Last week, Ma Xiaoyi, senior vice president of Tencent（ Steven Ma ）Incarnation High fidelity digital person , appear Tencent Game Annual Conference And delivered a speech. Advanced technology enables high fidelity digital people Steven It is so lifelike that the audience is dazzled.
Ma Xiaoyi, senior vice president of Tencent, is a high fidelity digital person.
number People's role is not limited to participating in online activities. In fact, they appear in Multiple industries And fast increase 。 Expected two thousand and thirty In, the scale of digital human market will exceed five thousand two hundred and seventy US $100 million 。
Virtual idols quickly become popular
Virtual Idol is a digital virtual character used for marketing. Many of these virtual singers and groups have beautiful voices and graceful dancing movements, which are like real people. These virtual pop singers have attracted a lot of audiences, and are also favored by mainstream groups.
A successful example is Children and Light He is a virtual singer. Like a real person, he can sing, dance and interact with fans. A few months ago, he appeared on the campuses of many colleges and universities in China, dancing with young students, and blooming his youthful vitality.
NExT Studios The technology gives children realistic facial expressions and performance costumes.
In advanced real-time 3D With the help of creation tools, Tongheguang's hair, eyes, teeth, skin color and other appearance details are extremely realistic. The detailed lighting and reflection effects of the characters make him look like a real person.
Children and Light 。
from Sports Events To public performance say
In addition to the entertainment industry, digital human technology can also be applied to barrier free services, public activities and other fields to help people solve the challenges faced in different scenarios.
For example, Tencent Cloud Microenterprise launched the sign language digital wisdom person "Tingyu", who has served as an interpreter of several sports events. In multimodal interaction 3D With the support of digital human modeling, machine translation, speech recognition and other technologies, the digital commentator uses sign language to interpret the event in real time.
Digital commentators help the hearing-impaired people to watch exciting sports events without obstacles.
This digital interpretation can now be expressed in sign language more than one hundred and sixty 10000 words and phrases, with intelligibility exceeding 90% 。 This technology also It is used in hospitals and other places, and will be used in more scenes in the future.
In addition, on the Tencent Games SPARK 2022 At the press conference Ma Xiaoyi, senior vice president of Tencent, passed Tencent NExT Studios Self developed high fidelity digital people attended and delivered speeches. This move broke the time-space and geographical boundaries, enabling participants to participate in activities and even make speeches in the form of digital people.
Fusion of virtual and real
Advanced virtual reality integration technology creates a new digital experience. It can be predicted that more digital people will appear in the real world, bringing more fun and convenience to our life in different scenes.
On the other hand, people can now immerse themselves in virtual concerts, carnivals, concerts and other activities. Digital people make participants feel that they are part of the activity.
last year twelve In June, Tencent Music Entertainment Group held the first virtual music carnival in China TMELAND , participants can QQ music 、 All people K song And other Tencent music applications, "shuttle" to TMELAND Time and space.
User in TMELAND Take part in the music carnival in the virtual world.
TMELAND Is a more than thirteen 10000 square meters of super large virtual space, almost eighteen The size of a football field can accommodate ten Ten thousand "digital people" interact on the same screen.
Two months ago, popular rappers Ouyang Jing and Park Zaifan（ Jay Park ）Login TMELAND Sing its classic songs to bring fans a summer music festival. Participating fans can customize their clothes in the virtual world before entering the venue.
Participants can customize their clothes in the virtual music festival.
These are just the tip of the iceberg. With the expansion of the digital people group, you will have more and more interactions with digital people. Are you ready?
