Large and medium-sized electrical Introduction to joining
Since 1982, after 25 years of development, Dazhong Electrical Appliance Co., Ltd. has become one of the well-known large-scale electrical appliance chain sales enterprises in China, ranking among the top four electrical appliance chains in China. As of December 2006, Dazhong Electrical Appliances has more than 100 chain stores nationwide, occupying more than 50% of the market share of the electrical appliance sales market, ranking first.
Adhering to the core concept of "happy service, happy life", Dazhong Electric has built a harmonious and win-win manufacturer relationship and gradually formed the combination advantages of products, prices and services:
One stop shopping: large and medium-sized appliances business products include household appliances, communications, IT full range of consumer electronic products, traditional household appliances such as color TV sets, refrigerators, air conditioners, washing machines, kitchen appliances, small household appliances, and modern electronic consumer goods, including mobile phones, digital products, computers, IT commercial office utilities and consumables, to truly achieve "one-stop shopping"; The business area of chain stores across the country is more than 3000 square meters, and the super stores with an area of more than 5000 square meters account for 40% of the total number of stores. They integrate exhibition, sales experience and consulting services, and are not only sales platforms, but also service and push platforms.
Low price strategy: take "saving every yuan for customers" as the core concept of price strategy, combine the standard management mode of efficiency with the national procurement network, reduce logistics losses and operating costs, and bring real benefits to consumers; at the same time, large and medium-sized electrical appliances "who is cheaper than me within 15 days, the price difference will supply you", with authentic ultra-low prices, Ensure the future interests of consumers.
Whole process personalized service: The large and medium-sized electrical service brand "Happy Service" gives priority to the integration of pre-sales, in sales and after-sales services in the national electrical chain stores, and is responsible for solving the after-sales problems of consumers in the whole process, so as to fundamentally achieve the goal of not worrying about shopping. On this basis, the "four main principles" exclusive to large and medium-sized enterprises have been formed, that is, the principle of replacing is the main principle, the principle of repairing is the main principle, the principle of repairing is the main principle, the principle of returning is the main principle, the principle of returning is the main principle, and the principle of "I" is the main principle for those with unclear responsibilities, so as to completely relieve customers' worries. At the same time, in order to meet the personalized needs, large and medium-sized appliances not only provide the whole process shopping guide service for single goods, but also provide a variety of household appliances life solutions.
Dazhong Electrical Appliances, based on "integrity as business", enjoys a qualified reputation in the eyes of consumers. Its brand awareness is more than 90% present, and it was rated as one of the "Top Ten Popular Recruitment Companies" by many famous recruitment agencies. In 2005, Dazhong Electrical Appliances was rated as "Top Ten Commercial Brands" by the government. In 2006, Dazhong Electrical Appliances will continue to promote its own in-depth development by adhering to the development idea of "stronger, more refined in the country" and "breaking through digital, realizing 3C", so that Dazhong Electrical Appliances will transform from a provider of electrical products to a guide of electrical consumption, and from a provider of products (services) to a communicator of brand (culture), From a national chain that wins in scale to an international brand that leads the industry.
Large and medium-sized electrical Franchise advantages
1. Brand escort, brand pattern era, popularity is wealth
It has a unified store image and decoration design style, promotes the unified construction of terminal visual style, brings standardized cognition to consumers, and makes them have consumer confidence. Adhering to the principle of brand winning, committed to the construction and improvement of brand culture, and successfully launched systematic brand construction such as brand culture system and brand strategic planning.
2. Inspection and audit of products with international specifications, quality is the only way to support
As for materials, our store has strict control and requirements for the products and materials sold in the store. The materials are all from well-known manufacturers in the industry. The enterprise also has strict specifications and standards for the operation requirements of technicians in the store, which improves/increases the quality of every product sold to customers and ensures that every product is healthy.
3. Five communication channels, brand communication
We use various media channels to comprehensively enhance brand awareness and brand influence! Five major communication channels: network, television, newspapers, magazines and industry exhibitions. Brand communication helps partners
4. Flexible cooperation mechanism and project selection to purify cooperation
The exit mechanism of strict business circle protection policy allows every franchisee to run for money without worry
5. System training scheme, without reserved training partners
The headquarters builds a professional training center to decompose complex marketing theories into daily details. Let the shop assistants become business experts in a short time.
Large and medium-sized electrical Franchise conditions
Conditions for joining large and medium-sized electrical appliances:
1. A natural person who has the capacity to independently bear civil liability or an enterprise legal person who independently bears civil liability.
2. Recognize and accept the operation mode of the franchise chain operation system of large and medium-sized electrical appliances, and obey the unified management of the company.
3. The financial strength of the franchised dealers can maintain the decoration, operation and staff salaries of the stores.
4. It can only be operated after having a fixed business site, a supermarket shop or a street front and passing the assessment of the headquarters.
5. Be able to strictly implement and adapt to the unified operation mode and rules and regulations of large and medium-sized electrical appliances, and consciously maintain the corporate image.
6. With long-term business vision and qualified business reputation.
7. Must have the team cooperation spirit, and has certain management ability.
Large and medium-sized electrical Franchise process
1. After comprehensively evaluating the conditions and qualifications of the franchisees in all aspects, the company invited the franchisees to the head office to learn about the company's situation, corporate culture, and products, visited the chain headquarters to learn about the chain store's operation and management mode, and conducted detailed interviews on relevant cooperation details.
2. After the cooperation intention is confirmed through bilateral discussions, the head office will formulate the Specific Franchise Cooperation Support Plan according to the needs of the franchisee and the local market situation, and submit it to the franchisee within three working days.
3. Authorization assessment
After both parties determine the details of cooperation, both parties will negotiate the contract to specify the rights, obligations and scope of authorization of both parties
4. Sign a contract
After negotiation, both parties decided to sign a chain franchise contract, establish the cooperation relationship between both parties, and both parties should handle the chain franchise procedures as soon as possible.
5. Stock up
After the franchise formalities are completed, the franchisee shall pay the performance bond, and the headquarters shall start to stock up according to the franchise agreement sheet.
