Strategic significance of browser

informal essay five thousand nine hundred and sixty 13 years ago (2011-04-20)

After instant messaging software (IM) and Chinese input method browser Once again, it has become the target of Internet giants and entrepreneurs. What is different from instant messaging software and input method is that the threshold of web browsers is lower. The ubiquitous browser core allows them to develop a browser without too much time. More importantly, browser popularization does not require a considerable user base, After Internet users know that there are other browsers in the world besides Internet Explorer, excellent browsers grow faster, have lower promotion costs, and are more easily favored by users and the market.

In addition to the old web browsers such as Aoyou, Window of the World and GreenBrowser, Google, Tencent, Sohu and 360 have launched browser products one after another. Baidu, Sina and Alibaba have all reported web browser scandals for many times company The works are even more numerous. Behind the hot market is the pursuit of interests. What is the charm of browsers?

Core value brand communication

In this regard, there is no doubt that Google Chrome is a qualified preacher. It has gained more than 10% of the market share in just two years since its release on September 2, 2008. This is not an easy achievement. Opera, which has struggled for many years, has only 2.2% of the market share in the same period, while Apple's Safari browser has 5.9%.

Google Chrome has been implementing the principle of "fast" since the first day of its release. It is fast to start, load, and run. Fast to help users find information is also an important tenet of Google search. Google's success was precisely because it was able to find appropriate results faster and better than other search engines at that time.

Google Chrome maintains Linux, Windows, Mac OS X and other platforms at the same time. Most of the time, it treats these platforms equally, and releases new versions and solves existing problems. It does not ignore platforms other than Windows as some software manufacturers do. This represents Google's encouragement and support for multiple platforms other than Windows.

Google Chrome is divided into three versions according to new functions and stability, namely, Stable, Beta and Dev, to meet the needs of both stable users and novice users. They have a stable version release cycle, for example, they will release a stable Stable version every month. This represents their continuous improvement of their products and their absolute belief in the technology driven creed.

Traffic inlet Resource inlet

Most domestic browsers do better at this point, ironic? The popularity of 360 security browser has made 360 website navigation a success. The latter has become one of the top three navigation websites in China. The monthly advertising sales revenue is amazing. It is obviously a good idea to import traffic through the browser and then sell these traffic.

Sogou browser will use its own Sogou as the default search engine, and recommend users to install Sogou Pinyin, while Tencent TT will also use fellow martial brother Sogou as the default search engine, and add a lot of Tencent product links in the Favorites column. Browser is a new product promotion channel, which has strong strategic value as the entrance for users to access the Internet. High exposure is of great significance for building a platform combining their own product lines, and it is a good choice for self use or realization.

Defeat competitors to replace defense with attack

Competitors rely on the power of browser superiority to promote their own products. If you are still sitting on the fence, people will inevitably have an opportunity to take advantage of it. The best way is to make your own browser, and then spend a lot of money and resources to promote it. How can you achieve 70% or 80% of the other's skills? At this time, the gap between the two sides will naturally be small.

Defensive attack is also a common way for Jianghu experts to fight. Although browsers are not necessarily their core products, they can at least give their loyal users more choices after doing so, reducing the possibility of their defection, and maybe they can also give blood and slow down their core business.

Finally, back to the product itself, the domestic browser is really bad enough. There is no more essential innovation except for the kernel. The current scene is just because the users are still stupid. The resource push will always be ineffective. I hope the domestic browsers will not die too ugly at that time.