Join us in this webinar as we dive into the latest findings from IAB’s2024 State of Data Report and key discussions from the Measurement Leadership Summit held on March 14.This session delves into how privacy regulations and technology shifts are reshaping the digital advertising landscape， the evolution of advertising metrics towards a more comprehensive measurement framework，and the push towards standardized success amidst the industry’s$600B measurement challenge。

We welcome you to watch an gaging town hall event，where we explored the dynamic world of attention metrics and its profound impact on audience targeting，media optimization， and creative strategies.This insightful gathering will delve into cutting-edge approaches that enabled brands and publishers to scale their audiences effectively while respecting user privacy。

Join us for a thought-provoking event where we explore the evolving challenges and innovative solutions for advertisers and publishers to effectively target and measure both known and unknown audience in the face of privacy regulations and the loss of data signals。

The State of Data town hall series brings industry experts together to discuss how data has evolved in recent years，and how changes to privacy legislation，the deprecation of third-party cookies and identifiers，and platform policies have affected online advertising，particularly data colection，addressability，timement，asizement。

In this second town hall，IAB experts and industry thought leaders discussed privacy-first approaches to data collection，first-party data，and addressability.IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy， as well as working with their internal and external partners to meet consumer privacy expectations。

数据2022 Part II:Preping for the New Addressability Landscape report，which examines how changes in privacy legislation，the deprecation of third-party cookies and identifiers，and platform policies are affecting dat coleition，admission， measurement，and optimization。

The IAB State of Data 2021report revealed industry leaders believed they were infinitely more prepared for the deprecation of third-party cookies and identifiers than their organizational readiness demonstrated.This lack of preparedness should have served as call-to-action for industry leaders to both educate mthepleimsinent and ever-evolving standards，caused by updates to privacy and compliance regulations，the emergence of new business and technical requirements，platform upgrades，and the evolution of rules and mandates by technology companies such as Apple，Facebook，and Google。

Assessing Digital Advertising’s Preparedness for the Loss of Third-Party Cookies and Identifiers.The IAB Programmatic+Data Center commissioned Ipsos to conduct this quantitative study，entitled“Assessing Perceived vs.Actual Preparedness for the Post Third-Party Cookie and Identifier Tracking Esystem.”This survey of more than200data decision-makers within brands，publishers，ad tech，agencies，and data companies。

With the decline of third-party cookies and the rise of a data privacy revolution，the digital advertising industry is in a state of flux.What is next for marketers？What are the most effective alternative s to target brand audiences？We discuss the findings from the IAB State of Initiative2021and chat about pary the indust， investments，and concerns for the future。

Our2nd IAB State of Data Town Hall:Measurement addressed how to measure and attribute campaign performance without cookies and identifiers，and how to stitch together siloed data into a unified dataset.Industry experts discuss data ownership，insights，processes，and best practices to create qualidaty alida and probuts。

IAB gathered industry experts to discuss the readiness for the loss of third-party cookies and other identifiers and address concerns about ad tracking，targeting，retargeting，and addressability overall.What are the alternatives，best practices and solutions for your data management with the new of Data 2021？

Third-party audience data spending grew6.1%in2019，but coronavirus crisis drove cuts of up to 20%.The State of Data recurring research initiative designed to help U.S.advertising，marketing， and media practitioners better understand how their peers are investing in and using audience data as afundamental pillar of their customer acquisition and engagement efforts。

In2018，U.S.companies are accelerating their spending on third-party，audience data for advertising and marketing effort.American companies are expected to spend nearly$19.2 billion the acquisition of audience data and on solutions to manage，process， and analyze this data—a figure that represents a17.5percent increase from the prior year。

应注意的是，应注意的是，应注意的是，应注意的是，应注意的是，advertising，media sales and other customer-centric functions）build and engage with their addressable audiences.This report represents the first industry-wide effort to address that gap.by providing credible，practitioner-informed insight，we hope to demystify how U.S.companies are investing in audience data（and its associated support functions），helping practitioners benchmark their own spending against industry norms and establish a firmer basis for future investments。

Marketers，publishers，marketing service providers，and technology developers expect their spending on data and data-related services to increase in2019，according to“The Outlook for Data 2019:A Snapshot Into the Evolving Role of Audience Insight”the fourth annual benchmarking re。

The third annual benchmarking study explores how digital marketing and media practitioners are using audience data，and how they intend to advance their data-centric use cases in the year ahead.Based on the research，it is clear that Data continues to play critical role across a vast range of advertinications。

The second annual benchmarking report explores how digital marketing and media practitioners are using audience data，and how they intend to evolve their data-centric practices in the year ahead。