The enterprise development plan is correctEnterprise Strategy The common business management courses include "enterprise development planning" as an important content.The main role of enterprise development planning is how to better develop the enterprise.
Enterprise development strategyIt is the line, principle, soul and program of the enterprise development plan.The enterprise development strategy guides the enterprise development plan, and the enterprise development plan implements the enterprise development strategy.
2. Pay attention to the subdivision and implementation of the small plans under the medium and long-term large plans.Focus only on planning, especiallyAnnual planYes;However, it is necessary to make a phased plan around the annual plan, and insist on guiding and commanding all plans with the development strategy of the enterprise.Attention must be paid to specific measures, quantitative objectives and comprehensive balance when making plans.
3. The plan must be a detailed and relative short-term goal based on the enterprise development strategy, which is the fundamental guarantee for achieving the strategy.
4. In the process of formulating and implementing the enterprise development strategy, we must closely focus on the core of the strategy
(1) In the process of formulating and implementing the enterprise development strategy, whether you areStrategic defenseIt is an inevitable rule of everything that strategic attack is the most important.If we grasp the main contradiction of things, we will grasp the essence of the problem, which will enable us to solve many problems with half the effort.
(2) The focus of enterprise development strategy is the competitiveness of enterprises.The competitiveness of an enterprise is based on the objective analysis and evaluation of its internal factors, which depends on the industry structure and the relative market position of the enterprise.The core competitiveness of an enterprise is the essence of its development strategy.
Core themes
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Analysis phase tasks
(1) Objective: The purpose of comparative analysis of external uncontrollable factors is to grasp the favorable opportunity, avoid risks, and improve the rapid response ability and innovation and sustainable development ability of enterprises.The comparative analysis of factors enables enterprises to know themselves and their rivals, develop strengths and avoid weaknesses, give full play to their own advantages, and make goals, resources and strategies unified and harmonious.
(2) External environment investigation and analysis content
① Macro environment analysis: politics, economy, society, and technology logic.(referred to as PEST analysis)
② Intermediate environment analysis: analysis of the development factors of the industry in which the enterprise is located, prediction of the evolution of the industry structure, analysis of the competitive structure of the industry in which the enterprise is located, evaluation of the characteristics of the industry in which the enterprise is located, analysis of the change drive of the industry in which the enterprise is located, analysis of the key factors for the success or failure of the industry in which the enterprise is located, opportunity threat analysisLife cycle analysis。
③ Micro environment analysis:Customer needsDevelopment analysis, supplier supplyability analysisCompetitiveness analysis of competitors, analysis of potential entrants, analysis of existing alternativesbaud5. Analysis and application of dynamic model.
(3) Contents of investigation and analysis of internal factors
① Enterprise internal analysis:Enterprise resourcesCompetitive advantage analysis, product andService value chainAnalysis, enterprise core management ability analysis, enterprise core competitiveness analysis, enterprise potentialCore competenceAnalysis of the company's price and cost, analysis of the company's strategic advantages and disadvantagesCost advantageAnalysis and key points of channelsStakeholder analysis, life cycle analysis of enterprise products and services, SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
② Enterprise financial analysis: economic benefit analysis method, financial management ability and benefit analysis, corporate financeability analysisEconomic benefit evaluation indexFinancial ratio analysis。
(4) Determine the strategic direction and policy according to the analysis results, establish the analysis results and prepare the analysis report.
Strategic consulting and decision-making
(1) As scheduledStrategic approachAnd direction, based on the analysis reportstrategic planning Draft: overall strategic planning, sub divisional strategic planning and functional strategic planning of the enterprise.
(2) It is very important to carry out technical consultation on the draft development strategy with the help of qualitative and quantitative comparative analysis of experts.This is also the substantive task of the consultation phase.The purpose of consultation is to effectively verify the accuracy of strategic objectives, the feasibility of strategic development, the rationality of resource allocationstrategy implementation The controllability of the process and the risks caused by internal and external factors, so as to revise, improve and supplement the draft strategy.
Strategic plan tracking
(1) Detailed and completestrategy implementation The plan is the key to ensure the effective implementation of the strategy.With a plan, there will be order and hierarchy, qualitative and quantitative basis, and we will not be blind.
(2) Plan based implementation tracking isEnterprise development strategyBasic guarantee for implementation.Through the implementation tracking, we can timely understand and grasp the phenomena and problems occurred in the implementation process, and make timely corrections and corrections accordingly;Only through tracking can we effectively supervise and urge the effective implementation of the strategic plan.
Planning preparation
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1. According to the objective and actual situation of the enterprise itself and the environment, analyze and formulateEnterprise development strategyThe necessity of planning and what kind of enterprise development strategy (stable development or innovative development) should be adopted.
(1) Conditions for stable development
① The market demand is stable, and the products are in the early stage of market saturation;The original product market can be maintained.
② The market demand is stable, but the product is in the late stage of market saturation;Existing products can be improved to maintain the original market.
③ Use the original products to develop a certain market segment.
(2) Innovative development (based on stable and abundant internal resources)
① Develop new product segments.
② Develop new products.
2. Determine the guiding ideology, guidelines and principles that should be followed when formulating development strategies.
3. Establish clear development direction and purpose.
