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WWF

The world's largest independent non-governmental environmental protection organization with a high reputation

The World Wide Fund for Nature (WWF) is the largest independent non-governmental environmental protection organization with a high reputation in the world.^[7] Founded in 1961, headquartered in Switzerland Gran. It has set up offices in more than 100 countries and regions around the world, has 5000 full-time employees, and has more than 5 million volunteers. Since its establishment more than 60 years ago, it has invested more than 13000 projects, involving about 10 billion dollars.

WWF's work in China began with the protection of giant pandas and their habitats in 1980. It is the first international non-governmental organization invited by the Chinese government to carry out conservation work in China. In 1996, WWF officially established its Beijing office. Since then, 8 project teams have been set up nationwide.

WWF is committed to protecting the world's biodiversity and living environment, and all efforts are aimed at reducing the human impact on these organisms and their living environment. Since its establishment, WWF has invested more than 13000 projects in more than 150 countries with a capital of nearly 10 billion dollars.

WWF has nearly 1300 projects in operation every moment. Most of these projects are based on local issues. Project scope from Zambia From the garden in the school to the initiative printed on the package of your local supermarket, from the restoration of orangutan habitat to panda Establishment of protected areas.

WWF's project areas in China have also expanded from the original giant panda protection to species protection, freshwater and marine ecosystem protection and sustainable use, forest protection and sustainable management, sustainable development education, climate change and energy, wildlife trade, scientific development and international policies.^[8]

February 28, 2024, Vice President Han Zheng On the 28th, he met with the World Wide Fund for Nature (WWF) Global Director General Scott in Beijing.^[7]

Chinese name: WWF
Foreign name: World Wide Fund For Nature
WWF
Organizational nature: Independent non-governmental environmental protection organizations

Date of establishment: April 29, 1961
Headquarters: Switzerland Gran
Purpose: Protect the world's species diversity
Official website: http://wwf.panda.org/
Director General: Kirsten Schett

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Development history

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WWF Office ©WWF

The World Wide Fund for Nature (WWF) is one of the largest independent non-governmental environmental protection organizations with a high reputation in the world.

WWF was founded in 1961, with its headquarters located in Switzerland Gran.

WWF has offices in more than 80 countries around the world, 2500 full-time employees and more than 5 million volunteers.

Since its establishment 60 years ago, WWF has invested more than 13000 projects, involving about 10 billion dollars.^[1]

WWF's work in China began in 1980 panda It is the first person invited by the Chinese government to carry out conservation work in China international non-government organization 。

In 1996, WWF was officially established Beijing Office Since then, offices have been set up in nine cities across the country. So far, WWF has funded more than 100 major projects in China, with a total investment of more than 300 million yuan RMB 。

Meaning of "WWF"

tiger

"WWF" originally represented "World Wildlife Fund" Wildlife Foundation).

In 1986, WWF realized that the name could not fully reflect the activities of the organization, so it changed its name to "World Wide Fund For Nature". But the United States and Canada The original name remains.

At present, the original abbreviation "WWF" is our only name in global use. The abbreviation has been recognized by most people since 1961.

mission

Polar bear

WWF's mission is to stop the earth natural environment And create a better future for human beings to live in harmony with nature. To this end, we are committed to:

·Protect the world bio-diversity ；

·Ensure renewable natural resources Sustainable utilization;

·Promote actions to reduce pollution and waste consumption.

Field

group photo

WWF is committed to protecting the world's biodiversity and living environment, and all efforts are aimed at reducing the human impact on these organisms and their living environment.

Since its establishment, WWF has invested more than 13000 projects in more than 150 countries with a capital of nearly 10 billion dollars.

WWF has nearly 1300 projects in operation every moment.

Most of these projects are based on local issues. Project scope from Zambia From the garden in the school to the proposal printed on the package of your local supermarket, from the restoration of orangutan habitat to giant pandas Protected area Establishment of.

WWF's project field in China has also expanded from the original giant panda protection to Species protection , fresh water and Marine ecosystem Unified protection and sustainable use Forest protection and sustainable management Development education Climate change and energy, wildlife trade, scientific development and international policy.^[2]

Date of establishment

One of the founders: Julian Huxley

WWF is the world's largest and most experienced independent non-governmental environmental protection agency. It has 5.2 million supporters worldwide and a network active in more than 100 countries. Since its establishment in 1961, WWF has initiated or completed about 12000 environmental protection projects in 153 countries on six continents. Through a global network of 27 national members, 21 project offices and 5 affiliated member organizations, WWF North America , Europe Asia Pacific and Africa Carry out the work.

Organizational nature

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WWF logo

WWF's work in China began with the protection of giant pandas and their habitats in 1980. It was the first to be invited by the Chinese government to carry out conservation work in China international non-government organization 。

In 1996, WWF was officially established Beijing Office Since then, offices have been set up in eight cities across the country. Since its development, it has more than 120 employees, and the project field has expanded from giant panda protection to Species protection , fresh water and Marine ecosystem Unified protection and sustainable use, forest protection and sustainable management, and sustainability Development education Climate change and energy, wildlife trade, scientific development and international policy.

Since the establishment of the Beijing office in 1996, WWF has funded more than 100 major projects with a total investment of more than 300 million yuan.

WWF's mission is to stop the earth natural environment And create a better future for human beings to live in harmony with nature. For this reason, WWF is committed to: protecting the world's biodiversity; Ensure renewable natural resources Sustainable utilization; Promote actions to reduce pollution and waste consumption.

Organization purpose

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Protecting the world's biodiversity;

Ensure the sustainable use of renewable natural resources;

Promote actions to reduce pollution and waste consumption;

Up to 2009, WWF has funded more than 100 major projects in China with a total investment of more than 300 million yuan RMB 。

Current leaders

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WWF Global Director General: Kirsten· Sihaite （Kirsten Schuijt）^[6-7]

Historical evolution

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1960s

An important figure at the founding stage of WWF was the famous British biologist Juan Huxley. He was the United Nations First term of UNESCO Director General , also helped establish a scientific research Dominant natural conservation Organization -

WWF

－ World Conservation Union （IUCN）

In 1960, Huxley went to East Africa , as UNESCO in the region Wildlife protection Consultant for the event. go back to London Later, Huxley published three articles in the Observer newspaper to warn the British public. He pointed out in his article that if human beings destroy animal habitats and kill animals at such a speed wild animal , then the Wild species It will be destroyed in 20 years. Huxley's article immediately caused a sensation in Britain. The public began to realize that nature conservation was a serious problem. Huxley received many letters from the public, including a businessman named Victor Storand. In his letter, he pointed out that an international organization could be created to raise funds for the conservation of nature, but Stalan pointed out that his identity was not suitable for establishing such an organization in person. Huxley then worked with the Director General of the British Conservation Organization Ornithologist Max Nicholson contacted.

In 1961, Nicholson convened a group of scientists and public relations experts who agreed to establish the foundation proposed by Stolan. The newly established foundation plans to cooperate with the World Conservation Union, which has moved its headquarters to Switzerland Lake Geneva A small town in Morge on the north bank, they decided to set up the headquarters of the foundation here. The World Conservation Union welcomes it very much. On both sides Cooperation Agreement It said: "We will work together to arouse public awareness and make the world realize the importance of protecting nature." WWF officially became the Charities Registration. WWF First National plan It was founded in Britain on November 23, 1961, Duke of Edinburgh Serve as Chairman. On December 1, the United States also established the World Wide Fund for Nature National institutions And then Switzerland.

In 1962, the World Wide Fund for Nature provided Assam upper Xilong Plateau Mr. Peiji of the region funded $131 to ensure that he could go to the Rann of Kutch to investigate the current number of Indian wild donkeys. Peggy found 870. By 1975, the number of these wild donkeys had dropped to 400 and were in danger of extinction. So WWF set up a wild donkey reserve in this area. By the mid-1980s, the number of wild donkeys had exceeded 2000. In 1969, WWF and the Spanish government jointly purchased Guadalquivir River Delta Of Marshland And established Coto Donana national park 。

the seventies

Logo evolution history

Since its inception, WWF has recognized that people are contribution Because they want to contribute directly to nature conservation. People do not want their donations to be used for institutional management.

In 1970, Netherlands Prince Bernhardt (later the chairman of the International Headquarters of WWF) established a solid and independent economic base 。 WWF has set up a fund of 10 million US dollars, known as "1001: Natural Credit Fund". For this, 101 people donated 10000 dollars each. From then on, the International Headquarters of WWF can use the interest of this fund as the expenditure of institutional management. Therefore, when WWF helped the Indian government to carry out the tiger rescue plan in 1973, the public was assured that their donations would be directly used to save this sacred but endangered tiger. For this purpose, Mrs. Gandhi, the former Prime Minister of India, established a special agency to implement the six-year tiger conservation plan and set up nine tiger reserves. Later, India added six protected areas, Nepal Three more, The People's Republic of Bangladesh One.

Two years later, WWF started protection Tropical rain forest Activities of. The organization raises funds and helps Central African 、 West Africa 、 Southeast Asia and Latin America Dozens of tropical rainforests have established national parks or nature reserves. In 1976, another marine protection plan, "The ocean must live", was launched. WWF provides services for whales dolphin 、 Seals these ones here marine animal Established Marine reserve , and take care of sea turtle The breeding ground of. In the late 1970s, the World Wide Fund for Nature launched the "Save rhinoceros ”They quickly raised more than one million dollars to deal with rhino poaching. At the same time, due to the recognition of animals, plants and ivory 、 Rhinoceros horn The World Conservation Union has created an organization to control wildlife trade. This organization named TRAFFIC (Wildlife Trade Investigation Committee) was first established in the UK in 1976. In 1979, an anonymous donor provided a modern office building for WWF, which is located in Geneva In the middle of the Heluosan, the Grong on the side of Lake Geneva.

1980s

At the end of the 1970s, WWF began to care about Endangered animals and Watch for Animals The ecological community of habitat has developed into a worldwide organization concerned with all natural conservation issues. Some organizer It has been recognized that the most important thing is to link development with protection.

In the early 1980s, WWF, the World Conservation Union United Nations Environment Programme And jointly published the World Nature Conservation Strategy. This item is created by Secretary General of the United Nations The signed strategy was carried out simultaneously in the capitals of 34 countries in the world. It means that human beings are moving towards a new step of nature conservation and shows the importance of sustainable use of natural resources. Since the beginning of this strategy, more than 50 countries have formulated their own national strategies. A popular version of How to Save Our World has also been published in many languages. In 1981, when the Duke of Edinburgh replaced John Lauton as President of WWF, the organization had one million long-term supporters around the world. In 1983, with the protection of nature Stamp collecting With the launch of the activities, the amount of contributions increased rapidly.

In 1985, the organization promoted international society Delay whaling and strive for Antarctica by whale Create a Marine protection Area. In 1986, WWF realized that its original name "WWF" could no longer reflect the organization's Scope of activities 。 So the organization changed its name to "WWF" to indicate the expansion of its scope of activities. Only the United States and Canada The old name is still used for branches of.

1990s

Since the 1990s, WWF has reformulated its strategic plan 。 The expanded strategy reaffirmed the theme of nature conservation of WWF and divided the work of the organization into three independent parts: biodiversity conservation, promotion of natural resources and sustained development The concept of utilization, as well as reducing wasteful consumption and pollution. The strategy in the 1990s also reduced WWF's dominance to increase cooperation with local residents

In 1990, WWF successfully carried out international activities to restrict ivory trade. In 1992, it worked with other organizations to promote governments to Brazil Rio Re held the United Nations Conference on Environment and Development Signed on biodiversity And UNFCCC. WWF also keeps in touch with other non-governmental environmental protection groups. It attaches particular importance to cooperation with local residents to solve urgent natural protection problems in various regions.

In Zambia Cafue In the plain area, WWF helped the local government successfully solve the relationship between development and protection. Local residents are trained to protect wild marshes antelope They care for and report the declining number of antelopes. Due to the effective protection measures of local residents, the number of antelopes is increasing, and some weak people can be eliminated through hunting. The fees collected from hunting enthusiasts are used again community development And wildlife protection.

Developments

1979 WWF Headquarters and The People's Republic of China A special agreement was signed. The most important part of the agreement is the establishment of the WWF China Six People Committee, with three members from WWF and three from the newly established Chinese environment Scientific Association. The main responsibility of this committee is to coordinate China environmental protection The relationship between organizations and institutions and the global environmental protection work of WWF. It has started key priority projects in China, the first of which is the protection of giant pandas. As a result, WWF has become the first international non-governmental organization to carry out field work in China.

1985-1988 Ministry of Forestry (now State Forestry Administration ）Jointly organized a nationwide survey on giant pandas and their habitats with WWF. According to this survey, about 1000 giant pandas live in the wild.

World Wide Fund for Nature (wwf)

In 1992, the Ministry of Forestry (now the State Forestry Administration) and WWF jointly launched panda And Habitat management It is planned to build 14 new panda reserves and improve the Management ability And create 15 ecological corridors to promote Gene exchange 。 By the end of this plan, 60% of the panda habitat will be protected.

From 1989 to 1995, WWF supported a series of panda conservation work, including training, patrolling and provision of scientific research equipment, the establishment of Wolong Panda Breeding Center, and the monthly monitoring of Wuyi Shed in Wolong Nature Reserve.

In 1995, the China Energy and Climate Change Project of WWF was established. The project aims to reduce China's greenhouse gases Emissions 。

1996 WWF China environmental education Project establishment. The project aims to promote the concept of sustainable development so that the population's demand for resources will not cause damage to the environment; WWF China Forest Project was established. The project aims at the protection, restoration and sustainable management of forests to provide forest products and Ecological services Function; WWF Projects in China Office establishment; TRAFFIC began to carry out research and protection work related to wildlife trade in China.

World Wide Fund for Nature (wwf)

1997 WWF and the Chinese government started Pingwu Comprehensive protection and development projects , emphasizing that the development of local communities should be taken into account in the protection project to achieve how to alleviate the conflict between pandas and people; "Chinese primary and secondary schools Green education Action was launched in China. The project aims to integrate sustainable development education into the curriculum of primary and secondary schools in China. From 1996 to 2000, WWF trained more than 300 nature protection staff and local government officials in Pingwu, including Management of nature reserves , monitoring, anti poaching and how the community participates in protection.

1998 Sichuan Provincial Forestry Department Start with the support of WWF Minshan 11 nature reserves in the region Biodiversity monitoring 。

2000 New rooms in China Air conditioner Energy efficiency standards Approved with the support of WWF. The implementation of this standard will help to save a lot of power resources and prevent air conditioners below the minimum energy efficiency standard from being sold on the market.

2001 Launch 2001 Wetland Messenger Action With the theme of "Bringing Knowledge Back to Home", 10 environmental protection associations in colleges and universities went to Yangtze River Arrive at the project demonstration site after receiving training Middle and lower reaches of the Yangtze River Publicize the experience of sustainable utilization of wetlands; WWF is located in the northernmost area of giant pandas Qinling Mountains The mountain began to implement the project of protection and development; Forest certification The working group was established and held its first meeting in Beijing to formulate China's forest certification policy; TRAFFIC China Project was established; More than 600 swan Return to the green mountain embankment for winter; The substitution industry in Xipan Shanzhou has achieved initial results, with an increase of more than 500 yuan per household.

WWF

2002 14 wetlands are listed as Wetlands of international importance And was recognized by WWF as the 71st in the world Gift to the Earth This is also the first "gift" in mainland China; WWF and Shaanxi Provincial Forestry Department The agreement was signed to build 13 nature reserves and 5 ecological corridors. The purpose of this project is to Qinling Mountains The broken panda populations in the region are reconnected; With the support of WWF, Sichuan The establishment of giant panda conservation communication has become an effective communication platform for all panda conservation areas in Sichuan Province; China State-owned forest First time acquisition FSC certification , 420000 hectares in total; WWF, including the Yangtze River Project HSBC Bank The "Invest in Nature" project was officially launched. The newly launched Yangtze River project mainly Work area In Hubei, the goal is to restore the connection between coastal lakes and the Yangtze River.

2003 China Council for International Cooperation on Environment and Development Integrated watershed management The research group officially launched and held its first working meeting in Beijing, and plans to provide the central government with a report on how China can strengthen the integrated management of river basins in the next two years recommendation ； Under the promotion of WWF Qinling Project, Shaanxi provincial government Five panda nature reserves and five ecological corridors were approved to be built, making the Qinling panda conservation area more than 150000 hectares. This was recognized by WWF headquarters as a "gift to the earth";

2005 As part of the WWF Global Forest and Trade Network, the China Forest and Trade Network was also officially established at the meeting. The network aims to promote commitment to responsible Forest management unit And purchase forest product Market connection between companies; 9 wetlands have joined the international important wetlands, and the total number of China's international important wetlands has reached 30; Promoted by WWF“ Yangtze River Forum ”It was launched in Wuhan. From the Ministry of Water Resources State Environmental Protection Administration State Forestry Administration Ministry of Transport 、 Ministry of Agriculture , Changjiang River fishery resources The management committee and senior representatives of the governments of 11 provinces (autonomous regions, municipalities directly under the Central Government) on the main stream of the Yangtze River met for the first time to discuss Yangtze river basin Protection and development plan.

2019 Earth Hour Meet with the public at 8:30 p.m. on March 30 to“ Symbiosis with nature (connect to earth) ", focusing on the increasingly serious problem of biodiversity decline.^[3]

In May 2023, Joined the "Belt and Road" Green Development International Federation as one of the first member units Alliance^[5] 。

Trademark abbreviation

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World Wrestling Federation

In 1979, WWF and World Wrestling Federation The World Wrestling Federation uses the English abbreviation of "WWF", but problems occurred in 1994 because WWF has written the abbreviation of "WWF" for registration.

In 2000, WWF accused the World Wrestling Federation of abusing the abbreviation of "WWF".

On August 10, 2001, a British court announced that WWF had won the lawsuit, and the World Professional Wrestling Union was forced to change its full English name from "World Wrestling Federation" to "World Wrestling Entertainment" from "WWE" on May 5, 2002, and change the website and all contents, as well as Listing of shares Name, from "WWF" to "WWE", also“ WWE ”Is called“ World Wrestling Entertainment ”The cause of.

Source of funds

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WWF has always recognized the importance of cooperation. It is precisely because of the cooperation with the government, environmental protection groups Local communities The close cooperation with millions of people and their financial and moral support enable WWF to successfully carry out nature conservation activities around the world. Individual donations have always been the most important part of WWF Source of funds Each year, individual contributions account for 60% of its total funds.

Accept donations

On April 15, 2022, according to MacRumors, from now on to April 22 earth day ， Apple Inc Scheduled on Apple Store Retail store Every transaction through Apple Store application or on Apple website Apple Pay The transaction donated US $1 to the World Wildlife Fund.^[4]

Policy items

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·The founder of WWF believes that the most effective way for the organization to work is to set up branches in various countries. So the organization launched national planning projects, and two-thirds of the funds raised in various countries were transferred to Switzerland World Wide Fund for Nature on Moore Day Project activities And the rest are at the disposal of national branches.

·In the first three years of WWF's establishment, WWF raised and donated about 1.9 million dollars for various ecological protection projects, most of which were donated by individuals. For example, in the UK《 daily mirror 》An article on the organization published on the Internet has made the British public donate 60000 pounds within a week.

·Most of the projects funded by WWF are relatively small. In the early days, WWF also Kenya Masai Mara Game reserve Provides a Bulldozer and rotary mower ； support Costa Rica dialogue butterfly Monkey survey; Help International birds Organize Professor Kim, President of the Korean Chapter, to participate in the international conference in New York and the world held in Seattle national park an assembly.

·The World Wide Fund for Nature World Conservation Union International organizations such as BirdLife International and BirdLife International have donated large amounts of funds. It also supports the Charles Darwin Foundation in Galapagos Islands Some activities carried out. WWF is still supporting the ecological protection project of Galapagos Islands and helping the Ecuadorian government to establish Galapagos National Park To control the invasion of new species to the original species on the island, while establishing research, training and education programs. The Galapagos Islands can be regarded as a typical example of the harmonious development of ecotourism, scientific research and protection.

·The Cotodona National Park established by WWF in 1969 is Spanish Emperor Eagle and SM As the last living place, WWF has always supported the protection of this wetland, and strongly opposed to giving Marshland Drainage to irrigate coastal farmland and expand facility of traveling Recommendations.

·With the help of WWF, Wildlife The Trade Investigation Commission has developed into a leap forward the five continents , an online community with 15 branches. It is persuading governments Protected species And played an important role in strengthening the control of wildlife trade.

·As a government willing to cooperate with WWF Civil society The image of the organization shows that its influence and strength in the formulation and modification of government policies are appropriately measured.

Former Director General of WWF Lipp

·The good relationship between WWF and governments enables them to carry out the "debt for nature" transaction. In this transaction, the debt funds of many countries were used to fund the country's nature conservation activities. This "debt for nature" transaction has been carried out in many countries, including Ecuador 、 the Philippines 、 poland 、 Zambia 。

·In 1986, as part of the organization's 25th anniversary celebration, WWF invited leaders of the world's five major religions to come Italy Of Historic city Assisi Have a two-day gathering. Later, religious leaders declared that nature conservation was an essential element of their respective beliefs. This led to the establishment of an international protection network, including seven religions. Through this network, WWF and religious groups work together to achieve common goals.

China Office

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Changsha Project Office: established in 1999, dedicated to the third phase of "Hand in Hand to Protect the River of Life" Yangtze River The project covers the middle reaches of the Yangtze River including Hunan, Hubei, Jiangxi and Anhui provinces.

Kunming Project Office: established in 2000, dedicated to comprehensive protection and development projects And research, demonstration and correlation of poverty and environment projects in southwest China Policy advocacy Work.

Lhasa Project office: established in 2001, mainly through the protected area capacity building , strengthening wild animal Monitoring and anti poaching capabilities, prevention of human animal conflicts, raising public awareness of protection, curbing the illegal trade of large cats in Asia, etc. to strengthen the plateau Wetland ecosystem Protection and Biodiversity protection 。

Chengdu Project Office: Established in 2002, it is dedicated to the protection of forest biodiversity and giant panda habitat in the upper reaches of the Yangtze River and Minshan Mountains.

Wuhan Project Office: established in 2002, dedicated to river lake wetlands in the middle and lower reaches of the Yangtze River ecosystem , especially blocking Lake ecosystem Of effective protection And Wetland resources Sustainable use of.

Xi'an Project Office: established in 2002, dedicated to Qinling Mountains Protection of giant pandas and their habitats, protection of biodiversity in Qinling Mountains Community economy Sustainable development.

Shanghai Project Office: established in 2006, mainly works with Shanghai Enterprises have established a good cooperation network to promote more enterprises to participate in natural conservation And sustainable development. Since July 2007, he has also been responsible for“ HSBC The overall coordination of the "Going with Climate Partners" project in China and the implementation of relevant modules in the Yangtze River estuary region, specific actions include "Integrated Estuary Management", "Shanghai Water source protection Demonstration "“ Low carbon city Construction demonstration ", etc.

Northeast Project Office: It was established in 2006 and was once called Harbin Project Office Changchun The project office was renamed Northeast Project Office in August 2011. WWF Northeast China Project Office and WWF Russia Far East Office and WWF Mongolia Project Office are jointly committed to Heilongjiang Basin Ecological area protection. The project area of Northeast China Project Office covers Heilongjiang Jilin and Inner Mongolia East of autonomous region, WWF flag species Northeast Tiger And habitat protection, and at the same time, we are committed to the forest, wetland Freshwater ecosystem Protection.

Xining Project Office: established in 2010, specifically responsible for the development, implementation, supervision and evaluation of WWF in Qinghai Of Project activities And coordinate the cooperation with local cooperation agencies and other organizations, mainly through the capacity building of protected areas, pastoral areas Community participation Strengthening the plateau by means of protection Wetland ecosystem Protection, biodiversity protection, and coping with climate change. At the same time, we also carried out public protection awareness raising activities to curb the illegal trade of large cats in Asia. WWF started to implement biodiversity conservation and plateau in Qinghai Wetland protection And managed projects. WWF's protection projects are mainly concentrated in Yushu Longbaotan National Nature Reserve and Three Rivers Source Other protected areas in the area.

significant impact

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WWF is widely known for its black and white giant panda logo, which aims to solve problems Environmental protection organizations 。 WWF achieves its environmental goals through science based methods, dialogue and cooperation. The global network of WWF has 3000 dedicated and experienced professionals, who make WWF globally Interior design , planning, management and operation of projects can ensure excellent technical support 。 As a major fundraiser of environmental protection projects, a trustworthy fund manager, and an efficient operator, WWF works with countries, governments at all levels, international institutions and others Non governmental organizations And the local people in the project implementation area to work together to achieve their environmental protection goals.

Projects in China

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Species project

WWF's work in China starts from protection panda 。 In 1980, WWF, as the first international non-governmental organization invited by the Chinese government, began to carry out research on giant pandas in Sichuan. 1985-1989, WWF and State Forestry Administration The second national giant panda survey was successfully carried out, and then a national giant panda protection plan was formulated and approved by the State Council for implementation. In 1999, WWF and the State Forestry Administration jointly launched the third national survey of giant pandas and their habitats, and the scientific and detailed data obtained laid the foundation for the future conservation of giant pandas in China. In addition, WWF also cooperates with universities and research institutions to carry out habitat fragmentation and giant pandas Habitat restoration And the impact of western development on panda habitat. These studies provide necessary theoretical basis for WWF's field protection projects.

In 1997, WWF Sichuan Province Of Pingwu County The Integrated Protection and Development Project (ICDP) was launched. The project is helping local institutions to strengthen nature reserves Management ability At the same time community development The development of alternative livelihoods to reduce the pressure of community production and life on the natural environment. Through the implementation of the project, Wanglang Nature Reserve has Biodiversity monitoring And anti poaching patrol GIS application And reserve management, ecotourism and environmental education As well as the development of surrounding communities, it has become a model for the management of the Reserve, and has provided a good demonstration for the wild conservation of giant pandas. In 2002, WWF expanded the Pingwu ICDP project to the protection of giant panda habitat in the whole Minshan landscape, so that the protection of giant pandas has developed from a single point to a regional giant panda habitat and Natural ecology System protection targeted New stage 。 In the same year, WWF also launched the northernmost distribution limit of giant pandas Qinling Mountains Protection of mountain system. Ailuropoda melanoleuca qinlingensis Habitat protection and sustainability economic development The project covers the whole Qinling Mountains. The purpose of the project is to explore and establish effective means and mechanisms for giant panda habitat protection, as well as sustainable resource utilization and economic development model 。

Freshwater project

Wetland and freshwater protection

WWF has carried out wetland and freshwater protection and Integrated watershed management Demonstration work. stay Flood in 1998 After that, wetlands and Freshwater ecosystem Protection has also become one of WWF's main areas of work in China. Through cooperation with the State Forestry Administration and other relevant departments Wetland restoration Wetland alternative livelihood, network construction of wetland reserves, and reconstruction of rivers and lakes Seasonality Ecological and hydrological links, nomination Wetlands of international importance Wetland publicity and education, and integrated watershed management Policy advocacy And so on.

In 1999, at WWF Netherlands With the support of the branch, the Yangtze River project of "Hand in Hand to Protect the River of Life" was first launched in Hunan West Dongting Lake , Qingshan Embankment (Lake), Xipan Mountain Island, etc., to carry out wetland restoration, protection and sustainable use, and promote Community co management Assist in the establishment of protected areas and constantly improve their capacity, publicity and education, and promote Dongting Lake Protection and sustainable utilization of regional wetlands. At the same time, support Jiangxi Proving Mountains and Rivers development government Committee Summary Poyang Lake The experience and lessons of basin integrated management can promote the basin integrated management of Dongting Lake basin and Chishui River basin.

Under the influence of this project HSBC Bank (HSBC) supports WWF in Hubei The WWF HSBC Yangtze River Project, a "web of life in the Yangtze River", was launched with the goal of "rebuilding the links between rivers and lakes and restoring the life network in the middle reaches of the Yangtze River" Hubei province Wetland protection Network construction, promoting the work of "irrigation and seedling recruitment" to re-establish links between rivers and lakes, implementing community-based wetland protection and restoration demonstration, aquatic Protection of biological resources , as Baiji and Finless porpoise Habitat Swan Island These works will provide strong support for restoring the links between rivers and lakes, exploring the protection and sustainable use of lakes in the middle reaches of the Yangtze River, and building a wetland protection network in the middle and lower reaches of the Yangtze River and a protection network for rare species such as baiji porpoise and porpoise.

At the same time, WWF suggests and China Council for International Cooperation on Environment and Development ("National Cooperation Council") jointly funded the establishment of the "National Cooperation Council Research Group on Integrated Watershed Management". In October 2004, the research group submitted a policy proposal report to the State Council to promote the integrated management of river basins and restore the river of life in China China Watershed Water resources, river basin ecosystem "Good governance". Established in the report“ Yangtze River Forum ”Has been adopted by 27 units, The First Yangtze River Forum It was successfully held in Wuhan in April 2005 and passed the "Protection and Development"—— Yangtze River Declaration 》, unanimously agreed to adopt Yangtze river basin Implement integrated management to ensure flood control safety, drinking water safety and ecological safety And other three goals.

WWF has been cooperating with the State Forestry Administration to promote China Wetland Protection Action Plan And the implementation of priority projects. Nominate internationally important Wetland Support the basic survey and protection area of wetland reserves Management training , management of wetland type reserves, etc. With the assistance of WWF, February 2, 2002（ World Wetlands Day ）And on February 2, 2005, China added 23 international important wetlands twice, of which 14 new international important wetlands in 2002 were rated as the first from China by WWF headquarters“ Gift to the Earth ”； With the State Forestry Administration Shanghai Cooperated by the Municipal Bureau of Agriculture and Forestry“ Chongming Dongtan Nature Reserve sustainable management Project to explore the construction and management of "internationally important wetlands"; In cooperation with the State Forestry Administration and others, we organized synchronized waterbird surveys in six provinces and cities in the middle and lower reaches of the Yangtze River in 2004 and 2005 Middle and lower reaches of the Yangtze River Detailed preparations have been made for the network construction of wetland reserves and the nomination of internationally important wetlands Basic data 。

WWF also works with the State Forestry Administration《 Convention on Wetlands 》The Compliance Office cooperates with each other and has organized continuously since 2001“ Wetland Messenger Action ”"Bringing Knowledge Back to Home", "Going into an International Important Wetland", "Pursuing the Lake", "River of Life: From Mountain to Sea", and "Reviving the Web of Life in the Yangtze River"—— Yangtze River Action ”And systematically carried out wetland science popularization, publicity and education activities and surveys throughout the country. There are 226 bidding associations in total, 131 college students' environmental protection associations, and more than 1500 teachers and students as wetland emissaries directly participated in the activity, making their footprints all over China Heilongjiang , Changjiang River Yellow River 、 Lancang River 20 provinces, cities, autonomous regions and Thailand 、 Laos 、 Vietnam? 、 Cambodia 、 Myanmar Domestic Mekong Watershed, directly protecting, restoring and sustainable utilization of wetlands Knowledge transfer To millions of grassroots cadres and masses in wetland areas.

Forest project

The generation and development era of forests has a history of 600 million years and has experienced naked ferns thick growth of grass Small forests and fern forests have finally developed to today angiosperm The Cenozoic forest occupies the main position.

China has a vast territory, natural condition Complex, Forest resources Rich, but the forest is free ecological environment Always subject to human activity Interference and infringement. 8000-7000 years ago Primitive agriculture When it appears, the deforestation has already started. With the reclamation of farmland, the increase of living demand, and the continuous wars and social unrest, forest coverage From 60% to Late Ming and Early Qing 12 of. 5%。 New China was founded After, Forest resources in China It has been recovered to a certain extent. It was carried out five times from 1973 to 1998 Forest resource inventory The report reflects that China's forest coverage rate is from 12. 7% to 16. 55%, forest stock

Forest project

The amount is from 86. 5.6 billion cubic meters increased to 112. 6.7 billion cubic meters. However, per capita in China forest coverage And per capita Stock It still ranks behind 120 in the world, and the ecological problems closely related to forests are very prominent, including water and soil loss, land desertification, river cutoff, frequent geological disasters, and rare wildlife habitats environmental deterioration , sharp decrease in biodiversity, etc.

The forestry project of WWF Beijing Office is combined with national key projects Forestry engineering Giant pandas and Northeast Tiger Habitat forest protection and restored construction project , introduced and introduced the latest landscape protection concepts and methods to China, and improved the management of protected areas through the establishment of protected areas Effectiveness , and explore the co management mechanism of community and enterprise participation, so that the fragmented habitat can be connected and restored. At the same time, in order to improve the quality and sustainable use of China's forest resources

Certification and chain of custody certification of production and marketing were introduced into China, and relevant government departments were assisted in formulating relevant domestic standards to help Forest management unit Improve management level and sustainable use of forest resources. To reduce China's imports Wood demand Growth in South America Southeast Asia etc. natural forests The WWF Beijing office has set up the China Forest Trade Network (CFTN) to encourage businesses in China (including Hong Kong and Taiwan) Timber trade And manufacturers, through joining the global forest trade Network organization , promote legal logging and trade Sustainable forest management And trustworthy Forest certification 。 Soybeans and palm oil round table （ RSPO ）It is also the focus of the forestry project, which aims to encourage influential manufacturers to commit to promoting the management conducive to the sustainable development of forest land by participating in the round table conference.

education

"Human is sustainable Development concerns They have the right to live in harmony with nature and live a healthy and valuable life. "—— Rio de Janeiro Declaration (1992)

Activity certificate issued by the World Wide Fund for Nature (WWF)

Sustainable development as a development strategy In 1992 United Nations Conference on Environment and Development After being formally proposed international society Widely accepted. The implementation of this strategy means that human beings Development mode The reflection of and the call for change mean that human beings need to re understand and adjust people and themselves, people and people, people and society The relationship between man and nature This adjustment means profound changes in people's thinking and behavior. In this process, education plays a vital role. Because "turning an abstract sounding concept - sustainable development - into reality for people all over the world" is essentially an educational task.

Activity certificate issued by the World Wide Fund for Nature (WWF)

Sustainable development education is the main force to achieve sustainable development. It provides people with Social ideal The ability to turn into reality. Through sustainable development education, people can better understand the planet we live on, and understand the complexity of world problems that threaten the future of mankind, such as poverty, environmental degradation, health, conflict and human rights violations Cross correlation Company relationship; Through sustainable development education, people will master the knowledge and skills necessary for a sustainable future, and have the values, behaviors and lifestyles required for positive social change, so as to "build a humane, equal and caring harmonious society that recognizes human dignity."

In order to promote the development of sustainable development education in China and realize the ultimate mission of WWF, WWF created education and capacity when it officially set up an office in Beijing in 1996 Construction Project (former environmental education project).

After nearly ten years of construction and development, the project has always been implemented“ capacity building 、 resource development , policy influence and network construction scientific research institution , communities, religious groups and relevant local NGOs have carried out a series of projects to successfully introduce the concept, content, methods and methods of sustainable development education into China's regular education And community sustainable development education.

The education and capacity building projects in China include "Chinese primary and secondary schools Green education Action "," Shangri La Sustainable Community "," Youth Love Water Action "," Shangri La Rivers and Lakes "," Bazhu Sustainable Community "," Community Capacity Building in Northwest Yunnan "“ East Tibet Community protection and development "," Children of the Earth ", etc. At the same time, the project also provides education and capacity building support for WWF's other projects in China, and undertakes resource development summarize experience And sharing of results.

Energy and climate

Energy and Climate Change Project

"The fewer actions we take to mitigate climate change now, the future needs Adaptation to climate change The more difficult it is. "-- Stern Review

In the past 100 years, the earth temperature has risen by 0. seventy-four centigrade ； arctic The global warming

Energy and Climate Change Project

average value Twice of, Arctic sea ice Disappearing at a rate of 3% every 10 years; mediterranean sea 、 Southern Africa And section South Asia The drought trend in the region is getting worse; Tropical and Subtropical The time and intensity of drought in the region have increased since the 1970s Heat Wave The frequency of occurrence increases, and the intensity of tropical hurricanes increases; In the atmosphere carbon dioxide The concentration of is the highest value since 650000 years on earth, about 35% higher than that before industrialization. IPCC The fourth evaluation report once again proved that Global climate change It is an indisputable fact, and 90% of the emissions are caused by human activities greenhouse gases Caused by. Many independent studies show that only by controlling the temperature rise within 2 degrees Celsius can human beings avoid Climate warming For natural environment, human and global economy Catastrophic impact. We still have enough time to achieve this goal, but the premise is that some necessary decisions must be reached in recent years.

Urgency: we need to really implement and promote in the next five years Low carbon technology Policies and measures for development and application; Any delay will increase the difficulty and cost of mitigating climate change;

Wildlife trade

Wildlife trade project

TRAFFIC (Wildlife Trade Research Council) was founded in 1976 by WWF (World Wide Fund for Nature) and IUCN（ World Conservation Union ）The goal of the wildlife trade research project supported by the cooperation is to ensure that wildlife trade does not pose a threat to the natural environment.

Headquartered in the United Kingdom, TRAFFIC has set up 21 offices worldwide, forming a global work network, and is the world's largest wildlife trade monitoring organization. One of TRAFFIC's priorities is to assist CITES （ Convention on International Trade in Endangered Species of Wild Fauna and Flora ）The secretariat carries out its work. In this regard, TRAFFIC has accumulated nearly 30 years of experience.

In 1996, East Asia wild TRAFFIC East Asia began to work in China and set up in WWF office in 2001 Projects in China That is, the TRAFFIC East Asia - China Program.

The East Asia Wildlife Trade Research Committee's project in China seeks to use medicinal animals and plants resource protection As an entry point, through exchanges and cooperation with relevant government departments, the medical community, colleges and universities and enterprises, the use of medicinal animals and plants will gradually find an effective way of sustainable utilization, which can not only make rational use of natural resources, but also effectively curb illegal wild medicine Resource trade 。

The China Project of the East Asia Wildlife Trade Research Committee emphasizes the early warning role of TRAFFIC in wildlife trade. Through regular market research, it is expected that Wild species , send an early warning to the relevant departments in advance to arouse the concern of the relevant parties, and take appropriate measures in a timely manner to ensure that trade does not cause endangered species.

Every year, the China Project of East Asia Wildlife Trade Research Committee will regularly publish a newsletter introducing Endangered animals and plants Current situation of resources, discussion Sustainable use of resources To exchange information on wildlife trade and its control at home and abroad.

Through various work carried out in China, East Asia The China Project of Wildlife Trade Research Committee hopes to provide useful experience and lessons for curbing illegal wildlife trade, ensuring the sustainable use of resources and biodiversity, and work with different organizations at home and abroad to Biodiversity protection Make more contributions.

Global Climate Action

Global collaboration, moving towards Copenhagen To realize China's low-carbon future

Climate action

WWF

Climate change poses unprecedented challenges to mankind. To meet this challenge, the world must change the way it produces and uses energy in the next 50 years. Such a huge change requires our leaders to formulate good policies and act quickly.

Due in 2012《 Kyoto Protocol 》Is the most important and the only Industrialized country Reducing greenhouse gases Emissions International with binding goals legal document 。 All United Nations Framework Convention on Climate Change (UNFCCC) Member States will gather in Denmark in December 2009 Copenhagen And negotiate the greenhouse gas emission reduction target after 2012. This new global agreement is an important opportunity for us to keep the global climate change within the normal range. The World Wide Fund for Nature (WWF) is working with many partners - civil society, government, community and private sector Work together to achieve a fair, effective and scientific global climate agreement.

WWF vs. Copenhagen Climate Change Agreement 's expectations

WWF

The Copenhagen Climate Change Agreement provides an important opportunity for the world to achieve a clean energy economy and reduce the threatening impact of climate change. WWF hopes to see our leaders reach a consensus on forming a fair, effective and scientific climate change agreement, which should include:

#By 2050, the world will be oxidized Carbon emissions 80% less than 1990

#Global carbon dioxide emissions will peak before 2020

#By 2020 developed country CO2 emissions reduced by 40% from 1990

#Support developing country Especially the most vulnerable countries take measures to adapt to climate change

#To low-carbon economy Facilitation of transition

#To developing countries Clean technology , as well as adequate funding and capacity building

#Support WWF's goal of zero deforestation

Marine projects

The Yellow Sea is a sea of biodiversity. Published in December 2006 Yellow Sea Ecological Area Guided by the map of potential protected areas, China and South Korea Local communities It will soon assume the protection obligation of the Yellow Sea Ecological Zone. On September 7, 2007, the 7-year Yellow Sea Ecological Area Protection Support Project was launched in Beijing.

Protect life in the Yellow Sea

The vast Yellow Sea area is Korean Peninsula Surrounded by continental shelf Is extremely rich in biodiversity. Since ancient times, people have been enjoying the rich fishery resources 。 WWF will include the Yellow Sea the bohai sea And 460000 in the north of the East China Sea square kilometre The sea area is designated as the "Yellow Sea Ecological Area", which has been identified as one of the more than 200 ecological areas that WWF gives the world the highest priority to protect.

The goal of the Yellow Sea Ecological Area Protection Support Project is to make the marine ecosystem more healthy and complete, and make the life of coastal residents more prosperous. Panasonic It provides all Fund guarantee 。

On September 7, 2008, WWF and the Korea Ocean Research Institute (KORDI) officially accepted the application of small funds, which will be used to support the publicity and protection activities of local associations and organizations.

Wallpaper of Little Turtle

Action plan based on priority protected areas

In July 2002, WWF, Korea Ocean Research Institute (KORDI) and Korea Environmental Research Institute (KEI) launched the Yellow Sea Ecological Area Planning Project scientific analysis Determine the priority protection areas by protecting the key habitats required by biodiversity. As the result of this research project, the map of potential protected areas of the Yellow Sea Ecological Area was published in December 2006. This figure has been United Nations Development Programme adopt.

The Yellow Sea Ecological Area Protection Support Project will support local communities in China and South Korea to carry out specific biodiversity conservation activities based on the potential protection area map of the Yellow Sea Ecological Area and the Yellow Sea Ecological Area.

Vision statement: The Yellow Sea Ecological Area Support Project will work with partners to achieve the following vision: by 2020, all key habitats in the Yellow Sea that maintain biodiversity will be effectively protected and managed, and the most ecological, economic and Cultural values 20% of the species have been recovered and developed, and the health of the marine ecosystem has been improved to restore its full service functions and benefit the coastal communities.

Policy items

As a global independent Environmental protection organizations WWF has had corresponding leadership and influence in freshwater protection, forest protection, climate change, wildlife trade, etc. WWF has also begun to expand its traditional business areas, one of which is the cross project policy work closely related to the above protection projects. The Scientific Development and International Policy Project (hereinafter referred to as the Policy Project) aims to promote China's "scientific development" sustained development And also undertakes the communication, coordination and implementation of policies related to China between WWF global networks.

Initiating and carrying out work in the policy field, on the one hand, comes from the requirements of WWF related protection projects, and on the other hand, it is also to realize the relevant biological issues issued by WWF at the 2007 Beijing Annual Conference Bearing capacity and ecological footprint One of the guarantee measures for these two goals. We hope that by strengthening the impact and attention on policies and focusing on the interconnection between various fields, the policy projects will provide relevant policy support and information service So as to enhance the influence of WWF and contribute to the sustainable development of China.

According to WWF China Project Office's "Five Year Protection Development plan (2005~2010). In order to meet the challenges of environmental protection and sustainable development, the policy project will focus on the following three main directions: poverty and environment (including compensation mechanism and Ecological compensation ）, consumption or sustainable lifestyle (ecological footprint) and trade, investment and finance (which are powerful complements to consumption and sustainable lifestyle and aim at "greening" supply chain links. In addition, policy projects also undertake contact and cooperation with the "China International Cooperation Committee on Environment and Development" (the International Cooperation Council).

Developed Policy research The subject mainly focuses on trade and investment bank credit Principles and ecological footprint.

Promote sustainable foreign trade and investment

WWF

In April 2007, WWF released the report "Rethinking China's Overseas Investment". because China's outbound investment With the rapid development, the whole world needs to reconsider the existing global economic development model. The report recommends that a dialogue mechanism be established between natural resource suppliers, producers and consumers of products and services to promote global circular economy 。

Chinese Total foreign trade It has been in the forefront of the world, but it also faces some problems that need to be solved urgently, such as sustainable development Mode of trade Transform and reduce the relationship between China, the United States and Central Europe Friction and lifting between Global division of labor The position in. WWF cooperates with the government and research institutions including the Ministry of Commerce of the People's Republic of China to find sustainable trade opportunities, promote the upgrading of foreign trade structure, and explore sustainable Foreign trade development strategy 。

At the same time, we pay close attention to the opportunities and challenges faced by Chinese companies when investing in natural resources (such as timber) overseas. We will cooperate with relevant departments and coordinate the global network resource , for the economy and environmental benefit Carry out comprehensive analysis to promote the sustainable development of overseas investment.

Bank credit principle

WWF expects to cooperate with relevant financial research institutions to analyze Bank of China The reform process of the industry and its Development trend , through the introduction of internationally recognized environmental protection Credit principle , improve the performance of domestic banks environmental consciousness , promote sustainable development strategy in banking And others Financial services Promotion of. WWF is cooperating with important domestic banks to analyze State-owned commercial bank Shareholding reform In the future, we will explore the feasibility of introducing sustainable credit principles and make positive contributions to the development of sustainable development strategies for the domestic banking industry.

Study on China's ecological footprint

"Ecological footprint" is a measure of human demand for ecosystems, including natural resources owned by human beings, natural resources consumed, and resource distribution situation. WWF (China) and the China International Cooperation Committee on Environment and Development have cooperated to carry out the research on "China's ecological footprint". China Ecological Footprint Report will be committed to improving The public Recognize, promote joint research between Chinese and foreign experts, and serve as the top management of China Leadership decision-making Provide policy recommendations. The CSCEC and WWF jointly entrust the Global Footprint Network headquartered in the United States with Institute of Geographic Sciences and Resources, Chinese Academy of Sciences To be responsible for research and analysis. The mid-term research report of the project will be completed in November 2007, final report It will be released in the first half of 2008.

cooperative partner

The widespread concern about the environment has changed the way business people view the world. Together with their customers, shareholders, employees and their families, they increasingly realize that protecting nature is in everyone's interests. They believe that it is the responsibility of every human being on earth to take all possible actions to protect the natural wealth of our planet for our own well-being and the happiness of future generations.

The social voice of nature conservation is increasingly loud, and this external force is pushing the business community to strengthen cooperation with WWF and similar institutions. Because such cooperation can bring benefits to both enterprises and nature.

WWF enterprise partners are the communication and cooperation platform provided for enterprises located in China, and we hope to undertake social responsibility And hopes to become an enterprise striving to improve the environment Strategic partners 。

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