CCTV Finance Channel (call sign: CCTV-2, referred to as CCTV Finance Channel or CCTV-2) isCCTVIts TV channel, with financial information programs as its core and life service programs as its auxiliary, started broadcasting on February 1, 1987[1]。
In 1987, CCTV-2 was officially broadcast nationwide[1-3]。On January 1, 1993, it was positioned as a "comprehensive channel focusing on economy".On July 3, 2000, the second program of CCTV was named Economy, Life and Service Channel[4-5]。On October 20, 2003, the channel of economy, life and service was changed to the channel of economy[4-5]。In 2009, it was renamed as Finance Channel from Economy Channel[6]。In 2014, high-definition signals were broadcast on the satellite through Zhongxing 6A, and began to broadcast high-definition and standard definition simultaneously.In 2015CCTV Headquarters BuildingOfficially broadcast.
On May 1, 1973, BTV began the trial broadcast of color TV programs, which were broadcast on Channel 8 every Tuesday, Thursday and Saturday evening in Beijing. On October 1 of that year, it was officially broadcast[1]。
On May 8, 1974, the color TV program of BTV was increased to one broadcast every night.On October 1, BTV officially announced the implementation of color TV broadcasting[7]。
On July 25, 1977, the two programs of BTV were all changed into color TV programs, completing the transition from black and white TV to color TV[7]。By the late 1970s, the channel had established the "Open Circuit" communication mechanism, and initially established the prototype of one of the only two comprehensive channels of CCTV.
In December 1984, the Ministry of Economy of CCTV was established[2-3]。
On January 1, 1985, the program Economic Life sponsored by the Ministry of Economy was broadcast nationwide through CCTV-1[2]。
In December 1986, at the "Conference on the Transmission of CCTV's Second Program to the Whole Country" held in Qingdao, it was decided that on February 1, 1987, CCTV would officially transmit economic programs to the whole country through international satellites.After the "Qingdao Conference", CCTV-2 launched the 40 minute Comprehensive Economic Information on the basis of Economic Life[2]。
At the beginning of broadcasting
On February 1, 1987, CCTV-2 officially began to broadcast nationwide, and Comprehensive Economic Information was officially launched.The two news items, "Beijing Shazikou Freight Yard Snacks Watermelons" and "Capital Customs has a serious backlog of goods", broadcast by Comprehensive Economic Information, became the focus of economic news at that time. After the direct intervention of the central leadership, the units criticized by the report quickly dealt with the relevant problems and the responsible persons, and received good results.CCTV-2 also focuses on the launch of the political commentary feature film Spring Tide of the Times, which reflects the process of China's reform.The film comprehensively summarizes the reform achievements of the Party and the state in agriculture characterized by the implementation of the household responsibility system, and also reflects the urban reform, opening up, talent exchange, etc[1-3]And rebroadcast CCTV-1's News Network, Evening News and Noon News (the predecessor of News 30 Minutes).
At 21:00 on December 18, 1989, based on the revision of Comprehensive Economic Information《Economic half hour》Launch on CCTV-2[2]。
April 21, 1990, variety show《Zhengda Program 》Launch on CCTV-2[8]。
On March 15, 1991, the first "March 15"World Consumer Rights DayAfter the party3.15 PartyIt has continued to this day, and as of 2016, it has held 26 sessions[2][4]。In September, the Ministry of Economy of CCTV organized three interviews with more than 40 people to go deep into the Dabie Mountain area of the old revolutionary base area and understand the various needs of the people in the old revolutionary base area for economic development[2]。
On June 18, 1992, CCTV seriously studied the issue of launching the new "Economic Information Broadcast" on the premise of continuing to run the "Economic Half Hour" program[2]。On July 12, the National Provincial and Municipal TV Station Chiefs' Meeting was held in Beijing to implement the information source and cooperation network of the Economic Information Network[2]。At 18:30 on August 31《Economic Information Network》Launched on CCTV-2, and stopped broadcasting for the first time on June 30, 1996[2][55]。
On May 1, 1993, the TV news magazine program "Oriental Time and Space" was launched on CCTV-1 and rebroadcast was set up on CCTV-2[62]。
In 1994, CCTV-2 began《Economic half hour》The first program named after the host in China, "Yidan Topic", was launched.[3]On April 1, the news comment program Focus Interview was launched on CCTV-1 and rebroadcast was set up on CCTV-2.
On April 3, 1995, News 30 was broadcast on CCTV-1, and a rebroadcast was set up on CCTV-2.
On March 16, 1996, the large-scale talk show "Tell the truth" was launched on CCTV-1 and rebroadcast on CCTV-2.From April 1 to 16, the 16 episode TV series Pilot Tracking was broadcast on CCTV-2 Economic Half Hour.[9]On May 17, the news review program "News Survey" was launched on CCTV-1 and rebroadcast on CCTV-2.In June, the Ministry of Economy was transferred from CCTV News Center to CCTV Advertising Economic Information Center.[9]On July 1, News Broadcast cancelled its rebroadcast on CCTV-2 and moved to CCTV-3.
Economic oriented integrated channel period
In 1996, in order to strengthen the audience's understanding and grasp of the economic situation, the former Ministry of Economy of CCTV held the selection of ten major economic events at home and abroad.[9]On July 1, CCTV-2 was officially adjusted to a channel featuring economic programs, opening the channel professionalization reform of CCTV-2[9]。
On May 5, 1997, some program names of CCTV-2 were changed.Audiences can receive complete and systematic economic programs from morning to night every day.This time, the name of Financial Report was changed to《China Finance Report》, The Entrepreneur was renamed The Way of Business, and The Global Economy was renamed The World Economic Report[9]。
On March 15, 1998, CCTV-2 launched a 6-hour special live broadcast program "March 15, 1998" in the daytime[3]。On June 1, CCTV officially launched the channel packaging scheme, which focuses on CCTV-1 and takes into account CCTV-2. The call sign was "China Central Television". On November 22, CCTV learned from the popular interactive program style in the UK, entertainment and educational programs《Lucky 52》It will be broadcast on CCTV-2 until October 27, 2008[4-5]。
On April 17, 1999, the 85th Session of the CCTV Broadcast was successfully broadcast on CCTV-2China Import and Export Commodities Fair(Canton Fair)[5]。On July 5, CCTV-2 China Finance and Economics Report was changed to be broadcasted four times a day (three times on Sunday), with a total of 85 minutes (70 minutes on Sunday) broadcasted throughout the day[10]。In the same year, The Way of Doing Business was changed to Famous Businessmen.On August 9, CCTV-2 said goodbye to the semi-automatic analog broadcasting system that has been in operation for 12 years and switched to the full digital broadcasting system to implement the robot full-automatic broadcasting[5]。In September, CCTV-2 joined handsShanghai TV Station, launched a special report on the 1999 Shanghai Fortune Global Forum[3]。In November, CCTV-2 broadcast the "1999 Science and Technology to the Countryside" science and technology event in Sanlifan Town, Luotian County, Hubei Province[3-4]。
Economy · Life · Service Channel Period
On July 3, 2000, the second program of CCTV was named Economy, Life and Service Channel, which was an important step in the channel's professional reform.The characteristics of the Economy · Life · Service Channel are: the propaganda window of economic policies, the display platform of economic achievements and the link of economic life.The three principles of this revision are: the content setting of the program should be consistent with the requirements of the target audience, and the proportion of economic life service programs should be increased;The broadcast time of the program is consistent with the television audience's viewing rules, and the broadcast time of the original famous column is adjusted;The program form is consistent with the audience's appreciation habits, and the newly launched programs are more civilian and service oriented.Launched Securities Time and Earth Report (later renamed Earth Story)《Happy Dictionary》《dialogue》Night of Securities (later renamed as《Today Securities》）Eight on-demand programs, including Breeze Car Shadow, China Real Estate Report, Internet Age, etc., followed by a professional program, Art Investment, which launched a package focusing on CCTV-2 and giving consideration to CCTV-1 and other channels[4-5][63]。From September 15 to October 3, CCTV 2, CCTV 1, CCTV Olympic Channel and other channels participatedSydney Olympic Games Event broadcast[61]。On December 28, the first annual CCTV2000 Economic Person Selection hosted by CCTV came to an end in the award ceremony of Economic Half Hour Night[5]。
On January 20, 2001, the first "Liming Fashion Cup" China Fashion Design TV Competition (collectively referred to as "CCTV Fashion Design and Model TV Competition" since the second session) was broadcast on CCTV - 2[4]。CCTV-2 carried out the joint operation of theme columns for the 80th anniversary of the founding of the Communist Party of China, and produced a series of special programs and special programs[4]。On the same day, Economic Half Hour was extended from 30 minutes to 35 minutes[3]。In the same year, CCTV-2 special programs have formed a community effect in terms of layout.There are special program groups formed around New Year's Day and Spring Festival, such as "CCTV2000 Annual Economic Figures Selection Activity", "Top 10 Economic Phenomena in 2000", "Top 10 Stock Market Speculations in 2001", etc[1]。At the same time, it also launched three major "Economic New Year's Day" programs, namely, CCTV2001 Annual Report on China's Economy, CCTV2001 Annual Person Selection for China's Economy, and Gather for Life - 2001 Survey on Consumer Satisfaction with Home Appliance After sales Services[1]。
On the New Year's Day of 2002, CCTV-2 broadcast CCTV2001 China Economic Annual Report[4]。During the Spring Festival《I'm happy, I'm lucky -- 2002 Family Dream Challenge》Spring Festival special program is broadcast on this channel[11]。Subsequently, CCTV-2 launched a quiz interactive program《Happy Hero》。[4]In the same year, CCTV-2 produced and broadcasted the first national television cooking contest based on the weekend version of "Life", "Manchu and Han All Feasts - National TV Cooking Challenge" (later renamed "Gourmet Cooking Contest").[5]From May 31 to June 30, CCTV-2, CCTV-1, CCTV-5 and other channels jointly participatedKorea Japan World CupEvent broadcast.[65]On July 30, CCTV-2 Economic Information Network resumed broadcasting,[4-5]At the same time, "Economic Half Hour" was also broadcasted in a revised version.From September 30 to October 14, CCTV-2, CCTV-1, CCTV-5 and other channels participated in the broadcast of the Busan Asian Games.[66]On October 17-20, CCTV - 2 hosted the AD Grand Ceremony - CCTV International TV Advertising Competition.[5]During the 16th National Congress of the Communist Party of China, CCTV-2 launched two program series, "Well off China" and "China Record".[4]In November, CCTV-2 Securities Today and Securities Time were integrated into China Securities (later changed to Securities Time again).[4]
On January 11, 2003, the feature interview program "Face to face" was launched on CCTV-1 and rebroadcast on CCTV-2.In September, after in-depth research and repeated demonstration, CCTV decided to take CCTV-2 as the pilot of channel system reform, and promote the channel system in economic channels step by step and hierarchically[4]。
On October 20, 2003, following the launch of CCTV News Channel (CCTV-13) and the change of CCTV-1 from News · Integrated Channel to Integrated Channel, CCTV-2 changed from Economy · Life · Service Channel to Economic Channel according to the rapid expansion of demand for economic information services from all sectors of society, combined with the brand characteristics and resource advantages of CCTV-2.After the revision, news and information programs will be launched in the morning《first time》, launched at noon《Global information list》。Simultaneously launched《Extremely 6+1》《Absolute challenge》And other entertainment programs.[4-5]
On January 16, 2004, CCTV-2 successfully recorded the special program "People's Judges" of "The First Top Ten Chinese Judges".[5]From January 22 to 28, CCTV2 launched the Spring Festival special program "Together with You".[12]In April, CCTV-2 took the lead in disclosing the "Fuyang low-quality milk powder case" and the "Shaanxi BMW lottery case".[4]From August 14-30, CCTV-2, CCTV-1, CCTV-5 and other channels participatedathens olympic games Event broadcast.[46]In September, CCTV-2 adjusted its operating structure and mechanism again. The program studio was canceled, and the channel director directly managed the program producers, making the Economic Channel a flat channel operating structure.[5]From October 18 to 24, CCTV-2 was launched jointly with six provincial TV stations nationwide《Dream of China》It was held again in 2005 and 2006.[4-5]
On January 3, 2005, CCTV · 2004 Night of Innovative Design was broadcast on CCTV - 2.[71]In the same year, in order to realize the resource sharing of information, guests, topics, etc. among various columns of the whole channel, CCTV-2 initially established a sharing system for topic sharing among various economic columns and public platforms through the LAN.[4]After the revision on March 28, consumer sports programs were launched《Supermarket winner》Stories《Fortune Story Club》, Life service talk show《Tonight?》And home decoration programs《Swap space》。[4][13]On April 22-30, CCTV-2 launched a series of large-scale "Brand China" reporting activities.[4-5]In May, according to the leadership of CCTV, it was clearly pointed out that straightening out the layout of columns, strengthening the quality of programs, and giving full play to the overall joint force of the channel are the breakthrough and focus of the economic channel to highlight its economic characteristics.According to this directive spirit, we began to strictly implement the elimination system of the last column in combination with the comprehensive evaluation index system of CCTV.[4]From May 30 to 31, CCTV-2 launched the special program "2005 Nobel Prize Winners Beijing Forum".[49]From June 27 to July 17, CCTV-2 launched the special program of college entrance examination enrollment "2005 College Admission Progress".[48]From June to September, CCTV-2 launched a special arrangement for the "2005 Passion Summer" summer vacation.[73]In July, family entertainment program《general mobilization 》Officially launched.[4]In August, we publicized and reported the "Common Action for All People's Saving".[4]In October, CCTV-2 was launched on the occasion of the Fifth Plenary Session of the 16th CPC Central Committee《China Economy Lecture Hall》。[4]In November, the special event of "China's Pride - Looking for Heroes among Heroes" was launched, which was broadcast on the China Fire Protection Publicity Day on November 9 every year《Chinese pride》Award party.[5]On December 1, a series of reports Brand China was launched on the Economic Information Network.[5]From December 30 to January 4, 2006, CCTV - 2 launched the special arrangement of CCTV 2005 Economic Ceremony.[72]
In 2006, CCTV-2 established a channel level topic selection calendar system to provide economic topic selection plans and plans.[4]On the basis of China Economic Annual Report《A survey of China's economic life》。[4]Host selection activities were held that year《Charming new partner》。[4]In March, we began to produce and broadcast the special program "Science and Technology into the New Countryside".[5]From June 9 to July 9, he participated in broadcasting the World Cup in Germany.[5][56]From June 12 to July 9, CCTV-2 launched the special program "Examination · Workplace · Market" of "2006 College Admission Process".[76]In July, following the report on the old revolutionary base area of Dabie Mountain by Economic Half Hour in 1991, the theme publicity activity of "revisiting Dabie Mountain to build a new countryside" was held again.[5]Since August 7, CCTV-2 has been revised to include business case analysis columns《Business Hours》The broadcast also launched the large-scale entertainment program "Shopping Street".On August 16, CCTV was fully launched in the evening prime time“Green advertising signs”In the evening prime time advertisements, the translucent "green advertising logo" is displayed on the upper right corner of the screen.[5]On September 5, CCTV-2 launched the special program "2006 Nobel Prize Winners Beijing Forum", "2006 Nobel Prize Group Meeting".[78]In October, the special report "Love for Taihang Mountain Building New Countryside" was broadcast.[5]In November, five episodes of Anti Commercial Bribery series were launched.[5]On November 13, CCTV-2 launched 12 episodes of large-scale TV documentaries《The rise of great powers》, 50 minutes per episode.[5]On December 11, it launched the 10 episode documentary "Transnational Situation", which reflects the arduous process of Chinese enterprises "going global";On the same day, the full channel opened up all day and launched a 16 hour live report on the fifth anniversary of China's accession to the WTO.[4-5][14]In the same year, CCTV-2 launched a national commercial reality show《Win in China》It was held again in 2007 and 2008.[84-85]
January 2007, CCTV-2《Economic Information Network》Continuously reported "BritainForeign garbageThe invasion of our country.[69-70]In the same year, CCTV-2 launched the TV activity "Qing Guo Qing Cheng: The Most Worthy of Introducing China's Famous Cities to the World".[4]From July 9 to September 2, CCTV-2 launched the special arrangement of "2007 Passion Summer".[74-75]On August 5, CCTV-2 broadcast two special programs, "Face China's Food Safety" and "China's Food Safety Report", positively promoting and reporting China's food quality.[57]From August 19 to 24, CCTV-2 launched a large-scale theme publicity week activity of "Believe Made in China", which lasted for a week to positively promote and report "Made in China".[57-58]On September 1, the launching ceremony of the "National Action on Energy Conservation and Emission Reduction" was broadcast live, and the channel launched a special report.[4]On October 5, six TV political films were launched on the eve of the 17th National Congress of the Communist Party of China《Road to Revival》And premiered in the prime time of CCTV-1.[4][14]In the same year, CCTV-2 joined hands with 13 provincial and municipal TV stations nationwide to launch a large-scale TV activity, "Shine the Holy Fire in China".[86]
On May 5, 2008, CCTV-2 was revised. The channel took "making useful and thoughtful programs" as the channel strategy. The broadcast of Life was postponed from 18:45 to 19:30. At the same time, variety shows such as Happy Housewives, Shopping Street, Lucky 52 were moved to the weekend.On May 12, after the "May 12" Wenchuan earthquake, CCTV-2 launched a special report on "Unite for Earthquake Relief" in the morning, at noon and in the evening.[42]From June 24 to July 1, CCTV-2 launched the special program "2008 College Admission Progress".[77]From June 28, in order to meet the upcoming2008 Beijing Olympic GamesCCTV-2 will launch the special program "Come on Olympic Games! Come on China!" at 19:50 every Saturday and Sunday.[50]From July 17 to 23, CCTV-2 launched a series of programs focusing on economic hot spots《Face to face economic hot spots》。[59]From August 9 to 24, participate in the broadcasting of the Beijing Olympic Games, during which the logo is moved to the far right of the screen so as not to affect the display of the scoreboard.[53-54]On September 1, large-scale public service program《First class begins 》Start broadcasting on CCTV-2.[51]From September 20 to December 29international financial crisis CCTV Economic Channel (CCTV-2) is launched at 18:05 and 20:45 every day《Direct attack on Wall Street storm》Large live reports (from November 3, a series of reports named "Firming Confidence and Promoting Development" was launched in the program at 20:45).[87-88]On October 27, high-end economic review program《Observation today》（《CCTV Financial Review》Predecessor) on CCTV-2.[79]On November 1, a large-scale chat show《Yongyue Hui》Start broadcasting on CCTV-2.[80]In December, to commemorate the 30th anniversary of reform and opening up, 10 TV documentaries were launched《Legend of China——AboutThe Chinese Dream10 samples.
On June 15, 2009, the special program "Theoretical Hot Spots Face to Face" jointly recorded by the Propaganda Department of the CPC Central Committee and CCTV was broadcast on CCTV-2.[60]On August 18-22, CCTV-2 broadcast the documentary《Made in China》。
Financial Channel Period
On August 24, 2009, CCTV-2 was changed from the economic channel to the financial channel.The channel was revised to strengthen its financial characteristics, reduce the proportion of non financial programs, and gradually launched《Worldwide Exchange 》《Transaction time》And other columns.Life was revised to《Consumption proposition》, "Serve You" was revised to "Financial Online" (later changed to《expert in making money》）。The channel launches a new slogan: value is everywhere.[6]On September 21, CCTV-2 was revised《Securities time》Revised to《Market Analysis Room》。On November 24, CCTV-2 was broadcast 24 hours a day.From December 21-29, CCTV-2 broadcast nine TV documentaries《National conditions memorandum》, 45 minutes per episode.[15]
In January 2010, CCTV2 launched special programs《New changes in my family in 2009》The program shows the national policy of benefiting people in 2009 and the changes of China's economy.From August 23 to September 1, CCTV-2 broadcast 10 TV documentaries《The power of the company》。On September 22, 10 TV documentaries were broadcast《Wall Street》。[16]
In February 2011, CCTV-2 broadcast eight TV documentaries《Big City · China》, 40 minutes per episode.On October 1-7, the seven episode series "Cross border M&A" was broadcast.
On March 29, 2012, CCTV-2 broadcast 9 episodes of large-scale documentary《BRICS》, 45 minutes per episode.On May 23, CCTV-2 Shanghai Studio was opened in Pudong New Area.On August 24, CCTV-2 programs were adjusted and successively launched《is that true?》And other columns.October 19-28, 10 episodes of documentary《currency》, 45 minutes per episode.On December 31, in conjunction with ReutersCNBCJointly launch cross year live programs《New Year New World》, this program is a new year live program that CCTV-2 tries to cover the global time zone.
On January 1, 2013, CCTV-2 broadcast a series of micro documentaries《The Story of Capital》The first season (the second season will be broadcast in 2015).From January 21-26, six documentary episodes will be broadcast《Memorandum of State owned Enterprises》。[17-21]From November 5 to 10, six TV documentaries will be broadcast《Big country heavy equipment》, 50 minutes per episode.[22]CCTV strengthened the review of public service advertisements. Like other Chinese channels of CCTV, when broadcasting public service advertisements, the "public service advertisement logo" with color blocks is displayed in the upper right corner of the screen (it was cancelled on September 12, 2016, and the CCTV 2015 logo+Red Heart appeared at the end).On December 31, the channel realized simultaneous broadcasting with high definition.
From January 1, 2014, CCTV-2 (high-definition) was broadcast on the satellite through Zhongxing 6A, and began to broadcast both high-definition and standard definition simultaneously.The logo of HD version is consistent with that of SD version, and the word "HD" is added on the right side.(HD) The butterfly time annunciator reports the time once every 30 minutes, and the word "HD" is removed when reporting the time.In March, 8 episodes of the documentary "The Secret of Brand" were broadcast.[23]On August 25, 10 TV documentaries were broadcast《Internet era》, 50 minutes per episode.[24]On September 19, CCTV-2 assisted the sports event channel (CCTV-5+) to broadcast the Incheon Asian Games.On November 17, Market Analysis Room was rebroadcast.On December 26《Entrepreneurship Heroes》Start broadcasting.
On January 31, 2015, CCTV-2 big data financial TV news magazine《Financial Weekly》Start broadcasting.From 7:00 on May 1, First Time, Trading Time (morning edition), Global Finance Connection (noon and evening edition), Economic Information Network, Economic Half Hour, CCTV Financial Review and other programs were officially broadcast in the headquarters building of CCTV.On September 3, on the occasion of commemorating the 70th anniversary of the victory of the War of Resistance against Japan, CCTV-2 broadcast seven episodes of the TV documentary "Financial Memory of the War of Resistance against Japan" on "Economic Half Hour".On the evening of September 3, CCTV channels such as CCTV-1, CCTV-2 and CCTV-3 broadcast News Broadcast in rare cases.
January 4, 2016, CCTV-2《CCTV Financial Review》It starts at 21:50 from Monday to Thursday.It also launched four versions of "Hourly Finance", which will be broadcast from Monday to Friday at 10:00, 15:00, 16:00 and 17:00;Add "Boutique Financial Record", which is broadcast from Monday to Thursday at 23:05;On the same day, Shenzhen Studio was officially opened.[25]From March 8 to 13, 6 episodes of large-scale TV documentaries will be broadcast《Five year plan》, 50 minutes per episode.[26]On September 22, the sci-tech innovation reality show《Geek departure》Start up and broadcast on October 9.
On January 13, 2017, cross-border business finance interview program《See the real chapter in cross-border》First broadcast.[27]On February 19, a TV program with the theme of migrant workers' lives and the method of real records《City Dream》Broadcast.On April 6, the channel planned the activity of "endorsement for Chinese industry".
On October 21, 2019, a new version of CCTV Finance Channel was unveiled.After the revision, the financial channel of CCTV has greatly increased the capacity and weight of financial news: the total duration of financial news columns has reached 540 minutes, an increase of 74% over the previous period, forming a news flow throughout the day, which provides uninterrupted reporting and interpretation of financial news.[28]
On September 29, 2020, the direct broadcast satellite platform added "CCTV-2 HD" (channel number 2).[68]
March 24, 2024, in-depth investigation column《Financial survey》Start broadcasting.[93]
Logo evolution
From February 1, 1987 to July 7, 1991, CCTV-2 appeared in the lower left corner of the television picture in the form of "CCTV - 2" in text, only appearing at the half hour and the beginning of the program.
July 8~September 30, 1991: As CCTV programs were changed to be produced in the Central Color TV Center, the font of "CCTV - 2" and the time indicator on the upper right corner became thinner and narrower.
From October 1, 1991 to June 30, 1992: the text type "CCTV" appeared in the upper left corner of the television picture and was hung all day long.
From July 1, 1992 to December 31, 1992: the "butterfly sign" with a double line "2" logo appears at the lower left corner of the TV screen, only at the half hour and the beginning of the program.
From January 1, 1993 to May 31, 1998: it appeared in the upper left corner of the TV picture and began to hang around the clock.
On June 1, 1998, the channel officially replaced the transparent font "CCTV - 2" logo, and the promotional film began to use the text type double line CCTV logo, with the background unified with CCTV - 1 and CCTV - 7 in blue and gray.
On July 9, 2001, CCTV-2 changed its logo and began to use a channel packaging system that was unified with all other channels of CCTV, such as CCTV-1. The background of the promotional film was sea blue (during the live broadcast of major events, holidays, conferences and events, the 1998 version of the promotional film was still in use. CCTV-1 did not fine tune its channel ID until August 5, 2002).
At 4:47 on September 21, 2009, CCTV-2 addedMicrosoft YaHei The four simplified Chinese characters of the font "Financial Channel" are the first channel of CCTV to adopt the form of "English+numbers+Chinese characters".On November 24, CCTV-2 began to broadcast 24 hours a day.
On January 1, 2011, the logo of all channels of CCTV was changed, and the logo of CCTV-2 was optimized as "CCTV-2 Finance".At that time, the channel logo appearing in the scrolling caption at the bottom of the channel screen was the exclusive secondary logo of CCTV-2, not the unified channel logo of CCTV.
Since May 1, 2015, when the 16:9 program is broadcast on CCTV-2 (standard definition version), the picture is changed to 16:9, and the broadcast material is horizontally compressed to 4:3, and the station logo is horizontally compressed to adapt to the 16:9 format.
On October 21, 2019, the revised channel packaging and studio design of CCTV Finance Channel will be completely new, with a new channel logo.The sea blue curve forms the trend of economic development, the implied character pattern forms the scene of economic operation, and the upward arrow shows the vitality of economic development.[28]
From January 1, 2023, the words "HD" will no longer be marked on the HD signal broadcast screen of the channel.[94]
Arrangement scheme
Announce
edit
Time period arrangement
Program adjustment
On January 1, 1996, News Broadcast cancelled broadcasting on CCTV-2 and moved to broadcasting on CCTV-3 (but it was still broadcast in parallel with CCTV-1 under special circumstances such as national mourning days).On July 1, CCTV-2 revised its edition to launch the new version of Economic Half Hour, and successively launched 8 columns, including Financial Report, Life, Golden Land, Global Economy, Entrepreneurs, Supply and Demand Hotline, Happy Family, Business TV (except for Financial Report, which lasts 10 minutes each time, and Supply and Demand Hotline, which lasts 20 minutes each time, the rest of which lasts 30 minutes each time).[9]
On May 5, 1997, CCTV-2 began to launch a complete and systematic economic program.The popular "Economic Half Hour", "Life" and "China Financial Report" were broadcast in prime time. "Life" was expanded from three issues a week to six issues a week from Monday to Saturday, and "Business TV" was officially launched.[9]At the request of the audience, the broadcasting time of TV series has also been increased in the prime time of the evening ("Prime Time TV Series")[29]。
On July 3, 2000, CCTV-2 changed its name to "Economy, Life and Service Channel"（《Today's attention》The rebroadcast of English News and other columns on the channel was cancelled.After this revision, the layout of economic columns is "ten old and eight new", that is, ten old columns - the original "Economic Half Hour", "China Financial Report", "Life", "Business Celebrities" (the original "Good Business")《Lucky 52》Business TV, Golden Land, Happy Family, Business Bridge, China Market Information (the original Supply and Demand Hotline) have been repositioned and packaged.[4-5]
On July 30, 2002, CCTV-2 China Finance Report, Life and other programs were adjusted.
On February 10, 2003, Qingfeng Auto Shadow, China Real Estate Report, and Internet Age were officially integrated into Frontier, and added tourism, education, clothing and other consumption content,[4]Business TV replaced by《Economy and Law》。On May 8, with the trial broadcast of CCTV News Channel (CCTV-13) and the change of CCTV-1 from News · Integrated Channel to Integrated Channel《Oriental Space Time》《News 30 points》《News survey》《Tell the truth》The rebroadcast of "Face to face" and other news columns on CCTV-2 has been canceled, and the rebroadcast of CCTV-4 for 11 years《China News》(21:00 gear) Cancel.On October 20, after CCTV-2 changed its name from Economy · Life · Service Channel to Economy Channel, most of the news columns were moved to the news channel for broadcast《Zhengda Program 》《The people's army》《the elderly》And other columns are also called out of the channel, and the weekend's "Sports Events" is no longer set as a regular program.[4-5]
In 2005, CCTV-2 broke the routine arrangement at the closing of the Sixth Plenary Session of the Fifteenth Central Committee of the Communist Party of China. For three consecutive days, it launched a special program called "Scientific Development of the Eleventh Five Year Plan" every day in 60 minutes, which deeply interpreted the contents of the news bulletin of the plenary session on the proposal of the Eleventh Five Year Plan from the perspective of people's livelihood.[5]On March 28, CCTV-2 program was adjusted.Further strengthen economic characteristics and expand brand influence.The channel launched four new columns: Supermarket Winner, Fortune Story, Tonight, Exchange Space. Frontier and Life were integrated into 50 minute Life columns. The Sunday edition of Frontier, Cultural Consumption Frontier, was replaced by《Swap space》Golden Land has changed from a daily program at prime time in the evening to a noon program at the weekend, and China Securities has changed from three programs in the morning, afternoon and evening to two programs in the morning and afternoon.The Happy Dictionary and Lucky 52 have expanded from 60 minutes to 70 minutes, and the Very 6+1 has expanded from 80 minutes to 90 minutes《lifeThe weekend version of TV Cooking Contest was expanded from 30 minutes to 50 minutes《Global information list》Expand from 35 minutes to 40 minutes.《Economic Information Network》Revise the page and put forward the slogan of "9 o'clock every night, watch useful news";《first time》Implement all week broadcasting.[4][13]In May, CCTV-2 streamlined the number of channel columns, adjusted the proportion of program titles and rebroadcasts, comprehensively sorted out the channel program composition, replaced and eliminated columns that did not meet the channel's economic positioning, and made room for columns with strong economic characteristics. At the same time, it increased the innovation of economic festivals and columns, and timely launched programs that meet audience needs.[4]
In May 2006, CCTV-2 formed a "connotative fine-tuning" revision plan with the basic idea of "strengthening economic characteristics, enlarging economic brands; optimizing channel structure, enriching program varieties; innovating program layout, flexibly responding to the market".[5]
On May 5, 2008, CCTV-2 carried out the adjustment of "professional upgrading", focusing on improving the influence of economic programs and optimizing the channel structure.On May 12, after the "May 12" Wenchuan earthquake, CCTV-2 launched a special report on "Unite for Earthquake Relief" in the morning "First Time", the noon "Global Information List" and the evening.At the same time, entertainment programs of CCTV-2, such as Extreme 6+1, Lucky 52, and Exchange Space, will be suspended during this period, or special programs for earthquake relief will be produced for broadcasting.[5][42]On the eve of the 2008 Beijing Olympic Games, CCTV-2 and BOCOG jointly produced the Olympic special program "Go China".[4]On September 1, CCTV-2 was founded《First class begins 》(Later moved to CCTV-1 broadcasting since 2010[52]）。On September 20, CCTV-2 was opened in the evening《Economic Information Network》"Half an hour of economy", carried out live coverage of "Direct attack on Wall Street storm".On October 11, at 18:05 in the evening of CCTV-2, another one hour live special report of "Direct Attack on Wall Street Storm" was launched.From August 9 to 24, CCTV-2 participated in the broadcasting of Beijing Olympic Games. Except for the normal broadcasting of Economic Information Network and other columns, the Olympic Games were broadcast in all other periods, and the platform logo was temporarily moved to the upper right corner.On October 25, the educational entertainment program Lucky 52 officially stopped broadcasting on the channel.[30]On October 27, after the revision of CCTV-2, the broadcast time of "Economic Information Network" was advanced to 20:45 and expanded for 5 minutes, while the broadcast of "China Financial News" was shifted to 22:00 on Saturday.
On August 24, 2009, after CCTV-2 changed its name from the economic channel to the financial channel, the first time was 120 minutes from Monday to Sunday《Economic Information Network》The expansion is 50 minutes and the premiere is advanced to 20:30.After revision《Extremely 6+1》《Yongyue Hui》《Happy Dictionary》And other entertainment columns that do not meet the financial positioning of the channelCCTV-3；《The Road to Health》Transfer inCCTV-10Broadcasting;《Weekly Quality Report》Resume broadcasting on CCTV-2.《Daily diet》Replay on CCTV-2 is canceled.[6]
On May 16, 2010《Weekly Quality Report》Cancel the premiere on CCTV-2.September《Treasure hunt》《every minute counts》The two columns are transferred from CCTV-2 to CCTV-1, and the affiliation of the program groups of the two columns is transferred from the financial channel to the comprehensive channel.
Since August 2013, according to the coordination between the Chief Editor's Office and the Advertising Business Management Center, CCTV-2 has begun to rebroadcast some programs of CCTV-1 at 12:30, and the channel positioning has also been adjusted to a channel focusing on finance and supplemented by life consumption.
On January 1, 2016, CCTV-2 made adjustments, and some programs were updated and revised. Some CCTV-1 programs originally replayed at 12:30 were temporarily adjusted to 17:30 (later cancelled)
On January 1, 1995, CCTV-2 Economic Half Hour was revised into three sections: Daily Finance, Today's Viewpoint, and Daily Twelve Minutes.
On May 5, 1997,The creation of CCTV-2 channel with economic characteristics is another new TV channel reform mode after the news reform of CCTV-1 Oriental Space Time, which has realized the diversification of program forms, the modularization of layout, and the serialization of columns, presenting in-depth reports (Economic Half Hour), economic news programs (China Financial Report, World Economic Report)There are four structural units of service programs (Life, Business TV) and professional target programs (Golden Land, Good Management).
On July 3, 2000, CCTV-2 increased the proportion of economic programs, established the basic characteristics of the channel focusing on the big economy, and made the channel's program ratings rank among the top 10 columns. The economic programs have risen from only 2-3 seats before the revision to 7-8 seats after the revision, and ranked first in the ratings.[4-5]
In September 2003, each column of CCTV-2 was managed by the Economic Department and the Information Department of the Advertising Economy Information Center. There were five management levels from the center director to the column producer.At the initial stage of the channel system reform, the former Ministry of Economy and the Ministry of Information were abolished, and five studios were set up, including special programs, financial programs, special columns, service programs, and information programs. The administrative level was diluted, and three levels of organization and management institutions, namely, channel director, studio director, and producer, were established.[4]
On October 20, 2003, CCTV-2, based on the concept of big economy, big information and effective information, tied Economic Information Network and Economic Half Hour together to create the channel leader, and cooperated with the evening leader to create the channel backbone;Life, Frontier《The Road to Health》Service for You forms a large life service information section;China Finance and Economics Report and China Securities have opened up their time slots to create professional financial information plates, which also cover emerging market varieties such as Art Investment and Treasure Appreciation;"Dialogue", "Economy and Law" and other programs form in-depth information plates;《Extremely 6+1》《Absolute challenge》And other columns together with Happy Dictionary, Lucky 52 and Happy Hero to create a weekend entertainment information plate.From that day on, the version of Economic Information Network was expanded from Monday to Saturday to broadcast every day from Monday to Sunday, and the premiere of Economic Half Hour resumed at 21:30 every day.[4-5]
During the 2004 NPC and CPPCC sessions, CCTV-2 began to establish brand communication strategies, form the "NPC and CPPCC" office of the economic channel, refine the reporting plan, and form several segments such as "Xiaoya Run" NPC and CPPCC ".[5]
On August 7, 2006, CCTV-2 broadcast purely economic programs from 21:00 to 23:00 from Monday to Sunday.[5]
On May 5, 2008, CCTV-2 implemented the "5+2" arrangement mode. Entertainment programs were timely released from working days and released on weekends. Working days reserved space for economic programs to establish the main framework of the channel.On October 27, CCTV-2 reconfigured the broadcast time of its programs, trying to create five segments of morning economic information, noon economic information, evening life services, evening economic information, and weekend educational entertainment, so as to attract audiences with the characteristics of large segments.Form high-end "twin towers" with Sunday's Dialogue.
On August 24, 2009, the program of CCTV-2 was adjusted. The premiere of Economic Information Network was advanced from 21:00 to 20:30, and the premiere of Economic Half Hour was advanced from 21:30 to 21:20.[6]
On January 1, 2018, the CCTV-2 program was adjusted. The CCTV Financial Review premiered from 21:50 to 21:15 from Monday to Friday, and the Economic Half Hour premiered from 21:15 to 20:00 from Monday to Thursday.
On June 1, 1998, China Central Television (CCTV) introduced a channel packaging scheme, and began to introduce a package that focuses on CCTV-1 while giving consideration to CCTV-2. The call sign was "China Central Television".[31]
On July 3, 2000, CCTV adjusted the channel packaging scheme, and began to launch the packaging of CCTV 1 and other channels, focusing on CCTV 2. While designing the second package of programs, it designed the layout composed of CCTV, CCTV and channel positioning. The channel was named "Economy, Life and Service Channel", and the call sign was "CCTV Second Program".[63]
On July 9, 2001, CCTV-2 changed the channel packaging and launched a new logo(spoon mark)And propaganda film with sea blue as background color.Double line fine arts characters are changed from square corners to rounded corners and widened appropriately.
On May 8, 2003, CCTV-2 launched a new version of "China Central Television" promo.On October 20, the Economy, Life and Service Channel of CCTV was changed to the Economy Channel, and a new package was launched, which was divided into the editor in chief office version and the channel version.
From October 1, 2006, CCTV-2 began to use the red ball logo, with the slogan "Economy Channel is right beside you.".[5]
On August 24, 2012, CCTV-2 changed the channel packaging, and the main element of the LOGO was changed to two golden arrows.
Since May 1, 2015, the overall packaging image of the channel has been updated, marking that all programs of CCTV-2 have been broadcast in the headquarters building of CCTV.The technical relocation of CCTV-2 news and information programs took 231 days. According to the work arrangement of broadcasting and drilling at the same time, more than 450 people completed the production and broadcasting training and process drilling in 12 stages in 170 days, and 12 24-hour high-intensity full process, full form stress tests and process adjustments were completed in 65 days.While completing the broadcasting of all programs at the new address, CCTV-2 has also achieved three improvements: program revision, comprehensive revision of programs such as "The First Time", introduction of new program forms, increase of weather broadcast connections, interactive topics, talk shows and other sectors, and establishment of "Life Morning Show". Through real-time interaction with the audience through the new media platform, it has achieved online and offline full chain connectivity;The screen image was improved, and the overall packaging of the channel was upgraded. The new packaging strengthened the channel logo image identification system characterized by double arrows and block interpretation, the six color identification systems based on Wisdom Blue and Fortune Gold, and added drums with strong rhythm as the exclusive music identification system;Improve management, reorganize work processes and time nodes, and formulate relevant management regulations.
From October 21, 2019, CCTV-2 will change the channel packaging, and the main element of the LOGO will be changed to a blue line arrow, with the slogan of "Financial Channel, See the Value".[28]
Slogan
time
slogan
2006.10.01-2009.08.23
Economy Channel is right beside you[32]
2009.08.24-2019.10.20
Value is everywhere[33]
2019.10.21 to now
Financial channel, see the value[28]
Secondary identification
The first edition (2009.08.24-2012.08.23)
There are two arrows in the sign, upward and downward, which reflect the interaction of information, the flow of information, and the dynamic transmission, which promotes economic development or progress. At the same time, it is also a letter "channel 2", a variant of 2.The middle of the logo is like an hourglass, which reflects the variable from top to bottom and from top to bottom. It is the exchange and communication of information that causes the infinite economic growth and prosperity inside.The red logo is a challenge on TV, representing China.It echoes the red color of C in CCTV.[34-35]
Second edition (2012.08.24-2019.10.20)
The logo reflects that the financial channel has global financial information, which is released through the channel's platform operation to form a multi-dimensional win-win situation.The logo combines the slogan of "value is everywhere" and the elements of "wealth" and the second set of the central government, and skillfully avoids some difficulties.
The logo reflects that the sea blue curve forms the trend of economic development, the implied character pattern forms the scene of economic operation, and the upward arrow shows the vitality of economic development.[28]
The financial channel of CCTV focuses on market research and program development, and conducts all-round integration of products and program brands from dance design, program packaging, joint logo and other aspects.The value of CCTV's financial channel is reflected in its attributes as a national television channel, in its platform of authoritative content, high-end audience and wide spread, and in the quality of professional programs.Through the changes in the concept and content of the program, people can clearly see that the CCTV Finance Channel has made great efforts to promote professionalism and program innovation, and the program value is increasingly recognized by the market.(Netease Finance Review)
CCTV Finance Channel has always led the international and domestic financial situation.After the revision in August 2009, the framework of the financial channel was more complete, the function of "serving the national economic construction and the economic life of the people" was more prominent, and the advantages of timeliness of reporting, professionalism of interpretation, and scale of communication were more prominent;The international flavor of "global vision, global market, global resources, and global wisdom" is stronger.In particular, it has increased the content closely related to people's investment and financing, and has made great efforts in terms of service and proximity.（Dahe Comment)
