.Can be admitted as a master in the direction of "cultural creativity and handicraft design" in the design of our institute.It has new development in frontier fields such as innovation and cross-border, 3D printing, cultural and creative design, high-end luxury design, etc.[8]
4、 Product Design[9]
Product design is the process of transforming a certain purpose or need into a specific object, and it is a creative activity process that expresses a plan, planning assumption, and problem solving method through a specific carrier.In this process, the shape of the product is displayed in plane or three-dimensional form through the combination of various elements such as lines, symbols, numbers, colors, etc.[9]
Product design studies all kinds of articles that widely exist in our life.For example, what kind of material a spoon is made of, the ratio of spoon to long handle, and what kind of radian is easier to hold food;A group of mobile drawers, how to reasonably shelve documents, files, stationery and hide entangled wires;A piece of jewelry, from the way of jewelry expression to wax carving, processing, inlaying, and metalworking, are all issues that need to be considered in product design.[9]
Main courses: Introduction to Art, Chinese and Foreign Design History, Presentation Techniques, Materials and Model Technology, Product Design Methodology, Product System Design, etc.[9]
Cultivate advantagesBased on Beijing's rich traditional culture and big city environment, this major integrates the rich resources of Beijing Tianjin Hebei region in the fields of cultural relics, tourism, intelligent manufacturing, etc., and conducts teaching based on a large number of practical projects to provide students with various courses and practical opportunities such as cultural education, creative research and development, brand management, product production practice, etc.In addition to cultural and creative product laboratories, metal technology experiment centers and other practice places, the college has also established a stable cooperative relationship with many enterprises in Beijing, providing strong guarantee for students' curriculum practice, internship and employment.In recent years, students of this major have won many awards in various competitions at home and abroad, and their works have been adopted by many institutions such as the Old Summer Palace, the Capital Library, and the Tibet Museum.[9]
Employment prospects: Graduates can be engaged in product innovative design, research and development, marketing and management related to public life in many fields such as intelligent manufacturing, cultural relics and tourism, or rely on the above industries for product innovative design, product promotion and planning.In recent years, the social demand for this major is strong, and the employment situation of graduates is good, and the treatment is excellent.[9]
5、 Visual Communication Design[10]
Visual communication design refers to the process of communicating visual information to the audience and influencing the audience by analyzing and summarizing information and designing through basic elements such as text, graphics, color and modeling based on specific design purposes.In short, it is a design that conveys information to the audience through visual media.In our life, visual communication design involves many fields, such as mobile phone interface, web interface, television, film, plastic arts, printing design, and various icons, text design, etc.[10]
Text, graphics and color are important elements of visual communication design.The main function of visual communication design is to transmit specific information to the audience in a reasonable flow and aesthetic way through these elements with the help of appropriate media.The research object of visual communication is the elements, forms, processes, media, aesthetic feeling, methods and so on of information transmission in visual way.[10]
Main courses: Text and format design, graphic design, format design, poster design, illustration design, logo design, book design, packaging design, brand image design, etc.[10]
Cultivate advantages：[10]
(1) The major of visual communication design began to enroll students in 1996, which is one of the earlier design majors in our school.[10]
(2) The faculty is strong, including 2 professors, 5 associate professors and 3 doctors.[10]
(3) Outstanding teaching achievements, won 3 Beijing Teaching Achievement Awards and more than 10 school level teaching achievement awards.[10]
(4) Practical teaching is solid and students have strong practical ability.The major of visual communication design emphasizes the cultivation of students' hands-on practical ability, including letterpress printing, screen printing, book binding, 3D printing, wood engraving, packaging and other practical links.[10]
(5) Many achievements have been made in the competition. Students have been guided to win more than 10 national grade awards in the National Undergraduate Advertising Competition and more than 20 Beijing grade awards.In addition, he has won many awards in various design competitions.[10]
Employment prospects: Graduates can engage in design practice, design management, design research and teaching for professional design institutions, Internet companies, mass media and other relevant enterprises and institutions;Suitable positions include: design director, visual designer, interaction designer, interface designer, user experience teacher, etc.The employment rate of this major is 99%, and most of the employers are design companies.The postgraduate entrance examination rate has reached 20%, and many students have been admitted to the Central Academy of Fine Arts, Tsinghua Academy of Fine Arts, Peking University School of Arts, Nanjing Academy of Arts, Beijing Institute of Fashion Technology, Beijing University of Technology, Beijing University of Aeronautics and Astronautics and so on.[10]
6、 Environmental Design[11]
The environmental design major of Beijing Union University was selected as the first class undergraduate major construction site in Beijing in 2020.Environmental design is to study the artificial and natural space elements from the perspective of design.It covers a wide range of disciplines, including architecture, landscape architecture, interior design, furniture display, public art and other creative designs, including environmental science, social science, ergonomics, behavioral psychology, aesthetic art and construction technology, and integrates artistry, culture, internationalism, lifestyle, creativity and practice,It not only has strong professional characteristics, but also has a wide range of employment fields and directions.[11]
The research object of this major is the people-oriented urban and rural environmental spaces, including public and private spaces, indoor and outdoor spaces, and household products (furniture, furnishings, lighting, etc.).[11]
Main courses: Design method, interior design 1, interior design 2, interior design 3, design drawing, materials and technology, furniture design, furnishings design, light environment design, public facilities design, exhibition space design, courtyard landscape design, etc.[11]
Cultivate advantages：[11]
(1) In the 2020 Report on the Evaluation of Chinese Universities and Disciplines released by the China Center for Scientific Evaluation and Research, it ranked 115 out of more than 760 colleges and universities across the country, and was rated as a four-star professional evaluation.[11]
(2) There are 17 professional teachers in this specialty, including 2 professors, 6 associate professors, 8 lecturers and 1 assistant teacher;There are 6 doctors and 11 masters.Teachers' professional structure is reasonable to support professional teaching needs, including 8 in interior design, 3 in landscape design, 2 in architectural design, 1 in display design, 1 in public art, and 1 in sculpture art.It fully conforms to the professional knowledge demands of the teaching system construction of this major.A total of 12 teachers have obtained the "double teacher" certification, with outstanding design practice ability, and many teachers have high reputation and influence in the industry.[11]
(3) In 2014, it was awarded "Environmental Design Education Reform and Practice - Municipal Staff Innovation Studio";Beijing Cultural Creative Talents Training Base (2014);Beijing Demonstration Innovation Practice Base for Colleges and Universities (2016);The off campus talent training bases signed in and out of Beijing are important industry associations and well-known design enterprises in the industry, providing rich industry resources for practice.[11]
Employment prospects: This major has a wide range of employment destinations and good employment prospects. Related enterprises and institutions, design companies, new media and new service companies involved in urban architectural design, interior design, exhibition design, landscape design and urban and rural environmental design and transformation projects can be engaged in architectural design, interior design, exhibition design, furniture design and design assistants, design drawingsDesign supervision, design research, etc.In addition, in the past three years, about 10% of the graduates in each session chose to take the postgraduate examination or study abroad, and were admitted to Beijing, Tianjin and other universities to study for master's degree.[11]
7、 Clothing and Costume Design[12]
Clothing and costume design is a comprehensive discipline that emphasizes the multiple relationships between art and technology, practicality and fashion, innovation and inheritance, production and commerce, and has a unique meaning of life culture.Research fields include the design, production and consumption of clothing itself, as well as the design and consumption of clothing accessories related to clothing.[12]
Main courses: Chinese and foreign design history, Chinese and western clothing history, design methods, clothing painting techniques, clothing color design, fabric pattern design, fabric shaping, clothing technology and production, clothing structure design, three-dimensional cutting, daily clothing design, professional clothing design, dress design, manual printing and dyeing, clothing accessories design, etc.[12]
Cultivate advantages：[12]
(1) Founded in 1985, this major has a history of nearly 35 years. It is the earliest clothing design major established in Beijing and has trained a large number of excellent clothing design and technical talents for Beijing and the whole country.[12]
(2) In the 2020 Evaluation Report of Chinese Universities and Disciplines released by China Scientific Evaluation Research Center, it ranked 28th among more than 256 colleges and universities offering this major nationwide, and was rated as a 4-star professional evaluation, ranking 10.97% nationwide.[12]
(3) There are 13 teachers in this specialty, including 2 professors, 4 associate professors, 1 senior experimenter, and 2 doctors, all of whom have enterprise practice experience.[12]
(4) Adhering to the principle of "promoting learning through competition and promoting teaching through competition", the major strengthens the practical teaching link, leads students to participate in design competitions such as China International College Students Fashion Week and Stone Lion Cup every year, hires famous professional teachers, industry masters, inheritors of intangible cultural heritage, and senior corporate technicians into the classroom, strengthens the cultivation of students' practical ability, and cultivates their vision, ability to design, ability to implementGood communication of clothing and clothing design talents.[12]
Employment prospects: Graduates of this major can face the related applied design fields such as clothing design, clothing display, clothing buyers, clothing accessories design, etc. Graduates can be found in clothing brand designers, clothing customization designers, clothing plate makers, clothing marketing, clothing exhibitors, clothing buyers, clothing accessories designers, fashion photographers, fashion media art editors, kindergartensTeachers in primary and secondary schools, social training and other educational institutions, and engaged in independent innovation and entrepreneurship in the fashion field, such as clothing, cultural and creative work.The employment prospect of this major is good, and the employment rate of previous students has reached more than 98%.10% of the graduates in the past years choose to study at home and abroad. The students who go abroad for graduate studies are all over the United States, Britain, Spain, Italy, South Korea, Japan and other countries.[12]
8、 Digital Media Arts[13]
The digital media art major is a comprehensive discipline that spans humanities, natural sciences and social sciences, and embodies the concept of "art, science and humanities".Professional use of advanced digital technology means for design performance and artistic creation to convey humanistic ideas.Digital media art is widely involved in film and television, animation, human-computer interaction, computer software, mobile APP, stage audio and video, multimedia performance and other fields.[13]
The major consists of three modules: "digital image", "interactive design" and "stage image".Digital image requires students to master the creation method, creation process and digital technology of digital films, television, online dramas and other works.Interaction design requires students to be able to master the creation method, process and digital technology of art works in emerging fields such as the Internet, mobile Internet, virtual reality, etc.Stage image design focuses on the related fields of stage art design, especially the multimedia audio and video design and multimedia performance design of theater stage.[13]
Main courses:Film and television synthesis editing, non-linear editing, early stage visual design, film and television short film creation, interaction design principle, human-computer interaction interface design, interactive product design, stage design principle, 3D animation, stage image design, etc.[13]
Training advantages:[13]
(1) In 2019, this major was selected as a first-class undergraduate major construction site in Beijing.[13]
(2) In 2020, in the Report on the Evaluation of Chinese Universities and Disciplines issued by the China Science Evaluation Research Center, it ranked the 8th among the 304 universities with their own specialties in China, and won the five-star evaluation. In the past three years, it has been ranked among the top ten in China and within the top 5%.[13]
(3) At present, there are 21 teachers, 7 with senior professional titles and 3 doctors, all of whom have practical experience in enterprises.[13]
(4) The major focuses on practical teaching, and has signed joint talent training agreements with National Grand Theater, China User Experience Alliance, Beijing Design City Development Co., Ltd. and other units.The practice teaching class hours account for more than 70% of the total class hours.[13]
(5) In the past five years, he has led his students to win 16 international level awards and more than 50 national level awards.[13]
(6) It has three studios, namely digital image creation, traditional culture research institute, and virtual reality creation. In the past five years, it has completed one national project, two provincial and ministerial projects, and six CCTV projects.In 2018, outstanding graduates participated in the creation of Zhang Yimou's film Shadow.[13]
Employment prospects:Graduates focus on media design jobs in enterprises and institutions in the media, film and television, Internet, design, games, advertising, performance and other industries, and there is also no shortage of outstanding self-employed personnel. In recent years, the employment rate has reached 98%, and the postgraduate entrance examination and study abroad rate has reached 10%.[13]
Honors won
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On June 17, 2021, the Party Committee of the School of Arts of Beijing Union University was rated as "Beijing Advanced Grass roots Party Organization".[2]
