Zeng Tao,Southwestern University of Finance and EconomicsPhD candidate in business management;Manager of the sales company of Sichuan Jiufeng Pharmaceutical Co., Ltd., and business management consultant of Sichuan Hongxin;Director of Chengdu Market Research Co., Ltd.It mainly provides enterprises with the way of operation and management, including enterprise strategic planning, operation planning, and project overall planning.He has presided over business model planning, strategic consulting, business management structure design, management team guidance and government consulting projects of dozens of enterprises, and has set foot in many industries, including real estate, fast moving consumer goods, manufacturing, service andHigh tech enterprises。Since 2002, he has started to study enterprise business model innovation. He has published many papers on business model innovation, and has written the book Business Ecological Rules in the Age of Change, Survival and Wealth Creation. He is one of the pioneers in this field in China.
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Value Competition: Business Opportunities and Crises in Traditional Industries is one of a series of books on business model innovation.Value Competition: Business Opportunities and Crises in Traditional Industries focuses on common traditional industries, points out the crises and business opportunities faced by traditional industries in the era of rapid flow of knowledge and information, and analyzes the innovative activities of enterprises in traditional industries.The main contents of Value Competition: Business Opportunities and Crises in Traditional Industries include: understanding value competition, the new land of wealth in traditional industries, business model innovation in traditional industries, cultivating a new business model, and capability evolution.
Value Competition: Business Opportunities and Crises in Traditional Industries is easy to understand and lists a large number of cases. It is a must read book for managers at all levels of enterprises.[1]
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preface
Chapter I Understanding Value Competition
Wealth stories around
Networked business empire
Hotel upstart
Clothing: the Road to Brand Innovation
Chain operation mode
From product innovation to model innovation
From product innovation to industrial innovation
Service innovation of selling leisure time
The right to speak in the era of change
The rise of the era of change
Characteristics of enterprise operation
Who has greater voice
Fragile leader
phenomenon
reason
Vulnerable leaders: traps of Chinese enterprises
The Manifesto of Change -- The Saboteur Theory
Saboteur theory
The core of new economy is creative destruction
rat race
Value Competition Equation
Reflection on long-term competitive advantage
The Main Melody of the Era of Change -- Value Competition
Value competition=basic resources+core competence+business model innovation
Chapter II Wealth of Traditional Industries in the New World
Discover industry opportunities
Discover industry opportunities from unmet needs
Discovering industry opportunities from changes in demand
Discover industrial opportunities from technological progress
Discover industrial opportunities from industrial policies
Discover industrial opportunities from industrial growth
Discover industry opportunities from the economic cycle
Discover the secret of value innovation
Value creation and value innovation
How to discover value innovation
From business creativity to business model innovation
Production of business ideas
From creativity to innovation
Realize enterprise value innovation through business model innovation
Factors needing attention in implementing business model innovation
Pay close attention to customers
Pay close attention to external market
High attention to information
Pay close attention to the key capabilities of enterprises
Pay close attention to the internal system and cultural environment of the enterprise
Pay close attention to the learning ability of enterprises
Chapter III Business Model Innovation of Traditional Industries
Structure and classification of traditional industry business models
Structural model of business model
Three basic relationships of business model
Basic classification of business models in traditional industries
Characteristics of business model innovation in traditional industries
Innovation characteristics of manufacturing business model
Innovation characteristics of business model of traditional service industry
Business model innovation methods of traditional industries
Use new technology to change the way of value creation
Define business boundaries based on capabilities
Expand sources of innovation
Look for opportunities for industrial chain integration
Business model innovation of traditional industries in China
Businessmen looking for business opportunities
Entrepreneurs looking for innovation opportunities
Chapter IV Cultivating a New Business Model
Innovative design of business model
1C Customer Channel
2C supplier partner channel
3c Capital Channel
Incubation of enterprise business model in start-up period
Characteristics of business model in start-up period
Strategies for Successful Incubation of Business Models
Strengthen the value creation mechanism of business model
Value logic
Generation of value creation mechanism
Avoid the wrong understanding of value creation
Chapter V Capability Evolution
Capability evolution view
Small boat, good turn around -- "side effect" of core competence
Sustainable competitive advantage based on capability evolution
Ability evolution puzzle
Capability classification
Stage division of capability evolution
Ability puzzle
Looking for the fulcrum of evolution
Evolution path of traditional enterprises' capabilities
Path 1: Self accumulation of ability
Path 2: Assembly and internalization of capabilities
Path 3: Grafting of capability
From enterprise innovation to industrial innovation
Innovation strategy in the period of industrial growth
Innovation strategy in the mature period of the industry
Innovation strategy in the period of industrial recession
