Enterprise objectives

Overall effect to be achieved by various activities of the enterprise
Collection
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The enterprise goal is the overall effect to be achieved by various activities of the enterprise. Economic Assumptions enterprise operation Our goal is to maximize profits and pursue long-term Maximizing enterprise value In reality, enterprises may market share Maximize Enterprise growth The goal is to maximize the speed. Microeconomy theoretical analysis Single static Target Assumptions Profit motive It is of universal significance, core status and lasting dominance enterprise behavior This simplified assumption has rationality Based on this assumption, the output, price competitive strategy The theoretical research on various behaviors has fully revealed the nature of enterprise behavior, and this hypothesis constitutes economics Theoretical system Basic assumptions of. [1]
Chinese name
Enterprise objectives
Classification
current goal
Role
*Clarify the direction of work
Foundation
Grass roots operation objectives

Basic information

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Enterprise goals can be divided into current goals (within one year), short-term goals (1-3 years) Medium term objectives (3-5 years) Long term goals (more than 5 years); According to the whole and part, it can be divided into: overall goal and department goal; It can also be divided into: Marketing objectives Sales target Financial objectives , production objectives, human resources objectives, R&D objectives, etc; Press Management level From low level to high level, it can be divided into: grassroots operation goals, middle level functional goals, and high-level strategic target
Great boldness makes great achievements; Only when the starting point is high can we enter a high realm; Only when you have a long mind can you soar. Only those enterprises that set lofty goals and strive for them can flourish forever. American behaviorist J. Gigler pointed out that setting a high goal is equal to achieving a part of the goal.

Objective Vision

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Specific goals and general vision;
The goal is about to be achieved. The plan that can be achieved through hard work is a vision that can guide employees forward.
Vision helps to determine development goals, which serve the realization of the vision.

According to requirements

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*Guide enterprise resource allocation and motivate employees
*Clarify the direction of work
*Measure the effectiveness of business activities
*Create a good reputation and brand image

Target Instance

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Tianjin COSCO's goal: to become a world-class enterprise World Top 500
Chang'an Automobile The "three three three" goals of
Create famous brands, launch celebrities and strive to be known Famous enterprises "Three famous enterprises" of the industry;
cost reduction , activate capital, people-oriented“ Three principles ”;
The "three forces thought" of making good use of power, acquiring intelligence and developing potential.
Corporate objectives of Stone:
Chinese IBM , the four links of the world.

Management by Objectives

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The so-called enterprise management by objectives means that the top leaders of the organization shall, according to the situation and social needs , formulate the organization within a certain period operating activities The overall goal to be achieved is then implemented layer by layer, requiring the heads of subordinate departments and even each employee to form a target system And take the completion of objectives as the basis for assessment. In short, objective management is to let the executives and employees of the organization personally participate in the formulation of objectives and implement them in their work Self control , and strive to achieve the goal of a system or method.