Over the past half century, with the correct leadership and support of the provincial party committee and governmentparty newspaperWith the joint efforts of people, Hebei Daily has achieved remarkable results in various undertakings, and its media strength and economic strength have been constantly enhanced.
On July 13, 2001, the State Press and Publication Administration approved the establishment ofHebei Daily Newspaper Group。In March 2018, won the third National "Top 100 Newspapers"[1]。
Hebei Daily is the official newspaper of the CPC Hebei Provincial Committee, the chief news media in Hebei, and the most influential mainstream political and economic newspaper in HebeiMao ZedongComrade personally wrote.
Basic information on organization setup: Hebei Daily now adopts the business system of compiling and purchasing in one.
Editorial OfficeAt present, there are 14 centers, departments and offices, including the Chief Editor's Office, the Political Science and Education News Collection and Editing Center, the Economic News Collection and Editing Center, the Press and Publication Center, the News Photography Center, the Urban News Department, the Theory Review Department, the Social News Department, the Economic Life Weekly Editorial Office, the Literary Supplement Department, the Information Liaison Department, the Sports Department, the Journalist Department, and the Topic Department.
Since the reform and opening up of the black and white edition of Hebei Daily, especially since the "Ninth Five Year Plan", Hebei Daily has continuously deepened the news reform and other supporting reforms. It has made great progress in news publicity, the development of serial newspapers and periodicals, business management, technological progress and other aspects, and has played a better role in Hebei newspapers“Vanguard”Role of.
Hebei Daily
The quality of running newspapers and the level of guidance have been continuously improved.
Always adhere to the Hebei Daily as the center, follow the newspaper running idea of "correct orientation, provincial party committee satisfaction, and readers' love", follow the laws of socialist news and market economy, constantly deepen the news reform, improve the operation mechanism of acquisition and editing. During the "Ninth Five Year Plan" period, the newspaper has been revised and expanded four times, and the authority, guidance, and closeness of the newspaper have been constantly enhanced,It fully demonstrates the style of the big newspaper of the party newspaper, with circulation of about 300000 copies.
The series of newspapers and periodicals are growing day by day.While running the Hebei Daily well, we should constantly open up new propaganda positions and cultivate new economic growth points.
Yanzhao Metropolis Daily, which was founded in 1996, takes the operation mechanism of "trinity and overall operation" of newspaper running, distribution and advertising, showing great vitality.
In just a few years, the circulation has exceeded 400000 copies and the advertising revenue has exceeded 100 million yuan, creating a miracle in Hebei newspaper industry.Other series of newspapers and periodicals deepen the reform, have accurate positioning, reflect characteristics, highlight benefits, and becomeparty newspaperThe propaganda is a powerful supplement.
The total number of newspapers issued by the whole press exceeds 1 million, which not only creates good social benefits, but also brings considerable economic benefits.
Hebei Daily
The color edition of Hebei Daily has significantly enhanced its economic strength.During the Ninth Five Year Plan period, the economic strength of the whole society grew fastest. The average annual growth rate of advertising revenue was 30%, the average annual growth rate of profit was 20%, and the accumulated profit and tax increased by 72% compared with that during the Eighth Five Year Plan period,fixed assetsThe total value doubled to more than 200 million yuan.
In 2000, the total operating income and total profit increased by 365.8% and 225% respectively compared with the end of the Eighth Five Year Plan.The enhancement of economic strength provides a strong material guarantee for improving the overall level of news propaganda.
Major achievements were made in capital construction and technological progress.During the "Ninth Five Year Plan" period, the whole society has invested more than 60 million yuan in technological transformation.
At the national and provincial levelsparty newspaperModernization of acquisition and editing was achieved in the middle and early stage,Acquisition and editing personnel"Get rid of paper and pen", realizing microcomputer operation and network operation.
And the follow-up project of acquisition and editing modernization is being implemented.Since 1999, the printing equipment has been expanded and transformed, so that the printing design capacity has increased from 240000 pairs per hour to 670000 pairs per hour, and 12 page overprint of black and white newspapers and overprint of black and white and color newspapers have been realized, which has significantly improved the printing quality.
Functions of newspapers and periodicals
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Hebei Daily
Hebei Daily, the parent newspaper of the color version of Hebei Daily, is the official newspaper of Hebei Province of the Communist Party of China. It is the most authoritative large-scale comprehensive daily with the largest circulation and the widest coverage in Hebei Province.
Hebei Daily is known as the largest newspaper in Hebei Province for its authority, guidance and readability.
At present, Hebei Daily has eight newspapers, three magazines and one website. In addition to the main newspaper Hebei Daily, it also has Yanzhao Metropolis Daily《Hebei Farmers Daily》Hebei Business Daily《An essay newspaper》Books and Periodicals, Modern Nursing Newspapers, Family Encyclopedia, Collection and Compilation, Essay Monthly, Huatang Business Information and Hebei Daily News Website have formed a media group pattern with the party newspaper as the flagship, serial newspapers and news websites developing together, which can meet the needs of readers from different levels and angles.
The second headline inscribed by Chairman Mao Zedong
In recent years, Hebei Daily has made many useful and effective explorations in the news reform.
With the goal of being satisfied with the Party Committee, loved by the masses, and competitive in the market, journalists should keep their eyes open 24 hours a dayFour basic principlesObserve social changes, focus on news reform, and strive for page brilliance;Focus on the "four fists" of typical reports, in-depth reports, public opinion supervision, and news comments. The whole newspaper is welcomed and loved by readers because of its outstanding key reports, intensive short news, and profound and powerful comments.
The third headline inscribed by Chairman Mao Zedong
Hebei Daily has 12 pages on weekdays and 4 pages on weekends and legal holidays, printed in color.
Hebei, a coastal province with a population of 67 million around Beijing and Tianjin, ranks fifth in terms of economic growth in China.
Hebei borders Inner Mongolia, Shanxi, Liaoning, Shandong and Henan, and radiates northeast, east China andcentral plainsIt has a large population and a broad market.
The superior market of Hebei Daily is a reliable media choice.
Headline inscription
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Hebei Daily
In the winter of 1948, at the moment of great victory in the War of Liberation, Chairman Mao Zedong of the CPC Central Committee was in Hebei ProvinceJianping CountythisPingshan CountyXibaipo VillageTo《Jizhong Herald》He wrote a new headline - Hebei Daily.Publicity Director of North China Bureau of the CPC Central CommitteeZhou YangTransfer (see Hebei Daily, January 1, 1949).
People are delighted to feel that the organizational system of Hebei Province, which was divided into several parts due to the war, is about to be restored.
Li Mai is in《Anti Japanese Liberation WarThe historical materials of the new pioneering work in central Hebei during the period said: "In the winter of 1948, the war of liberation was won every dayChairman MaoHe specially wrote a masthead for Jizhong Guide, entitled Hebei Daily. "
In order to distinguish the CPC Central Hebei Party Committee Organ Newspaper from the CPC Hebei Provincial Party Committee Organ Newspaper, and congratulate the founding of the CPC Hebei Provincial Party Committee Organ Newspaper, Mao Zedong wrote the headline of Hebei Daily for the second time (see Hebei Daily on August 1, 949).
On August 1, 1949, along with the Hebei Provincial Committee of the Communist Party of ChinaPeople's Government of Hebei ProvinceHebei Daily, the official newspaper of the CPC Hebei Provincial Committee, was first published in Baoding, the provincial capital, and was written by Mao Zedong for the second timeHeader。The "Important Notice" published in the inaugural issue said: "Hebei DailyJi'nan Daily、Jidong DailyThe three newspapers were ordered to merge and publish Hebei Daily across the province under the leadership of the CPC Hebei Provincial Committee, and our newspaper was ordered to start publication today. "
Central Hebei Daily, South Hebei Daily and East Hebei Daily will be published at the end of the day.The correspondents of the original Jinan Daily, Jizhong Hebei Daily and Jidong Daily are all correspondents of our newspaper. "
In the winter of 1964, Secretary of the CPC Hebei Provincial CommitteeLin TieChairman Mao is invited to write a new headline for Hebei Daily.Mao ZedongXinran Life PenFor the third time, he wrote a headline for Hebei Daily, see Hebei Daily on January 1, 1965.
On January, 1965, Hebei Daily published the third headline inscribed by Mao Zedong, which has been used ever since.
Readers
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Hebei Daily
Among the 2.3 million readers of Hebei Daily, 85.7% are administrative organs, enterprises and public institutions, including leaders and decision-makers at all levels, managers, investors, operators and researchers at all levels, civil servants, businessmen and professionals, namely the mainstream of society, high-end readers.
Their characteristics are: 1. Yespolicy decisionThe orientation of government group buying;2. The most authoritative and effective publicity group.In the age distribution of Hebei Daily's readers, 75% of them are under 45 years old. Among them, there are many potential customers andbusiness opportunity。
Newspaper influence
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Hebei Daily, the reader of Hebei Daily, is the organ newspaper of the CPC Hebei Provincial Committee, which is the most authoritative, credible andeffectThe large-scale comprehensive daily newspaper with the widest coverage and largest circulation is known as the largest newspaper in Hebei Province for its authority, guidance and readability.
Hebei Daily
Hebei Daily covers Beijing, Tianjin, Shanxi, Hebei, Shandong, Henan, Liaoning, Inner Mongolia and other provinces, radiating northeast, east China and central plains.
The issuance is mainly in the form of subscription by government agencies, enterprises and institutions, retail flights, stations, newsstands, and special group delivery, with a daily circulation of 410000 copies.
Newspaper advantages
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Hebei Daily
Hebei News Network was officially launched on July 1, 1999.rely onHebei Daily Newspaper GroupWith powerful news resources, Hebei News Network has become the first online news media in Hebei Province.
Hebei News Network attaches great importance to the credibility of media news, pays close attention to social trends, and grasps the information of various industries.
·High precision audience
Hebei News Network has 12 professional channels, including news, information, community and service. Each channel has a loyal and fixed audience group, and the audience groups of each channel show different characteristics of age, gender, income, education and so on.
In this way, advertisers can accurately place advertisements.
·Wide coverage
The biggest coverage is the absolute advantage of Hebei News Network.Hebei News NetworkMore than 1 million netizens are covered every month.
Compared with various traditional media, such a large audience has obvious advantages.
Cooperate with Hebei News Network to achieve a wide range of brand penetration.
·High value group
Hebei News Network is the mainstream media in Hebei. According to the analysis of iResearch data, the mainstream social groups between the ages of 19 and 40 in the Internet users structure of Hebei News Network rank first. They have a college degree or above and a medium to high income level.
Therefore, Hebei News Network advertising can effectively target various consumer groups.
News planning with high attention
News Planning Envoy HebeiNews NetworkIt has been effectively integrated into various news events, which has attracted more attention from netizens, improved advertising attention, and achieved the best effect of event marketing.
·Powerful channel resources
Use the channel resources opened by Hebei News Network to create a brand image in an all-round way and promoteproductMarket share.
Powerful communication platform to create a strong brand market.
·High level interactive platform
Interaction is an irreplaceable advantage of online advertising.Online advertising can interact between the media and the audience, which has completely changed the oppressive communication of traditional advertising that only transmits from the media in one direction to the audience.
·Presentation form of multimedia
The online advertising has exceeded the single advertising performance of traditional media in the form of text, pictures, animations, videos and other forms of multimedia advertising creativity, greatly improving the advertising effect, so that advertisers can obtain super valueadvertisementReturn on investment.
Group Profile
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Hebei Daily Newspaper Group, Hebei Daily Office Building, published by the Propaganda Department of the CPC Central Committee and the State Pressgeneral administrationApproved, Hebei Daily Newspaper Group was officially established on September 28, 2002, becoming the first news media group in Hebei Province.
The Group now owns Hebei Daily, Yanzhao Metropolis Daily, Urban News, Yanzhao Metropolis Daily Jidong Edition, and Hebei Farmers Daily《An essay newspaper》《Books, periodicals and newspapers》Modern Nursing Journal, Family Encyclopedia《Hebei Economic Daily》Hebei Legal Daily, Zawen Monthly, Caizhubian, Sugar, Tobacco and Wine Weekly, andHebei News Network, a total of 11 newspapers, three publications and one website.
There are more than 2 million newspapers and periodicals published every day, and more than 1 million people click on the website every day.
In order to speed up the construction of a modern powerful news media group, the Group's Party Committee has formulated a new round of leapfrog development strategy, forming a development idea of "upgrading the connotation and expanding the extension". The core competitiveness has been constantly enhanced, creating value with news, and showing itself by strength.
Since the beginning of the new century, under the leadership of the Group's Party Committee, news gathering and editing work has continued to achieve good results, and social influence has continued to increase. Every year, a number of excellent reports have won national and provincial awards,News publicityThe quality has won the full affirmation of the provincial party committee, the provincial government and the readers.
The Group's business development is in good condition. Its total revenue has achieved rapid growth for four consecutive years, and its economic strength has steadily improved.
Now Hebei Daily Newspaper Group is starting a new round of leapfrog development journey with pragmatic and innovative spirit.
Award record
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In November 2023, the "Birth of Seeds" and "Don't talk big, but tell the truth" published and broadcast by Hebei Daily won the 33rd China News Award (second prize).[5]
postal address
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Hebei Daily Newspaper Group
Address: No. 210 Yuhua East Road, Shijiazhuang, Hebei, China
