The price segmentation method refers to a method that salesmen compare the prices of smaller units of goods when quoting, which creates the buyer's psychological sense of price cheapness, thus facilitating the transaction.
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Price segmentation is a psychological strategy. seller price When using this technique, the buyer can feel that the price is cheap psychologically. Price segmentation includes the following two forms: 1. Offer in smaller units. For example, 10 yuan per kg of tea is 0.5 yuan per 50g, 1000 yuan per ton of rice is 1 yuan per kg, and so on. Paris Metro advertisement Yes: "Only 30 franc 2 million passengers can see your advertisement. " 2. Compare the prices of smaller units of goods. For example, "If you smoke one cigarette a day, you can order a newspaper every day.". [1]
