Ding Jiayi, the founder of cosmetics brand, Mr. Zhuang Wenyang, the operator thinks that Ding Jiayi isChina Pharmaceutical UniversityProfessor Ding Jiayi, with recognized research results, named the product "Ding Jiayi".
On December 6, 2010, the global perfume manufacturer Coty Inc. and Ding Jiayi officially announced that they had reached a share agreementPurchase Agreement。
In 2015, Shiqi Group bought back Dingjiayi brand with a large amount of money, becoming the first successful buy backNational brand[1-3]。
After 20 years of dedicated research, Dingjiayi, a brand of Shiqi Group, launched its first product in 1995, and since then the brand has become popular.From natural ginsengplantSuccessfully cultivated "Ginseng Active Cells (AGCA)" and developed Ding Jiayi WhiteningSeries of products, creatingBiological cosmetologyFirst.
Ding Jiayi deeply understands the needs of Chinese women for skin care and beauty, uses the most advanced modern high-tech biotechnology to research and develop skin care products specially designed for oriental women, manufactures with the highest international production standards and consistently adheres to quality. All products must pass rigorous and rigorous medical tests to ensure the absolute excellence of each bottle of products.
In 2015, with the integration of "inheritance and innovation", Ding JiayiCultural details, aesthetics, combining with the Westbiotechnology, relying on the requirements of modern life, focusing on the design and R&D of market-oriented, humanistic and efficient functional products, and establishing with the world's leading international first-class research institutions and large raw material factoriesStrategic partnership, in FranceleonThe Dingjiayi Lyon Research Center has been set up, insisting on being a leading brand in the Chinese skin care market with core competitive advantages and national characteristics, which is bound to set off another Chinese skin care legend following the legend of ginseng whitening.[4]
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development history
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In 1995, Dingjiayi Biochemical Research Center, after 20 years of dedicated research, explored the whitening effect of Changbai Mountain ginseng washing peoplesecret"Active Ginseng Cells (AGCA)" were successfully cultivated from natural ginseng plants, and from then on Ding Jiayi whitening products were born.
In 2009, since its establishment, Ding Jiayi has been adhering toInnovative concept, develop new whitening, moisturizing and anti-aging products.In 2009, Dingjiayi carried out a full line packaging upgrade to create a more fashionablebrand image。
On December 6, 2010, Coty Inc., the world's first perfume manufacturer, and Ding Jiayi officially announced that they had reached a share agreementPurchase Agreement。
In 2011, Ding Jiayi joined Coty, the world's first perfume group.Through this, Ding Jiayi can take advantage of Coty GlobalMarket resourcesAnd advanced skin care technology to accelerate its developmentWorld brandStep forward.
In 2012, Ding Jiayi put forward the new concept of "nourishing qi and beautifying beauty", successfully upgraded the women's water energy rejuvenation rich in ginseng active cells AGCA+and natural plant extracts, which is pure and whiteCleansing, pure and brightBB creamAnd men's active oil control, active moisturizing six series.So far, Ding Jiayi has taken the concept of technology and natural skin care to a new height.
In 2013, Ding Jiayi launched the first moisturizing product line with a new concept - ginseng hydration series.With high-end product positioning and attractiveProduct Concept, upgradedProduct packagingAnd 360 degree launch support, refreshing consumers.[5]
In 2015, Shiqi Group's flag repurchased Dingjiayi brand with heavy money, becoming the first national brand successfully repurchased[1-3]。
Exclusive technology
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Ding Jiayi has set up a Lyon Research Center in France, integrating the oriental plant Jinghua to develop new products such as Shenji Shuiyang series, Shenji Huayang mask, ShuiBB series and so on, which are super moisturizing for 48 hours.[6]
Ding Jiayi focuses on the cosmetics market.In 2015, Ding Jiayi returned to the marketNational brandReturn to the embrace of Chinese people and moisturize with water BB elasticFace creamMore than 40 new SKU products of 6 series led by the company have been launched.[7]
