On the morning of September 29, 2014, China Eastern Airlines Group Co., LtdBoeing 777-300ERArrived at Beijing Capital International Airport and made a splendid appearance.In addition, a new painting was sprayed on the new model.The plane left the United States on September 26Seattlereach by planeShanghai, thenShanghai、Beijing、GuangzhouStatic display in three places.The day after the delivery of the second 777-300ER (B-2002), China Eastern Airlines openedShanghai—New YorkThe route of.On November 30, 2018, the first aircraft newly introduced by China Eastern AirlinesAirbus A350-900The wide body airliner arrived from Toulouse, FranceShanghai Hongqiao International Airport。The fleet of China Eastern Airlines has thus stepped onto a new level of 700, including 365 Airbus aircraft, ranking second in the world and first in Asia in terms of the number of Airbus aircraft.[2]
The third aircraft received by China Eastern Airlines on December 13, 2023C919Domestic large aircraft officially put into operation。[132]Since it was put into commercial operation in May 2023, by the end of 2023, China Eastern Airlines C919 fleet had flown 1956.16 hours and carried 81668 passengers in total.In 2024, the fleet size of China Eastern Airlines C919 will reach 10.With more deliveries of C919, domestic large aircraft are shifting from initial operation to large-scale operation.[144]
On June 14, 2024, China Eastern Airlines C919 will open the fourth commercial regular route - Shanghai Hongqiao to Guangzhou Baiyun.[164]
Building A2, No. 36, Hongxiang 3rd Road, Minhang District, Shanghai[8]
Business Information
intellectual property right
Unified social credit code:
91310000MA1FL4B24G
Organization code:
MA1FL4B24
Registration No.:
one hundred trillion and five thousand and sixty-seven
Business status:
Opening
Company type:
Limited liability company (state-owned holding company)
Date of establishment:
August 9, 1986
Legal representative:
Wang Zhiqing
Business Term:
August 9, 1986
Registered capital:
25287149035 yuan
Date of audit/annual inspection:
November 21, 2023
Registration authority:
Shanghai Municipal Market Supervision Administration
Business address:
2550 Hongqiao Road, Shanghai
Business scope:
Operating all state-owned assets and state-owned equity formed by state investment in group companies and their investment enterprises.[Projects that must be approved according to law can only be operated after being approved by relevant departments]
China Eastern Airlines Group Co., Ltd. was founded in 1988China Eastern Airlines。In January 1957, the former Civil Aviation Shanghai Management Office prepared to set up the first flight squadron after the liberation of Shanghai. The squadron subsequently underwent several integration, expansion and name change.In 1988, according to the management system reform plan of "separation of government and enterprise" of CAAC, China Eastern Airlines was established on the basis of the 5th flight group of the flight team, and other branches of the team were successively assigned to the newly established China Eastern Airlines.
China Eastern Airlines has made the strategic decision of "pioneering and innovating, deepening reform, making vigorous preparations, and flying to the world" since its inception, and has opened flights to the United States and Western Europe in just over three years.In order to“China Eastern Airlines”It has developed into an international aviation enterprise with strong competitiveness. In October 1993,China Eastern AirlinesThe establishment has successfully realized the transformation from a regional airline to an international airline.excepttransport aviationApart from the main business, diversified expansion, investment enterprises involved in advertisingmedia、Travel?, hotel, financefutures、Import and export trade, real estateAviation food, machinery and equipment manufacturing and many other industries.
On December 31, 1994, the original headquarters, subsidiaries and branches of China Eastern Airlines in Shanghai were restructured asstock companyOther unrelated wholly-owned subsidiaries and all shares in the joint venture were separated from China Eastern Airlines into China Eastern Airlines Group.The group company is established by means of promotion as the sole initiatorChina Eastern Airlines Co., Ltd。
In 2002, China Eastern Airlines, China Northwest AirlinesYunnan Airlines Joint reorganization.China Eastern Airlines Group owns 61.64% equity of China Eastern Airlines Co., Ltd., which is controlled by China Eastern Airlines Group.
On March 14, 2006, China Eastern Airlines Co., Ltd. became the 2010Shanghai World ExpoThe first partner (air passenger transport).Selected by China Eastern AirlinesAirbus A340-600Type A airliner (registration number B-6055) launches color paintingExpo aircraft。
China Eastern Airlines Group Co., Ltd. was established in the Great Hall of the People in Beijing on October 11, 2002.China Eastern Airlines Group Corporation (hereinafter referred to asChina Eastern Airlines Group）With the former China Eastern Airlines Group as the main body, it merged the former China Northwest Airlines and United AirlinesChina Yunnan Airlines Formed by the State CouncilSASACThe central enterprise under supervision is one of the three backbone air transport groups in China.
The headquarters of China Eastern Airlines Group is located inShanghai, English abbreviation: China Eastern Airlines;As of the end of July 2014, the total assets of China Eastern Airlines Group was about 132.158 billion yuan, with more than 460 large and medium-sized transport aircraft, 18 general aviation aircraft, 187 navigation points and 1024 destinations. It provides services to nearly 80 million passengers worldwide every year, and its passenger traffic volume ranks among the top five in the world.As a member of Trina Solar, frequent travelers of "Oriental Miles" can enjoy the membership rights of 19 airlines of Trina Solar and 530 airport VIP rooms around the world, with more than 70000 employees.
The business of China Eastern Airlines Group includes:public air transportationGeneral aviation business and the production and sales of air transport related products (including duty-free goods), aviation equipment and equipment maintenance, air passenger and cargo and ground agents, aircraft leasing, aviation training and consulting and other businesses operated by the state.
As the core business of China Eastern Airlines Group, China Eastern Airlines Co., Ltd. is the first in China's civil aviation industrylisted company, respectively in New York, Hong Kong and Shanghai in 1997stock exchangeListing has laid an important foundation for establishing a modern enterprise system and implementing the strategy of large groups and companies.Its predecessor is China Eastern Airlines, which was founded in June 1988. In 1997, it was listed on the stock markets of Hong Kong, New York and Shanghai. It is the first listed company in the civil aviation industry of China.With Shanghai as the composite hub and Xi'an and Kunming as regional hubs, China Eastern Airlines has built an aviation network leading to all parts of the world.
China Eastern Airlines Group has 21 wholly-owned and holding companies.After years of adjustment, optimization and resource integration, an air transport service system has been basically formed with aviation food, import and export, financial futures, media advertising, tourism ticketing, airport investment and other businesses as auxiliary services.
During the "11th Five Year Plan" period, the main objectives of China Eastern Airlines Group are: to implement the development plan with the hub strategy as the core, to build a hub network operation mode with Shanghai as the axis, to actively build flight waves, and to improve the route network structure.Shanghai is the hub of passenger transport and freight transport, while Kunming, Xi'an and Wuhan are regional hubs. The airline network layout is based on domestic and international routes, coveringNorth America, South AmericaEurope、Central Asia、South Asia、Southeast Asia、North Africa、South AfricaAnd Australia.In addition to the core main business, the supporting facilities of relevant industries are reasonable, and new profit growth points are actively cultivated to ensure the preservation and appreciation of state-owned assets.
As the core business of China Eastern Airlines Group, China Eastern Airlines Co., Ltd. (hereinafter referred to as China Eastern Airlines) was listed as the first Chinese airline in New York, Hong Kong and Shanghai in 1997.China Eastern Airlines provides services for 70 million passengers worldwide every year, and its passenger traffic volume ranks fifth in the world.As a member of the SkyTeam Alliance, China Eastern Airlines has built an air transport network with Shanghai as the core hub and access to 187 countries and 1000 destinations in the world through the connection with the Alliance.
Since 2009, China Eastern Airlines Group has welcomed new development with a new attitude and won the "Five Star Award for Flight Safety of Civil Aviation of China"《wealth》The magazine "Top 25 Most Innovative Chinese Companies" was rated as "Top 50 Most Valuable Brands in China" by WPP, an international brand agency, and ranked top, with a cumulative profit of more than 10 billion for three consecutive years,Return on net assetsRank in the forefront of central enterprises.
Facing the future, China Eastern Airlines Group is taking a new step of innovation and transformation.Strive to realize the transformation from a traditional air carrier to a modern air service integrator, and strive to build an excellent enterprise that "employees love, customers prefer, shareholders are satisfied, and society trust", so as to continuously create a wonderful experience for global passengers with precise, exquisite, and refined services.
China Eastern Airlines Co., Ltd. (hereinafter referred to as China Eastern Airlines) is headquartered inShanghai。As the three largest enterprises in Chinaairline companyFirst, from the first flight squadron established in 1957 in Shanghai to theNew YorkAs the first Chinese airline company listed in Hong Kong, Hong Kong and Shanghai, China Eastern Airlines has embarked on an innovative development path of overcoming difficulties and making progress.China Eastern Airlines has 11 branches, 50 overseas business departments and offices in the world, includingShanghai AirlinesChina Eastern Airlines Yunnan Branch, China Cargo AirlinesUnited Airlines of ChinaIncluding 24 wholly-owned and holding subsidiaries.
The fleet of China Eastern Airlines, consisting of more than 300 large and medium-sized aircraft with an average age of less than 6 years, provides services for more than 70 million passengers worldwide every year, and its passenger traffic volume ranks fifth in the world.Frequent travelers of "Oriental Miles" can enjoy the point mileage plan of 19 member companies of Trina Solar Alliance, membership benefits and 525 airport VIP lounges around the world.
Since 2009, China Eastern Airlines has ranked among the top central enterprises with its reported rate, and has been recognized by the 7thAnnual Meeting of China Securities MarketThe "Golden Phoenix Award" was awarded.
"World taste, oriental charm", China Eastern Airlines continues to create a wonderful travel experience for global passengers with the service quality of "precision, delicacy and refinement".[9]
In August 2016, China Eastern Airlines Group Co., Ltd. ranked 155th among the "2016 Top 500 Chinese Enterprises".On March 30, 2017, China Eastern Airlines Co., Ltd. released its 2016 annual performance report.According to the Accounting Standards for Business Enterprises of China, China Eastern Airlines achieved an operating income of 98.56 billion yuan in 2016, up 5.03% year on year[3], ranking the seventh largest airline in the world.[4]
On December 30, 2017, China Eastern Airlines Group Corporation completed its corporate restructuring and obtained a new Business License, officially changed its name to China Eastern Airlines Group Co., Ltd., and China Eastern Airlines Group Corporation was officially restructured from an enterprise owned by the whole people towholly state-owned company 。[5]
On January 17, 2018, China Eastern Airlines issued a notice on the "Specification for the Use of Portable Electronic Devices on the Aircraft of China Eastern Airlines", marking that China Eastern Airlines took the lead in complying with the requirements of the Civil Aviation Administration of China《Rules for Operation Certification of Large Aircraft Public Air Transport Carrier》The fifth revision and relevant requirements of the Guidelines for the Use and Evaluation of Portable Electronic Devices (PED) on Board formally formed the "landing rules" of China Eastern Airlines.At the same time as the announcement of China Eastern Airlines was released, the operation, service and management processes involved were officially launched. Passengers who took the actual flights of China Eastern Airlines could use mobile phones, tablets, laptopsE-readerAnd other portable electronic devices (PED).[10]
During the National Day Golden Week in 2019, China Eastern Airlines plans to run 22026 flights, and is expected to transport 301 million passengers.Among them, China United Airlines, a subsidiary of China Eastern Airlines, will operate 884 flights during the National Day holiday as an exclusive airline in Daxing Airport recently, bringing passengers a new travel experience in a new country.[57]
In April 2020, it was selected into the "Science and Technology Reform Demonstration Enterprise" list of the State owned Assets Supervision and Administration Commission of the State Council.On June 18, China Eastern Airlines limited its sales of "flying with your heart at weekends" products through its own APP channel. Consumers can enjoy "unlimited times at weekends", "domestic free flight" and other ticket buying services at a price of 3322 yuan.On December 28, the newly established 123 Airlines of China Eastern Airlines took a landmark step in the market-oriented operation of domestic aircraft. The first ARJ21 aircraft it introduced executed flight MU5159, officially launching its first flight with a high load factor of more than 90%;The plane took off from Shanghai Hongqiao Airport at 14:33 and flew to Beijing Capital Airport[6]。
From January 25, 2022, China Eastern Airlines will fly around three times a day on Xi'an Shanghai routeBen.[72]
On June 20, 2022, China Eastern Airlines' planned flight volume reached 1274, the highest since Shanghai was closed this spring;In recent days, as the epidemic situation in Shanghai and other places tends to ease, China Eastern Airlines is making full efforts to promote the resumption of production on the premise of doing well in epidemic prevention. Since June 10, the number of flights of China Eastern Airlines has continued to recover to more than 1000 per day, which is a significant increase from the daily average of about 600 in April and May, and the lowest 240 in early April.[96]
At 9:55 a.m. on October 20, 2022, China Eastern Airlines flight MU279 from Hangzhou to Tokyo, carrying 65 passengers, made its maiden flight from Hangzhou Xiaoshan International Airport.[102]
On December 9, 2022, China Eastern Airlines will receive the first C919 aircraft delivered globally at Shanghai Hongqiao Airport.[103]
On December 26, 2022, according to CAAC, the world's first c919 aircraft received by China Eastern Airlines will start a 100 hour verification flight.[105]
On January 14, 2023, according to the website of Singapore Lianhe Morning Post,China Eastern Airlines, a Chinese aviation giant, announced on January 13, 2023 thatNew York stock exchange Delisting.[106]
On May 25, 2023, China Eastern Airlines held the 2022 performance briefing in the form of network interaction.Vice Chairman, General ManagerLi YangminIt said that the company and COMAC officially signed a purchase agreement for five C919 passenger aircraft in March 2021, and the first C919 aircraft was delivered to the company at the end of 2022.[108]
At 10:35 on July 14, 2023, with the smooth landing of China Eastern Airlines flight MU2491 carrying 155 passengers at Jinchang Airport, the first flight of Wuhan Jinchang Dunhuang route was successful.[112]From August 14, China Eastern Airlines will open the regular route from Hefei to Singapore, which will be the first international route opened by China Eastern Airlines in Anhui Province in 2023.[113]
On the morning of July 16, 2023, China Eastern Airlines officially received the second domestic C919 large passenger aircraft in Shanghai.[114]
From September 28, 2023, China Eastern Airlines will open a new "Shanghai Istanbul" round-trip direct flight route, which is the first time that Chinese airlines have opened this route between China and Turkey.[117]
On September 28, 2023, China Eastern Airlines Commercial Aircraft Co., Ltd. ordered 100 more C919 large passenger aircraft, which is also the largest single order received by C919 so far.[120]
From December 11, 2023, China Eastern Airlines will open a new "Shanghai Cairo" round-trip direct lineFlight route.[125]
On December 9, 2023, the third C919 large passenger aircraft (No. B-919D) of China Eastern Airlines will perform MU2999 transfer flight from Shanghai Pudong International Airport to Shanghai Hongqiao International Airport, officially joining the "family" of China Eastern Airlines fleet.[118][130]
On December 11, 2023, China Eastern Airlines flight MU223 from Shanghai Pudong International Airport has arrived at Cairo Airport, Egypt.This is the first time that Air China has opened a regular passenger route from Shanghai to North Africa[131]。In December, the Flight Standard App showed that the third C919 domestic large aircraft received by China Eastern Airlines would be officially put into operation on December 13Battalion.[132]
On January 5, 2024, flight MU551, which is operated by China Eastern Airlines, takes off from Sanya Phoenix International Airport and will continue to fly to London, the capital of the United Kingdom after transit through Shanghai, marking the official opening of the "Sanya Pudong London" route.[135]On January 8, it was learned through China Eastern Airlines APP that C919 aircraft was used on the Beijing Shanghai route, and the flight to Beijing Shanghai began on January 9.[137]
On May 27, 2024, China Eastern Airlines officially received the first aircraft of 100 newly ordered C919, which is numbered B-919G. Compared with the five C919 aircraft that have been put into operation, it has optimized and upgraded the cockpit system display and cabin entertainment system.So far, the fleet size of China Eastern Airlines C919 has increased to 6.On June 1, China Eastern Airlines will also use the C919 aircraft to fly the "Hong Kong Shanghai" commercial charter flight, carrying Hong Kong students from Hong Kong to Shanghai to participate in the "Shanghai Hong Kong One Heart" exchange activity, which will also be the first overseas commercial flight of C919.[163]
The first C919 aircraft of China Eastern Airlines[104]
On January 9, 2024, China Eastern Airlines C919 aircraft began to carry out commercial flights on the Shanghai Hongqiao Beijing Daxing route.[138]On January 26, the "China Eastern Airlines Air Rail Intermodal Transfer Service Center" was opened at Shanghai Hongqiao Station.[140]From February 18, China Eastern Airlines added 5 routes to Boao Airport, including Shanghai (Hongqiao), Shanghai (Pudong), Beijing (Daxing), Taiyuan and Wuhan, which can provide 9694 inbound and outbound seats. As of February 16, 2024, all flights have been open for sale.[141]On February 28, China Eastern Airlines officially opened the Shenyang Moscow regular direct passenger route.[142]At 9:30 on March 2, the fifth C919 domestic large aircraft of China Eastern Airlines numbered B-919F took off from Shanghai Pudong International Airport on the MU2999 transfer flight and arrived at Shanghai Hongqiao International Airport at 9:51, officially joining the fleet of China Eastern Airlines.[143]On March 8, China Eastern Airlines opened the domestic commercial aircraft C919 Shanghai Hongqiao Xi'an Xianyang route, with two round-trip flights every day[145]。From March 31, China Eastern Airlines Sichuan will addChengdu Tianfu non-stop flight to Xishuangbanna, Chengdu Tianfu non-stop flight to Lijiang, Chengdu Shuangliu non-stop flight to Guangzhou, Chengdu Tianfu non-stop flight to Dalian via Yantai.These flights are scheduled for one round trip per day.[147]
In March 2024, the Saudi Arabia Air Connectivity Plan (ACP) and China Eastern Airlines announced the establishment of a "strategic partnership". From April, the two sides will open direct flights from Shanghai Pudong International Airport to King Khalid International Airport in Riyadh, three flights a week.[148]On March 16, China Eastern Airlines Kunming Kuala Lumpur route achieved its first flight.[149]On April 16, China Eastern Airlines' Yantai Linyi Hong Kong joint flight successfully made its maiden voyage.[154]On April 27, China Eastern Airlines opened a new non-stop flight route from Shanghai to Riyadh.[152]On May 18, China Eastern Airlines launched a new regular direct flight from Pudong to Kashgar in Shanghai[158]。On May 27, China Eastern Airlines officially received the first aircraft of 100 newly ordered C919.[162]Since June 11, Ningbo Lishe International Airport has opened a route to Ho Chi Minh City, the largest city in Vietnam, for the first time.This is the first time since 2023 that Ningbo Airport has added flights to and from major Asian cities.The flight was carried out by China Eastern Airlines with Airbus 320.[160]On June 12, China Eastern Airlines opened a direct flight between Hangzhou and Ho Chi Minh.[161]On June 14, China Eastern Airlines C919 will open the fourth commercial regular route - Shanghai Hongqiao to Guangzhou Baiyun.[164]On June 14, Wan Xiangdong, Director of East China Bureau, led the inspectors from the Certificate Management Office to the training base of China Eastern Airlines R&D Center to conduct an in-depth inspection of the daily training of 121 and 142 centers in the way of "four no two direct".[165]Since June 21, China Eastern Airlines has opened a direct round-trip flight between Wuhan and Singapore, which is the only direct round-trip flight between Wuhan and Singapore that China Eastern Airlines has opened again in Hubei after 10 years.[167]On July 2, China Eastern Airlines officially launched the "Shanghai Marseille" direct round-trip flight.[155]
In terms of the main business of air transport, China Eastern Airlines implements the strategy of "hub network operation", and establishesShanghaiCentered and supportedYangtze River DeltaAir transport network connecting the global market and focusing on both passenger and cargo.The route includesDomestic routesIn addition, it also operates international routes from Shanghai and other places to major international cities.It is connected to the east and west of ChinaAsia、Europe、AustraliaandAmericaThe airline network of.The main aircraft types of China Eastern Airlines fleet includeAirbus A320 family 、Airbus A330、Airbus A340、Boeing 737, ERJ-145, etc.As of 2014, it has more than 350 aircraft of all types, and has access to the air transport network of 187 countries and 1000 destinations in the world.
In August 2023, China Eastern Airlines announced a new breakthrough in the "Wi Fi in the air" service. It is the first in China to achieve open use below 3000 meters. Passengers can use mobile phones and other PEDs (portable electronic devices) during the whole flight "from takeoff to landing", enjoy the Internet service in the air, and "online" at any time.[115]
Financial report data
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On March 29, China Eastern Airlines Co., Ltd. (hereinafter referred to as "China Eastern Airlines") released its 2017 annual report.According to the Accounting Standards for Business Enterprises of China, China Eastern Airlines achieved an operating income of 101.721 billion yuan in 2017, up 3.21% year on year;Total profit of 8.62 billion yuan, attributable toShareholders of listed companiesIts net profit was 6.352 billion yuan, up 40.91% year on year.[11]
Member of the Party Leadership Group and Deputy General Manager of China Eastern Airlines Group Co., Ltd
Member of the Standing Committee of the Party Committee and Deputy General Manager of China Eastern Airlines
Guo Junxiu
General Counsel of China Eastern Airlines Group Co., Ltd
Legal Director and Data Protection Officer of China Eastern Airlines[97]
Li Ye
Member of the Party Leadership Group and Deputy General Manager of China Eastern Airlines Group Co., Ltd
Deputy General Manager of China Eastern Airlines[166]
Enterprise ID
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Old logo
China Eastern AirlinesAviation emblemThe basic composition is round, red, blue and white.The combination of upper and lower semicircles and swallows, which symbolize the sun and sea, represents the corporate image of China Eastern Airlines.The red semicircle is a symbol of the rising sun, which represents enthusiasm and vitality. The sunrise is in the east, which is consistent with the name of China Eastern Airlines;The blue semicircle symbolizes the vast sea and the route of China Eastern Airlines all over the world;The light and agile silver swallow symbolizes the plane flying in the sky. The swallow is also regarded as the carrier of oriental culture, reflecting the oriental warmth.The line at the tail of the swallow outlines CE, the English name of China Eastern Airlines.
China Eastern's new logo and new visual identification system were officially released on September 9, 2014.
The optimization and upgrading of the logo of China Eastern Airlines is based on the new strategic planning of the enterprise and the need for more internationalization, so the new logo retains the original identification symbols - flying swallow, red and blue matching and font combination.The Chinese font of the new LOGO is still round, with some slight changes. The English font has changed from the original right angle sans serif font to the new rounded sans serif font, which is more consistent with the Chinese font.
The biggest change of the emblem of China Eastern Airlines is the swallow figure. The new design completely liberates her from the round cage.The original shape of the swallow has many straight lines, but the new design is mostly changed to arc. The overall streamlined treatment makes her look more relaxed, as if she saw a swallow running free to the blue sky after breaking free.[12]
The new logo continues to use the original red and blue brand standard colors, and the red of the swallow head and wings reflects the sunrise - "Sunrise East", rising with hope, excellence and passion;The curved tail wing reflects the deep blue of the sea - "the sea embraces all rivers", which means broad, inclusive and rational, and ingeniously echoes the enterprise spirit of "passion, transcendence, preciseness and efficiency" of China Eastern Airlines.
The new logo inherits the core element of the original logo, "Flying Swallow", and carries the best wishes for passengers;It breaks through the conservative symmetrical round frame design style, optimizes the strong and sharp lines, makes the light and flexible "Leader Swallow" fly high, and demonstrates the pioneering and innovative spirit of China Eastern Airlines.The wings shaped like bridge flying frames imply that China Eastern Airlines will set up a bridge for communication by vibrating its arms;The round curved swallow tail is like a rainbow connecting the sky and the world-famous Huangpu River Bay, implying the harmony and happiness between the five lakes and the four seas.Feiyan's posture naturally outlines the initial "CE" of "CHINA EASTERN", which is also like a jumping note, showing the competition and cooperation awareness of China Eastern Airlines to promote the brand without borders.[13]
Identification evaluation
The traditional red, blue and white circular logo of China Eastern Airlines was born in 1988 when China Eastern Airlines was officially established. It has been accompanied by China Eastern Airlines for 26 years, carrying the sense of honor, belonging and happiness of all China Eastern Airlines.The brand new logo of China Eastern Airlines has added more elements of the times on the basis of continuing the tradition.The pure white fuselage can better reflect the modern commercial characteristics of "simplicity and conciseness";The swallow logo in red and blue highlights China Eastern's international development orientation of "fashion, dynamism and vitality".
In the visual design of many foreign aviation brands, we found that the update of LOGO emphasizes the brand name and pays great attention to font, size and proportion.The advantage of this design is that no matter what size LOGO appears, the brand name can still be clearly identified.However, it is a pity that this new design of China Eastern Airlines did not adopt this practice, and the recognition of the characters in the LOGO was not enhanced.In addition, among aviation brands, it is more common to use birds, ribbons and other images to describe aircraft.[12]
Chronology of Events
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1993
On October 6, 1993, China Eastern Airlines Group was established, which clearly proposed to build China Eastern Airlines into "focusing on air transport and supporting relevant industries,Diversified operation。
1997
On February 4, 5 and November 5, 1997, China Eastern Airlines Co., Ltd., an enterprise affiliated to China Eastern Airlines Group, was successfully listed on the New York Stock Exchange, the Hong Kong Stock Exchange and the Shanghai Stock Exchange, and was praised by the media as "China Aviation Concept Stock", opening a new page in the development history of China Civil Aviation.In 1997, China Eastern Airlines also legally merged the former General Aviation Corporation of China.
At the beginning of the new century, under the leadership of the Civil Aviation Administration, China Eastern Airlines focused on reform and restructuring with a distinct theme. In the warm atmosphere of deepening the reform of CAAC, China Eastern Airlines, Northwest Airlines and Yunnan Airlines actively opened the prelude to the joint restructuring, unified the thoughts of the three airlines, and completed the inventory accounting.
2002
2002 is the second year after entering the new century. According to the new situation of the world civil aviation market after China's entry into WTO, China Eastern Airlines has accelerated the reform of its internal main business, auxiliary business, mechanism and system, and worked hard to achieve the "reform and development year" goal of the new group of China Eastern Airlines, which is characterized by organizational integration, standardized management, professional operation and diversified development.
2003
China Eastern Airlines
In 2003, under the guidance of the spirit of the 16th National Congress of the Communist Party of China, China Eastern Airlines Group earnestly practiced the important thought of "Three Represents", rapidly promoted the work of "Five Unifications" in its main business, and achieved outstanding achievements that attracted the attention of passengers and peers at home and abroad;The "nine sectors" plan of auxiliary industry was implemented steadily, demonstrating the strong advantages of group integration;Effectively carry out cultural integration and ideological education activities to ensure the smooth progress of reform and reorganization.In particular, in the first half of 2003, in the face of the severe test of the SARS epidemic, the 25000 employees of the New China Eastern Airlines Group united as one, stood guard and helped each other, built a solid wall of open space defense, achieved the goal of "zero infection" for all employees and passengers, and reflected the ability of the New China Eastern Airlines Group to manage emergencies in an extraordinary period.On the happy day of the first anniversary of the founding of New China Eastern Airlines Group, it ushered in the glorious moment of "the tenth anniversary of safe flight".
2004
In 2004, China Eastern Airlines officially determined the core value of the enterprise - to make progress together with sincerity, and comprehensively promoted it within the scope of China Eastern Airlines.This is an important step taken by China Eastern Airlines in reshaping its corporate culture, creating a new situation for the construction of China Eastern Airlines' corporate culture.At the same time, we will further deepen the reform and integration work, and pool the wisdom and strength of all cadres and employees to achieve the goal of revitalizing the Group.
2005
In January 2005, China Eastern Airlines' first charter flight of Taiwanese businessmen took off from Shanghai Pudong Airport, and successfully launched its first charter flight of Taiwanese businessmen for the Spring Festival in 2005. In April of the same year, it undertook the task of ensuring the transportation of Lianzhan's visiting Taiwan throughout the mainland, which was highly praised by the Taiwan Affairs Office of the CPC Central Committee and the Taiwan Affairs Office of the People's Republic of China.
2006
In March 2006, China Eastern Airlines andBureau of Shanghai World Expo CoordinationIn Beijing, China Eastern Airlines officially signed the partnership agreement for the 2010 Shanghai World Expo (air passenger transport), becoming the first partner of the 2010 Shanghai World Expo. On the same day, an Airbus A340-600 passenger plane of China Eastern Airlines was named“World Expo No”And officially set sail at Beijing Capital International Airport.
2007
In 2007, China Eastern Airlines grandly launched a large-scale cultural and sports insurance public welfare activity - "China Eastern Airlines Air Cultural Experience Tour".Carry out various theme week activities guided by cultural experience, provide more abundant cultural value-added services for tourists, and let Chinese culture take wing.
2008
In 2008, China Eastern Airlines launched the "Oriental Air Food Culture Year" activity, which launched a series of air food for passengers and was widely praised.
2009
In 2009, China Eastern Airlines Beijing Branch officially operated.
2010
In 2010, China Eastern Airlines Sichuan Branch was established, based at Chengdu Shuangliu International Airport.
On July 28, 2010, China Eastern Airlines Group and Yunnan Provincial Government held the unveiling ceremony in Kunming, Yunnan Province, officially announcing that China Eastern Airlines Co., Ltd. affiliated to China Eastern Airlines Group and the State owned Assets Supervision and Administration Commission of Yunnan Province jointly invested in a joint venture company with China Eastern Airlines Yunnan Branch as the main body——China Eastern Airlines Yunnan Co., LtdEntering the substantive preparation stage, the government enterprise cooperation has opened a new page since then.[14]
On March 26, 2012, China Eastern Airlines andQantasCompanyJetstar AviationBy signing the memorandum of understanding, Jetstar Hong Kong, a low-cost airline company with half of its shares in Hong Kong, will start providing services in 2013, with an initial contribution of $115 million, which is likely to increase to $198 million.
2014
In 2014, the passenger traffic volume of China Eastern Airlines continued to maintain a strong growth, and the global ranking has climbed to the seventh, becoming the seventh largest airline in the world.At the same time, China Eastern Airlines, by virtue of its excellent operational performance in 2014, rose to the 15th place in the world in the "Best Operational Performance Series of Global Airlines" published by Aviation Weekly, rankingAir ChinaFirst.
In addition, China Eastern Airlines is actively planning and expanding its international and domestic route network. In 2015, it will continue to encrypt the existing international long-distance routes in Los Angeles, New York, Paris and other cities, further improving its international competitiveness.[15-16]
2017
On December 30, China Eastern Airlines completed the corporate restructuring and received the new《Business license》, officially renamed as China Eastern Airlines Group Co., Ltd., and China Eastern Airlines Group was officially transformed from an enterprise owned by the whole people into a wholly state-owned company.
2018
July 1, China Eastern Airlines Nanjing-Weihai-The first flight of new flights on Daqing route.
From October 28, China Eastern Airlines opened Qingdao Xinyang Kunming, QingdaoChangde- Guiyang round-trip route, fromAirbus 320The aircraft is flying.
At 8:20 on October 28, China Eastern Airlines flight MU2291 landed atXinyang, HenanMinggang Airport, marking that Xinyang Minggang Airport ushered in the first commercial flight. Xinyang Minggang Airport was officially opened to navigation, and China Eastern Airlines became the first airline to operate Xinyang routes.
2019
On May 2, China Eastern Airlines, Cheongju, South Korea-WeihaiFlight MU2084 made its first flight successfully.
On May 5, China Eastern Airlines Daegu, South Korea-WeihaiFlight MU2076 made its first flight successfully.[17]
On July 19, China Eastern Airlines opened Hefei-WeihaiThe route runs three times a week.[18]
In the afternoon of September 6, China Eastern Airlines Group and Junyao Group officially signed a strategic cooperation agreement in Shanghai, announcing the two sides and their main aviation companiesEastern airlines、Lucky AirIt upgraded from business partnership to strategic partnership, and officially launched the comprehensive cooperation of "equity+business".[19]
2020
On May 5, China Eastern Airlines opened“Weihai—HefeiOne flight a day from Chengdu[20]
2021
On April 8, the Civil Aviation Administration issued another circuit breaker instruction to implement circuit breaker measures for Eastern Airlines flight MU588 (New York to Shanghai).There were 10 passengers with positive nucleic acid test on China Eastern Airlines flight MU588 (New York to Shanghai) entering China on March 30. Since April 19 (flight entry date), the flight (entry on Tuesday) has been suspended for 4 weeks.Flights entering the country before April 19 of this route can continue to operate. If the circuit breaker mechanism is triggered during this period, the circuit breaker time will be accumulated.The fused flight volume shall not be used for other routes.The Civil Aviation Administration requires that China Eastern Airlines do a good job in comforting passengers on subsequent flights, returning and changing tickets and other services[61]。
2022
On January 3, nine passengers with COVID-19 were confirmed by China Eastern Airlines MU570 (Paris Shanghai). Since January 24, the flight has been suspended for two flights.[71]
In March 2022, we learned from China Eastern Airlines that after the crash, the company has grounded all 737 aircrafts-800.[86]On April 173.21 China Eastern Airlines passenger plane accidentAfter that, China Eastern Airlines announced that it would suspend all its Boeing 737-800 aircraft, including 224 of China Eastern Airlines, Shanghai Airlines and China United Airlines.[92]
On April 17, 2022, China Eastern Airlines resumed the commercial operation of Boeing 737-800.The first round off flight was MU5843, which took off from Kunming Changshui International Airport at about 10 a.m. on the 17th and landed at Chengdu Shuangliu International Airport one hour later.[91]
On May 4, 2022,SEC（SEC）Include China Eastern Airlines in the "pre delisting" list[93]。On May 10, the Civil Aviation Resources Network reported that China Eastern Airlines issued an announcement that the total amount of raised funds (including issuance costs) should not exceed 15 billion yuan (including the original amount).According to the announcement, 10.5 billion yuan raised from this non-public offering is planned to be used to introduce 38 aircraft, and 4.5 billion yuan is planned to supplement working capital[94]。
In October 2022, the Civil Aviation Administration will implement circuit breaker measures for these flights. On October 4, China Eastern Airlines MU588 (New York Fuzhou) confirmed 12 cases of COVID-19 passengers, accounting for 4% of the number of inbound passengers of this flight;From October 24, 1 flight (entering on Tuesday) will be suspended.On October 3, 13 passengers with COVID-19 were confirmed on China Eastern Airlines flight MU2036 (from Dhaka to Kunming), accounting for 4% of the number of inbound passengers on the flight;From October 24, the flight will be suspended for one flight.On October 4, Air France Flight AF198 (Paris to Shanghai) confirmed 7 cases of COVID-19, accounting for 4% of the total number of inbound passengers;Since October 24, the flight (entering on Tuesday) has been suspended for one flight.On October 6, 8 passengers with COVID-19 were confirmed on flight TR180 (Singapore Nanjing) of Singapore Kuhang Co., Ltd., accounting for 4% of the number of inbound passengers;Since October 24, the flight (entering on Thursday) has been suspended for one flight.[101]
2023
On the morning of May 28, 2023, China Eastern Airlines will use the world's first commercial C919 airliner delivered by COMAC to fly MU9191 from Shanghai Hongqiao Airport to Beijing Capital Airport, opening the world's first commercial passenger carrying flight of this model.[109]
Since June 6, 2023, China Eastern Airlines has opened a direct flight route from St. Petersburg to Shanghai, which is the first round trip of China Eastern Airlines since October 2019.[107]
From June 20, 2023, China Eastern Airlines will resume the direct flight between Shanghai and Madrid. The flight number is MU709/MU710, and there are five round-trip flights every week.[110]
On September 27, 2023, China Eastern Airlines will resume the direct international flight from Guangzhou to Bangkok.[119]
On September 28, 2023, China Eastern Airlines announced that the company signed the C919 Aircraft Purchase and Sale Agreement with Commercial Aircraft Corporation of China, and purchased 100 C919 aircraft from Commercial Aircraft Corporation.The above 100 aircraft are planned to be delivered to the company in batches from 2024 to 2031.[121]
2024
From January 19 to February 17, 2024, China Eastern Airlines will open direct flights from Shanghai to Perth every Monday, Thursday and Saturday for four weeks.[133]
On January 28, 2024, Qingdao Airport will officially open the Qingdao Tokyo international round-trip route, which is operated by China Eastern Airlines every weekTwo shifts.[134]
On April 15, 2024, the direct flight from Lanzhou to Hong Kong of Lanzhou Zhongchuan International Airport will be officially opened.It is carried out by China Eastern Airlines on Monday and Friday.[153]
Navigable city
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Since the winter and spring flight season officially opens on October 30, 2022, China Eastern Airlines plans to increase the number of international passenger routes to 42, 108 flights per week.[100]
North America:New York, Chicago, San Francisco, Los Angeles, Honolulu, Vancouver, Toronto
Marketing strategy
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With the cooperation of its brand consultant and marketing planning organization, China Eastern Airlines Yunnan Co., Ltd. takes the initiative to attack against its own advantageous resources, uses the unified and integrated brand management concept, combines its brand positioning with the interests of consumers, greatly optimizes its brand differentiation, and creates a precedent in the industry.
Brand strategy
Through market insight, China Eastern Airlines Yunnan found that the most relevant resource to itself is its tourism resources, which is difficult for other airlines to match.Therefore, if we focus on the market of middle class tourists in Yunnan and tourists from other provinces, we can undoubtedly create a great regional competitive advantage.
For this strategic thinking point, China Eastern Airlines Yunnan Airlines foundBrand communicationThe core appeal point is "starting from Yunnan", and it is divided into three communication stages with strategic thinking to achieve two goals:
The image of lady stewardess of China Eastern Airlines
1. Change the travel standard of intra provincial travel.
Attract more "Yunnan people" to choose China Eastern Airlines ("Yunnan people" here include people from Yunnan Province and tourists from other provinces to Yunnan).
2. The ultimate goal: to build the largest aviation hub in southwest China.
1) Build the largest aviation hub in southwest China.
2) It has become the southwest aviation hub of the "9+2" Pan Pearl River Delta Economic Zone.
3) "Starting from Yunnan" will be built into a product, a fashion, a culture and a huge brand.
Communication strategy
Communication is the spokesman of the brand, the link between the brand and consumers, and an important means for consumers to recognize the brand. Communication establishes brand awareness and brand image.Communication is important to the establishment of brand, but unified communication is more critical.
Today, with more and more in-depth market segmentation and increasingly fierce brand competition, many enterprises are also busy in advertising, public relations and other communications. However, they seem to have not taken into account whether these advertising, public relations and activities and other communications are unified, whether they can solve the problems that need to be solved urgently for the current development of brands, and the most important thing is whether they can add points to the brand.
Only when these communication resources are planned in a unified way, and the whole process must be unified in goal, strategy and image from beginning to end, so that the resources of the enterprise are all in a common direction;Because unification will make the use of resources more reasonable, make the organization's allocation more professional and efficient, and make its resources more visually identifiable.
The communication strategy of China Eastern Airlines Yunnan Company closely focuses on the communication theme of "Yunnan people, flying in Yunnan", takes "more, faster, better, provincial" as the benefit commitment, and takes "Yang Liping" as the spokesperson, carrying out unified communication from advertising, promotion, activities, TV programs to terminals.
At the same time, it also uses Yunnan's ecological and cultural resources to cooperate with relevant institutions to plan a series of thematic activities, such as combining with the "very different" column, so as to make China Eastern Airlines Yunnan from the air to the ground, so that consumers can really feel its brand value "Yunnan people fly in Yunnan".
Refund regulations
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Refund regulations: F, C: submit to the website of China Eastern Airlines before takeoff: free of charge: submit 10% to the website of China Eastern Airlines after takeoff.(The ticket refund fee is different. For emergency orders, you must call to notify the refund, which is actually subject to the airline's review) Y, B, E, H: submit to the China Eastern Airlines website before takeoff: 5%, after the flight takes off: 10% (the ticket refund fee is different, for emergency orders, you must call to notify the refund, which is actually subject to the airline's review) L,M. N, R: 20% submitted to China Eastern Airlines website before takeoff, 30% submitted to China Eastern Airlines website after takeoff,5. T: 40% submitted to the website of China Eastern Airlines before takeoff, and 50% submitted to the website of China Eastern Airlines after takeoff (ticket refund fees are different, emergency orders must be notified of ticket refund by phone, and the actual situation is subject to the review of the airline) P: 20% rescheduling provisions: F, C: free changes before the scheduled departure time of the flight (including).The flight will be changed free of charge after the specified departure timeB. E, H: Before the specified departure time (inclusive) of the flight, the change is free of charge.5% change fee will be charged after the specified departure time of the flight.50. M, N, R: 10% change fee before (including) the specified departure time of the flight.20% change fee will be charged after the specified departure time of the flight.P: If the flight is changed to 3 days later, it is allowed to change under the condition that the corresponding class is open. The price difference caused by ticket purchase in different pre-sale periods will not be refunded or supplemented.S. V, T: 20% change fee will be charged before the specified departure time (inclusive) of the flight.After the specified departure time of the flight, 30% of the change fee will be charged Y: before the specified departure time of the flight (including), the change will be free of charge.5% change fee will be charged after the specified departure time of the flight.
1、 China Eastern Airlines domestic tickets sold since 00:00 on January 10, 2024 (Beijing time) are subject to the new voluntary refund and change rules.The new version of the rules will adjust the charging standards related to the voluntary refund and change of passenger tickets. See the Rules for the Use of Domestic Freight Rates of Eastern Airlines for details.The rules add the provision of free return and change beyond 30 days before the flight takes off.
2、 The application for involuntary ticket change or refund accepted by China Eastern Airlines since 00:00 on January 10, 2024 (Beijing time) will expand the applicable scenarios, as follows: (I) Expand the scope of free ticket change.The factors such as the inability to make a trip due to the change of aircraft type, the change of flight route due to the change of flight, and the delay of flight stops are included in the scope of application of free ticket return and change.For force majeure factors such as airport transfer, natural disasters and public security reasons, please pay attention to the temporary announcement issued by China Eastern Airlines.（2） Relax the rules for returning sick passengers.1. For passengers unable to travel due to illness, their domestic and international tickets of China Eastern Airlines can apply for change or refund due to illness.2. The medical institutions that issue the certificate of returning to the hospital due to illness will be extended to the hospitals and subordinate medical institutions listed by the Health Commission.3. The number of passengers who go with sick passengers for ticket refund and change is extended to 5 (inclusive).3） Add a refund rule for ticket price fluctuation.If the price of the original ticket purchase channel is reduced after ticket purchase, it is allowed to re purchase the ticket in the same ticket purchase channel within 24 hours after ticket purchase, and the original ticket meeting certain conditions will be refunded for free.（4） Add involuntary refund and change rules for discontinuous tickets.If the tickets purchased separately constitute a continuous journey under certain conditions, in case of abnormal flights, the service charge for refund and change can be waived.（5） If you purchase the wrong ticket on the official website of China Eastern Airlines, App, and online self selling channels of small programs, you can return the ticket for free if you meet certain conditions.（6） The official website, app and applet of China Eastern Airlines provide a refund fee calculator function, so that you can master the refund information.[136]
corporate culture
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On August 9, 2012, China Eastern Airlines heldCorporate culture conceptThe brand value system publicity and implementation conference officially released the new version of China Eastern Airlines' corporate culture concept and brand value system, which marks that China Eastern Airlines has made important achievements in corporate culture construction and brand construction.The cultural gene of China Eastern Airlines originates from the daily work practice of every employee. The cultural essence of China Eastern Airlines contains the wisdom crystallization of all the employees of China Eastern Airlines.The construction of culture and brand is by no means an overnight task, which requires all the people of China Eastern Airlines to persevere, gradually strengthen the transmission from top to bottom, gradually realize the transformation from knowledge to practice, gradually complete the transmission from inside to outside, and gradually form a joint force from scattered to gathered, so that the corporate culture concept from practice and practice can really be integrated into practice and guide practice,Become the soft power that leads China Eastern Airlines to take off.
1、 The specific contents of China Eastern Airlines' corporate culture concept system include:
The enterprise vision is to become a world-class airline "loved by employees, preferred by customers, satisfied by shareholders and trusted by society";
The core values of the enterprise, that is, customer supremacy, precision and farsightedness;
The enterprise spirit is rigorous, efficient and passionate.
2、 The core contents of the brand value system of China Eastern Airlines include:
Brand positioning, that is, to continuously create wonderful travel experience with accurate, exquisite and fine services;
Brand temperament is exquisite, elegant and fashionable.
Ten year culture leads China Eastern Airlines
In 2002, CAAC vigorously promoted the third industrial system reform, which led to the rapid expansion of the business scale of the three major backbone aviation group companies, the breakthrough adjustment of market layout, route network and fleet structure, the further expansion of financing channels, and the significant improvement of competitiveness and anti risk ability.As a result, the market structure of the whole industry has been significantly optimized, which has changed the previous situation of decentralized strength, separate array, disordered competition, and effectively improved the market concentration.
In addition, the outstanding significance of this civil aviation reform lies in the innovation of the industry culture.As one of the main sources of civil aviation industry culture, military culture has a profound impact on its formation and development.The military's strong sense of responsibility, strong will and strict discipline gradually precipitated into the fine tradition of civil aviation culture, but its emphasis on command and obedience ignored the publicity of individual and organizational vitality, limiting the thinking mode of active innovation and change, while the egalitarian distribution system born out of the military supply system led to the lack of competition awareness and efficiency awareness of most employees.
At that time, CAAC had not yet fully realized socialization and enterprise, but the system reform in 2002 completely broke this situation.By establishing a modern enterprise system, introducing a market competition mechanism, and implementing a low-cost policy based on market supply and demand, China's state-owned airlines have achieved complete decoupling between government and enterprises.With the deepening of reform and opening up and the process of accession to the WTO, civil aviation culture is gradually changing from military culture to modern organizational culture, and the civil aviation industry is moving from "closed market" to "open market".
As a result, China Eastern Airlines, which is flying between the red sun and the sea, has begun a new journey.However, the development of the enterprise is like the growth of a big tree. Time may make the growth rings of the branches more abundant, or the crown of the original luxuriant trees wither and decline.The "Ten Year Civil Aviation Loving Service Award" awarded by IATA, the "Five Star Diamond Award" awarded by the American Association for Quality Services, the world's tenth most profitable airline, the first mainland Chinese airline to enter the capital market, and so on, these past glories did not continue to shine because of the historic restructuring in 2002, on the contrary,After that, although China Eastern Airlines also made a series of strategic adjustments and reform measures, it still encountered enormous difficulties and challenges.
Too frequent restructuring has always been considered as one of the main reasons affecting the healthy development of China Eastern Airlines.Since the second half of 1997 when China General Aviation Corporation was merged, China Eastern Airlines has restructured five airlines within five years.Among the three major airlines, China Eastern Airlines restructured and merged the most airlines, with the greatest difficulty in integration and integration and the heaviest historical burden. China Eastern Airlines paid a lot of reform and restructuring costs in the process of restructuring, which damaged the vitality of its main business.
In fact, in the same year of civil aviation restructuring, China Eastern Airlines put forward the working idea of "management reengineering and cultural innovation", and released the first version in 2004Corporate Culture Manual——The Heart Language of China Eastern Airlines systematically summarizes and summarizes the corporate identity, mission, goals, spiritCore values, operation and management principles, ethics, team discipline, managers' creed, cultural rhetoric and other ten aspects of cultural dimensions and cultural connotation.Its core values are "sincerity and progress together", its spirit is "satisfactory service is above everything", and its goal is "to pursue excellence and excellence".China Eastern Airlines hopes to use culture to unite people's hearts, inspire morale, and gradually move towards the highest level of "people enterprise integration".
However, development has always faced difficulties.At the end of 2008, China changed the leadership of China Eastern Airlines in a timely manner after considering the situation. After a series of drastic reforms, China Eastern Airlines turned over nicely with the battle of survival from the dead, the battle of development for restructuring in the east and the battle of fame for World Expo protection.From 2009 to 2011, China Eastern Airlines Group made profits for three consecutive years, with a total amount of more than 12 billion yuan. In particular, in 2010, China Eastern Airlines Group realized a total profit of 5.841 billion yuan, creating a new record in the company's more than 20 years of establishment. Its profitability showed an "explosive" growth, its core competitiveness was constantly strengthened, and its brand image was also significantly improved.
With the same team, the same market and the same resources, how can China Eastern Airlines break through the difficult exploration dilemma and embark on the path of healthy and sustainable development?This is a problem that many people want to solve, including the management of China Eastern Airlines.
In 2010, General Manager of China Eastern Airlines GroupLiu ShaoyongHe climbed to Jinggangshan Mountain, where he found the answer:“Chairman MaoIt is very important to enlighten us that one team, one leader, and one path. "In his view, to transform this idea into enterprise management is to set a strategy, manage a team and find a direction.Ma Xulun, the secretary of the Party Leadership Group of China Eastern Airlines Group, also believes that China Eastern Airlines' development direction with Shanghai as its core hub is right, but unfortunately, during the implementation, due to various changes in thinking and resistance from various forces, there was a swing, which ultimately led to the unsatisfactory development of both the Shanghai headquarters and subsidiaries.
In the final analysis, it is the dialectical unity of "knowing" and "doing" of cultural concepts.After the two hard battles of Dongshang reorganization and the World Expo, China Eastern Airlines has occupied half of the market in Shanghai, and has also set a new strategic goal: to build China Eastern Airlines into a "hub and network airline with the best service, the most refined management, based on the core market, pursuing beneficial growth, and global competitiveness", and through three years of unremittingThe top-down decoding makes the strategic goals and ideas deeply rooted in the hearts of the people.In order to improve the operation capacity and quality of Shanghai hub, China Eastern Airlines has established the concept of transforming from linear operation mode to network operation mode, increased the construction of Shanghai core hub, Kunming regional hub and Xi'an regional hub, and focused on the contribution of key markets and routes to the network and the connection with the hub.
The competition concept of airlines is gradually changing from relying on price war to relying on differentiation, service and product innovation. The competition environment of the entire civil aviation industry is maturing.China Eastern Airlines is building a brand new service brand. On the basis of traditional "face-to-face" artificial services, it uses information construction to build "back-to-back" information services, and finally makes passengers feel the "heart to heart" service experience.Let passengers experience the best air travel service is the goal of China Eastern Airlines and the core concept of China Eastern Airlines culture at this stage.
On August 9, 2012, China Eastern Airlines officially released the new version of China Eastern Airlines' corporate culture concept system. After more than three years of bottom-up and top-down research, sorting and refining, on the basis of in-depth analysis and discussion of China Eastern Airlines' historical background, strategic objectives, regional advantages, and corporate personality, it fully absorbed the work achievements in early research, theme practice, demonstration and promotion, etc,It also summarizes and sublimates the corporate spirit formed in the three years from 2013 to 2015 when China Eastern Airlines came back from the dead, comprehensively revitalized, transformed and upgraded, and became stronger and better. China Eastern Airlines will eventually become a world-class airline with "staff love, customer preference, shareholder satisfaction, and social trust" as its corporate vision, and "customer supreme, fine and far reaching" as its core values,"Rigorous and efficient, passionate and beyond" is defined as the enterprise spirit.The essence of these ideas comes from practice and has been tested by practice. As Ma Xulun said, "We have condensed in our own exploration and practice to form a unique and excellent corporate culture. These cultural characteristics covering harmony, innovation, refinement, integrity, progress and other factors have become the driving force for the scientific development of China Eastern Airlines."
The current management of China Eastern Airlines once said to the media: "The biggest gain in the past few years is that it has changed the thinking of the enterprise." Indeed, if there is no thinking of unity of knowledge and practice, there will be no "China Eastern Time" to set the watch 10 minutes faster, and there will be no leading example of "taking the lead and not taking the first class".Small changes imply great ideas.Everyone knows that we can catch up every minute, and that only by leaving the best service resources to passengers can we win their hearts. But in the past, China Eastern Airlines always stayed at the level of "knowledge".China Eastern Airlines has raised its concept to the level of "travel".Ideas determine ideas, ideas determine the way out, and execution determines success or failure.
Conscious eyes should be inward and outward
In 1989, China Eastern Airlines established the first air demonstration group - "Lingyan" crew demonstration group, which can be said to be the initiator of service awareness in China's civil aviation industry.After the establishment of China Eastern Airlines Group in 2002, China Eastern Airlines required to integrate the concept of "satisfactory service above everything" into the service work, which indicates that China Eastern Airlines' emphasis on service quality has risen to the height of cultural strategy.In 2004, China Eastern AirlinesTrademark Office of the State Administration for Industry and CommerceRegister the trademark of "Lingyan Service", which is the first high-quality air service of China Eastern Airlines, and is the first to become a major service brand of Chinese airlines.
The awakening of service and brand awareness actually shows that China Eastern Airlines realized thatOrganizational culture constructionIt must be combined with customer service and brand building to promote the popularity and reputation of the enterprise and finally achieve the effect of "image building".
But before 2008, although the corporate culture of China Eastern Airlines emphasized customer orientation, the service quality and social reputation were not ideal.At that time, China Eastern Airlines did not deeply realize the necessity of dialogue, interaction and cultural exchange with the internal and external public.
China Eastern Airlines
The rapid development of information technology has led to the increasingly blurred levels and boundaries of enterprise management. Individual behavior is likely to be mapped into enterprise behavior, and internal changes are likely to be amplified into external crises.The commercial society is evolving into an ecosystem, and any change, whether internal or external, may "lead the whole body".The essence of managing an enterprise is to manage social relations, which include relations with internal employees, external passengers, shareholders and society.Based on this, China Eastern Airlines put forward the corporate vision of "employees love, customers first choice, shareholders satisfaction, and social trust", and turned this into the consensus of all staff.
If today's enterprises want to transmit information to the internal and external, advertising marketing techniques and one-way indoctrination communication have achieved little effect. Instead, two-way communication is the public relations behavior.China Eastern AirlinesPublic relations awarenessThe real awakening of the Chinese Communist Party originated from a global public opinion crisis in 2008.After learning from the bitter experience, China Eastern Airlines summed up the experience and lessons, and thoroughly transformed the traditional news report oriented publicity model into an all-round oneBrand buildingThe mode transformation will transform the crisis public relations behavior of passive response to negative events to the crisis public relations system of active communication and comprehensive coordination.
The outward vision also needs to look in another direction: the air transport industry chain.Airlines are the core of a complex value chain, but due to various factors, airlines are at the end of the entire industrial chain.To reverse this phenomenon, it is urgent to innovate the business model, that is, to transform from an air passenger carrier to a modern service integrator, and from a freight carrier to a modern logistics integrator.
Around these two transformations, China Eastern Airlines has launched a series of actions.In terms of passenger transport service, it focuses on brand management and product system, emphasizes internal coordination and linkage, and changes "functional culture" to "process culture";In terms of freight services, the newly integrated China Cargo Airlines has obtained the express delivery operation qualification issued by the State Post Office, opened 10 domestic freight express lines, initially established the domestic and international ground truck distribution network, and is further integrating with the air logistics assets of China Eastern Airlines to create "heaven and earth" air ground combined transport.
Product management is low level management, and brand management is high level management.In 2009, China Eastern Airlines put forward the concept of brand management, carried out the construction of safety culture and service culture around the concepts of "safety is the root, service is the soul" and "customer first, dedicated service", and comprehensively promoted brand construction on this basis.In 2011, China Eastern Airlines was awarded the "Five Star Award for Flight Safety" by the Civil Aviation Administration, and was ranked as the "2011 Most Innovative Chinese Company" by Fortune with its excellent business performanceBrandZ, the "Top 50 Most Valuable Brands in China", ranks third in the "Brand Competitiveness of Listed Companies" and sixth in the "Enterprise Competitiveness of Shanghai and Shenzhen Main Board Markets", becoming the first civil aviation enterprise among central enterprises to be rated as "China's Famous Trademark" by the State Administration for Industry and Commerce.
Behind the honor is the efforts of all the staff of China Eastern Airlines.In fact, if the information system is the channel of internal and external information communication, then employees are the ties of internal and external emotional connection. They are both cultural practitioners and brand spokesmen.The application of microblog promotes this emotional connection.Thousands of employees have set up personal microblogs under the label of "China Eastern Airlines".They are potential maintainers of the brand image of China Eastern Airlines, and also potential solvers of customer consultation and suggestions.Their daily work is closely related to the image of China Eastern Airlines.Thus, the touching deeds of "passengers singing thanks to the crew after bird strike", "10000 meter high altitude crew welcoming new life", "the luggage clerk caring for the pet dog" and other touching deeds were handed down from mouth to mouth.As the first propaganda film of China Eastern Airlines, "I am China Eastern Airlines", which reflects the voice of front-line employees, shows: "I am an ordinary person working silently. In the storm and thunder, there has never been any retreat or laziness; in the festive lights, the one waiting for me always lights up at the latest. I am ordinary and imperfect, but I have always tried to do better.I know that the moment I stand in front of you, I am China Eastern Airlines. "
Peace of mind and resources
The birth of China Eastern Airlines Group began with reorganization.The healthy integration of multiple cultures is the key to the success of restructuring and the healthy and sustainable development of the restructured enterprises.
After the "integration" with China Eastern Airlines in 2002, a series of "injection", "integration" and "reorganization" formally incorporated Yunnan Company into the "integration" operation and management process of China Eastern Airlines, but the differences in ideology and regional culture have not really been remedied.
China Eastern Airlines New Coating 321
In sharp contrast to this is the joint restructuring of China Eastern Airlines and Shanghai Airlines in 2009.This restructuring involving 70000 people, 170 billion operating assets, central and local enterprises, and two listed companies took only 10 months to complete successfully, eliminating unnecessary competition in the same city, improving the efficiency of resource use, reducing operating costs, and enhancing profitability.Liu Shaoyong summed up the eastbound reorganization with "standing" and "breaking".He believes that "the reorganization of any enterprise is not so much the reorganization of assets as the psychological reorganization." The idea is not broken, and the system is not broken. Everyone cares about reorganization, and what they worry about psychologically is the position, salary and welfare, and development space.So on these issues, we adhered to the principle of "no standing, no breaking, and go along with the trend", opened the minds of employees, eliminated their concerns, and finally achieved "no petition, no layoff, no salary cut, no dismissal", which is beneficial to the country, society, shareholders, and employees.
The principle of "no establishment, no breaking" actually reflects the dialectical relationship between another pair of philosophical concepts: "harmony" and "identity".The key to successful restructuring is to form a unified and harmonious corporate culture, but "unity" does not represent "unity", and "harmony" does not represent "unity".Culture is fundamentally the management of people's hearts, including cultural differences and forming cultural consensus, which is the embodiment of broad-minded, which can build a truly healthy and dynamic corporate culture.
There is another difficulty in the construction of China Eastern Airlines' corporate culture - the contradiction between centralized management and decentralized authorization caused by numerous subsidiaries, which is, in the final analysis, the problem of centralized allocation of resources and rational positioning of subsidiaries.
Take air material resources as an example. In the first few years of the Group's establishment, the maintenance engineering system of China Eastern Airlines still adopts a decentralized maintenance management mode. The aircraft cannot be uniformly allocated according to market demand, with unclear responsibilities and waste of resources.In 2005, China Eastern Airlines started the integrated transformation of maintenance system, and established a unified managementclosed-loop control The modern locomotive management mechanism of "" has truly achieved overall planning of resources, overall planning, overall operation and overall management.
Another example is the operation of the Operation Control Center of China Eastern Airlines.In 2004, the Operation Control Center (AOC) of China Eastern Airlines was officially put into operation, which fully realized the unified coordination and centralized management of all flights, overturned the traditional scheduling centered operation and production management model, and triggered changes in the internal business process and management model of China Eastern Airlines.
Resource integration is a systematic way of thinking. Its purpose is to integrate the related but separate functions within the enterprise and the partners with the same external mission and related interests into an efficient operating system through reasonable allocation, and ultimately achieve the effect that 1+1 is greater than 2.In the final analysis, resource integration also reflects the dialectical relationship between "harmony" and "identity". The integrated construction of security, service, marketing, operation and other systems and the positioning of the value creation center of subsidiary companies reflect a holistic view and tolerance of "seeking common ground while reserving differences, and combining with harmony".
The attitude towards competitors also tests the heart of China Eastern Airlines.After returning to the market with a sound body, the most important job of China Eastern Airlines is to become a hub network airline to provide passengers with more convenient aviation services.Competition with foreign airlines and high-speed rail is inevitable, but China Eastern Airlines solved problems in the best way, cooperated with "competitors" and turned competitors into teammates.
In 2011,China Eastern AirlinesOfficial accessionSkyTeam Alliance, went hand in hand with 18 other internationally renowned airlines, including China Southern Airlines, and greatly expanded its global route network through the alliance.High speed railway is also a teammate.In 2012, China Eastern Airlines Group and Shanghai Railway Bureau signed a strategic cooperation agreement, and jointly agreed to launch "Air Rail" products.The idea of competition and cooperation guides China Eastern Airlines to gradually transform its competitors' network into its own radiation network.
China Eastern Airlines at Weihai Airport
In March 2012, China Eastern Airlines and Qantas AirlinesBudget airlineJetstar Airlines signed an agreement to establish Jetstar Hong Kong Co., Ltd. in Hong Kong as a joint venture, which is the first time for a domestic state-owned airline to test low-cost aviation business.This cooperation with Qantas Airlines has also accumulated more valuable experience for China Eastern Airlines to test low-cost aviation in the domestic market in the future.
In the past ten years, there have been ups and downs and ups and downs. From ups and downs to rising against the trend, China Eastern Airlines, through constant exploration and practice, has finally found a path suitable for its own reform and development, and gradually constructed an enterprise culture characterized by harmony, innovation, refinement, integrity and progress. These cultural characteristics are becoming the driving force for the scientific development of China Eastern Airlines,It will also become an endogenous force to maintain the sustainable development of China Eastern Airlines.
Honors of China Eastern Airlines
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2022
On March 16, 2022, he was honored as the "Winter Olympics Network Security Guard".[73]
In 2022, it was selected into the Forbes 2022 Global Enterprise 2000 List, ranking 1421.[95]
2021
February 18, 2021On October, the Hongqiao Passenger Service Center of the Ground Service Department of China Eastern Airlines Co., Ltd. was publicized by the All China Women's Federation as the target of "National March 8th Red Bannerman (Collective)".[59]
In July 2021, the Party Branch of the Staff Service Center of the General Management Department of China Eastern Airlines Co., Ltd. was awarded the title of "Shanghai Advanced Grassroots Party Group"Weaving ".[62-63]
In August 2021, the "Zihao" team of the Ground Service Department of China Eastern Airlines Northwest Branch, the "Xingguang Group" of the Pudong Passenger Service Center Transit Branch of the Ground Service Department of China Eastern Airlines, and the "Lingyan" crew demonstration group of China Eastern Airlines were named the "20th National Youth Civilization".[64]
On September 2, 2021, China Eastern Airlines Co., Ltd. was awarded "2017-2020 National Advanced Unit in Mass Sports" by the General Administration of Sport of the People's Republic of Chinatitle.
On September 25, 2021, it was listed in the "2021 Top 500 Chinese Enterprises", ranking 282.[65]
In October 2021, he was selected into Forbes 2021 Global Best Employer List, ranking 391.[66]
In October 2021, he was awarded the title of "Pioneer Worker of Shanghai in 2021".[67]
In November 2021, in the 17th China Public Relations Industry Best Case Competition in 2021, it won the gold medal of overseas communication, tourism service and city brand promotion, and enterprise brand communication.[69]
In 2021, it will be included in the first batch of ESG (environment, society and governance) demonstration enterprises in China.[70]
2020
On January 3, 2020, the 136th of the top 500 listed companies with market value in 2019.[28]
On January 4, 2020, it won the "Sustainable Development Inclusive Award" of the 2020 "Finance" Evergreen Award.[29]
On January 11, 2020, the "2019 Top 500 List of China's Corporate Social Responsibility" ranked 276th.[30]
On January 13, 2020, it was selected into the award list of 2020 Hurun Top Quality Products.[31]
On May 10, 2020, it ranked 88th among the "2020 Top 500 Chinese Brands".
On May 13, 2020, it ranked 865 in the 2020 Forbes Global 2000.[32-33]
On July 20, 2020, it was selected into the "List of Grade A Enterprises in 2019 Business Performance Assessment of Heads of Central Enterprises".[34]
In July 2020, China Eastern Airlines Co., Ltd. ranked 85th among the Fortune 500 in 2020.[35]
In October 2020, it was rated as the advanced collective of the national transportation system in combating COVID-19.[36]
On November 20, 2020, the Decision of the Central Commission of Civilization on Commending the Sixth National Civilized City, Civilized Villages and Towns, Civilized Units, the Second National Civilized Family, Civilized Campus and the New National Minors' Advanced Ideological and Moral Construction was awarded as the "Sixth National Civilized Unit".[37]
On November 20, 2020, Business Division I of Audit Department of China Eastern Airlines Group Co., Ltd. won the honorary title of "National Advanced Group in Internal Audit".[38]
2019
On July 10, 2019,FortuneChina Eastern Airlines Co., Ltd. ranked 78th in the list of China's top 500.
On September 1, 2019,2019 Top 500 Chinese EnterprisesIt was announced that China Eastern Airlines Group Co., Ltd. ranked 144th;[39]The 2019 China Top 500 Service Enterprises list was released in Jinan, and China Eastern Airlines Group Co., Ltd. ranked 61st.[40]
In 2019, the "Belt and Road" Top 100 Chinese Enterprises ranked 96th.[41]
On November 20, 2019, the "2019 Top 100 Enterprises in Three Provinces and One City of the Yangtze River Delta" was released, and China Eastern Airlines Group Co., Ltd. ranked the 31st in 2018 with a revenue of 127948.7 million yuan.[42]
On December 12, 2019《Huiju · 2019 Hurun Brand List》It was announced that China Eastern Airlines ranked 98th with a brand value of 14.5 billion yuan.[43]
In December 2019, China Eastern Airlines Group Co., Ltd. was selected as one of the Model 100 Brands of 2019 China Brand Power Ceremony.[44]
2018
On May 9, 2018, the "2018 Top 100 Chinese Brand Values" was released, and China Eastern Airlines ranked 95th.[45]
Before 2010
In 2009, the world's leading financial magazine《the buffett 》、《World Economist Weekly 》China Eastern Airlines and the World Enterprise Competitiveness Laboratory, the world's authoritative brand value research institution, jointly held the "2009 (6th) China's 25 Most Respected Listed Companies". China Eastern Airlines won the "China's Most Respected Listed Companies" award with its excellent market performance and good brand impression, playing a colorful music for Chinese enterprises.
Selected by China Eastern Airlines in 2008World Brand Value LabThe first brand of Chinese buyer satisfaction compiled by the company ranked ninth.
In 2003, China Eastern Airlines Co., Ltd. won the first prize in the selection activity of "millions of passengers talking about civil aviation" of CAAC again;At the same time, it won the "Jinpeng Cup", the highest flight safety award of CAAC, and successfully achieved the 10th anniversary of safe flight.
On December 12, 2002, at the "press conference of the seventh batch of new records of Chinese enterprises", China Eastern Airlines conducted a test flight andAirbus A340-300Two items of aircraft 4C inspection were selected into the "Guinness" of Chinese enterprises, that is, "New Record of Chinese Enterprises".
In 2001, the "Yinyan" trademark of China Eastern Airlines won the title of "the trademark with the highest recognition rate in China" and the "Five Star Diamond Award" issued by the American Association for Quality Service worldwide.
In 2000, the transportation service system of China Eastern Airlines passed the certification of ISO9002 quality assurance system.
In September 2022, it ranked 270th on the 2022 Top 500 Chinese Enterprises list with an operating income of 84096190 yuan.[99]
Issue of shares
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Overview of China Eastern Airlines' stock issuance
Domestic, international and regional air passenger, cargo, mail, baggage transport business and extension services;General aviation business;Aviation equipment manufacturing and maintenance;Agency business of domestic and foreign airlines
August 15, 1989: China Eastern Airlines OneAN-24(B-3417) On the flight from Shanghai to Nanchang, when taking off from Hongqiao Airport, it crashed into Zhoujiabang, about 240 meters away from the airport due to engine failure, resulting in 34 deaths and only 6 survivors.[46]
1993 Pacific Distress
April 6, 1993: China Eastern Airlines OneMD-11(B-2171) flight MU583 from Beijing to Los Angeles via Shanghai flew over the Pacific Ocean about 950 nautical miles south of the Aleutian Islands in Alaska, the United States,Leading edge slatThe plane rolled, fell and rose several times, and its altitude dropped 5000 feet.Two passengers were killed, 149 passengers and 7 crew members were injured.The aircraft structure was not damaged in the accident, but the cabin interior was seriously damaged.
1993 Fuzhou air disaster
October 26, 1993: China Eastern Airlines OneMD-82The (B-2103) passenger plane was on flight MU5398 from Shenzhen to Fuzhou and landed atFuzhou Yixu AirportWhen the plane crashed out of the runway, the fuselage broke three sections, and two of the 80 passengers on board died.
Forced landing in Shanghai Hongqiao in 1998
September 11, 1998: China Eastern Airlines OneMD-11The (B-2173) passenger plane flew from Shanghai to Beijing on flight MU586. After taking off from Shanghai Hongqiao International AirportLanding gearNo one was injured in the incident when they were forced to turn back to Shanghai Hongqiao Airport due to failure.Later, the event was made into a movie called《Emergency landing》。
Baotou air disaster in 2004
November 21, 2004: China Eastern Airlines flight MU5210 from Baotou to Shanghai, a CRJ-200 (B-3072) (before the mergerYunnan Airlines）It crashed one minute after takeoff, killing all 53 people on board.On December 21, 2006,State Administration of Work SafetyAnd the Supervision Department announced the cause of the accident: during the takeoff of the aircraft, the wing was pollutedStall critical angle of attackreduce.When the aircraft just left the ground, the aircraft stalled without warning, and the pilot failed to change from the stall state until the aircraft crashed.The aircraft isBaotou Airport Frost weather conditions exist during the night, and the largest possible wing pollutant is frost.
In 2013, Shanghai Hongqiao overshot the runway
China Eastern ERJ-145 aircraft[46]
On June 7, 2013, an ERJ-145 of China Eastern Airlines carried out flight MU2947 from Huai'an to Shanghai Hongqiao. When landing on the runway of Shanghai Hongqiao Airport, the nose gear touched the ground and broke before the main gear, and the aircraft rushed out of the runway.[47]
On June 17, 2014, China Eastern Airlines flight MU2005 landedNanning Wuwei International AirportIt landed on the taxiway by mistake.No serious consequences were caused.[48]
Changzhi ran out of the runway in 2014
At 8:40 am on June 19, 2014, China Eastern Airlines flight MU2487 took off from Wuhan Tianhe Airport.At 9:53, the plane landed in the rain at Changzhi Airport in Shanxi Province, and then ran out of the runway for more than 300 meters and finally stopped on the lawn.China Eastern Airlines later issued a statement saying that human-computer safety.[49]
Wuhan cannot move in 2014
On June 26, 2014, China Eastern Airlines flight MU2541, which flew from Guangzhou to Wuhan, could not move after landing and taxiing to the taxiway, could not enter the apron, the airport had closed the B3 crossing, and 148 people on board were not injured.[50]
2016 Shanghai Hongqiao wing collision
At 12:10 on January 27, 2016, China Eastern Airlines Flight MU2153（Xi'an-After arriving at Hongqiao Airport, when taxiing to the covered bridgeaircraftSlight collision of wingtip occurred, causing no casualties.
In 2022, China Eastern Airlines Boeing 737 crashed (3 · 21 China Eastern Airlines passenger plane accident)[78]
On March 21, 2022, a Boeing 737 of China Eastern Airlines lost contact over Wuzhou when it was carrying out the Kunming Guangzhou flight mission.At present, it has been confirmed that the aircraft crashed.There are 132 people on board, including 123 passengers and 9 crew members.[75]The official website of China Eastern Airlines is black and white.[76]The aircraft is a Boeing B737-800NG aircraft, with registration number of B1791 and age of 6.8 years[80]。It was delivered to China Eastern Airlines Yunnan on June 22, 2015, with 12 seats in first class and 137 seats in economy class.[78]
On March 21, 2022, a Boeing 737 of China Eastern Airlines crashed, with 132 people on board, including 123 passengers and 9 crew members[75]。On March 26, the "March 21" China Eastern Airlines MU5735 Flight Accident National Emergency Response Headquarters held a press conference to introduce that all 123 passengers and 9 crew members on the "March 21" China Eastern Airlines MU5735 flight had been killed.[89]
In 2023, there will be severe flight jitter and alternate landing
On December 3, 2023, China Eastern Airlines flight MU721, which flew from Shanghai to Hong Kong, shook violently during the flight, and the cabin trembled greatly. Finally, it successfully made an alternate landing at Xiamen Gaoqi Airport, without any problems for passengers and crew[126]。
Corporate cooperation
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During the cooperation, China Eastern Airlines issued about 2.985 billion additional H shares.Among them, about 1.1 billion shares were given to China Eastern Airlines, 1.235 billion to Singapore Airlines, and the remaining 649 million to Temasek.HK $3.8 per share.After the completion of this share subscription, China Eastern Airlines, Singapore Airlines and Temasek respectively hold 51%, 15.73% and 8.27% of the total share capital of the company.Holding H-shares of China Eastern Airlines Co., LtdAviation Corporation of ChinaHeld in China Eastern Airlines on the introduction of Singapore Airlines and Temasekspecial meeting of stockholdersPreviously, it proposed to take a stake in China Eastern Airlines at a price of no less than HK $5 per share, hoping to replace Singapore Airlines.Finally, at the special shareholders' meeting of China Eastern Airlines, the introduction of Singapore Airlines and Temasek into China Eastern Airlines was not approved and ran aground.
At the end of 2008 and the beginning of 2009, Yuan, who is known as "desperate Sanlang" in the industryCAACDeputy Director, Chairman of China Southern Airlines GroupLiu ShaoyongIn order to revive the momentum of China Eastern Airlines, he was appointed to take over the leadership of China Eastern Airlines.
On April 16, 2010, China Eastern Airlines (CEA) andSkyTeam AllianceAfter signing the letter of intent to join the alliance in Shanghai, Chairman Liu Shaoyong said at the signing ceremony that after signing the letter of intent, China Eastern Airlines will benchmark with members of the alliance in information system, frequent flyer system, marketing system, service system and other aspects, which will take about a year to prepare. He hoped to formally join the SkyTeam alliance in the first half of 2011.China Eastern Airlines has always been very open to the introduction of strategic investors. The introduction of strategic investors is not necessarily limited to the members of Trina Solar Alliance. Airlines inside and outside the alliance are welcome to invest in China Eastern Airlines.
China Eastern Airlines andShanghai Airlines Co., LtdOn July 10, 2009, the Board of Directors held separate meetings to review the joint reorganization of both parties and other related matters.The board of directors of both parties reviewed and passed the share exchange absorption merger proposal and related matters respectively.The board of directors of China Eastern Airlines also reviewed and approvedPrivate offeringA-share and directional additional H-share proposals and related matters.The shares of the two listed companies that were suspended on June 8 were resumed on July 13, which means that the restructuring and M&A of aviation enterprises that have attracted much attention from all sides has entered a substantive stage.
According to the plan of this announcement, China Eastern Airlines will issue new shares of China Eastern Airlines to the shareholders of Shanghai Airlines at a ratio of 1:1.3, that is, 1.3 new shares of China Eastern Airlines can be exchanged for every one A share of Shanghai Airlines.This fully reflects the protection of shareholders' rights and interests.
The joint restructuring of China Eastern Airlines and Shanghai Airlines is not only a broad restructuring, but also a deep restructuring.This is a major measure to promote the integration of China's regional aviation resources, an effective measure to promote the strength and excellence of China's air transport enterprises and enhance their core competitiveness, and an important step to accelerate the construction of Shanghai International Shipping Center.The joint restructuring of China Eastern Airlines and Shanghai Airlines will produce obvious synergistic effects, which will help the company improve the efficiency of resource use, reduce operating costs, enhance profitability and effectively return to shareholders;It is beneficial for the company to further expand and optimize the route network, so that flights have better coverage and stability, so as to provide passengers with better quality route products and transit service products, accelerate the construction of Shanghai international aviation hub, and better serve the 2010 Shanghai World Expo.
After the completion of the joint restructuring of China Eastern Airlines and Shanghai Airlines, the assets, liabilities, business and personnel of the original Shanghai Airlines will all enter Shanghai Airlines Co., Ltd., a wholly-owned subsidiary of China Eastern Airlines.The brand of Shanghai Airlines will be retained to maintain its business continuity.
The non-public issuance of A shares and H shares by China Eastern Airlines raised 7 billion yuan in the domestic and international capital markets, which will further increase China Eastern's net assets and reduceAsset liability ratioTo improve the financial situation, enhance the business ability and anti risk ability.
Delay insurance
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China Eastern Airlines announced to provide customers with“Flight delay insurance”In the case of frequent extreme weather and frequent flight delays, it has attracted attention from all walks of life.However, it is understood that the service of China Eastern Airlines is "paid", and passengers need to pay 20 yuan to participate in the insurance. When the flight is delayed, they can get up to 1000 yuan of compensation.
According to the reporter's investigation, in addition to China Eastern Airlines, overseas travel insurance mostly includes the responsibility of "flight delay", and some banks' credit cards also offer "flight delay" insurance free of charge.
Many citizens who travel to Europe will be forced to purchase overseas travel insurance before leaving, which is a mandatory requirement for visas in some countries.The reporter learned from the insurance company yesterday that such insurance basically includes "flight delay" and even "journey delay" responsibilities.
However, it is understood that different overseas travel insurance has different provisions on how many hours of flight delay can be compensated.Some provisions stipulate that compensation can be obtained for delay of more than four hours, while others stipulate that compensation can be obtained for delay of five hours, six hours or even eight hours.
In addition to the above channels“flight-delay insurance”It can also be "free of charge", provided that some banks have airlinesco-brander card 。However, not all flight delays caused by the situation can be compensated.It is understood that some products stipulate that if the whole airport is closed due to bad weather, it is also excluded from liability.
Financial position
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China Eastern Airlines is one of the three major aviation groups in the mainland of China. Its annual passenger traffic volume ranks among the top ten in the world, with more than 380 passenger and cargo aircraft operating together. Its route network reaches 173 countries and 928 destinations around the world.According to the annual report data, as of December 31, 2011, the total assets of China Eastern Airlines were 112215 million yuan, an increase of 11.31% over the beginning of the year;The annual operating revenue was 83.975 billion yuan, an increase of 12.03% over the previous year;The asset liability ratio was 80.27%, down 3.29 percentage points from the beginning of the year.In 2011, China Eastern Airlines realized a total profit of 5.168 billion yuan, with earnings per share of 0.43 yuan.
According to the financial report for the first half of 2013 released by China Eastern Airlines Co., Ltd. on August 30, 2013, as of June 30, 2013, according to domestic accounting standards, the total assets of China Eastern Airlines were 130.83 billion yuan, an increase of 8.16% over the same period of the previous year;In the first half of the year, the operating revenue totaled 41.479 billion yuan, up 2.66% year on year.In the first half of 2013, China Eastern Airlines realized a total net profit of 763 million yuan and earnings per share of 0.0658 yuan.
The financial report for the first half of 2015 showed that China Eastern Airlines' net profit was 3.564 billion yuan, up nearly 237 times year-on-year.[51-52]
On the evening of March 30, 2016, China Eastern Airlines Co., Ltd. (hereinafter referred to as "China Eastern Airlines") released its 2015 annual performance report.According to the Accounting Standards for Business Enterprises of China, in 2015, China Eastern Airlines realized an operating income of 93.8 billion yuan and a total profit of 5.671 billion yuan, up 37.65% year on year;Carried nearly 94 million passengers, achieving the perfect end of the "12th Five Year Plan".[53]
On March 29, 2018, China Eastern Airlines Co., Ltd. (hereinafter referred to as "China Eastern Airlines") released its 2017 annual report.According to the Accounting Standards for Business Enterprises of China, in 2017, China Eastern Airlines achieved an operating revenue of over 100 billion yuan, reaching 101.721 billion yuan, up 3.21% year on year;The total profit was 8.62 billion yuan, and the net profit attributable to shareholders of the listed company was 6.352 billion yuan, with a year-on-year increase of 40.91%.[54]
Related events
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Hot Events
At 16:20 on May 21, 2013, flight MU2512 to Wuhan started boarding. The staff added a special Shanghai language broadcast after the three broadcasts of pre boarding, boarding and final boarding respectively.When the authentic Shanghai language sounded in the waiting hall, many passengers who were boarding felt very friendly.Some local passengers in Shanghai listen to the Shanghai language broadcast at the boarding gate carefully while pondering over the pronunciation and pronunciation in the Shanghai language.Many foreign tourists expressed their strong interest in the characteristic Shanghai language broadcasting. They said that although they could not fully understand the Shanghai language, they could feel the local flavor of Shanghai from the thick dialect.[46]
At 19:37 p.m. on March 23, 2018, China Eastern Airlines flight MU587, which flew from Shanghai to New York, in order to rescue a 60 year old female passenger, discharged 30 tons of emergency fuel in the air and made a safe alternate landing at Anchorage Airport.[55]
On July 16, 2019, during the flight of China Eastern Airlines flight MU587 from Shanghai Pudong to New York, a passenger suddenly felt unwell, accompanied by hemoptysis, rapid heartbeat and other symptoms.The captain quickly decided to release 45 tons of fuel in the air, and the passenger was transferred to the local hospital for treatment at the nearby Tokyo Narita Airport. The passenger has now turned the corner.[56]
On June 18, 2023, Hu Bing, a well-known entertainer, went on hot search for rights protection of China Eastern Airlines.Hu Bing said in the video that he was a platinum card member of China Eastern Airlines and had accumulated 500000 points after many flights, but then China Eastern Airlines suddenly informed him by SMS that "all the points were lost because of the epidemic."[111]
On August 13, 2023, a netizen sent a video saying that on the flight of China Eastern Airlines MU6958 from Lhasa to Shanghai, a passenger's rechargeable bank fell into the seat gap and was squeezed to smoke. The plane made an emergency alternate landing at Wuhan Tianhe International Airport.[116]
On December 3, 2023, a netizen announced that when a friend took China Eastern Airlines flight MU721 from Shanghai to Hong Kong at 8:30 in the morning, the flight shook violently and the cabin shook a lot. Finally, he successfully made an alternate landing at Xiamen Gaoqi Airport, leaving passengers and crew free[126]。
At noon on December 9, 2023, China Eastern Airlines flight MU533 from Shanghai to London will alternate to Pudong Airport. The flight took off from Pudong T1 Airport at 9:39 a.m. and is scheduled to land in London at 14:07 local time. At present, it has alternate to Pudong, Shanghai at 11:43 a.m.Customer service of China Eastern Airlines said that due to mechanical failure, the plane had returned and landed safely for maintenance.[127-128]At 17:17, flight MU533 was in the state of taking off again after returning to Shanghai. The flight actually took off from Shanghai Pudong Airport at 9:39, returned to Shanghai Pudong Airport at 11:43, and took off again to London at 14:02. It is expected to arrive in 9 hours and 13 minutes.[129]
On April 29, 2024, some netizens reported that the emergency slide of a passenger plane of China Eastern Airlines was suddenly released on the apron.The reporter verified in many ways that the Pudong Airport on the evening of the 28th and the aviation department involved in the incident on the 29th had launched an internal investigation.On the 30th, an insider at the airport told reporters that the aircraft in question was an Airbus A320.People familiar with the matter said that it was initially understood that the emergency slide was released due to conflicts among crew members, and passengers arriving at Pudong Airport were on board the aircraft, which led to the temporary withdrawal of the aircraft.The airlines involved are further confirming the specific reasons[156]。On April 30, China Eastern Airlines reported that it was sorry and was further investigating[157]。(Main term:4 · 29 Sudden release of emergency slide of passenger plane in Pudong Airport）
Dishonor event
On January 5, 2024, Mr. Gong purchased a ticket worth 6338 yuan (tax included) from Shanghai to Australia on January 10 on China Eastern Airlines App.However, one minute after the payment, Mr. Gong checked the date again and found that he had bought the wrong date.So he immediately selected "unsubscribe" on the App.Unexpectedly, Mr. Gong received a refund of only 269 yuan after a few minutes delay.The "service charge" of 5340 yuan is more than 84% of the total price of the air ticket, which really shocked Mr. Gong.
Later, Mr. Gong immediately contacted the customer service of China Eastern Airlines, and the staff said that if the ticket had the words "non refundable", only other taxes except the fuel surcharge could be refunded, and no further appeal could be made.
In this regard, Mr. Gong told reporters that, on the one hand, it was unreasonable to impose "non refundable tickets";In addition, when paying, the system did not explicitly pop up notification, and did not fulfill the obligation of notification.
China Eastern Airlines finally reached a preliminary negotiation plan with Mr. Gong: Mr. Gong bought another ticket on his own, and China Eastern Airlines promised to compensate for the price difference and "rescheduling fee".[139]
On March 21, 2022, a Boeing 737 of China Eastern Airlines lost contact over Wuzhou when it was carrying out the Kunming Guangzhou flight mission.At present, it has been confirmed that the aircraft crashed.There are 132 people on board, including 123 passengers and 9 crew members.At about 5:40 p.m. on March 21, the reporter learned from Kunming Changshui Airport that some flights from Kunming had been canceled.Including China Eastern Airlines flights to Hangzhou, Xiamen, Baoshan, Yunnan and other places.[77][79]On March 21, China Eastern Airlines has asked all its Boeing 737-800 aircraft to suspend operation tomorrow.[81]China Eastern Airlines announced in the evening of March 21 that on March 21, a Boeing 737 passenger plane of China Eastern Airlines Yunnan Co., Ltd., a subsidiary of the company, lost contact over Wuzhou, Guangxi, while performing the Kunming Guangzhou flight mission.At present, the plane crash has been confirmed.There are 132 people on board, including 123 passengers and 9 crew members.After the plane crash, the company attached great importance to it, immediately launched the emergency mechanism, sent a working group to the scene, and opened the emergency assistance line for family members 4008495530.The cause of the plane crash is still under investigation, and the company will actively cooperate with relevant investigations.The company expresses its deep condolences to the passengers and crew who died in the plane crash.[82]
At 19:00 on March 21, 2022, Baiyun Airport has set up a special family reception working group and opened a special family reception area.Accompanied by the staff, some family members are inquiring about relevant matters.For the family members who enter the reception area, the staff will hold a white list ready to be printed for confirmation.On this list, which is about 60 or 70 cm long, are the names (pinyin) and seats of passengersinformation[83]。
On the evening of March 21, 2022, China Eastern Airlines announced that after the plane crash, the company attached great importance to it, immediately launched the emergency mechanism, sent a working group to the scene, and opened a special line for emergency assistance to family members.The cause of the plane crash is still under investigation, and the company will actively cooperate with relevant investigations.The company expresses its deep condolences to the passengers and crew who died in the plane crash.[85]
On March 23, 2022, Sun Shiying, chairman of China Eastern Airlines Yunnan Co., Ltd., said at a press conference that China Eastern Airlines is comprehensively carrying out a major investigation of potential safety hazards. The grounding of the aircraft does not mean that there must be potential safety hazards for the Boeing 737-800, but it is an emergency response after encountering a major accident, and it is an act of responsibility for passengers. All should be subject to the conclusions of the investigation team.China Eastern Airlines will carry out relevant work in an orderly manner in strict accordance with civil aviation safety management regulations.At present, China Eastern Airlines has sufficient capacity, and its flights will not be affected by the grounding of some aircraft.[87]
On April 11, 2022, the Civil Aviation Administration held a press conference. Wu Shijie, deputy director of the Aviation Safety Office of the Civil Aviation Administration of China, said that after the "3.21" accident, there was a certain impact on the psychology and emotions of civil aviation front-line employees. Some employees' emotions fluctuated, especially some young flight attendants had a psychological reaction of stress and were depressed.The Civil Aviation Administration attaches great importance to this. The National Civil Aviation Safety Teleconference has specifically requested to take measures to help pilots, flight attendants and safety officers relieve psychological pressure. All airlines have carried out relevant work at the first time in accordance with the long-term sound system and policies of the civil aviation system, and implemented various operational safety assurance measures,Ensure that the aircrew maintain a stable and positive state of mind and psychology, and devote themselves to flight safety work.[90]
Refund and mutual recognition
Non destructive refund and mutual recognition mechanism for non continuous passenger tickets across airlines
On March 6, 2024, the Shanghai Municipal Commission of Consumer Protection said that Shanghai has recently established a lossless mutual recognition mechanism for non continuous passenger ticket refunds across airlines.The Airport Branch of Shanghai Municipal Market Supervision Bureau and the Airport Office of Shanghai Municipal Consumer Insurance Commission led the industry leading enterprises and six airlines in Shanghai, including China Eastern Airlines, Air China Shanghai Branch, China Southern Airlines Shanghai Branch, Spring Airlines, Lucky Airlines and Jinpeng Airlines, jointly launched the Non destructive Refund and Mutual Recognition Mechanism for Non continuous Passenger Tickets of Shanghai Airports,Try to solve the problem of blocking points in this aviation service.This mechanism refers to the return flight departing or arriving in Shanghai, and the domestic flight connecting in Shanghai. If the same passenger purchases the discontinuous ticket of the mutually recognized airline under this mechanism, and the actual carrier is the mutually recognized airline under this mechanism, if the previous flight is delayed or canceled due to weather or force majeure, the latter flight will enjoy the same nondestructive refund.[146]
False response
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On March 21, 2022, we media said that China Eastern Airlines strictly controlled maintenance costs and pressure drop costs due to the pressure of tens of billions of losses.In this regard, the authority of China Eastern Airlines said that the information was untrue. China Eastern Airlines has always been committed to providing safe and reliable maintenance engineering services. According to the data disclosed in the annual report, its annual maintenance cost will increase by 12% in 2021 compared with 2019[84]。
On March 26, 2022, the National Cyberspace Office guided several website platforms to trace the source of rumors about MU5735 spread online.Upon investigation, the following online rumors have been cleared up in a timely manner, and the initial account has been closed and banned by relevant website platforms according to law.
"Online rumor about" China Eastern Airlines' huge loss of tens of billions in aircraft maintenance costs ",The initial account of WeChat is "Yidian Caiwen", which was launched at 16:39 on March 21;“About the online rumor that "seven directors of a company were on the crashed plane",The initial account of Fasthand is "Go with you py", and the initial time is 22:4 on March 21;“Internet rumors about "the first view image of MU5735 crash",The initial account of Douyin is "A Fire 123", which was launched at 17:23 on March 21;“Internet rumors about "the cause of the crash",Sina Weibo launched its account as "Facai Old Doctor" at 19:31 on March 21.[88]
