Some or all combinations of names, terms, symbols and designs used worldwide
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Global brand refers to some or all combinations of names, terms, symbols and designs used worldwide.The role of brands is mainly to distinguish themselves from competitors.When a company uses a global brand, it can carry out unified and coordinated promotional activities around the world. It is also easy to open sales channels and establish the company's image.Some famous brands in the world, such asCoca Cola、MicrosoftDisney, Kodak, etc. are intangible assets of the company and have high value.The strength of the brand proves the strength of the company, and the image of the brand also establishes the image of the company.Global brand is a powerful weapon for the company to gain global customers and economies of scale.[1]
Chinese name
Global brand[1]
Type
Economic terminology
advantage
Global brands produce to specific countries and societiesImage value, industrial value, and further promote stable economic development, as shown in Figure 1:
Figure 1
A specific country may rely on its brand company value andpopularityIf the national brand image and its value are improved, the national brand image can be regarded as a reflection ofcountryAllproduct linesThe former Japanese Prime Minister Yasuhiro Nakasone once said that when communicating with international people, JapanSonyJust like his left face, Pamasonic is his right face,international brand Make him superiorfeel。At the same time, thesebrand imageinfluenceconsumerOfpsychology, for consumersPurchase DecisionImpact, which is whycommodityService generates national brand value.[1]
