1. Shrink: Focus on the smallest possible problem, and you can solve it. Don't think about doing everything. If you eat too much, you will become an imitator. Small can become big, small can turn around, small can give you many advantages, and the gap market can become a big market. Don't try to treat 100 million Internet users as your users. It's useless. If you can really solve some of the needs of some users, it will be enough for you to play.
2. Difference: Remember that many people are doing the same thing as you, and one of them is Google. In this market, professionals are more useful than generalists. It is not necessary to do something that is ahead of others. You can do ordinary things differently from others, such as Google. Don't use common words in naming, such as Blog, China Blog, Asia Blog, and World Blog. There are so many that no one can tell who is who.
3. Random: random network is larger than deliberate network, because people also life 。 Create a service that adapts and contributes to people's daily lives without requiring too much commitment or changing their identity. Relax. Sometimes, the occasional need makes your service more valuable, just like the casual conversation on Skype. Since life itself is random and accidental, don't always try to limit users.
4. Criticism: This applies to many aspects: service characteristics, employees, investors, partners, journalists, etc. If something doesn't feel right, let it go. One of Google's most powerful strengths is that they are willing to say no to opportunities, fast money, possible employees and transactions. However, many people are too eager to miss this village without this store, so they often refuse to come and will regret it eventually.
5. User centric: User experience It's everything. Your whole company All must be based on this. If you don't know what user centered design is, learn it quickly and hire people who understand it. It is far more than adding 100 features to make the right features. Ajax is to make the website more interactive, not because it is sexy. The API is designed to make it easier for developers to add value to users, not to please geeks.
6. Self centered: Great products always come from one's own desire. Create your own products, become users of your own products, hire users of your products, and improve it according to your own wishes. On the other hand, avoid doing business with large companies in terms of costs, users, or possible obstacles to your product improvement. Because you are small and they are big, you can hardly say no.
7. Hungry: It is always better to have a choice than not. The best way is to have income. You should design a charging model for your products and start to have input within 6 months, so that you will have market costs. Moreover, having income will also put you in a more favorable position in financing or acquisition negotiations. However, it may not be so simple in China. It is always happening that services are distorted in order to make money.
8. Slim: keeping low cost is a kind of web entrepreneurial wisdom. If you can use the existing services on the Internet, don't spend money to buy them. If you want to be acquired by a large company, you can't make yourself look complicated, and small companies are easier to be acquired. Tim O'Reilly said that if you see a company spending a lot of money on marketing activities, you can be sure that this is not a Web 2.0 company. It is also an ability to make full use of the available resources of the Internet.
9. Flexibility: learn to change plans. Pyra initially wanted to do a project management program, not Blogger. Flickr started with games. Ebay initially just wanted to sell auction software. The original assumption is almost always wrong. I thought I was right at the beginning, and I might hit the south wall. We should turn the entrepreneurial process into a BETA process, constantly debug, constantly adjust, and constantly improve.
10. Balance: What is a startup like? Blurred vision, insufficient sleep, junk food to satisfy hunger, coffee to refresh... What else? You should know that nature requires healthy balance. When balance becomes a part of your company, you will have a secret weapon. You need to play, you need to play. A dynamic and balanced team will also give people more trust and expectation.
