连接的公用程序：Reimagining CTV and In-Store Retail Media

Jeffrey Bustos is Vice President of Measurement，Addressability&Data at IAB-in partnership with Angelina Eng—where he focuses on data，privacy，and measurement。Previously，Jeffrey was at GroupM on the Data，Audience&Platform Strategy team working on audience science，dataenablement，and measurent， while also developing sustainable and future proofing solutions.Jeffrey has astrong background in developing strategies and outlining processes for adoption with a focus on taxonomy，audience architecture and measurement.As part of the DAP team at GroupM， Jeffrey was aleader in developing strategic plans and measurement frameworks in preparation for cookie deprecation.In addition，he led the Cookieless Future Taskforce，participated in Global Identity panels，and developed training plans for cross-agency learning。

Christine has15+years of experience with digital marketing，content creation，and media strategy.As Vice President of Product Strategy&Media Operations at Kroger Precision Marketing， Christine oversees a team of world-class digital marketing product and operations team members who lead the industry in retail media expertise.Connection business strategy with performance marketing strategy has never been so critical.KPM enables machine learning models and pre-optized audience audiction rethoration出口，出口roduct and operations team with analytical and technical agility.The team is regularly recognized throughout the industry for not only meeting a client’s digital advertising benchmarks，but also regularly exceeding their intended business objectives。

Prior to joining the company，Christine most recently she held multiple positions at independent digital marketing agency，Goodway Group，including Vice President of Media Solutions.Her career has spanned a variety of areas across all sides of media，from time at McClatchy to AOL’s Patch and sociagen， SoMedia Solutions.She currently serves on the AdMonsters Advisory Board，the RNM Ascendant Council and is a regular at industry events.Christine lives in Atlanta，Ga.with her husband and three children。

Cely is a seasoned，marketing professional with progressive experience in driving brand growth while providing visionary leadership in high ly competitive markets.With a comprehensive understanding of the marketing lifecycle，she focuses on using data-driven insights， all whil keeping the consumer at the forefront.She has held roles across the endCurrently，as the Senior Director of Retail Media Partnerships&Shopper Marketing at PepsiCo， Cely spearheads initiatives to cultivate robust relationships with retail media suppliers.Her team is responsible for developing innovative retail media strategies and capabilities and ensuring a positive return on investment across PepsiCo’s marketing media mix that they partner with Retail Media Networks。

Lindsay Pullins，director，and Head of Ad Revenue Partnerships at Roku，oversees Roku’s programmatic，retail media，and data partnerships.As America’s#1TV streaming platform by hours streamed，Roku offers super-sized reach，unmissable experiences，powerful performance，and future-asement of。

Lindsay and her team focus on building and growing partnerships that drive demand and unlock access of Roku Media，while also driving performance for brands.She and her team build market solutions pairing the Roku Experience with partners，inclusive of interactive&shoppable ads，programmatic， and joint first-party data solutions to reach consumers in unique and inspiring ways。

Katy Jordan is the lead media director on Walmart and Sam’s Club at The Mars Agency where she assists brands in the ever changing world of Retail Media.Katy has a passion for media strategy and connected commerce and has spent over8years delivering media strategies for brands。

Andy Murray is a high ly accomplished executive in the retail and consumer packaged goods industries，with over30years of experience working in some of the largest corporations including P&G，Walmart，and Asda.Andy has served in key leadership roles such as SVP/Chief Customer for Asda U.K.Markey，Wal/Marting S。， and Founder&CEO of Saatchi&Saatchi X，aglobal shopper marketing agency.At Walmart， Andy was responsible for designing new prototypes for Walmart Supercenters and introducing a new emotional advertising approach.He also played akey role in the pioneering Procter&Gamble Global Customer Team for Walmart.Andy is the Founder&Executive Chair of the Customer-Centric Leadership Initiative the Waltesson of Ball， University of Arkansas，and Founder&CEO of bigQuest Advisory，Inc.，which provides consultancy services to executives in the retail and CPG space， marketing，and customer-centric transformation，Andy is a valuable strategic advisor and mentor to executives and leadership teams。

Marlow Nickell is the co-founder and CEO of Grocery TV，apremiere in-store retail media network.Under his leadership，the company has grown to over4400 stores reaching nearly70 million shoppers in brick-and-mortar grocery stores。

His vision for Grocery TV has been shaped by a decade of experience in developing technology and revenue strategies for technology companies.Prior to Grocery TV，Marlow co-founded Cube，an app development firm providing design and engineering services.His career began at McKinsey&Companessa，Analy， laying the groundwork for his experience in technology and strategic business development.He holds degrees in Physics and Plan II Honors from The University of Texas at Austin。