Public service advertising is not for profit but for the societyFree serviceAdvertising campaign.Since the founding of the People's Republic of China, the public welfare advertising activities have increased day by day, and the moral andIdeological educationPlayed an important role, such as fire prevention and anti-theft carried out by relevant departmentsProtect forests、Birth control, Maintenancepublic orderDo not spit on the ground and other advertisements are all public service advertisements.In 1979, media organizations all over the United States volunteered to donate space and time with a total value of 600 million dollars to the American Advertising Association for public service advertising."Love me, China, repair methe Great Wall”It is a creative and profoundAdvertising slogan。July 8, 1984, byBeijing Evening News、Badaling Special ZoneOfficesBeijing Daily、Economic Daily、Workers' DailyThe joint sponsorship and publicity activities for repairing the Great Wall also have the nature of public service advertising.Countries in the worldThe advertising industry in China has carried out public service advertising activities to varying degrees.Advertising serves the economy, but it also serves the society, consumers and promotionTwo civilizationsThe development of public service advertising activities is the embodiment of the above four service views.[1]
On May 8, 2024, the State Administration of Radio and Television released the 2023 National Radio and Television Industry Statistics Bulletin, which shows that in 2023, the broadcast time of radio public service advertising programs will be 612300 hours, a year-on-year increase of 3.92%, accounting for 45.08% of the broadcast time of radio advertising programs.The broadcast time of TV public service advertising programs was 1.2201 million hours, up 7.49% year on year, accounting for 56.27% of the broadcast time of TV advertising programs.[8]
Public service advertising usuallyIt is done by the relevant government departments, and advertising companies and some enterprises have also participated in the funding of public service advertising, or are completely handled by them.While they are doing public service advertisements, they also take this opportunity to improve the image of the enterprise and show the concept of the enterprise to the society.These are all public service advertisementsSocialWhat has been decided, so that public service advertising can well become the enterprise andThe publicOne of the communication channels.
Public service advertisingNon commercial advertising, is the societyPublic welfare undertakingsOne of the most important parts of advertising, compared with other advertisements, it has a very special sociality.This determines one factor that enterprises are willing to do public service advertising.
The theme of public service advertising is social, and its theme content has a deep social foundation. It is based on the ups and downs, emotions and joys of ordinary people's daily life.And use unique creativity, profound connotation, artistic production and other advertising means to correctly guide the public in an unalterable way, a clear position and a healthy way.
Public service advertisingTargetIt is also the most extensive. It is a kind of information for all the publicCommunication mode。For example, in public service advertisements advocating smoking cessation and drug rehabilitation, direct viewing is only aimed at smokers and drug addicts, but the harm of smoking and drug abuse has already hurt other people in the environment and their descendants. Whether it is a direct audience or an indirect audience, it is social and human.
Therefore, public service advertising has the most extensiveadvertising audience 。From the perspective of content, most of them are our social themes, which leads to the fact that it basically solves our problemssocial problem, which is more likely to resonate with the public.Therefore, public service advertising is easy to penetrate into people's minds.Our enterprise will be more easily recognized by the public through such advertising.
Public service advertisements on bus bodies
The earliest public service advertisementAppearing in the United States in the early 1940s, also known as the publicService advertisementPublic morality advertisement is a non-profit advertisement serving the public.China adoptedTelevision mediaThe first public service advertisement broadcast was in 1986Guiyang TV Station"Saving Water".Then, on October 26, 1987,CCTVLaunch《Advertise》Columns, so that public service advertisements do not have to be likecommercial advertisementThat is a word of gold, and makes public service advertising affinity in advocating healthy social fashion.Tasting with heart is really convincing.
Different definitions
Announce
edit
1. Public service advertisement: Refers to advertisements that serve the vital interests of the public.For example, advertisements on fire prevention and theft prevention, sanitary transportation, environmental protection, etc. are all advertisements for the benefit of the public.[2]
2. Public service advertisementIt refers to advertisements that provide services for the society without making profitsBenefit, ThemedrealismAnd performance.
3. Public service advertisement:this isa philanthropic undertakingRaising funds from the society, striving for donations, and variousSocial public welfareAdvertising activities carried out by the organization, such as smoking ban, alcohol abstinence, disaster relief, safety, family planning, and AIDS prevention.
4. Public service advertisement:Enterprise orSocial groupsIt shows its function and responsibility to the society, and it shows that what it pursues is not only to profit from business, but also how to solve social problems andenvironmental problemsAn advertisement that clarifies this intention to consumers.[3]（《Dictionary of advertising terms》China Photography Press1996)
5. Public service advertisement: It is produced and released for the public, not for profit. It appeals to pay attention to social issues through the transmission of certain ideas, regulate their own behavior with the criteria consistent with social public welfare, support or advocate certainsocial undertakingsAnd social fashion.[4](Chinese Advertising Dictionary,Sichuan University Press , 1996)
6. Public service advertisement: Demands of enterprises and social groupspublic serviceContent advertising.Public service advertising agencies are engaged in a wide range of activities, including social, welfare, education, and even international mutual understanding.[5]Modern Advertising Dictionary, edited by Zhou Nanyan, Chaoyang HallCultural undertakingsLimited Liability Company, March 1996 edition, page 97
7. Public service advertising,Generally speaking, it refers to non-profit advertisements serving the public.[6]Some Thoughts on the Development of Public Service Advertising, Pan Dajun,Beijing Business SchoolJournal, No. 1, 1997
8. Public service advertisementIt is also called "public service advertisement".That is, not for profit, but forpublic interestService advertisements are often issued to promote an idea or opinion to solve social problems.
9. Public service advertisement: Not for profit, but to form a good public life order and basic publicCode of Ethics, and directly serve the short-term and long-term interests of the public.From this connotation, the key of public service advertising is not to make profits, not only for direct purposes, but also for indirect purposes.（Xu Fenglan: Definition of Public Welfare Commercial Advertising and Public Welfare Advertising,Zhejiang Radio and Television CollegeJournal, No. 1, 1999)
10. Public service advertisementGovernment departments and societyPublic institutions, enterprises, media and other units, groups or organizations publish advertisements that are not for profit and seek social and public interests.（Ding DingOn the Development of Public Service Advertising in China《Ningxia Social Sciences》No. 2, 1999)
11. Public service advertisementIt is to call the public's attention to a social problem through advertising, or to educate the public in order to improve the quality of the public and better engage in work and study.(Zhou Kalin: On the Publicity and Guidance Function of TV Public Service Advertising《China Radio and Television Journal》June 2000)
12. Public service advertisementIt refers to the advertising activities organized to improve and solve the problems of social common interests.（Ni Ning: On Public Service Advertising and Its Communication《The press》, Issue 3, 2000)
thirteen, so-calledpublic service advertisingIt provides services for public welfare actions and public welfare undertakings, and it is beneficial to the society by promotingMorality、Code of conductAnd ideology.(Ma Yumei, Zhou Yunli: On the Social Value of Public Service Advertising《academic exchange》, 2002, Issue 2)
14. Public service advertisement, refers to the artisticExpressive technique, to the societyPublic communicationAdvertising activities for their beneficial social concepts to promote their attitude and behavior changes.The form of public service advertisement is lively and short, with various expression methods, which is easy to be accepted by the audience.(Zhang Mingxin《The Secret of Public Service Advertising》Guangdong Economic Publishing House, January 2004)
classification
Announce
edit
fromAdvertiserAccording to identity, public service advertisements can be divided into three types.
The first is the public service advertisements directly produced and released by the media, such as TV stations and newspapers.For example, CCTV often publishes such advertisements.This is the politics of the mediasocial responsibility。
The third is the public service advertisements issued and produced by enterprises.such asBoeingThe company once released "Let people get together"EricssonPublished public service advertisements such as "Care comes from communication".The enterprise not only did good deeds, but also established its ownSocial public welfareImage.
From the perspective of advertising carrier, it can be divided into media public service advertisements, such as advertisements published on TV, newspapers andoutdoor advertising, such as public service advertisements on stations, buses and road signs.From the public welfareAdvertising themeThe above points can be divided into political policy topics, such as 20 years of reform and opening up, meeting the 50th anniversary of the founding of the People's Republic of China, rejuvenating the country through science and technology, promoting democracy and the legal system, and poverty alleviation;Festivals, such as“five one”, "Teachers' Day", "Double Ninth Festival", "Tree Planting Day", etc;Social civilization, such as environmental protection, water conservationconserve energy ,reduce emissionsCare for the disabled;Health, such as anti smokingNational fitness, love eyes, etc;Social focus categories, such as laid-off, anti counterfeitingEliminate pornography and illegal publications, anti drugProject HopeEtc.
Development status
Announce
edit
CCTV 2011 ExcellentAdvertising agencyThe award ceremony was held in Beijing on the 23rd,CCTVFor the first time, two special awards for public service advertising were set up in this activity, and public service advertising was sent to the whole society at the meetingproposalThis move is expected to open new space for public service advertising.
according toHead of CCTVHu ZhanfanIntroduction: On the one hand, setting up public service advertising awards is to encourage institutions and individuals who have made outstanding contributions to public service advertising and encourage a wider range of forces to participate in public service advertising. On the other hand, it also forms a cooperation mechanism of strong and strong cooperation to form more popular and fully realize public service in future public service advertising creationcommunication effect This is another practice of CCTV in the development path of both public service advertising and commercial advertising.
In order to advocate public service advertising, on December 22, 2011, CCTV held a public service advertising project with the theme of "gathering strength, spreading civilization"Launching ceremony, announced 2012 as the year of public service advertising of CCTV, and launched 7 specific measures to promote the sustainable development of public service projects.At this award ceremony, CCTV set up two special awards for public service advertising for the first time - CCTV's excellent public service in 2011Advertising productionCompany and excellent public service advertising creativity award, includingAdvertiser United International Advertising Co., LtdAnd Beijing Kuiyou Advertising Co., Ltd,Zhang DeyuanWon the excellent public service advertisement creativity award.
"We know that advertising is also oriented, and public service advertising is more oriented andSocial, YesSocial civilizationThe flag of "is the benchmark of national ideal."School of Advertising, Communication University of ChinadeanHuang ShengminAccording to analysis, since 1986Guiyang TV StationThe broadcast of "Saving Water", which was filmed, shows that the cause of public service advertising in China has gone through 25 years and has made significant progress.However, on the whole, the number of public service advertisements in China is still low, and the operation mechanism of public service advertisements needs to be improved.At present, we should advocate more media and advertising professionals to pay attention to and develop public service advertising, show our country's public service ideal, show our country's temperament and spiritual pursuit, guide social fashion, and promote public service advertisingSocialist core values
Public service advertising originated early abroad.stayEurope and Americadeveloped countryPublic service advertising has been quite popular, especially TV public service advertising.TV public service ads were first seen in the United States, France and other major national television networks, such as the United StatesABCAnd CANAL+in France.Later in Europe and AmericaMultinational enterprisesAnd institutions have also joined in the production and release of public service advertisements.Public service advertisements broadcast by European and American TV stations are mostly issued by some international or national organizations and institutions, such asthe international red cross、world health organizationNational Institutes of HealthUnited Nations Children's FundA large number of public service advertisements have been published.Some large companies spare no effort to produce public service advertisements while releasing commercial advertisements.
asIBM"One family from all over the world",GE"Light up life", etc.These large companies are keenly aware that although public service advertisements do not directly promote their own products, they can highlight theSocial responsibility awarenessAnd love, establish a good and noble social image of the enterprise, and strengthen the brand image of the enterprise through frequent broadcasting, so it actually plays a role in promoting itself.These companies combine commercial advertising and public service advertising, and work together to firmly occupy the leading position in world advertisingMaterial spiritDouble harvest.
In China, the cause of public service advertising has also made great progress.Public service advertisements on buses, roads, displays and public places in major cities are very common.Public service advertisements in the media have also increased rapidly.Especially TV, CCTV《Advertise》The program is the first public service advertisement on Chinese television.Almost all TV stations above the municipal level have public service advertising periods.
Radio stations and television stations broadcast public service advertisements in each program every day according to the provisions of the press, publication, radio and television departments.
Major central newspapers that publish more than 16 pages per day on average will publish at least 8 public service advertisements per monthFull page；If the average daily publication is less than 16 pages but more than 8 pages, the total number of public service advertisements published each month shall not be less than 6 full pages;If the average daily publication is less than 8 pages (inclusive), the total number of public service advertisements published each month shall not be less than 4 full pages.
The measures specify that the content of public service advertisements should be different from that of commercial advertisementssocial responsibilityContent does not belong to public service advertising.
In March 2023, the State Administration of Market Supervision revised and released the Measures for the Administration of Internet Advertising, which will come into force on May 1, 2023.Article 3 stipulates that:The State encourages and supports the development of Internet public service advertising campaigns, spreads socialist core values and excellent traditional Chinese culture, and advocates civilized practices.[7]
Only by deeply understanding the characteristics of public service advertisements can we create good public service advertisements.As a branch of advertising, public service advertising not only has some commonalities of advertising, but also has its own personality.Through comprehensive analysis, the author believes that public service advertising has the following characteristics.
Public welfare
Public welfare is the most essential feature of public service advertising. It is not for enterprises to obtain economic profits, nor is itPolitical groupsIn order to obtain political support, advertisements that serve the public in a pure sense do not contain any commercial interests. Their purpose is to benefit the public and contribute to the development of society.Just like Pan Zehong《Introduction to Public Service Advertising》It points out that public service advertising is aimed at the general public, aiming at the current problems and bad fashion, through short, light and special advertising formsExpressive technique, arouse the public's appreciation interest, conduct well intentioned exhortation and guidance, correct mistakes, establish a new style, influence public opinion, and dredgesocial psychology, regulating people'ssocial behavior, to maintainsocial morality And normal order, promoteSocial healthHarmonious and orderly operation to achieve harmony between man and natureSustainable development For purpose advertising [51].
It can be seen that the reason why public service advertising is called public service advertising is that public welfare is its essential feature, and it focuses on the common interests of the whole society.Throughout the publicity theme of Chinese and foreign public service advertisements (protecting ecologyProtect the Earth，Eugenics, opposing cults, advocating science, opposing war, advocating polite social customs, patriotism, etc.
Non profit
Non profitIt is an important feature of public service advertising. That is why it is different from commercial advertising.No matter which group, organization or department publishes the public service advertisement, its purpose is non-profit.Beijing Broadcasting UniversityProfessor Lu Shengzhang of the Department of Advertising once said that the purpose of commercial advertising is to obtaineconomic interestIn order to make money, people who spend money on advertising should get directeconomic performance;Public service advertising is to spend money to advertise and deliver information to the public, only to arouse the public's attention to some social hot spots and public welfare events, and serve the society. It is a manifestation of the spirit of dedication to society, not for profit.
It can be seen that public service advertising is not a corporate image advertising for a certain enterprise or organization, nor is it for the promotion of certain goods or services, so its purpose is not to make money, that is, non-profit is an important feature of it.For example, CCTV has been broadcasting public welfare non-stopAdvertising filmIt will not only spend a lot of TV space, but also spend a lot of manpower and financial resources to produce public service advertising films, and these expenses cannot be rewarded by the cost of goods like commercial advertising. This kind of free economic payment is itself forSocial servicesRegardless of their own economic returns.
Social
Public service advertising is not concerned about one person or a small number of people, but about social issues that people generally care about, so it has social characteristics.This feature is reflected in the theme of public service advertisements, such as environmental protectionRespecting teachers and valuing educationThe themes of eugenics and upbringing are of universal social significance, and its sociality is inseparable from public welfare.Public service advertising depends on socialityMajor themesAs a propaganda content, it can arouse strong resonance of the public, be generally valued by the public, and thus play a role in advocating aNew fashionOr promote oneNew ideasOr to stimulate the patriotic enthusiasm of the public or to exhort and warn the public.
Because the social issues that people care about have a distinctive epochal nature, the sociality of public service advertising is often characterized by the times. It is based on the contemporary society and carries out public service publicity against the hot and difficult issues of the times.For example, in 1998, China's laid-off employment was the focus of the time, and most of the public service advertisements in that year encouragedlaid-offKeep the spirit of self-improvement and correctOutlook on career choicePublicizing the theme.
Popularity
The popularity of public service advertising is determined by the fact that its audience is the public.Other commercials face a specifictarget audience Therefore, the form and content of its advertising should conform to the characteristics of the target audience, while the audience of public service advertising is the general public, with different educational levels and understanding abilities. Therefore, public service advertising must be easy to understand, which requires not only that the content of advertising should have universal significance, but also that the form should be popular and simple, and the language should be accessible, easy to understand1:3 flavor suitable for most people.Only in this way can public service advertisements really serve the public.
Production principle
Announce
edit
The creation of public service advertisements should not only follow the creation principles of general advertisements, but also reflect thePrinciple of personality。The personality principle of public service advertisement creation includes the following aspects.
Political principle
Public service advertisements promote ideas.Conceptual genusSuperstructureThe ideological and political principle is the first gist.
The ideological and political principle also requires the taste of public service advertisements to be elegant.It means toIdeologicalUnify with artistry, and integrate ideology into artistry.At the 43rd Cannes International Advertising Festival, there was an anti racism advertisement with four brains. The first three were the same size, and the last one was significantly smaller than the first three,Text descriptionAfricans, EuropeansAsiaHuman and racist (both marked under the corresponding brain).Let the audience think and experience for themselves.Unique creativity is amazing.
Advocacy principle
Public service advertising to the publicSelling concept orCode of Conduct, should be carried out in an advocacy manner.Both the sender and receiver should have equal communication.It is absolutely unacceptable to assume the posture of an educator, to be condescending, and to speak in the tone of teaching others a lesson.
This doesn't mean that public service advertising can'tBad behaviorSpeak with bad atmosphere.The advocacy principle of public service advertising requires us to adoptFocus on positive publicity, reminding and persuading, and communicating with the public on an equal basis.There are many successful examples in this regard, such as "cherish the summer vacation", "your family is looking forward to your safe return"“Protect water resources”"Children, don't join the ranks of smokers", etc.
Emotional principle
Human attitudes are rooted in emotions.If the idea can be attached to the emotional component that is easy to be perceived, it will arouse resonance, not to mention the oriental nation attaches great importance to emotion.
asFujian TV StationThe broadcast of an advertisement of "Cross Strait friendship and reunion" successfully appeals to the concept of the reunification of the motherland.
Creative Features
Announce
edit
How to make the public feel interesting, curious, relaxed and patient, so as to make the public accept it from the bottom of their hearts skillfully, is the primary topic of producers.For example“brownoutGo out and turn off the lights. "Let's have a lookRussiaHow do advertisers do it.In a group of animated pictures, a couple quarreled so much that the husband could not bear it, packed his clothes and ran away from home.The wife woke up from a dream and cried bitterly with several children in her arms.Not for a momentdoorSuddenly, her husband appeared at the door.The husband is back!The wife and children were about to turn tears into laughter, but the husband reached out and snapped the switch off the wall, slammed the door and left.The room was dark at once.Caption: Save electricity, peopleWalking lightExtinguish.This is creativity, an unexpected outcome.
Compared withcommercial advertisementPublic service advertising is relatively free in creativity, because commercial advertising willAdvertisersConstraints.The public service advertisement only needs to conform to the nationalmoralAnd the law, less restricted, the creator has more room to play.
A good TV public service advertising creativity should generally have the following characteristics:
Deeply reveal the essence and thoroughly analyze the reason
CCTVA warning was broadcastSmoking hazardPublic service advertisement of life.TV pictureIn the middle, the word "smoking" is displayed in a striking position, and the combination picture of smoking endangering health is displayed on the background. The "fire" on the half of the word "smoke" ignites a cigarette and burns furiously, burning a series of amazing figures:
Every year in the world caused by smokingdeath toll3 million, accounting for 5% of the annual death toll;One person dies every 10 seconds because of smoking in the world;
The average smoking rate of men over 15 years old in China is 61%
The deep voice over further reveals the essence:
Smoking is the key to the success of war, hunger andplagueAfter that, it is the biggest threat to human survival.
A set of astonishing figures and an enlightening warning tell us the harm of smoking in essence, which makes people frightened and self aware, thus receiving good publicity and warning effect.
A good advertising creativity is the crystallization of wisdom, which will double the warning and enlightenment effect of public service advertising.
High artistic concentration and subtle metaphor
TV public service advertisements must be compact and short, and should not be sloppy.But for themPublicity effectBut it requires that although it is short, it is still fine, and the feeling is really strong.This requires that what we tell people be highly concentrated in a dazzling moment.
Shandong ProvinceAn award-winning public service advertisement in 1997 can be called an unforgettable masterpiece.At the beginning of the advertisementThe apple blossomFull of screens, after the flowers wither,green leafThe branches bear aAppleThe bigger the apple grows, the bigger it becomes.When the fruit disappears, two small apples come out again, and when the fruit disappears again, four small apples come out... After several times of concealment, the branches with numerous fruits are full of thin and defective fruits.At this time, the overburdened apple branch was broken with a "click" - the picture stopped.A voice over with profound meaning came from the distance: human beings should also control themselves.
The concentration of art and the ingenuity of metaphor can shorten the time and length ten times, and increase the appeal and persuasiveness one hundred times.
Moderate exaggeration and incisive vigilance
Good advertising creativity can not be separated from subtle metaphors, but also from appropriate and accurate exaggeration.The public service advertisement of cherishing water resources broadcast by CCTV tells people frankly that "China is aLack of water resourcesAfter ", he went on to warn people that if we destroy water resources recklessly, the last drop of water we see will be our own tears!On the screen, a crystal tear drips from a beautiful big eye.People are shocked by what they hear, which is really a warning motto and a good point pen.
Watching TV public service advertisements often, I always feel that the creative styles are different, and each has its own advantages: there are direct reports to enlighten the mind;There are amazing witticisms and criticisms of the current situation;There are words of warning and thought-provoking;In short, a TV public service advertisement with excellent creativity will always be fully reflected by means of sound, image, subtitles, sound and other TV meansCreative effectIn order to produce the bestsocial resultsAnd achieve the goal of alerting and educating people.It is an artistic enjoyment to watch creative public service advertisements.
Public service advertising is not justGovernment actionIt needs the participation and support of the whole society.If more entrepreneurs can realize this and actively participate, China's future public service advertising will have a broader world and better prospects.
Create a new society together, and use civilized language with us
Create a civilized city and build a harmonious Guangzhou
Hands in hand hold up a sky, heart to heart to speak civilized words. Civilized words are indispensable to life, and laughter is indispensable to the crowd
Strive to be civilized citizens and create a better home
Building a harmonious and civilized city depends on everyone's concerted efforts
Solidarity, strength, civilization and future
Create a civilized society and build a beautiful home
Charm XX Civilization XX
Civilized XX is more wonderful with you
XX spirit creates civilization XX
Cultivate a civilized image everywhere Everyone is a civilized citizen
Hand in hand maintenancePublic moralityJointly build urban civilization
XX is my family's civilization depends on everyone
Create civilization together in the same hot spot
Care for XX and share civilization
Everyone's family is a civilized family. XX depends on everyone
Civilized XX Charming City
Civilization XX starts from me
Civilized XX, hand in hand, harmonious society, heart to heart
Civilized XX Charming City
Work together to create civilization XX and build harmony XX side by side
Create XX civilization
Large scale public service advertisement
Everyone needs a civilized city, and the city needs everyone to be civilized. Civilized city, everyone loves you, and your participation is more wonderful
Create a Civilized City and Build a Harmonious Society
3. Perhaps, your fingertips are holding the lives of others - please do not smoke (smoking is prohibited in hospitals)
4. Here, the incense fire will not continue
5. Your cigarettes and my oil are destined to prevent us from falling in love - smokers are forbidden
6. Never light your cigarette, it will turn you into a wisp of blue smoke (no smoking at gas stations)
7. If you want to smoke,Time bombBy my side!(No smoking at gas stations)
8. Temporary happiness, eternal pain - no smoking
9. Ignite your smoke, pollute the air and kill people. Where is your conscience!
Non smoking public service advertisement
10. Please don't let your selfishness ignite my building - no smoking (no smoking in shopping malls) 11. Smoking suffocates our children (illustrated above)
11. A group of public service advertisements against smoking by HCG
A group of public service advertisements against smoking by HCG
In addition to smokinglung cancer. It will damage the skin and lose life... There is also a strong reason that——Second-hand smokeHarm people.
12. It doesn't matter if you smoke and commit suicide. Don't drag your child to be buried with you!
4. Whose family is old and small, respect the old and love the young.
5. Parents are children's teachers, respecting the old and loving the young is a virtue.
6. If there is no star child shining in the sky, she will be dark;If there is no warmth in the world, she will fall into the woods.Love the old and children as you love yourself!
7. When wrinkles cover your forehead and your hands cannot smooth them, let love flow into your eyes along the wrinkles;When your eyes are filled with childishness and your hands cannot erase it, let love shine in front of you.Respect the old and love the young, human virtue!
5. Establish an integrity system to ensure food safety
6. Pay more attention to food safety and take more responsibility for limited life
7. Implement the food safety project to promote the harmonious development of Zhejiang
eightSafe foodLianwanjia, food safety depends on everyone
9. Work together to ensure food safety and ensure people's health
10. Feeling for food safety and building a harmonious home
11. Man is iron, rice is steel----DongguanKaihua Advertising
Oppose war
1. Stop the war, for the children!
2. Look at the innocent smile on the child's face, how can we be willing to let this peace and tranquility pass away in a flash?
3. More lubrication, less friction.
Launch platform
Announce
edit
TV, radio and magazines are the three major media, of which TV public service advertisements are the most,CoverageThe most extensive and the best effect.More and more public service advertisements prefer to choose new media in order to attract more young people's attention and achieve environmental protection measures when choosing investment platforms.Such as network, mobile phone, building and outdoorLight box advertisementEtc.And becauseonline advertising Overspread,Mobile advertisingThe outdoor light box advertisement has become the best platform for public service advertisement.
The picture is to save the dyingThe Sumatran tiger, a group of public service advertisements with light boxes.
"Protect Sumatran Tiger" light box public service advertisement
In the poster, the Sumatran tiger was mutilated to death. "Are your issues killing the critically endangered Sumatran tiger?" is even more thought-provoking.
event:
Indonesia APP Paper Group, in order to seek profits, cut downTropical rain forest, causing the environment to sufferSevere damageAs a result, the number of Sumatran tigers has declined sharply, leaving less than 400 in the world.Major enterprisesEnvironmental protection organizationsAnd countless environmental protection enthusiasts started the activity of "Resisting Breeze Paper Towels and Protecting Sumatran Tigers".
data statistics
Announce
edit
On May 8, 2024, the State Administration of Radio and Television released the 2023 National Radio and Television Industry Statistics Bulletin, which shows that in 2023, the broadcast time of radio public service advertising programs will be 612300 hours, a year-on-year increase of 3.92%, accounting for 45.08% of the broadcast time of radio advertising programs.The broadcast time of TV public service advertising programs was 1.2201 million hours, up 7.49% year on year, accounting for 56.27% of the broadcast time of TV advertising programs.[8]
