Midea small household appliances Introduction to joining
Midea small appliances Introduction to franchise projects:
Midea Group, founded in 1968, is a large comprehensive modern enterprise group focusing on household appliance industry and involved in real estate, logistics and other fields. It is a large-scale white appliance production base and export base.
In 1980, Midea officially entered the household appliance industry; In 1981, Midea began to use the brand. At present, Midea Group has nearly 80000 employees and owns more than ten brands such as Midea and Welling. In addition to the headquarters, Midea Group also has production bases in,,,,,,,,,, and other places in China; Yueyang base abroad has been completed and put into operation. Midea Group's industrial base covers a total area of more than 7 million square meters. Midea Group has a strong marketing network throughout the country, and 13 overseas institutions in the United States, Germany, Britain, Dubai, Japan, Hong Kong, South Korea, Canada, Russia, Panama, France, Malaysia, Vietnam and other places.
Midea Group's main products include household air conditioners, commercial air conditioners, large air conditioners, refrigerators, washing machines, rice cookers, water dispensers, microwave ovens, dishwashers, induction cookers, fans, electric heaters, water heaters, stoves, oil absorbers, disinfection cabinets, electric hotpots, electric ovens, vacuum cleaners and other household appliances, as well as compressors, motors, magnetrons, transformers and other household accessories, It has a large and complete air conditioning industry chain and microwave oven industry chain, as well as a large and complete small household appliances product group and kitchen household appliances product group.
Midea Group has always maintained a healthy, stable and rapid growth. The average growth rate was 60% in the 1980s and 50% in the 1990s. Since the new century, the average annual growth rate has exceeded 35%.
In 2006, Midea Group achieved an overall sales target of 57 billion yuan, up 25% year on year, including an export volume of 2.2 billion dollars, up 25% year on year. In the evaluation of "2006 Valuable Brand", Midea's brand value jumped to 31.19 billion yuan, ranking seventh in China's valuable brands.
In June 2006, Midea Group ranked fourth among the "Top 100 Enterprises 2006" assessed by the Enterprise Confederation and the Entrepreneurs Association. In July 2006, Midea Group, the "Big 500 Enterprises" announced by the Bureau of Statistics, ranked 53rd. In September 2006, the Enterprise Confederation and the Entrepreneurs Association released the annual ranking of the top 500 enterprises to the public for the fifth time, and Midea Group ranked 63rd.
While maintaining rapid growth, Midea Group has also made positive contributions to local economic development. Since the 1990s, it has paid nearly 9 billion yuan in taxes and donated more than 80 million yuan to social welfare and education.
Looking forward to the future, Midea will continue to adhere to the development policy of coordination, health and science, and form an industrial pattern of industrial diversification, development scale, operation specialization, business regionalization and management differentiation. It has a healthy financial structure and obvious core competitive advantages of the enterprise, and initially has the ability to deploy and use globally. With the goal of increasing the overall value of the enterprise, it further improves the organizational structure and management model of the enterprise, and becomes an international consumer electronics manufacturing enterprise group with annual sales exceeding 100 billion yuan in 2010, It has become one of the top five manufacturers of white household appliances in the world and a valuable household appliance brand.
Midea small household appliances Franchise advantages
Advantages of Midea small appliances
Detailed business analysis: carry out market research, business circle analysis, and store location guidance, so that franchisees can join to a very low limit.
Unified terminal image: set up a professional terminal management department to design and provide professional guidance for the unified image of franchisee stores, and make the front and inside image signs of franchisee stores.
Frequent promotional activities: regularly launch various featured promotional materials and irregular nationwide unified promotional activities, and conduct image publicity in national media to promote the operation of franchise stores.
Professional training: The company provides training in marketing, design and installation.
Commercial props of the system: the company provides various brochures, orders, warranty cards, trademark nameplates, etc.
Smooth logistics service: the company handles the freight transportation for all franchisees, and the goods can be delivered quickly and smoothly throughout the country.
Perfect after-sales system: The company has a special after-sales service hotline to solve the problems of franchisees.
Midea small appliance alliance support
1. Training support: the head office uniformly conducts franchising, design, installation, after-sales service and corporate culture training.
2. Marketing support: advanced franchise mode, unified marketing and close proximity of service standards.
3. Brand support: professional strong brands can help you quickly enter the market and quickly build a sales platform for you.
4. Media support: sharing of advertising on the three-dimensional media of national and regional TV, newspapers, radio stations and professional magazines.
5. Opening support: assign professionals to assist in site selection and provide opening guidance with unified style decoration design scheme, opening planning support, etc.
6. Honorary support: You can enjoy the shared support of various awards obtained by the head office.
