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Cross linkThe foundation ofFriendly Links, but ordinaryFriendly LinksIt's between two stationsExchange LinksCross link three or more stations to exchange, mainly in the form of the following two.
In fact, cross link is another way of friendship link exchange. It can also be said that the basis of cross link is friendship link, but ordinary friendship link is to exchange links between two stations, and cross link three or more stations.
form
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Form 1: Cross link between three websites
You have website A and website B, find each other's CWebsite link。You use AWebsite linkLet the other party's C website link to your B website[1]。
Form 2: Cross link between four websites
You have website A and website B, and each other's website CWebsite link。You use AWebsite linkThe other party's website D and the other party's website C link to your website B.This is also a form of cross linking.
objective
Case 1: Increase PR value of new station
You have launched a new website B, and want to quickly improve the PR value of website B, but the PR value of website B is too low for anyone to change, so you should use website A with PR value.Help website B change links back, so as to improve the PR value of website B.
Scenario 2: Optimize key websites or channels
Both websites A and B are old, and their PR values are not low.But website B is more valuable for you. If you can optimize it better, you can earn more money.However, there are only a limited number of links that can be exchanged through website B.At this time, website A needs to help website B exchange more links outside.
ways and means
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1. Cross link between the three websites: A has two websites, A and B, and B has one website, C, so A's website A is the resource station, B is the target station, and the cross link between A and B is like this: "A site links to C site, while C site links to B site, and C does not need to link back to A site";
2. Cross links between the four websites: A has two websites, A and B, and B has two websites, C and D. The cross links between A and B are as follows: "A links to D, C links to B, and both parties do not need to link back";
3. Cross link between the two websites: the secondary column pages A and B of website A, and the cross link of website B is as follows: "The column page A of website A links to website B, and the link form of website B links to page B of website A".[2]
malpractice
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After the exchange of cross links, if the webmaster needs to query whether the other party's links still exist, it cannot be completed by using ordinary tools to query friendship links, and then it needs to open cross pages one by one to check, increasing the workload.
advantage
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Many SEOs don't like to exchange with cross linked websites because they don't trust cross links and think they are harmful. In fact, cross links areWhite hat SEOBehavior, which can quickly increase the PR value of a new station or a certainSecondary directoryThe PR value of a channel is recommended as long as the PR of the import link and export link are equivalent, the snapshot collection is OK, and the site is in the same industryCross linkExchanged.
If it is a website navigation site, export links too many sites even if the exchange link effect will not be very obvious.However, one drawback of general cross links is that it will increase a lot of work, because we can't find it through the webmaster tool, so we can only check it manually.[3]
Because of cross link, it naturally becomes a single chain, and the pr gap is very large, so it is easy to be considered as a black chain for purchase.The webmaster tool cannot directly query cross links, which is difficult to query and increases the workload.
Quickly look for sites willing to do cross linking, and if you want to quickly find some websites willing to do cross linking, there is still a way in the early days.Just add somelink exchange QQ group of.Because many people from SEO companies doKeyword ranking, mainly using cross links.This kind of website crowd is particularly willing to do cross links.
matters needing attention
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Few webmasters are willing to make cross connection
Many webmasters are not familiar with cross links, are not convenient for monitoring, and are disgusted with the trouble, so it is difficult to find websites willing to cross link.I remember that one day I contacted 20 websites. They were willing to exchange links, but they were unwilling to do cross links.So you must be prepared. But in the future, if you are not familiar with cross link webmasters, you can directly show my article to them. Maybe they will be willing to do cross link.
How to persuade the other party to link to the new station of PR0
If it is a new station of PR0, it will be more difficult.Because many webmasters also think that,linkWebsites with lower PR values will affect their own PR values.In fact, no matter how many websites are linked, the PR value will not be affected.Or you can take the initiative to say that you can also link to the new station that the other party wants to promote, so it is easier to reach cooperation.
There is a kind of cross link that is most easily accepted by webmasters, that is, push the home page of the website with the channel.Some slightly larger websites have many channels and channelsPR value。If your key SEO is the home page of the website, you can exchange links through the channel to let the other party link to your home page of the website.
Because the PR of the home page is generally higher than that of the channel, it is easy for the other party to accept, and it is on the same website, so it will not feel that there is any loss.
